Monthly Archives: July 2021

Our presentation cheques are the perfect mix of quality and with a choice of print finishes, price. Presentation cheques are perfect for photo opportunities and events to showcase your company’s charitable giving. We offer a free of charge artworking service on our own presentation cheque template, however if you want a more bespoke product we are delighted to print from your own print-ready artwork.

Giant Presentation Cheques are essentially novelty oversized cheques that are an extremely popular means of signifying that the sum of money being presented is worthy of media attention for whatever reason, whether that’s for charity, for business or as a gift to a competition winner.

You may recall feeling rather jealous of a national lottery or postcode lottery winner posing for pictures with their champaign and jumbo presentation cheque; you might have read a newspaper article with a local mayor handing an oversized cheque over to a local developer for some worthy project; or maybe giant presentation cheques remind you of pudsey the bear displaying all of the money raised for one of the many great causes they have sponsored over the years. 

Whatever it is you are bound to have come into contact with large presentation cheques at some point, whether you have been fortunate enough to receive one or not. 

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So why do presentation cheques remain so popular?

As technology has moved on, so have the prizes we’ve seen gifted on television and in the news. We might not expect to see the pair of rollerskates, or the china tea set that was once commonplace on shows like Bullseye, but we still (in spite of the fact that cheques are now rarely used in day to day life) expect to see the novelty presentation cheques rolled out whenever there’s a gifted sum of money to celebrate.

Giant presentation cheques are highly visual, they quite literally fill up the screen. And that goes for whatever device you may be viewing the photograph on. Whether reading a news story or viewing a story online or on television, viewers don’t need any prior context (or even to know what cause the money is being gifted to) in order to understand the meaning behind this gesture. They just get it. 

And that’s why giant presentation cheques are also great for you. If you really want to get the message out there and get noticed about a sum of money that you are giving or gifting, then investing in giant presentation cheques is a great place to start. At Kaizen Print we design and print high quality large presentation chequesthat really do the job when it comes to grabbing attention. Our cheques are available to different specs, re. size, colour and material, are customisable to include your own logo and printed message, and can be used for several different banks. 

What you need to know

How do I order a presentation cheque?

You can order one of our presentation cheques here on our website. When ordering, please bear in mind. If you’d like your logo placed on your cheque then please provide our customer service team with a high-resolution pdf or jpg of your logo after you have placed your order. We will normally send you a blank cheque for you to fill in the details with a marker pen. If you’d like us to print the information on your cheque however then please email your specifications to our customer service team. 

What different options do we provide? 

Available Sizes: Our presentation cheques come in two different sizes: 800x300mm & 1200x400mm.

Materials: We provide the option of either a 160gsm Matt Coated Paper or a Gloss Vinyl on 3mm Foamex with Glass Lamination

What banks do we provide cheques for? 

We provide giant presentation cheques for all of the following banks:

• Barclays 
• Halifax
• HSBC
• RBS 
• Santander

To order visit our large presentation cheques page. For more information you can get in touch by calling +353 19 036119 or via email at customer.service@kaizenprint.ie

Placed on shelf edges in retail environments, shelf strips are thin strips of banner material used to present sales information, to increase brand presence, or to guide customers visually with their messaging. Shelf strips have many advantages. 

As all retailers will know, space is at a premium when it comes to in-store advertising and the slim sizing of this advertising format ensures maximum effectiveness with a minimum amount of space required. 

Increase Sales

First and foremost, shelf strips are great for increasing sales. When it comes to retail and point of sale, providing visual aids can make all the difference. As a retailer, you have very little space to work with, so shelf strips are ideal for getting your message across while working within a limited area. 

Large advertising boards suspended from the ceiling or used adjacent to promotional items are great in their own right. However, there is only so much of this that you can place in your store before it becomes a hindrance or an eye-sore to your customers. 

Supplementary shelf strips are a great way to accompany larger advertising materials or as standalone advertising, as they offer all of the same advertising power while taking up a lot less space. Placed just beneath the products that you have on sale, shelf strips occupy a prime position as they get in front of the eyes of your customers at the all-important decision-making stage. 

Give additional value to your customers

As well as being a great sales tool, shelf strips are also a really good way to tell your customers something important. If a section of your store offers gluten-free goods, for instance, you can make it clear to your customers and guide them to this area of your store. 

This additional added value can help to increase sales, as your customers will be made aware of the goods that are relevant to them, and it will also increase customer satisfaction overall. Your customers want you to not only save money, but also to save their time. Any aid such as this can only help to increase customer satisfaction and get them coming back again and again. 

Increase brand awareness

Shelf strips are an ideal way to draw attention to the products that you have to offer. If you sell a particular famous brand, your customers will be immediately drawn to the familiarity of the brand by the design on your shelf strips. While product packaging, of course, has a huge role to play in brand presence, shelf strips can really help you go the extra mile in drawing the attention of your audience. 

Decrease advertising costs

As well as being highly effective in driving sales, shelf strips are also extremely cost-effective when compared to other forms of advertising. While they might appear to be a fairly humble form of advertising, shelf strips pack a real punch, and, as they are relatively cheap to manufacture and produce, they are also relatively inexpensive to buy – so it’s a win-win! You get a highly effective, albeit an often underestimated form of advertising, at a snip of the cost of most forms of advertising available. 

Kaizen Print 

At Kaizen Print we know exactly how to help you achieve your point of sale targets. With years of experience in helping retailers to increase sales and improve customer experience with high quality printed and designed point of sale advertising such as shelf strips, we can help you get the results you need. To find out more, get in touch via our contact page or by calling +353 19 036119.

Undoubtedly, today the world prioritises the digital means of advertising and promotion instead of print means of advertising and promotion. It has been the same for the last few years. Businesses and corporations, which used to consider print mediums the most effective marketing tools, today they prefer to use digital advertising methods. This is so because digital mediums presented ease to all.

Yes! We admit that digital technology has transformed the world, but the fact is that it could not replace the print industry and also could not affect the values and importance of printed marketing tools as they have absolutely different values. 

There are many effective leaflet printing marketing tools such as pamphlets, brochures, business cards, booklets, and leaflets. All have different values, characteristics, and benefits. In this blog, we will discuss the potential benefits of one of the most effective printed marketing tools out of these all and that is Leaflets.  

Leaflets- A Brief Introduction 

Leaflets are flat and folded printed sheets, generally containing information related to a business or organization, about a particular topic, and about a particular notice and advertisement. It is a very powerful and proactive printed marketing tool and usually distributed free of cost.   

They are used for a number of purposes. A few of the most common purposes of using leaflets are:

• Advertising and Promotion
• Issuing Notice
• Spreading Awareness on Social Topics 
• Issuing Prospectus
• Giving Business Related Information

Despite the dominance of digital technology, leaflets are one of the most preferred advertising and marketing tools by businesses and corporations. It is so because it is incredibly effective and productive. It has a number of benefits. We have listed a few of them in the below-mentioned segment. 

Top Benefits of Leaflets

Leaflets Are Cost-Effective

If you think that printing hundreds of leaflets can cost you thousands of dollars, the good news is you are wrong. It is much cheaper than this. You need only to invest a few dollars depending on the number of copies of leaflets you want to get printed. 

If we talk about leaflets’ design, it can be a little costly for you. However, it is cheaper than digital advertising methods, and you can easily afford it. It is a one-time investment that pays back millions and billions of dollars to you. So, overall, it is a great deal for you, and you should go for it. 

Can Contain a Lot Of Information

Leaflets are flexible and can be designed in many ways. Therefore, it can contain a lot of information. Here are some of the most common ways the leaflets can be designed. 

• Half Fold
• Tri-Fold (Letter-Shaped)
• Gate Fold (3 Sections)
• Double Gate Fold (4 Sections)
• “Z” Fold (3 Sections)
• Roll Fold (4 Sections)
• Double Parallel Fold (4 Sections)
• Accordion Fold (4 Sections)

This kind of flexibility in shapes and sizes of leaflets allow designers to add as much content as they want. So, this is one of the biggest benefits of leaflets. 

Touchable Factor Increases The Reliability

Unlike digital advertising and marketing methods, leaflets can be touched as they are printed sheets. And this touchable factor increases the reliability of the information that is printed on leaflets. Apart from this, the touchable factor also gives a pleasing touch to it that leaves a long-lasting impression in customers’ minds. So, this is really an amazing thing about leaflets. 

Endless Creative Possibilities

When it comes to designing a leaflet, the creative possibilities are endless. Obviously, the flexibility and versatility of leaflets are the main reasons behind the creative freedom.

When designing your leaflets, the deeper you go, the more creative and innovative design ideas will strike your mind. And this won’t stop striking your mind until you stop thinking creatively. The best thing is that these creative designing ideas will help you to attract and engage the customers with your message. 

It Allows You Target Your Potential Customers

You must have heard that digital advertising methods allow you to target your potential customers, but the fact is that print advertising methods are way better in this task. Yes, digital advertising methods allow you to target your potential customers by selecting gender, demographic area, age range, and other elements, but how accurately it targets your potential audience, nobody actually knows. And the other thing is, the conversion ratio always remains very low. 

On the other hand, if we talk about leaflets, they accurately target your potential customers. You can distribute leaflets to selected customers in selected regions, and that’s how you can more accurately target your potential customers. 

To speak to us about printing or designing your leaflets, you can call us on +353 19 036119, email us on customer.serivce@kaizenprint.ie or contact us through our contact form.

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