Calendar Printing – Choosing your perfect calendar
Whether you are giving a calendar to a friend or family member or to a business associate, client or customer, calendars are a fantastic and thoughtful gift for anyone to receive. As we creep ever closer towards Christmas, (yes… where exactly has the year gone!?) it’s the ideal time to start thinking about potential Christmas gifts to friends, family members, and anyone associated with your business, so what better idea than to buy them a personalised or branded 2020 calendar?
While it may not be the first thing that springs to mind when considering your marketing efforts, branded calendars are actually a fantastic means of advertising to your customers in a fun, useful, personalised and unobtrusive way all year round!
Ask yourself this… is there any simpler way to get in front of your target audience on a daily basis than by providing them with something that they can genuinely make use of on a daily basis? And if there is… is there any more cost-effective way to get in front of your brand in front of your target audience on a daily basis? Probably not… (You can check out just how cost-effective this option is via our calendars and planners page).
So if you were considering options for what you could buy for your friends and family, or for your key business associates, clients or customers for Christmas, then you’ve come to the right place – 2020 calendar printing is where it’s at! The next step is to decide which is to choose the perfect 2020 calendar
Here’s our top tips to choosing a perfect calendar
Before you get ahead of yourself and start designing and printing your calendars you’ll want to take a step back and ask yourself a few questions, like…
Who is the calendar intended for?
As with any good gift, you should consider who you’re sending it to and why before go out and buy it. Whether it’s a pair of novelty socks or a nodding car dog, we’ve all received (or given) naff presents from time to time, so understanding your audience is key before deciding on the best option for your 2020 calendar.
Where does your recipient work?
Providing calendars to business associates, clients and customers, is slightly different to giving a calendar to family and friends, as there are a few more barriers between you and your customers – namely, you might not know the person/or people that you are sending to, or you may know a representative of the business for example but not have had contact with all staff. When choosing your 2020 calendar printing and design options you’ll therefore want to take what you do know about your recipients and determine the best course of action from there.
What kind of business are you sending to?
Rather than necessarily thinking about your recipients as individuals like you would if you were gifting a 2020 calendar to friends and family, it’s best to think about your recipients as an overall group and the characteristics that they all share – namely where they work and what they do. This will ensure that you are still personalising and tailoring your calendar to your audience, while at the same time being relevant to the specific relationship that you have with them.
What would be most suitable to send to these businesses?
Do you work in a creative agency type environment, or do you provide services to businesses involved in financial services, or manufacturing for example? What kind of calendar might be useful for the specific workplaces you are sending to? Here’s a rundown of some of your options:
A year planner is great for anyone who may need to see the whole year on one page. Ideal for anyone who needs a full perspective on upcoming plans.
Much like the 2020 calendar you would gift to family and friends, a wall calendar is a fantastic idea if you’re looking for something a bit more personal. Wall calendars also give you extra space for you to be creative with photographs and images.
Alternatively, something a little more discreet might be the best option. In this instance you could opt for a desktop tent calendar.
What kind of business are you?
As much as it is important to tailor your calendars to the recipients, you should also consider your own brand and your own business. It’s important to get your own personality across too in the calendar print and design that you opt for.
Once you have some answers to these questions you should be in a position to create a perfect calendar! For more information you can visit our calendars and planners page, or get in touch via our contact form or by calling 02890022474.