Strut cards are small but powerful pieces of print advertising that have numerous benefits for all kinds of businesses. Placed on counter tops or tables, strut cards are freestanding pieces of advertising that can be used to display a wide variety of different messages or advertisements. You might want to advertise any one of the following for instance;
- An event you are holding at your cafe
- An award that your cafe might have won
- Any option that may be a special that you offers
- A particular deal that you have on
- Some words from previous customers
Some of the benefits of this fantastic form of advertising are that;
They’re small
Space is at a premium in cafés, bars and food establishments. As a café owner it’s your job to be able to fit as many paying customers into one space without compromising the overall experience. As well as taking up space where you might wish to place a paying customer, large and bulky advertising can impede the experience of customers in other ways too. Larger advertising such as advertising boards for example might restrict movement around your café. Larger advertising such as this might even be potentially dangerous as it can be a potential trip hazard.
Advertising that is small but effective is therefore the perfect combination for these types of establishment. Strut cards work perfectly for this purpose. Small and compact, strut cards do not take up any valuable space in your café.
They’re effective
Just because they are small by no means they are any less effective. While a larger form of advertising may grab attention, smaller advertising has the advantage of placement. Placed on as many tables in your cafe as you desire, you can help ensure that your strut cards are read by every single one of your customers.
They are freestanding
In spite of being small in stature, they can still pack a punch when it comes to visibility. Because they are freestanding, they are also easily seen from a distance. When entering your cafe for example your strut cards can immediately grab the attention of your customers. The combination of strut cards on each of your tables can also help to increase the overall impact. Once your customers sit down therefore they have already been acquainted with your strut cards. If you simply left leaflets on each of the tables on the other hand, it may be deemed as unnecessary clutter. This simple difference is simultaneously a very important one in the eyes of your customers.
They are engaging
Strut cards are ideal if you want your customers to engage with your advertising. As your customers are waiting for their food and drink this is the perfect opportunity to draw their attention to what you have to offer. If your strut cards are placed on each individual table then your customers have the opportunity to pick them up and read them at their own leisure.
They offer creative possibilities
As strut cards are designed to be engaged with, there are plenty of opportunities to get creative. You might want to add a section that can be coloured or drawn on for families with children. Alternatively you could offer an interactive game that can be accessed via the camera screen of your customers. Whatever it is, there are plenty of creative ideas you can come up with to get your customers engaging with your strut cards.
At Kaizen Print we have helped numerous clients create stunning strut cards for their bars, cafés and restaurants. If you’d like to find out more about how your cafe could benefit from using strut cards, don’t hesitate to get in touch. You can start by visiting our strut cards page, or by getting in touch via our contact form.