Monthly Archives: October 2021

Roller banners- all your questions answered!

In an era of digital signage, apps and video content, are the days of traditional roller banners over? We don’t think so.

What are the advantages of Roller Banners over digital signage?

Roller Banners are designed for maximum impact at a minimal cost making them accessible to all businesses.

Plus their height of over two metres guarantees visibility across a room.

Set up is simple and achievable by one person in a matter of a few moments.

With no power supply required or weighty display units to be installed (unlike their digital counterparts), roller banners can be situated anywhere you have a flat floor.

Compact and lightweight, roller banners are easy to store. Simply remove the back support pole, roll up the banner and slide it all back into the carry case supplied.

Roller Banners | Kaizen Print

Are roller banners just for events?

Roller banners are incredibly versatile and effective in car showrooms, stores, supermarkets, museums and leisure centres and even hotel and restaurant foyers.

What size is a roller banner?

The most common size of a roller banner is 850mm x 2000mm tall. Please also allow 100mm bleed to the bottom of your design only.

Can you design my roller banner?

Absolutely, we have a full in house design studio team of 12 talented graphic designers. Having designed thousands of roll up banners for businesses and organisations, we know what works and what doesn’t!

The cost of designing a single sided roller banner is £60.  A double sided banner costs £120 if two unique artworks are required.

How long do roller banners take to produce?

We offer two production turnaround times on roller banners. An express next day service and a more economical 3 working day option.

What make a roller banner so effective?

Aside from the amazing graphic display area, the main advantage of using roll up banners is their portability. Once you’ve finished with it, the banner neatly rolls into the mechanism for easy storage. In addition to this, it is light enough for a single person to carry and install.

How much does a roller banner weigh?

Our roller banner systems weigh just under 4kg and have a 30 second set up time!

Booklet Design

booklet printing kaizen print

A beautifully designed marketing booklet or brochure is one of the most versatile and effective marketing materials used by businesses to inform clients of their products or services. Produced with the help of a designer a booklet can be impressive and the fact alone that you took the effort to produce it displays a professional and authoritive image that your customer can appreciate. Not only does a brochure allow you to provide a great deal of information which you can’t achieve with a smaller postcard, or flyer. You also gain the opportunity to include photography, charts and even sales forms or coupons to engage readers and communicate more effectively.

To help you get your booklet design perfect, here are some key elements to focus on when designing your brochure;

Effective Booklet Design Booklet Design Printing | Kaizen Print

 

Choose your content carefully

A booklet is a perfect place to introduce new services or products and explain existing offerings. Whatever service or product it is that you offer, you no doubt will have more ideas than you can feasibly fit into a booklet. At Kaizen Print we see clients wanting to throw the kitchen sink at their brochure. But to be effective it’s important to have a focused message, which brings us to our next point.

Plan ahead for best results

Before you start any booklet design project, the most important thing to do is plan. You may be under pressure to to hit a deadline, but designing your brochure without a ultra clear purpose is a mistake.

You’ll need take your time and make some tough calls to achieve your most streamlined and effective final product.

The Elements of effective booklet design

Now that we broadly understand what makes for a great booklet, what are the specific elements needed?

A great cover

Your cover is the most important page in your brochure! Rightly or wrongly, everyone judges books by their covers and the same goes for brochures. If your booklet doesn’t compel your client to pick it up and read further then it has failed in its number one purpose.

Use space effectively

Effective use of space within your booklet will help sell your products and services. Remember it’s not the quantity of information that makes a good booklet, its the quality of that content. By using a variety of imagery, data displayed through charts or infographics and written content you can clearly communicate your message to educate your customers. Booklet Design Printing | Kaizen Print

Organise your content for reader flow

Your objective is to make it as easy for your audience to read and understand your message within as little time as is feasibly possible. A good structure using colour and design will help guide your reader and prevent confusion.

Use engaging photography

One of the key advantages of using booklet is the opportunity to use imagery. They don’t just add eye catching appeal to the design they are also highly effective sources of information. Your photos must be high quality and sell your products and services in their best light.

Ready to get started on your Booklet Design?

The effective and simple use of a printed booklet is an excellent tool to add to your marketing strategy. They are easy to use and affordable for any business to consider using. Kaizen Print produce effective booklet designs in a wife range of different sizes and formats. Contact us today to see how our design team can help you!

Let’s talk Letterhead Printing!

Let’s talk letterhead printing! If your business involves invoicing or formal letters then a quality printed letterhead is essential. We’ve gathered all our top letterhead printing tips to show you the best practice for success!

letterheads | kaizen print

Design your Letterhead layout

Start with a plan, you want a header or footer or both? Where should your logo sit and will it best stand out on colour or a white background? What information do your clients need other than contact info to help them meet the purpose of the letter. Are you providing contact info you your accounts team, your direct details, or something more general. Visual hierarchy is a term used in graphic design to describe the arrangement of different design elements in order of importance. This is key for creating a letterhead that shows the right information effectively.

Best practice suggest that the business’s logo should go at the top, followed by blank white space for the actual letter content and contact details normally go at the bottom of the page.

Prioritise Quality for Letterhead Printing

To create a professional standard letterhead – have them printed professionally. Sure you can print as you go on your office printer, but chances are your printer will lower the quality, run inconsistently and blow through ink faster than you can imagine. Save yourself the time and the bother and leave it to the professionals. That way you can have a stack by your printer and simply overprint the letter content or invoice details quickly and efficiently as needed.

When it comes to picking design and colour, you have a couple of options:

  • Go monochrome – I know, we said you don’t have to use black and white. But it can still look really effective!
  • Use your brand colours – you already know your brand colours look great together, and it’ll help reinforce your brand in your clients’ minds.
  • Pick an accent colour – you don’t have to use all your brand colours. Pick one that contrasts well with black and white to add subtle flicks of colour to your letterhead design.
  • Choose typography that suits your brand.
  • Finally a simple and smart design says sophistication and will help you achieve your end goal.
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Remember the team at Kaizen Print are here to help guide you to a beautiful printed design.

letterheads Print essential information on your Letterhead 

Depending on the type of business and communication, you are required by law to provide your customers with essential information. By  pre-printing this on your letterhead design, you can consider this task taken care of.

Here’s what must be included on every letterhead according to The Companies Act:

  • Your business’s name
  • UK Registration address of your business
  • Your registered company number
  • The address of your registered office
  • Social media handles and or website as relevant

Ensure your Letterhead is brand consistent before printing

You should always match your letterhead design to the rest of your branding materials. Not only is it best practice, it ensures your communications deliver a consistent look, build brand awareness and establish credibility. This approach should apply across all your business stationary such as business cards and compliment slips.

Shelf Wobblers -The must have retail marketing tool!

Shelf Wobblers are an incredibly effective retail marketing tool for attracting customers and motivating their shopping decisions.

Often called shelf talkers, they are hangable printed tags, often made out of card or plastic and displayed on product shelving. Shelf wobblers are a top way to grab customer attention toward a specific product and communicate key information about the product.

Let’s take a look at our favourite reasons to use shelf wobblers in your retail store…

Top reasons to use shelf wobblers for retail marketing

Draw attention to product sections

Mid to larger retailers love using shelf talkers because they break up aisles full of products and instantly draw the customer’s eye to sections they might otherwise be overlooked.

This is a great way to help move slow selling items and upsell related products.

Shelf Wobblers Retail Marketing Kaizen Print

Introduce new products

Shelf talkers are also ideal for retailers who want to introduce new products or product ranges to their customers.

They can be used to give customers all the info they need and make it more likely that they’ll add it to their shopping cart.

Promote discounts and offers

Shelf talkers are a great way to announce special sales and discounts right next to the products themselves, thus incentivizing shoppers to pick up the item.

Promote a product award or recognition

Shelf talkers are a great way to boast a tasting score, industry recognition or even a recommendation to motivate shoppers in their purchase.

Save on staffing costs

One of the most underrated benefits of employing shelf-talkers throughout your store is that they will reduce your dependence on your retail staff to communicate important information to customers.

While it’s always a good idea to have your staff interact with your customers, well-designed shelf-talkers placed thoughtfully throughout your store help shoppers navigate the space and find what they need—and when they feel at ease in your store, it makes it more likely that they’ll become regular customers.

Shelf Wobblers Retail Marketing Kaizen Print

Shelf Wobblers are a budget friendly retail marketing tool

Shelf wobblers are cost-effective, no matter what number of pieces you want.

Generally, their prices vary depending on their size, design, and material. If you buy medium-quality shelf wobblers, then the prices would be comparatively lower than high-quality shelf wobblers. On the other hand, if you buy a bulk of pieces, then you can certainly get a certain discount or offer per piece on both medium-quality and high-quality shelf wobblers.

The average price is $0.5 to $3 per piece.

Shelf Wobblers are user friendly

Due to their small size and unique design, shelf wobblers are easy to place or hang near products on shelves. They can also be easily interchanged or moved much disruption to your product display making them super user friendly.

Shelf Wobblers are durable

Generally, people consider printed marketing tools as a one-time usable product or disposable product. However, it is not so with shelf wobblers. They are super durable products and they can be used for more than a year when produced on PVC.

Shelf Wobblers are versatile

Shelf wobblers come in hundreds of different options in sizes, designs, materials, and features. You can choose a relevant option for your product. There is also an option for a custom design. You can choose that if you already have prepared design or have some colour and design preferences.

Ready to get started on your Retail Marketing Shelf Wobblers?

Start with a compelling message. Shelf wobblers are small and designed to grab attention. So keep your message brief and use buzz words to get straight to the point- Think ‘Gluten Free’, ‘NEW’,  Sale .

Remember in a retail environment, bright colours and unique designs are key to attracting customers.

To speak to a member of our team about shelf wobblers, or to order some, please don’t hesitate to contact our team through our contact form, by emailing us on customer.service@kaizenprint.ie, or calling our offices on 019 036119

Creepy & Clever Print Marketing ideas for Halloween

According to recent studies, retail spending on Halloween related products has skyrocketed here in Ireland over the last few years!

All that growing interest means Halloween is brilliant time engage with your customers and use this time to drive sales and brand awareness.

Not sure where to start? Check out our top tips for clever and creepy print ads for your Halloween print marketing campaign!

Halloween Print Packaging Labels | Kaizen Print

1. Create a spooky offering just for Halloween

What can you offer this Halloween to catch people’s attention? One of our favourite local coffee shops Bob and Bert, their answer was wicked treats.

And to ensure their customers could appreciate their Halloween specials, we helped then with printed Halloween labels and packaging!

2. Be relevant and remember your audience!

Halloween is spooky, but that doesn’t mean you need to scare customers your print marketing.

Remember who your target audience is and use the opportunity to get playful but remain appropriate. For example creepy cute vibe achieved above is great for products aimed towards families and kids.

Keep things light, even with content that veers towards the dark to ensure a positive response.

3. Inject Halloween colour into your print marketing

The simplest way to create a Halloween campaign is very simply to use colour. For Halloween the colours we associate are Black, Purple and Orange and Lime Green. All great eye catching colours to help your special offer stand out!

These colours instantly set the tone and are sure to catch attention of Halloween thrill seekers.

Creepy Clever Halloween Print POS Cards Kaizen Print

4. Beware garish typography on Halloween print marketing

It may sound obvious but choose a font that confuses and you’re on to a loser.

Yes, it may be tempting to use the random “scary” font but if your audience can’t read it, or if it differs from your branding then don’t bother.

Use scary fonts in moderation and otherwise stick to something that’s clear and in keeping with your brand style

5. Don’t forget your brand identity

Just because it’s Halloween doesn’t mean you throw out your brand’s identity.

Remember the goal is to improve brand awareness and ring in the sales so don’tlet your brand get lost in the design.

Make sure you branding and tone is still in keeping with your brand and take the opportunity to get creative Halloween colours and graphics.

Embrace Halloween but do it in keeping with your brand’s style.

6. Don’t be afraid

It’s okay to keep thing’s safe and simple, but do try creative so you stand out and get attention.

Halloween isn’t for all companies. But if you have the right audience, it could be the best opportunity of the year to have some fun with your ads and attract some new customers.

Check out Pinterest to see what the rest of the world is up to, just don’t be scared to do something different.

There’s no limit to your creepy and clever Halloween print marketing possibilities! If you need some help with your next marketing campaign talk to the team here at Kaizen on 019 036119 or email us at customer.service@kaizenprint.ie

How to run a competition using a QR Code

People do almost everything on their smartphones these days, from catching up on the latest news to shopping for clothes and ordering food.

By making your competition accessible using smartphones you create a exciting new way to engage with your customers. The solution to achieve this is the QR code.

QR simply stands for quick response and is basically a quick and reliable new version of the traditional barcode.

When your mobile phone scans the code, it translates that information into a web link that leads to something useful of your choice — like a restaurant menu or as in today’s example to enter a Competition

QR Code Competition Shelf Wobblers Kaizen Print

How do I use a QR code to run a contest?

Creating a QR code to run a contest is an effective and innovative way to advertise and promote your business.

Not only does a QR code provide customers with an easy way to enter the competition. It’s also a great way to enhance brand awareness without spending big.

Competitions that require little to no effort to enter are those that get best marketing results. By providing mobile access to your contest, you make it incredibly easy for customers to participate.

Here’s how it works

To run a contest using a QR code, you must first create a barcode image and have it printed on your marketing material.

Your QR code can be created online using a free QR code creator.

Simply choose the type of contest you want to run, select Dynamic QR code to enable tracking and flexible editing. Download your code and display.

QR Code Competition Strut Cards Kaizen Print

 

How to get the most from my QR Code Competition

Place your QR code strategically on your contest campaign materials

Your QR code can be printed on nearly anything so choose the format that will be seen and easily scanned by the most people.

If you are a bar or restaurant, a table tent is a great place to run a QR code competition. If you run a store then shelf wobblers and strut cards are a great way to get seen!

Flyers are always effective. Just make sure The QR code is large enough to be easily noticed.

Strengthen brand awareness by customising your QR code

Customise your campaign materials with your branding to make your QR code recognisable and engaging.

Businesses can even design and customise QR codes based on their specific requirements.

You have the option of changing the colour of your QR code’s background and foreground based on the theme and colour scale of your campaign or business.

You can also include business logos in your QR code design.

When it comes to customisation of QR code designs, the only limit is the extent of your imagination.

Give people a reason to scan!

Make sure to include a strong Call to Action, so that people know why they should scan your QR code. For a contest something like ‘Scan to Win’ works perfectly.

Use a Dynamic QR Code to track your contest campaign

Keeping track of your QR code scans is an excellent way of defining the success or failure of your QR code campaigns.

Data such as the number of scans, time and scan locations can all be recorded to help you improve your strategy for future campaigns.

In comparison, Static QR codes are fixed and the url info cannot be edited after printing or used for data tracking.

Use your QR code to grow your social following and engagement

A top tip is to use your QR code to lead customers to your social media pages.

As part of your contest entry rules, ask participants to like, follow and share your social media page!

This way, you can boost your social media engagement and grow your followers.

To speak to one of our team about running your own QR code competition, please contact us on 019 036119 or email customer.service@kaizenprint.ie

Business Cards and why we love them! 

Print Marketing - Kaizen Print Ireland

Business cards are possibly the most under rated marketing tools in your business toolkit.

The ultimate combination of old school professionalism and credibility meets modern design and branding. Business cards are a modest yet impactful way to introduce yourself and your company.

Let’s take a look at how business cards deliver marketing punch!

  • Business Cards | Kaizen Print

Business cards build a lasting first impression

Using a business card is a simple yet effective way to introduce yourself and your business.

Small enough to carry in your wallet or pocket, they are easily kept at the ready, for as and when you need them. They capture all important info, your business name, your business role, where to contact you and how to learn more about your company.

What’s unique about a business card is that it gives you a physical marketing tool that is modest yet professional.

Business cards establish credibility that you part of a genuine business with an authentic brand and contact details. Not only does a business card provide an ice breaker but it helps you take the next step in your business relationship, with a physical item your client can’t simply forget.

Business cards grab people’s attention

A beautifully designed business card is highly engaging.

We know what to expect with a business card and we know that it will not waste our time. Placed in your hand, business cards are irresistible to look at and by adding visual attractive elements you can quickly grab people’s attention.

Get the most from your business card design:

  1. Capture your brand personality with a great design
  2. Consider your cardstock
  3. Explore an interesting cut
  4. Enhance with a bespoke finish

Capture your brand personality with a great design

Make a lasting first impression with a bespoke design that sets you above your competition.

The combination of design elements should be unique to you and reflect your brand personality and ethos. 

There are endless design possibilities to explore: from geometric shapes to flowing organic lines, bold colour to minimal styling. A unique combination of colours, shapes, illustrations and fonts will capture your brand visually and deliver a lasting impression.

Business Cards | Kaizen Print

Consider a luxe or textured cardstock

Your choice of material is as, if not more, important than the design itself.

At Kaizen Print, we ensure that all of our business cards are made of high-quality material. Our standard business cards are made on 350gsm silk while our luxury business cards take advantage of 400gsm silk giving that extra weight and durability.

If your brand is clean and simple rather than bold and colourful then a beautiful non-standard cardstock delivers a first impression that is big on quality.

A luxury textured stock is perfect for a high end business as it shows clients that you value quality and pay attention to the finer details.

If your business is environmentally focused then you may consider a recycled or Kraft cardstock that reflects your brand ethics and values.

Kaizen Business Cards Keoghs

Explore an interesting business card cut

An interesting cut for your business card is another top way to show your clients that you don’t follow the crowd.

Rounded corners feel beautiful in hand and don’t catch in your wallet. Or perhaps you could explore an unusual cut that mirrors your logo and reinforces brand awareness.

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Enhance your business card with a special finish

There are so many ways to add a touch of class and uniqueness to your business card. Foil stamping? Embossing elements?  There are endless ways to make a big impact with a small business card.

At Kaizen Print we provide outstanding quality business cards. To find out more about how we can help you can visit our business cards page, or get in touch on 019 036119 or email us at customer.service@kaizenprint.ie

Promote your small business with leaflets this Christmas

Print leaflets are a great way to promote your small business at Christmas and put your brand front of mind for customers as the shopping season kicks off.

Why use leaflets to promote your small business this Christmas

Firstly lets talk benefits, why leaflets?

  1. Budget Friendly Leaflet printing scores top marks for affordability and are a great way to deliver your message far and wide without breaking the bank.
  2. Promote Brand awareness A beautifully designed flyer is an effective way to generate new leads and promote loyalty with existing customers.
  3. Leaflets are versatile Flyers can be used to launch your Christmas Sale, to promote your Christmas Club or gift range, share new product lines and much more.
  4. Support your digital marketing By adding a QR code to your flyers you can instantly link people to your website or online shop.
  5. Print is trusted Perhaps the biggest benefit of all is that print is trusted. Leaflets provide something to hold in your hand rather than looking at a screen. If a flyer comes in the mail, most people will at least see what it’s about. In contrast, millions of marketing emails go unread and instantly deleted every day.

Kaizen Christmas leaflet printing

How to use leaflets to promote your small business this Christmas

Set a clear purpose for your Christmas leaflet campaign

What do you want to happen once your leaflets are produced and distributed? Do you want to sell more gift vouchers or drive people to shop on your website?

By setting a clear goal that you want to accomplish you will find it easier to focus your message and create the right design. Otherwise, you’re not likely to produce any meaningful results.

Speak to your audience

Who are you targeting with this leaflet? New customers or existing? Are they old or young, working professionals or students? What interests them and why should they shop with you this Christmas?

Clearly understanding your audience will help you craft the perfect message to reach and appeal specifically to them.

For example, if your goal is to sell out your Christmas beauty gift line, then promote your best seller on your flyer to generate interest with a limited time deal.

Create a great leaflet design

Your flyer design is key to getting your customers attention. So think about the kinds of imagery, graphics and colours you want to use to achieve this.

Bold colours and a punchy headline are a great way to catch the reader’s eye and entice them to keep them reading.

Have a strong call to action

An effective marketing leaflet needs to provide useful information to your target customer. But unless you tell people what to do with that info then it won’t achieve the goal you set out.

Make your call to action short, snappy and compelling enough to motivate readers to take action. You can even set up a QR code for them to scan that will take them directly to the webpage you want them on.

If the purpose of your flyer is to promote seasonal gifts or a Christmas sale then include the time, date and location, and what’s in it for them (e.g. 15% off all items).

 

Kaizen Christmas Flyer printing

 

Include your branding

Make it clear who you are, where you are located and how customers can get in touch or  shop your product.

Leaflets serve as an excellent tool to build brand awareness, so be sure to incorporate your branding into your design.

Get your leaflets seen in the right places

The final element in using leaflets to promote your business is distribution – where, when, and how you get the flyers in front of your target audience.

Here’s where knowing your market on a deeper level makes the difference.

Think about where your customers live, where they shop or hang out, what are their personal interests. This information will tell you where to best place your fliers so that they will be seen and responded to by the right audience.

Different ways to distribute leaflets include:

  •       Insert flyers into local newspapers to reach a local audience
  •       Direct mail or door-to-door leaflet drop in targeted areas
  •       Drop them in with customer purchase, invoices and enquiries  
  •       Handout leaflets at Christmas events
  •       Place flyers on cars or ask other local businesses to keep a stack on their counter

Need a little help from the professionals?

At Kaizen Print we have a wealth of experience in helping clients with their leaflet and flyer campaigns. If you would like to talk to us about designing or printing of leaflets, visit our leaflets & flyers page, or get in touch on 019 036119 or email via:customer.service@kaizenprint.ie