Monthly Archives: January 2020

Business Card Printing in Dublin

business card printing dublin, kaizen print Ireland

Business cards are great for spreading the word about what you do in the local area. As a business in Dublin you can take advantage of a local print supplier that can similarly help you to expand your connections. At Kaizen Print we have spent many years working with Dublin-based businesses to create stunning looking business cards.

But how do you stand out from the crowd with your business cards? Here’s our tips for any Dublin business wanting to get their name out. 

Opt for quality

Whatever your budget, at Kaizen Print we believe that all business cards should abide by a certain standard. Spending less shouldn’t mean receiving a poor quality product. That’s why at Kaizen Print we have a set quality of material that we will not go lower than. Having supplied many Dublin businesses with business cards over the years we have come to understand what makes for a good business card. No matter what your budget you want a business card that you can feel comfortable to hand over to clients, customers or fellow industry professionals. Business is all about first impressions and so a high-quality business card is a must!

Try something a little different

In a world full of repeats, doing something a little different can help to make you stand out from the crowd. And this doesn’t mean you have to go wild. Simple changes can go a long way. Why not try business cards with rounded corners for instance? This seemingly small change from the norm tells your recipient that you and what you offer is a little different. How about the addition of foiling? This stunning effect, created through a combination of heat, pressure and a foil material gives your business cards a really sophisticated look and feel. 

Try a little luxury

Opting for a thicker gsm silk material can transform your business card. The extra thickness and durability means that your business card feels pleasing to the touch, tactile and weightier than your average card. It will also last for longer meaning that your recipient is more likely to keep a hold of it for longer. By choosing a luxury business card you are telling your recipient that your brand exudes quality in everything that you do. It also tells your customer that you value the interaction you have with them enough to give them something with that little extra bit of value or specialness. 

Spread the word in the local area

If there’s anything that we’ve learnt from working with business in Dublin it’s that business cards and print marketing, in general, can be a fantastic asset. As a business with great connections, we have passed many of our own business cards around the city. In fact, our business cards impressed so much, that many businesses have asked us to create designs very similar to our own. Business cards are a great way to make deeper connections with people you value in your working network. And they are also a great way to get the word out about what you have to offer. 

While there are more ways than ever to connect with others in your industry or profession, there still remains anything quite like a business card. If you really want to make your mark and remind your peers and clients who you are and why what you do is important then make sure you have a great business card with you at all times. 

Kaizen Print

If you’re looking for a business card printer that you can trust in Dublin at Kaizen Print we offer an outstanding service at a great price. To find out more you can get in touch via our contact form or by calling 019 036119.

Using Print Marketing for Hair Salons

print marketing hair salons

Print marketing is a fantastic option for hair salons. As you essentially have a captive audience in your salon, print marketing is an ideal way to advertise to your customers while they wait, or during their treatment.

print marketing hair salons

By advertising your services on posters or on leaflets that they can take away you can increase the chances of customers coming back to you. Got a sale on? Make sure your visitors know about it. Why not hand deliver leaflets to the local area? One of the advantages of print marketing is that it’s great for spreading the word in the local area. 

Upselling your treatments

Many salons offer all kinds of different treatments. In terms of hair care, this can range from your standard cut to more elaborate colouring and styling. Beyond this, you can also expect one or more of the following services;

  • Waxing and hair removal
  • nail treatments
  • Skincare treatments such as facials
  • Tanning or sunbeds
  • Massages and/or aromatherapy

For customers of hair salons, there is often an expectation that these additional services will be provided. Many of your customers come to hair salons for an overall experience and to pamper themselves and savvy hair salons understand that by upselling they can turn a simple trim into a more lucrative appointment. By upselling your services you can offer your customers more choice, give them more of an experience than a service, and move your hair salon business to the next level. 

Many of your customers, however, might not even realise that this is an option. By providing leaflets in visible areas or putting posters up on the walls you can fill your customer’s eyes with these additional services. So if they didn’t know before, after having a treatment with you they certainly will afterwards. From this many customers will plan in their next appointment with you to include these additional services. 

Appointment Cards

What many customers do not understand is the cost to you and your salon should they not turn up or forget to come in. The loss to your business is much greater than simply missing out on the pay from that one customer. When a customer misses an appointment it usually also means that you lose out for the following reasons;

  • You will no longer receive the money for the treatment or cut
  • You have allocated staff specifically to attend the appointment
  • Your time might otherwise have been spent with another paying customer.

So how do you ensure that your customers remember their appointment with you? Appointment cards are the answer! Appointment cards offer a cost-effective solution to ensure that you remain front of mind when it comes to your customers. They also act in a less obvious way as an effective piece of advertising and branding. If your customer has an appointment card from you, then they may also be more likely to remember you in future or recommend you to friends and family too. The name of your salon will be within arms reach for them to spread the word on your behalf. 

Loyalty Cards

Similarly to appointment cards, loyalty cards also double up when it comes to their possible advantages and uses. Loyalty cards are a fantastic idea for hair salons for a number of reasons;

  • (Most obviously) They reward loyalty
  • They encourage a positive outlook towards your brand
  • They are small and portable pieces of branding
  • Loyal customers tend to advocate brands that they like
  • It keeps your brand front of mind

Just like appointment cards, loyalty cards are a fantastic means of not only retaining customers but also spreading the word about your salon. If your loyalty incentive is good and your service is great, then your customers will tell friends and family. Another benefit of this is that you’ll soon have a large number of customers both on your books and as fellow loyalty cardholders!

Kaizen Print

At Kaizen Print we have helped numerous hair salons to increase appointments and business through outstanding print advertising. To find out more about how your salon could benefit from print advertising get in touch via our contact form or by calling 019 036119.

Trade Shows – How to Make Sure You Stand Out

roller banner printing - Dublin

The number one objective for anyone that regularly exhibits at trade shows or is looking to try out a trade show for the first time, is to stand out from the crowd. 

Trade shows are the perfect opportunity to get in front of your target audience and to let them know how you can help provide a solution for them. The personal approach that trade shows enable is a particular advantage to trade shows.

There are very few marketing avenues that provide quite such an opportunity to get face to face with your customers and to really sell what you have to offer directly to your target audience. So how do you make sure that you stand out at your next trade show?

Our top tips for planning your trade show stand are to…

Understand your venue

What kind of audience are you expecting to attend the event? What is the general theme of the event? Is it a professional event or something a bit more fun and informal? Once you know what to expect from the venue you can start to plan your approach in a little more detail. 

Plan our your stand

While trade shows enable you to win over your audience with your winning personality and sales pitch, this does not mean that you can rely on this alone.

Many trade shows are very busy and packed full of other exhibitors vying for your audience’s attention. Your trade show stand is an invaluable means of drawing in a crowd and engaging them with your brand message. Once you have booked your place at a trade show, you’ll, therefore, want to ensure that you plan how you plan to present your message thoroughly.

Find out your location

Your location can make a big difference in how successful your event is overall. Find out where in the venue you have been placed and what opportunities or challenges this might present. If possible, it helps to visit the venue so you can get a feel for how your stand will fit. 

Create a design framework 

As well as finding out about the trade show venue and where you will be placed you’ll also want to know the size of the stand that you have been allocated and how best to make the most of the space you have available. By designing your stand you can start to piece together what might work or not. 

Choose your stand materials

There are a number of items you can take advantage of as part of your trade show stand. Before completing your design plan it helps to know the possibilities available to you and how best to use them. 

Display stand

Your display stand is your primary piece of advertising real estate. As the largest surface area available to you, it is important that you really make the most of the space you have available. Stay true to your brand, don’t overcrowd your key message, and do something a little different to everyone else with your design and you’re onto a winning formula. 

Roller Banners

Roller banners are a fantastic means of grabbing attention. Roller banners are simultaneously large while taking up relatively little space. They are also extremely portable and easy to put up and take down. For anyone looking to stand out, roller banners really do work. 

roll up banner kaizen print

Media Walls

Fabric media walls are a great alternative to the more traditional magnetic pop-up stands. Fabric media walls offer a fantastic quality of picture and can be stretched across a lighter aluminium frame making them more portable than standard display stands. Because the graphic is stretched across the frame it also eliminates the problem where the seems can be seen between each of the sections. 

Kaizen Print

At Kaizen Print we have worked for many years with many clients to help them create stand out trade show stands. To find out how we can help, you can fill out our contact form, or get in touch by emailing us on customer.service@kaizenprint.ie

Getting Exhibition Ready with Roller Banners

roller banner printing - Dublin

Roller banners are a staple of any exhibition – and with good reason. Tall, yet compact and easy to move around, roller banners are both practical and durable whilst also being highly effective. 

So how do you make sure that your roller banners are exhibition ready? 

Use attention-grabbing imagery

Roller banners are a highly visual form of advertising. They are intended to be viewed and understood quickly and to grab the attention of your audience immediately. Here are some things to consider when choosing your images;

roller banner printing, Dublin. Kaizen print, Ireland

Roller banners are a staple of any exhibition – and with good reason. Tall, yet compact and easy to move around, roller banners are both practical and durable whilst also being highly effective. 

So how do you make sure that your roller banners are exhibition ready? 

Use attention-grabbing imagery

Roller banners are a highly visual form of advertising. They are intended to be viewed and understood quickly and to grab the attention of your audience immediately. Here are some things to consider when choosing your images;

The last thing you’ll want is for your images to look faded or fuzzy. If you are going to make use of imagery you’ll want to make sure that your images are of high quality and that they are high-resolution. Roller banner images should be clean, sharp and vibrant to really get the effect that you are after. 

Be relevant

The images you choose should reflect what your business or brand is all about. Don’t choose an image simply for the shock factor or as a means to attract attention. Instead, let your brand’s message and key selling points do the talking for you.

Play around with different fonts & effects

When creating your roller banners you’ll want to make the most of the space you have to work with and images and photography aren’t the only tools you have to play with. Text effects can also play a fundamental part in this. 

A great deal can be managed simply by using effective fonts or effects with your text. Depending on the message you are trying to convey you may want to go for big bold text or for a more subtle approach you could opt for a text option that encourages the audience to read the roller banner in a little more detail. 

Have a strong message

Ultimately how well your roller banner performs at an exhibition will be dictated by how strong your underlying brand message is. If you have a weak message then the design of your roller banner is also likely to suffer. When designing your roller banner you should have a good awareness of who your target audience will be at the exhibition and what kind of message is likely to do well with that target audience. Once you know who you are targeting you can tailor the design of your stand and roller banner around the need that you fill for them. 

Ensure your branding is consistent

You are not designing your roller banner in isolation to the rest of your stand. Your roller banner should tie and communicate in some way with every other part of your stand. It should also go further than this and tie back with your brand on a broader level. While it is important to tailor your stand design to your audience at the exhibition, it is also important that you do not lose track of your brand’s identity. Your roller banner design should simultaneously be both about your audience and about what you have to offer too. 

Map out your stand before you send to print

When designing your roller banner you should have a good idea about how it is going to fit in your exhibition stand. Do you want just one roller banner or two? If you are going for multiple banners, should they have the same message as each other or say something a little different? What is the size of the stand space you are working with and how is everything going to fit in it effectively?

These are the kinds of questions you’ll want to ask before you start designing. Each part of your stand should be there for a reason and you should ensure that you make the most of the space available to you by laying it out in a design plan. Once you are happy with the layout you can then decide upon the function of each of the separate elements you intend to include. 

Kaizen Print

At Kaizen Print we are experts at helping our clients produce the very best roller banners and exhibition stands. If you’d like to find out more you can visit our roller banners page or get in touch via our contact form or by calling 019 036119.


How to Print Perfect Brochures

Brochure Booklet Printing

Brochures are a fantastic way to make an impact with your target audience. Providing an exceptional opportunity to give a clear and focused message, and lots of scope to go into more detail about your product and/ or service, brochures are a highly engaging, tangible and aesthetically pleasing form of advertising that can do wonders for your brand. Here’s how to put together a perfect printed brochure. 

Plan Ahead

Before you start to design your brochure it’s important that you know every element that you’ll want to include, and that you have a very strong idea of what you want to achieve with your brochures and how you are going to achieve it. Elements you’ll want to consider in your planning include; 

  • Brochure Page Size (A4 or A5)
  • Brochure Orientation (Portrait or Landscape)
  • The finish (what material do you want to use?)
  • The number of pages you’ll want to include
  • The layout of each of your pages
  • The content that you want to include
  • The style and theme

Planning ahead is the most important part of any brochure printing project. Without a proper and robust plan in place before you start your brochure design you will likely end up either spending a lot more time, in the long run, either correcting errors and reformatting your brochure, or it is likely to affect the quality of your final product. So make sure you put some time into planning and involve all parties that need to be involved to ensure you don’t miss anything. 

Start writing

Once you have a framework to create the perfect brochure, you’ll want to start writing your content. Whether you are completing this work yourself, there are multiple people working on it, or, if you are outsourcing the project, it is important that you work to a set brief so that everyone understands the word limits and objectives of what you want to achieve. 

Start Designing

Now that you have the content you want its time to lay it out in a way that makes visual sense and that will help to really sell what you have to offer. As part of the design process, you’ll want to ensure that you have some basic rules around the design of each of your pages and put a limit on the extent of content you are adding so that the design does not become compromised. As you carry out the design process ensure a constant proofing process, because, as comprehensive as any planning process can be, there is always going to need to be flexibility and adaptation as you complete your design. 

brochure printing Dublin

Once you have a brochure that you are happy with its time to commit to a final print. Whether you want no lamination, a Matt or Gloss laminated finish, and all of the other print questions will have been covered in your planning phase, however, now is the time to iron out all of these details with your printer. There is no right answer to which is the best print finish for your brochure or how many pages is best, simply what is best for you, the objectives you have, and the message that you want to deliver. Each option offers its own advantages and it will depend on both your budget and the objectives you have in mind for your particular project, so just ensure that whatever option you choose, it makes sense to your individual project.

Send it to print

The final step is to send your brochure to print. Make sure that you have clearly communicated exactly what it is that you are after and the number of brochures you would like to print. Send your design over in a PDF format and you’re all set to print a perfect brochure. 

Kaizen Print 

At Kaizen Print we can help you create your perfect brochure. To find out more you can visit our booklet and brochure printing page, or get in touch via our contact page, or by calling +353 19 036119

Designing your Roll Up Banner

roller banner printing - Dublin

50% Reduction on Premium Banners 

Roller Banners are a great product to bring to trade shows, exhibitions or even popping up outside venues or shops. However due to their size and the space you have to play about with, it is important that when designing them, you get everything right. In that sense, today we are going to take a look at the top 5 things to consider when designing roller banners and setting them up to be printed.

Pop Up Banner Printing - Matrix

Top 5 things to consider when designing roller banners

  • Brand Positioning
  • Readability
  • High Quality Imagery
  • Strong Colour
  • Contact Details

Ensure the logo/branding is at the top

With roller banners you have a lot of space to work with, so it is important to utilise it properly. One way that you can do this, is by always having your logo or branding at the top of the banner. This is important as you want your brand to be the first thing that potential clients and customers see when they walking around, so it is important to keep it all at eye level.

Readability

When thinking about the text and information you are going to put on your roller banner, think carefully about the way people normally read things. More often than not people read from the left to the right, so it is important that you stick to this with your roller banner. It will make reading the information you have on their a lot easier for everyone, as well as steering away from any confusion as to what the banner says. As well as this, ensure that you only put the most important information on your banner. The more text you add the harder it will be to read, making people turn away from it, so less really is more in this case.

High Quality Imagery

As roller banners are quite large, it is vitally important that any images you use on them are of only the highest quality. The last thing you want when it has been printed is for the images to be pixelated, throwing off the look and quality of your banner. To stop this from happening, it is important not to just grab images off Google Images and throw them on there, as the resolution will be low and they will also be set up for RGB. For images you will either want to use high quality stock images from the likes of Adobe Stock or use your own photography. As well as this, make sure that they are set up as CMYK colours for print and not RGB.

Strong Colours

The purpose of a roller banner is to attract attention and one way that this will happen is by making sure that whatever colours you decide to use are bright and really pop off it. The last thing you want is for the colours to look dull and the banner to just blend into the background. All of this will also depend on the colouring you use for your business/brand, however if you need to use darker colours, try and compliment them with lighter ones, to ensure you stand out.

Contact details are a must

Finally, one of the last things you want to make sure of is that you have included your contact details on your roller banner. This is especially important if you know that you aren’t necessarily going to be manning a stand you may have, so will need to provide these if potential customers and clients come across and want to get in touch about the products/services that you are offering.

We hope that this article has provided you with some insight into the best way to design your roller banners and also set them up for printing, as they truly are one of the best pieces of marketing material that you can own. If you have any upcoming shows or exhibitions and are thinking about taking some roller banners with you, please don’t hesitate to get in touch with us, as we would be more than happy to print them for you.

Either give us a email us here or message us via our contact form and a member of our sales team will get in touch with you.

Roller Banner Sale Now On

roller banner printing - Dublin

From today until the end of February, our famous half price roller banner offer is underway. Same great premium roller banner, just half the price.

To place your order simply visit our Roller Banner product page and choose the print options suited to your needs. We appreciate that not everyone buys a roller banner every day and with that in mind, we’ve created a handy little guide of things you should consider when choosing the right type of roller banner for your business or organisation.

roller banner

Great value is not the same as cheap

Cheap roller banners are a penny a dozen (maybe not quite) and they can be found online at super low prices. We could compete with these other printers on price, but it would be an unwise decision as we would have to use an inferior roller banner mechanism and skimp on print quality. Two things we would never recommend. Instead we have chosen premium roller banner mechanisms and give our promise that these still represent great value printing, without compromising quality.

Quality of print is paramount

We pride ourselves on printing the highest quality roller banners available. We have invested heavily in state of the art printing equipment to ensure that we can maintain this quality while maintaining the super fast turnaround times we have been known for.

Use only the highest grade mechanisms

The majority of roller banner mechanisms come from South East Asia. Their production in millions provides cost effective roller banners that are shipped world-wide. However like any product, there are great versions and there are not so great versions. Through our suppliers we are proud to have used the same mechanisms from a single source for over 10 years. This ability to understand our product thoroughly ensures we always get the highest quality roller banner mechanisms for our clients.

Protect your investment

Some roller banners come with a canvas bag for protection and this is somewhat adequate for very basis storage and protection. We have taken this one step further and supply all our roller banners with an additional cardboard box. This protects the roller banner fully during shipping from us to you and throughout its use by you.

Invest in great graphic design

One of the best ways to ensure the success of your roller banner is to engage a professional graphic design studio to design your banner. The designers will understand your business and what you hope to achieve through the use of the roller banner. Through this understanding they will create the perfect roller banner for your needs. 

Remember, our roller banner offer is only on for the next few weeks. Order online to secure your discounted great value price. We’ll get the banner off to print right away and ship it on your chosen delivery schedule. If you need any assistance with the ordering process, our customer service team will be only too glad to help. You can fill in our contact form here, or call us on 00353 19 036119

What are the types of calendar printing available

wall planners, Ireland

Everyone loves a good calendar. No matter who you are, there is a small part of everyone that gets excited when it comes to getting your hands on a calendar to put on your desk, or to hang up on your wall at home. And of all the corporate gifts, it has got to be one of the most handy, right? As much as we all like to consider ourselves to be digital natives (or try to be), there is just something about a physical printed calendar that beats anything available online. And as a branding opportunity it’s a no brainer too!

Why calendars are perfect for your next branded merchandise drive:

  1. (As above) Everyone loves a good calendar
  2. Calendars are used on a daily basis
  3. You have a year-long expiry date
  4. It’s not likely to get lost
  5. It can be pinned on the wall (a poster for your brand!)

There’s loads of great reasons to give out branded calendars to your clients and customers. So what type of calendar printing should you opt for?

Wall Calendars

Much like a typical calendar you’d keep in your home, printed wall calendars are also a fantastic addition to any office. And with the option to personalise your wall calendar there is no limit to the images that you can choose to use for each month. There really is so much opportunity when it comes to getting creative with your personalised wall calendars, and if you get it right then everyone in the office will notice your calendar next to Ted from compliance. Our top tip for those opting for a personalised wall calendar is to have some fun with it. If you’re having fun in the design process then your recipients will also have some fun on the receiving end of it. So put your thinking caps on and really think of your funniest puns and best ideas to really brighten your customer’s day. 

Year Planners

Year planners are ideal for all types of working environments as they give a wider look at the year ahead. Having the whole year plotted out can be a real help when you’re thinking about the projects, campaigns and events that are coming up. With a year planner there’s no need to flick through every month to see what’s going on, it is simply there at a glance, and is therefore an extremely convenient means of always keeping up to date with what is going on in the business or on a particular department. 

Tent Calendars

Tent calendars are a nice, discreet and unobtrusive way to keep your brand on a customer or client’s desk all year round. Perhaps a little more personal than the wall calendar, like an old friend your tent calendar will be there to greet your customer every morning and will be within a simple reach of the arm for any notes they wish to make or dates they need to jot down. 

Branded calendars really are a great way to get your brand in front of your clients and customers. Not only are they constantly used, but they will also occupy prime marketing space within your target audience’s work space. They are also a fantastic means of softening your brand in the eyes of your customers. Calendars are naturally personal. They are less formal than your typical corporate gift and they offer a deeper connection with your customers. So why not take advantage of this by getting creative with your design? Be less formal and have a bit of fun and your customers will love you all the more for it. 

At Kaizen Print we provide high quality and professional looking calendars for businesses of all shapes and sizes. If you’d like to find out more about how we can help you with your calendar design and printing requirements you can visit our calendars and planners page, or get in touch via our contact form .