Monthly Archives: March 2019

Printing

Kaizen Print—A Leading Printer in Ireland

Posted on by kaizenprintie
Outdoor Advertising backlit poster
29
Mar

Here at Kaizen, we offer a wide range of services and products and we’re an excellent option for all your business and printing needs in Ireland!  If you’ve just heard about us, or you’re looking for your next print specialist, take time to learn a little bit about us!  We promise you won’t be disappointed! 

Kaizen Print—who are we and what do we offer?

>Background information on Kaizen Print

>Services we offer

>Why Kaizen? 

Kaizen Print—who are we?

Before you can choose a print specialist, you have to be able to learn about business and trust that your business essentials are in the right, trusting hands.  We get it!  Consider Kaizen your full-service design and print specialist!  From start to finish (or should we say print) we have what you need, and we’ll work hard to ensure you get exactly what you need!  Based in Belfast and with a super accessible business base and website, it’s easy to communicate and do business with us!  As we mentioned briefly, we offer both design and printing services and you can call anytime to speak with a specialist about your ideas or to make an order inquiry!

What services do we offer?

From personalized calendars to advertising leaflets, to roll up banners to business cards—we pretty much have it all!  To give you a little bit more of an in-depth idea, take a look at this list:

>Business cards – for all your business advertising basics

>Roll up banners – for special promotions, discount promotions, grand openings and special advertisements

>Leaflets – for advertising specials or new merchandise advertisements

>Booklets & brochures – for in-depth advertising or as an in-depth informational guide to your merchandise line

>Small posters – for basic advertisements and information

>Restaurant menus

>Large posters

>Labels and stickers

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Printing

What Makes an Effective Roll Up Banner

Posted on by kaizenprintie
Roll Up Banner Printing Dublin
27
Mar

Plain and simple, roll up banners can be great for your business!  They’re effective, they draw attention and they’re even something that can be reused time and time again (in certain situations, of course)!  That being said, before deciding to go ahead with your design, printing or payment of your roll up banner(s), there are a few points you should take into consideration to ensure your banner(s) are as effective as possible! 

Kaizen Print Roller Banner

5 point of effectiveness to consider

>Message/message clarity

>Size

>Font Usage

>Design/Colour Usage

>Banner Placement 

Is Your Message Clear?

This is an incredibly important question to ask yourself, especially if you’re in the design phase of your roll up banner(s).  What does your message say, what message does it sent to protentional customers and are those messages clear?  There is something to be said about the simplicity of your message and oftentimes, in the case of roll up banners, less is more.  You want to shoot for one, simple, yet clear and effective message, rather than trying to fit a high amount of information and several different messages at once on your banner.  Clear, concise and to the point is key!

Banner Sizing

When it comes to roll up banners, it can sometimes be tough to decide what size is right.  A banner that’s too big looks tacky or completely unmanageable and a banner that’s too small simply won’t be effective.  Take time, especially in the design phases, to make sure you select an effective size banner.  We would highly suggest seeing the size, in person, yourself and then deciding based on the size examples you’ve seen.  You want to be sure your banner’s size is big enough to display your chosen message clearly.  Meaning, consumers shouldn’t have to squint or stop what they’re doing to contemplate the message.

Font Usage is Important!

Similar to size, the font you use on your banner is also important for the same reasons.  When selecting a font, ensure it’s easy to read and clear, even from a distance!  Chances are, people will be viewing your roll up banner while walking or even driving by and you want your message to be easy to read.  Strive to choose something eye-catching but not too busy.  There is a balance between flattering and effective and confusing and unclear.  Make sure to experiment with different fonts to see what’s truly best for your banner.

Overall Design & Colour Scheme

The colours you choose for your banner(s) are incredibly important.  Take time to consider a variety of different colour schemes to see what will be most flattering and effective.  Of course, you want to attract attention, but you don’t want to overdo it.  Also take into consideration different variables, like weather conditions and how a colour might look in design in comparison to how it might change once printed.  These variables can drastically affect the colours on your banner and alter it in ways you may not have expected.

An Effective Placement leads to an Effective Banner

Where you decide to display your roll up banner will have a massive impact on its overall effectiveness.  You’ll want to choose a place that’s front and centre, easy to see and completely obvious to onlookers.  Take a considerable amount of time to compare different places and location to ensure, you’ve chosen the best possible place.

We hope this information has offered you a sense of direction in terms of the criteria for an effective roll up banner!  From placement to font, there are a lot of considerations to make!  If you have more questions, please see our contact page.  If you’d like to place an order, or you’d like more information, access our roll up banner page! Thanks!

Printing

Selling More with Leaflet Printing

Posted on by kaizenprintie
Leaflet Printing Dublin
25
Mar

Leaflets are super effective ways for businesses to reach their marketing and advertising goals.  Leaflets are excellent, but did you know they could help you sell more?  It’s true!  Let’s take a closer look at five key ways leaflets can help your business sell, sell, sell!

Five ways leaflets can help your business sell more

>Advertising Specials

>Discount promotions

>New merchandise

>Built-up merchandise

>Business basics

Advertising Specials

Putting your specials on a leaflet can be an incredibly effective way to showcase them!  What’s great about leaflets is that they’re quick, simple, to the point and consumers can take them home!  Leaflets offer the basic information in a flattering design and therefore, give your customers the information but not overwhelm them with too much.  If you have new specials you’re looking to promote, leaflets are a great option for you! 

Discount Promotions

Discount promotions are one of the best ways to move merchandise and sell more.  Additionally, leaflets are also a great way to display and advertise those discount promotions and therefore, sell more!  By using leaflets to display your discount promotions, your customers will have straight forward information and have the option to take it with them to look back on later.  Leaflets can really make those promotions stand out and hit home with consumers! 

New Merchandise

Attempting to advertise new merchandise can be a difficult and challenging transition.  Perhaps this new merchandise is largely unknown to your customer base or it’s difficult to advertise.  Whatever your trials, leaflets can help!  By displaying your new merchandise with a short blurb of information and pictures, your potential customers will have a flattering display as well as concise information on the new items.  This is an effective way to present new merchandise and gain attention for it.  Customers greatly appreciate the no-nonsense information alongside pictures and it will help catch people’s attention for your new product(s)!  

Built-up Merchandise

On the other hand, you might also have merchandise that you’ve been struggling to shift from shelf to consumer purchases.  If this happens to be the case, a great way to advertise this specific merchandise is with leaflets!  By displaying these items on leaflets and advertising them, you’re creating a new sense of excitement for them and encouraging people to get in the door and buy those specific items.  From a consumer’s perspective, there is no way to tell (without extensive research) that the items on display are, in fact, items you’re struggling with.  The merchandise you put on the leaflet looks exciting and new and therefore, people will be more inclined to seek it out.  

Business Basics are Important!

Sometimes, it’s just important to go back to basics.  If you haven’t done just a basic advertisement for your business lately, leaflets can be a great way to do so.  If you want to get the basics of your business out there, appeal to a new, perhaps larger audience, and remind people about your location or your specific merchandise, defiantly consider leaflets!  For example, include your business name, location(s), contact information and maybe a logo or picture and you’d be surprised how much consumer interest this can create!  Better yet, people can take your leaflet home with them as a reminder later on down the road!

We hope we’ve given you ideas as to how leaflets can help your business sell more! From the basics of your business to advertising new products to trying to move built-up merchandise, leaflets can assist your business in any number of ways!  If you have more questions, check out our contact page.  Or, if you’d like more specific information on leaflets, go to the leaflets page!  Best of luck with your sales!

Printing

5 Uses for Roll Up Banners

Posted on by kaizenprintie
22
Mar

When it comes to roll up banners, there are so many different options and uses!  If you’re thinking of getting roll up banners designed and printed, or, if you already have them, it’s important to consider how to use them most effectively!  Let’s take a closer look at 5 uses for roll-up banners and how they can benefit you!

>Grand opening/new location

>Sales promotion 

>Event/expo

>New merchandise

>New management

Grand Opening or New Location 

If you’re about to open your doors or business for the first time, even at a new location, that’s a big deal!  This event is something you’re going to want to advertise in big, block letters with a huge roll up banner!  This will attract people’s attention and get them through the door on opening day!  Additionally, if your business has moved locations, or you’re opening an additional location, that is also something of great importance you’ll want to advertise!  And what better way to do it than with a roll up banner?

Sales Promotion 

Are you perhaps running, or thinking about running a new or important sales promotion?  If so, the more you advertise it, the better!  Using a roll up banner to advertise this sales event will help draw attention to your business and the sales event you have so many goals for!  A roll up banner is perfect for this because it gets across your message quickly and easily!  Furthermore, by displaying your sales promotion, potential customers will know exactly what to expect when they come into your business.  Things like specific discounts and dollar signs can really attract attention!

Event or Expo

Perhaps your business is planning a big event or attending an expo you want potential customers to be aware of.  If this is the case, a roll up banner is a highly efficient choice and one that could draw in a lot of attention!  For each kind of event, this is the perfect way to advertise and get people through your door or the door of the expo!

New Merchandise 

It can sometimes be challenging to get the word out that you’ve introduced new merchandise to your business, especially if it’s a new idea or item people aren’t yet familiar with.  Displaying a roll up banner outside your business will attract people’s attention, make them curious about what’s new and compel them to come and check it out!  Roll up banners are simply a great and effective way to advertise new merchandise!

New Management 

It’s already too well known that purchasing a business from past management is a difficult and challenging transition.  It’s difficult to prove to customers they should take a chance on a new type of management.  Therefore, you’re probably going to need as much advertising and marketing assistance you can get.  A roll up banner can help!  The first step to introducing yourself to your new customer base is to explain you’re new management or ownership and to invite them to your business to lay witness to change!  A roll up banner can perfectly display this type of message, in a clear, concise way.

We genuinely hope this gave you a better and more in-depth idea of how to utilize roll up banners and how they could potentially benefit your business!  From marketing sales promotions to new management to a grand opening—roll up banners can greatly help your business!  If you have more questions, don’t hesitate to reach out to us through the contact page.  Additionally, if you’re thinking of designing or printing roll up banners, please access the roll up banners page for more information.  Best of luck with your marketing!  

Printing

What Makes the Perfect Presentation Folder

Posted on by Kaizen Print
Porcshe Centre Dublin Presentation Folders
20
Mar
Presentation Folder Printing

Presentation folders are not only a useful tool for your meeting, conference or just handing out information, but they are also a great way to market. You can pack a lot into your folders, in the design of the folder itself and what you include in it.

There is no reason not to make the most of your presentation folders, and let them work for you. Here are a few ideas to get you started.

The Look

The answer is right there in the name. Presentation. You want your customer to be wowed. This is the first impression they will get and you want it to count. Get your logo on there, your company colours and your motto or trademark.

You also need your contact information on the outside of the folder. Put it on the back, clear and easy to read. People don’t want to waste time fumbling about looking all over for your website or address.

You want your folder to say, ‘open me’. There, you can have any new or important information, materials for the customer or other tools for the event.

Material

Use a good quality paper. This is just a good idea for a few reasons. First, this will aid in the printing of your folder. He better the paper the better the outcome.

You also want to have the folder laminated. This can be matte or gloss. It can also be added to the inside, as well. If you are printing on the inside, it’s a good idea to cover both sides.

This will add long life to the folder and your customer can use it long after it’s initial use. It’s free marketing.

Colour

Colour graphics are important. Using your own company colours matter but also pictures of your product. This is especially helpful if you are launching a new business or product, opening a new store or expanding.

People relate to colours. There are specific emotions related to colours, but your customer may find a lot of comfort or excitement in them, as well. Find the appropriate colours to match your brand.

Space

You need to leave some space. Either solid colour or nothing at all. Don’t try to pack everything in on the whole folder. You can use the materials included or relay much of the information during your presentation.

Too much stuff to look at makes it difficult to see anything. They end up playing ‘Where’s Waldo’ and missing the whole point. Don’t be afraid to be sparse.

Pockets

You want to pick a folder with inside pockets. At least on one side. Both are better. You can include the materials you want, but you can add in some bonus perks, as well. Notepads, pens, coupons and even free samples, if appropriate and all be included.

Use What Works

Ask your printer what sells the best. There is no need to go off course if you want to be unique. There is plenty to add for your own brand, rather than compromise the tried and true format. If you are new to using presentation folders, always get advice.

The heart of the information should come from the presentation. Often, the folders should be handed out after or near the end. They can be distracting. If you need them for the presentation, hand them out early and walk your customers through the materials, so they are not curious while you are talking.

Presentation folders have the potential to be their own salesforce. Choose wisely. Please contact our customer service team with any questions you may have or to place an order.

Printing

Exhibition Success – Our Top Tips

Posted on by Kaizen Print
exhibition stands
18
Mar

Attending an exhibition or trade show should be a real boon for your business. People are already there to buy or price out items for purchase later on. Your job is half done.

You also have a lot of competition. You won’t be the only one there selling a particular product or service. You can, however, stand out. The people in attendance already know what they want. Make them want you.

Create your Plan of Attack

If you are a regular participant, you know you need to start planning around the time the last one ends. Have all aspects of the event covered? Have regular meetings to make sure everything is coming together.

Promotion

Let people know ahead of time you will be there. This includes all social media, flyers, booklets, posters, posts to your website and in and out of the store promotions.

Social media and emails allow you to target your audience. It also means a larger reach, as people love to share this type of information. Use clever or graphics, pictures, text and designs.

Experts Onboard

The staff who will be manning the booth need to be fully knowledgeable in the product, service and the brand. Buyers consider themselves experts, so if they have a question, you need to have an answer.

They need to be friendly, approachable and open to whatever comes their way. It can be a long, stressful day, so your team need to be ready to take on whatever gets tossed their way. It’s a good idea to have people rotate, to keep it all fresh and on their toes.

Dress The Part

Staff should be wearing something with your brand. Colours, logos, mottos and uniforms, if needed. It’s also necessary to dress the booth.

Media Wall Printing - Exhibition Stand

A table skirt or wrap around banner will grab the customers attention. The wall behind needs a fabric media wall with your brand on it. People are walking around looking for specific items. It’s crowded and you need to stand out. Grab their attention fast.

A large standing poster, like a roller banner or feather flag out front, is also a great way to grab attention. They can be printed to suit your brand, promote a new product or just have your name. They are very effective in getting attention.

Have your business card, a flyer or brochure for people to take with all your information. Again, you can use your regular ones or if you have a new promotion, use that.

Provide Freebies

Obviously, if you are selling big ticket items, like computers, you can’t give those away. But accessories are a great idea. Giveaway items like pens, notepads, key fobs, fridge magnets, bottle openers, the list are endless. These items are a great way to send your name home with people.

Even if people don’t use the item, they will give it on to someone else. There is no telling who will see your brand.

These are a great opportunity to showcase your company, so you want to make the most of it. Please contact us here for any flyers, business cards, table card or any other of our products that help sell yours.

Graphic Design, Printing

A Designers Guide To Booklet Printing

Posted on by Kaizen Print
Punchestown Booklet Printing
15
Mar
Punchestown Booklet Printing

Booklet printing is one of the most efficient ways to collect all the information you want in one place. They are a perfect package for marketing, trade shows, giveaways, mailing and so much more. Small, versatile, you can pick your format, and they are still a cost-effective product for your business.

Let’s take a look at a few essentials you need to know when getting your booklet put together.

Paper Choice

The paper you choose is important. The cover will be a heavier grade of paper. It doesn’t have to be too heavy, and this will depend on what you are using the booklet for. It’s a good idea to use heavier stock. This will help keep the booklet together longer.

Then you can choose between gloss or matte finish. You can also choose to have the cover laminated, for extra strength.

The pages on the inside can be lighter, but you can also choose to have matte or gloss finish here. If you are using the booklets in an information session or your booklet includes an order form, matte finish is nicer and cleaner for writing on.

However, if you choose a gloss finish for the cover, you’ll want a gloss finish for the inside pages, too.

Page Count

Trying to determine how much information you want to put in the booklet can be tricky. A good rule of thumb is for a traditional booklet four booklet pages is one sheet of paper. That’s because they are folded in half and both sides are used.

Page Sequence

The order you want the information on will be important, too. The printer needs to determine what needs to go where so the information comes out in the proper order. Think about the first page of your booklet being connected to the last.

Booklet Size

You can pick between landscape and portrait for your booklets. This will be up to you and what you need them for. The portrait is more popular, as it is easier to handle and read. If you are using graphics that you want to spread across the two facing pages, then landscape would work better for that.

Layout and Design

Whether you are putting together a theatre program or a booklet to showcase your products, the layout and design matters.

Colour

You want to use colour. It makes it far more interesting and breaks up the visuals from the text. Don’t go crazy with colour, as it can be overwhelming. If you are showing products, try to break up all the similar colours, so they don’t all just blend together.

White Space

Empty space is also important. It allows movement and breaks up the information. It makes it easier to take in for the reader. Too much information, whether it’s text or pictures can still be overwhelming and people will just stop looking.

Purpose

Who you are making this booklet for is important. It should reflect your product and your audience. Do you need detailed instructions? Order forms? Maps?

Customising your booklet is the perfect way to showcase your product or service. Using pictures is also a good idea, preferably, your own. If you can use pictures of your own product, especially in use, pictures of you and your team. They make it more personal and people are far less likely to throw it away.

Booklet Printing made is an excellent way to extend your reach to potential customers, as well. Versatile, inexpensive and readily available. They are the best answer to so many projects, from school, promotion and parties.

Talk to us about getting your booklet printed for your next project.

Printing

5 Tips to Get the Most from Your Presentation Folders

Posted on by Kaizen Print
Presentation Folder Printing
13
Mar
Presentation Folder Printing

If presentation folders are something you already use, why not make the most of them? Sure they are practical, but why not make them pop, too?

You don’t have to break the bank to personalise your folders. It’s like marketing without marketing at all! Why be boring when you don’t have to be?

Here are 5 tips we think will put the wow factor in your next batch of presentation folders.

Customise your presentation folder

What better way to get your brand out there, than on a prresentation folder. You can have your company colours, your logo and even your motto if you have one.
Use your folder to show off your newest product or service. You can have pictures of the product on the folder, front, back or both.

Your logo should be front and centre. This is how people identify you and your service or product. With your company colours, you could add a background graphic, perhaps of your business, your team or just a nice scene.

It’s important that the logo be the star, keep the rest simple. Make them want to open the folder.

Keep it Simple

Don’t get carried away with trying to fill up the space. When there is too much to look at, people tend to not look at all. Instead, try to balance your space vs content.

Clean text, leave spaces and just a few colours. This is more pleasing than trying to look at too much and better than looking at nothing at all. They can also be distracting. Too much to look at may cause people not to pay attention. A plain folder is just begging to be doodled on.

Whats Inside Matters

When your client opens up their folder, they need to be impressed. It doesn’t cost much more to have printing done on the inside. You can have graphics, contact numbers, quotes or customer reviews printed there.

The information you have there should be directly related to your business, the event for which you are using the folder or your company values. Tell them why they need you.

Quality Materials & Printing

A good, sturdy card with a nice laminate will really increase the quality of your folder. It will also ensure the folder will last longer, thus get more mileage for the user and for your company.

You want pockets inside, as well. This allows you to add brochures, pamphlets, or other materials. It allows the user to put things in, as well.

A nice folder gives off a nice professional impression. It shows your client you are serious, you care to provide the best and that you are willing to go that extra mile to make them happy.

Added Bonus

  • The pockets are a perfect way to add a few goodies to the folder.
  • Business cards
  • Leaflets
  • Notepads
  • Coupons
  • Flyers
  • Samples

People love free stuff. If you can add a little something to the folder, people feel better and appreciated.

More Than a Cover

Your presentation folder is a chance for you to really impress your clients or potential clients. Get creative, have fun and use your logos, colours and products to make the most of them

People tend to hang on to items like these and reuse them. You never know who will see it after it walks out of your boardroom or office. When you use graphics, colour and the folder is of quality, people will hang on to them, pass them on to other people or continue to use them, themselves.

Talk to us about your next presentation folder and how you can take that next meeting to the next level.

Printing

5 Design Rules for Leaflet Printing

Posted on by Kaizen Print
Leaflet Printing, Punchestown
11
Mar
Leaflet Printing, Punchestown

Flyer and leaflet printing is still an excellent way to advertise. They are also an inexpensive way to market, particularly for those on a smaller budget. They are small and portable, you can take them with you and although compact, they allow you to provide a lot of information.

There is more than just writing ‘SALE’ across the front and throwing open the shop doors. Here are a few helpful tips to make sure you get the most from your flyers.

Keep It Simple

Don’t overcrowd the space with too much information or graphics. People have the attention span of a gnat. Keep the message simple. If it’s a grand opening, a sale, or a new product, say that and only that.

Necessary Information

Get your location, your contact numbers, your website and your social media front and centre. Nothing is more irritating for people than searching for an address or contact. They will simply move on to the next place. Or, in the case of your flyer, toss it away.

You name, number and/or address should be right there. Just the information they need to come in, to order or to contact you.

Include Pictures

Are you promoting a new product? Maybe opening a new location? Having a sale? Show them what you have. This allows people to see the graphic before anything else. If they are in the market for a new boat or computer, then your flyer is already working.

It’s important to include an actual picture of the product or service. Don’t show a nice pair of Doc Martin shoes and only offer crocs.

Use Colour in your Leaflet Printing

Using colours makes the flyer that much more eye-catching. It will cause people to take a second look, rather than throw it away. You can use your own store or brand colours, if you have them. Colours also evoke certain emotions in us, so utilising that can actually help increase sales.

If you are selling sleepwear, you would want calming colours, if you are promoting a band, then orange, red and yellow will put people in mind of coloured lights and excitement.

Format and Design

Use both sides of the page. You can have your product on one side and contact information on the other. You can include order forms for easy access. There can be a pricing list, or even a discount coupon for people to use when shopping.

There are many clever ways to make the most of your flyer and leaflet printing. Have them in the store and include them in the bags for upcoming sales or events. Always post them on your website and send them out through your social media, as well.

Versatile and inexpensive, these still make a big impact and you never know how far they will reach. One of your flyers dropped casually on the bus can end up in the hands of a brand new customer.

Talk to us today with any questions about your leaflet needs directly through our contact link.