Monthly Archives: June 2022

Printing

Leaflet Printing Tips

Posted on by Michael Gallagher
Leaflet Printing, Punchestown
30
Jun

Leaflet printing is an element of marketing largely taken for granted.  However, leaflets are effective in grabbing attention. They can leave a long-lasting impression on your customers.  Leaflet printing is brilliant for reaching a large array of customers.  In addition, they quickly engage prospect in your marketing.

What are Leaflets?

Leaflet printing is an affordable and effective advertising and marketing tool.  Really they are simply a printed sheet or printed paper.  Leaflets contain some significant information or promotional message clearly and concisely.

Generally, businesses and companies use leaflets to advertise and promote their products, services and the business.  In addition, leaflets are used to inform about new locations, special discounts and offers, schemes and events.  However, leaflets are generally distributed hand to hand to individuals for free of cost.

In other words, leaflets are a useful and effective marketing tool that allows businesses to attract potential customers.  In addition, they are effective in expanding a business’ market, and allowing them to flourish in the market.  Therefore, it is crucial to focus on our leaflet printing and design.  For success, you must design an effective and powerful leaflet so you can stand out in the market.

Let’s look at some tips for designing the perfect leaflet.  This will help your business stand out and help you beat your competition.

Ensure Success with Flawless Leaflet Printing

There are four main elements to keep in mind when designing your leaflet.  They are a great guide to help you make the most of your leaflet printing.

Grab Attention

Your leaflet must be interesting and attractive.  However, you want to grab the attention of your audience at first sight.  The goal is to entice the initial curiosity of people.  Therefore, use various graphic design and content marketing techniques to assist with this enticement.  In addition, bold and eye-catching headlines, glossy colours and professional designs will help your leaflet grab attention.

Maintain Interest

It is not enough to just grab the attention of your audience.  In addition, you have to maintain the audience’s interest for a longer time.  This will be accomplished by clearly, concisely and effectively communicating with them.  In other words, you need to ensure your leaflet doesn’t contain irrelevant and unnecessary information.  This will lessen the effectiveness of your leaflet.

Make the Content Desirable

Your leaflet must have a great offer or some benefit to your audience.  This is what awakens people’s desire to buy.  This can be achieved using several different marketing techniques.

Appropriate Call to Action

The end goal of your leaflet is to entice people to take appropriate action.  It could be a visit to your website or event, buying your products or services, or taking part in your scheme.  Call-to-action features in your leaflet will entice your audience to take that desired action.

Tips for Designing Effective & Powerful Leaflet Printing

So those four main elements should be top of mind when considering leaflet printing.  However, how can you make those elements work effectively for you?  Here are some tips to design an effective and powerful leaflet.

Set Your Goals

Setting up your goals is the first thing you need to consider.  You need to determine exactly what you want to achieve from your leaflet printing.  The best way to know what is to ask yourself a bulk of the questions and find the answers for them too.

Know Your Target Audience

This is a very crucial step in designing your leaflet.  Knowing your target audience will guide you in what and what not to include in your leaflet.  This knowledge is obtained with in-depth research.  This can be accomplished by analysing surveys, reports and other authentic data of the market.

Create Interesting & Effective Content

The next step is to create interesting and powerful content.  While creating this content you should consider findings from the market and audience research.  This will guide you in the creation of the content.  The research will help creating relevant and interesting content for your audience.

Choose and Appealing & Attractive Design

You’ve come up with the content you want to include.  Therefore, the next thing to do is to choose an appealing and attractive format and design.  The best way to accomplish this is to avail of professional assistance from graphic designers.  Professional designers will surely suggest the best leaflet design for you.

Use Different Features

Use different features to make your leaflet more appealing to your audience.  Bold and stylish fonts, colours, images, info graphics and other design elements will work in achieving this.  However, graphic designers can assist you in suggesting the best route forward.

Review Your Leaflet

Finally you have finished your leaflet design!  However you are not finished yet.  Ensure you review your leaflet design.  This is invaluable for checking if anything is missing or any errors needing to be corrected.

Leaflet Printing at Kaizen Print Ireland

Following all the preceding steps, you are now ready to have your leaflet design printed.  At Kaizen Print Ireland, we keep the print quality as the top priority.  We print leaflets in all manner of sizes.  For the most cost-effective options, we recommend sticking to the standard A sizes.  Our leaflet printing comes with a variety of options.  Therefore, you are allowed to pick the leaflet most suited for your campaign.

Get In Touch With Kaizen Print Ireland

Kaizen Print Ireland has been in the printing business for over ten years.  We have printed hundreds and thousands of leaflets for businesses in Dublin and all across Ireland.

In addition, we have a team of expert designers that can help you with your leaflet design.  Get in touch by email via our contact form or by calling 028 9002 2474.

Printing

Notepad Printing Benefits & Tips

Posted on by Michael Gallagher
Notepad Printing Kaizen Print Ireland
23
Jun

Everyone loves and uses a printed notepad at some point.  Keeping track of appointments or messages or quickly writing down someone’s contact information are just a few key uses of the notepad.  In addition, they are great for both distributing in-house to employees and as a promotional gift to potential customers to keep your branding top of mind.  Let’s look at some benefits to investing in notepad printing for your business.

Benefits of Notepad Printing

Printing custom notepads for your business is a flexible branding solution.  It is effective for both end consumers and business to business promotions.  Printed notepads can help remind consumers and clients about your services and products.  Your branded notepad will remind the recipient of your business every time they use the notepad.  Therefore, your brand slowly but surely becomes ingrained into the recipient’s mind.  In addition, a printed notepad acts as a quick reference for your company’s website, address and phone number.

Notepad Printing is Cost-Effective

Personalised notepads have to be one of the most affordable marketing products out there.  In addition, you get the added bonus of giving your business exposure every day.  However, if you really want to maximise your return on investment, its worth trying to print as many as you can in the one run.  Printing in volume definitely sees savings to be gained.

Customisable

Notepad printing can be customised to your precise design requirements.  Your notepad can feature your logo and contact details.  You may want blank or lined pages.  However, you may want to incorporate a creative design idea into the page.  It’s a matter of deciding exactly what works best for your business.

Well Received

People love receiving gifts.  Especially when they show that you value a recipient’s business.  Even more so when the gift is useful.  The great thing about notepads is that everyone loves them because they are so useful.  Whether they are kept in the workplace or brought home, rest assured they will be used.  A personalised notepad is a marketing tool that is going to make a good impression with customers, suppliers and prospects.

Continued Exposure

One of the biggest benefits of personalised notepads is the continued exposure.  Each and every time someone writes a note or message on your personalised notepad, your brand will become top of mind.  Therefore, notepads are perfect for putting your branding, products and services in front of customers and prospects all year long.

Design Tips for Notepads

Sure any plain notepad will come in handy.  However, truly you want your notepad to be memorable for your recipients.  Here are some key design tips to keep in mind when considering notepad printing for your business.

Notepad Size Matters

The size of your notepad printing is an important consideration.  Notepads can be printed in just about any size.  However not all sizes are helpful or beneficial.  A larger notepad printing order of A4 size is great for taking plenty of notes.  However, this size is not always useful to everyone.  A4 may just be too bulky to keep handy.  In addition, the recipient may just think the size is too much waste for keeping simple notes.  Therefore, a more useful size would be A5 or A6.  It is a great size for telephone notes and simple uses.  In other words, consider carefully how big or small you want your personalised notepad to be.

Notepad Printing Should Avoid Too Much Design

Notepads are meant to be used as a tool.  They are not meant to be artwork.  Avoid designing notepad printing jobs that are too busy.  You want to ensure you leave place on the paper for actually taking notes or writing ideas.  Include your business name and logo at the top or at the side.  In addition, you may want to include a design element, photo or graphic around the sides or on top.  However, don’t allow too many graphics or photos.  You don’t want this element to take up too much real estate on the page.  You might want to consider your logo as a lightly printed watermark on the page.  It is a great way to display your company name and logo without overwhelming the page.

Use Full Colour

If your budget allows, make your notepad printing order in full colour.  Colour adds spice and is an eye-catching element.  In addition, full colour will make your notepad stand out and want to be used.  If you plan on utilising graphics or photos, definitely consider going with full colour.

Notepad Printing at Kaizen Print

Custom printed notepads are the perfect solution for getting your brand on your customers’ desks for the long term.  A well-designed notepad will ensure you get maximum exposure for its lifespan.  At Kaizen Print Ireland we have notepad printing available in A6, A5, A4, A3 and A2 sizes.  These can be given to customers as gifts or used by your staff to take notes or stay organised.

In addition, we offer industry specific notepads.  This includes our A4 vehicle appraisal pads for the motor trade.  Contact us for any bespoke notepad requirements and we will accommodate.

Get In Touch

Kaizen Print Ireland has been in the printing business for over ten years.  We have printed notebooks for businesses in Dublin and all across Ireland.  In addition, we have a team of designers to assist should you need when considering notepad printing.  Contact us by email via our contact form or by calling +353 19 036119.

Printing

Brochure Printing Benefits & Tips

Posted on by Michael Gallagher
brochure printing kaizen print
21
Jun

Brochures are an effective salesperson for your brand.  They don’t actually speak but their contents speak volumes.  Brochures serve a few purposes.  They inform your customers and prospective clients about your brand, your latest products and any services offered.  In addition, your brochure is a great brand ambassador.  Therefore, your business should consider brochure printing.  When proceeding with the creation of your brochure, ensure it is organised, flows nicely and is professionally designed.  Brochures are in the same vein as the menu is to the restaurant.  Your brochure is the printed representative of your business.  We’ll have a look at why brochure printing remains an integral marketing force.  In addition we will offer some tips to ensure your brochure works for you.

Why Go With Brochure Printing?

Brochures form an integral part of the traditional printed marketing collateral.  This remains true despite online marketing’s growing popularity.  You want potential clients and customers to hang on to your brochures.  Therefore, make it a collectible item by ensuring it is well designed.  People want the brochure for product-specific information.  However, they will keep it for the captivating visual effects.  Let’s look at some reasons not to underestimate the power of brochure printing.

Brochure Printing Captures Attention

Well-designed brochures will capture and captivate the attention of potential customers.  Therefore, if you are a small and emerging business, ensure you put the effort into a brochure that will be a great return on investment.

Effective & Pocket-Friendly

Brochures are both more effective and pocket-friendly than advertisements in magazines or newspapers.  Prime space in print media can be quite expensive.  In addition, this advertisement space is shared by several businesses.  Therefore, you are competing for public attention and making it more challenging to be noticed.

Your Brochure Is All You!

Brochures focus entirely on your business and its offerings.  Therefore, you get the undivided attention of all potential customers.  However, the key is to make the content both interesting and informative.  Include a call to action and support the brochure with appropriate images.

Brochures Are Versatile

Brochures are versatile and can be distributed almost anywhere.  Leave them in your reception area or distribute them out at promotional events.  In addition, they come in several formats.  In addition to the conventional tri-fold style, they can come in formats such as menus, flyers, products guides and newsletters.

Brochure Printing Is Cost-Effective

Given the discounts generally offered with bulk printing, brochure printing can be more cost-effective.  The cost per brochure reportedly comes down with the number of prints.  Regular customers may also enjoy discounted brochure printing offers.

Easy to Access

A printed brochure is any day easy to access and read compared to content from an email or a website.  Effective marketing campaigns are all about customer interactions.  Therefore, your brochure will make it easier for your customers to interact with your business.

Brochure Design Tips

It goes without saying that the quality of design, content, images, paper and the ink used is central for the effectiveness of your brochure printing.

Professional designers can help your business finalise a suitable content format for your brochures.  Make sure you include an impressive front page!

Brochures can also be created to contain multiple pages of information and in different sizes too.  Depending on your business needs, choosing the right brochure size is essential.  People respond well to clutter-free content and aptly supported by images.

In addition, the texture of the paper and the finishing effects will make a marked difference in reception of your brochure printing.

Brochure Printing at Kaizen Print

Relying on the services of reputable and experienced brochure printing service providers will help companies leverage the power of brochures a cost-effective marketing tool.  At Kaizen Print Ireland, we have printed hundreds and thousands of brochures in over ten years of business.  Our team has printed every type of brochure you can imagine.  We are confident we can produce a brochure that meets a high print standard.  In addition, our brochures for you will effectively engage and capture your intended audience.

Our brochures are printed on high-quality silk paper with a choice of finishes.  For different specification or larger quantities, get in touch with our customer service team who will assist you with a bespoke quote.

Get In Touch

Kaizen Print Ireland has been in business for over ten years.  We have been helping companies in Dublin and all across Ireland with their printing solutions.  In addition, we have a team of expert designers who can assist you with all your brochure design enquiries.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Table Tent Card Printing

Posted on by Michael Gallagher
Design Ready Printing - Table Tent Card
16
Jun

Chances are if you own a restaurant or pub you are limited to where you can do advertising within your premises.  You can’t be plastering your establishment with posters.  The ambiance is one of the more important factors in enticing customers to patronise your business.  You don’t want the surroundings to be overwhelmed with loud advertisements.  Youcu custoemrs are there to relax.  They want a break from loud advertising and enjoy a meal and a drink.  However, not all is lost.  The table tent card will lend a helfpful hand in getting your messaging out without overwhelming the senses.

Does limited spacing mean there is no hope of making an extra sale or drawing in extra bodies to your upcoming event?  Fear not proprietors – a little miracle is on your side.  The Table Tent Card will allow you to subtly get your message out.  Their prime location means they have massive impact.  So let’s meet the table tent card and see how it can work for your business.

As a business you want to ensure you make the most of your table or counter space.  While tables are for your guests’ dishes and/or drinks, there’s no reason not to use this space to its full potential.  You can increase awareness of key items, events or promotional offers without having to go big on your walls.

Table tent cards allow your customers to see your amazing offers or upcoming event as soon as they sit at their table.  They are one of the best and ultimately cost-effective print products working in the hospitality industry.  In addition to looking great, they will show off your offers in all their glory.

Reasons for Table Tent Cards

As a restaurant you really are limited to your advertising within your premises.  However, if you are looking to drive more sales in your restaurant or pub, the humble table tent will do the trick.

You may be wondering what is a table tent?  You wouldn’t be alone as the name is not common.  However, you will definitely recognise their popular shape.  The next time you are at a drinking or dining establishment you may even notice the little table-top billboards adorning each table and on counter spaces.  Here are some ways you can use table tents to your advantage and drive sales in your restaurant or pub.

  1. Table Tent Cards Engage a Captive & Waiting Audience

Table tent cards are impossible to ignore.  Especially eye-catching ones!  With the right design, they can become a conversation piece.  They can be irresistible for those idly waiting for service or the meal.  Therefore, ensure to make them relevant enough to captivate your guests and add some value to their experience.

  1. Table Tent Cards Can Promote Daily Specials

Offering specials is a top strategy to keep your menu fresh and exciting for our customers.  Therefore, if you have key high-profit dishes or a one-day special you want to sell a lot of, the table tent card will work for you.

  1. Table Tent Cards Can Upsell Your Cocktails and Desserts

Upsells will typically generate a significant percentage of bar and restaurant revenue.  Therefore, consider using a table tent card as an additional mini-menu to promote dessert or after-dinner cocktails.  However they may try to resist, an attractive table tent might have customers second guessing this resistance.

  1. Table Tent Cards Improve Brand Awareness

Menus are best focused on helping people find what they want quickly.  However, table tent cards allow you an extended opportunity to connect with your customers.  In addition, you can use your table tent to share some insight into your brand’s story, show of favourable reviews or introduce your team!

  1. Include QR Codes to Improve Brand Loyalty

QR codes are the latest big trend in print marketing.  They offer a whole new way for businesses to engage with their customers.  By scanning the QR code custom printed on your table tent your customer can use their phone to interact with you.  Therefore, this is a brilliant way to invite customers to enter a competition, leave feedback or follow your social media presence.

Table Tent Cards at Kaizen Print Ireland

Table tent cards also make perfect counter or bar-top signage that customers cannot miss.  Their small size and simple format makes them incredible affordable and customisable.  Therefore, they can deliver a consistent, branded look.

At Kaizen Print Ireland, our Table Tent cards are printed single or double sided on 300gsm silk.  In addition, they are finished with a glue strip to allow for easy assembly.  If you want to take your table tent card to the next level, we recommend a double-sided print option.  It provides nothing more than creativity.  However, adding a design or colour on the inside really makes your table tent stand out.

Kaizen Print has been in the printing business for over ten years.  We have been helping businesses in Dublin and all across Ireland with their marketing materials.  In addition, we have a team of expert designers who can assist in your table tent design.  Take your marketing to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Restaurant Menu Size & Layout Options

Posted on by Michael Gallagher
Restaurant Menu Printing Kaizen Print
14
Jun

The printed restaurant menu serves two major functions.  First, your menu informs your guests on what is available to eat or drink.  They can plan out their evening.  In addition, your menu should be getting your guests hungry!  A well designed and laid out menu will serve both functions.  In addition, your establishment’s menu reinforces your branding.  So much work goes into planning the perfect meals, drinks, restaurant layout and the decor to ensure everything is perfect.  However you should apply the same consideration and effort into your printed menu.  Why throw away your hard work by not showcasing the work in the way it deserves?

Restaurant Menu Sizes & Layout Tips

Are you unsure of which restaurant menu size and layout is best for your establishment?  If you need some tips on how to proceed we’ve come up with some helpful hints to keep in mind to create the perfect printed menu to perfectly suit your business.

At first glance, creating a menu might seem like a simple task.  However, in reality there is so much to consider on the road to a final printed product.  Your menu has the power to be a highly strategic and persuasive marketing tool.  A menu that is designed right is capable of enticing customers, creating best sellers and maximising your profits.  So let’s share some top menu design strategies.

The Single Page Menu

The Single Page Menu is the go to choice for both fine dining and casual style restaurants.   There is good reason for this.  The single page menu’s popularity is down to its modern and curated feel.  Instead of offering a wide range of dish options, a restaurant will hand select 3 – 5 dish options per course and change them seasonally.  The result is that the dining experience for your customers is designed for maximum effect.

The single page menu is ideal to achieve a high-end experience.  In addition you benefit from a streamlined demand on your kitchen.  Therefore you can save money on costs from food purchasing and waste.  The menu can be printed single or double sided and laid out vertically or horizontally with minimal styling.  In addition there can be simple to no embellishment.

A good tip to keep in mind when laying out meal placement is customer behaviour.  Customers spend the most time looking at the first and last items of each section.  These areas are considered the prime real estate of your menu.  You should save these spots for your biggest sellers.

The Oversize Menu

The oversize menu usually comes in A3 or a custom size.  It is designed to be held by two people to share and read together in a casual dining setting.

This style of menu accommodates a range of dishes.  Therefore, oversize menus are ideal for restaurants that offer a variety of experiences.  You can feature a share plate style to bar snacks and even full course dining.  This type of menu really showcases it all.  Therefore, this menu printing is ideal for a pub or family style restaurant.

Due to the volume of writing, a strong panel layout is a must to help your customer find what they want.  Illustrations, photographs and font sizes are brilliant to add visual character and promote key items.  However, ensure you don’t go overboard and overwhelm your customer.

Keep in mind that you should ensure photos are professionally taken and high quality.  Consider that food photography doesn’t appeal to everyone.  It may be best to focus on crafting your item descriptions and embellishing with some great illustrations instead.

The Menu Card

Menu Cards are most commonly printed in A5 size or the tall and slim DL size.  The menu card is ideal as a secondary or supplemental menu when your standard menu isn’t suitable.  This card style is highly cost-effective due to their smaller size.  In addition, they are the perfect choice for a Sunday lunch menu, weekend cocktails or for a special occasion menu.

These menus typically list a smaller set menu with a fixed price.  This can help you manage busy occasions and shake things up with a specific promotion.  However, as these menus feature less written content you can play with the design and colour to tempt customers with a dessert or entice them back for a new dining experience.

However, you may be unsure of how many menus to print.  For Cocktails and Drinks, roughly calculate 25% of your restaurant seating capacity.  For lunch or dinner, calculate 75% of your capacity and for desserts roughly 50%.

Restaurant Menus at Kaizen Print Ireland

The right style of menu for your restaurant depends on your business offering and your brand!  At Kaizen Print Ireland, we have been helping pubs and restaurants with their printing for over ten years.  We have been helping restaurants and bars in Dublin and all across Ireland.  In addition, we have a team of designers that can assist you with your menu design.  Take your restaurant menu printing to the next level.  Compliment your menu with high quality menu printing.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Design Ready Printing

Posted on by Michael Gallagher
Design Ready Printing - Table Tent Card
09
Jun

There are some points to consider if you want to your materials to be design ready for printing.  If you are just starting out in business or about to hold your first event, you might not realise at all what you need before approaching a print provider.  The world of physical print is very different from the digital realm.  Online assets are relatively easy and straightforward.  Design ready printing is not so easy and straight forward.  We’ve put tips together to ensure your printing is ready for the professionals.  Ensure your print design is ready for success with these easy steps.

Save as a High-Quality PDF

The best file format to submit your printing request is a high quality PDF.  While online assets can work with JPG or PNG files, for physical print a PDF is best.  In addition, a high-quality PDF file ensures there are no compatibility issues when it comes to your printing.

Ensure You Use High Resolution Images

When designing your printing, you should ensure you use high resolution images.  This will no doubt increase the files size of your design.  In addition, this will take up valuable space on your computer’s hard drive.  However, it is imperative to the final quality of your printing.  If this is your first printing job, be aware of one important fact.  Final results of your printing may look very different to the design on your computer screen.  Why you ask?  The images and colours that you selected for your print design using your design software can vary dramatically when it comes to the final print result.  Therefore, it is always best to ensure you always use high resolution images.  For best results, it is recommended that all designs are sent over in 300 dpi (dots per inch).

Include Crop Marks & Bleeds in Your Designs

The goal of attaining the perfect print job is always number one.  However, getting the perfect print finish is difficult if you are attempting to do so without the addition of bleeds.  For reference, a bleed in design means the space that needs to be left between the edge of your print and what is called the bleed line.  Therefore, incorporating bleeds into your design means you give your print room for imperfections that could occur during the print job.

The reduction of any movement whatsoever during the printing process is almost impossible.  However, adding a bleed line you can trim down the print to the finished size and get exactly the results you are looking for.  Bleed lines should be placed between 2-5mm from the edge of your print and indicated through the use of crop marks.

Repeatedly Proof Your Work!

Here is where the stark difference between online assets and print assets are obvious.  For online assets, errors can be fixed relatively quickly and any customer facing assets can be quickly replaced.  However, for print marketing this is not a luxury you have.  Errors can be costly even if assets haven’t been distributed.  If your assets have been distributed already then it is hard to correct.  Mistakes can prove costly in many regards to put right.

We are all prone to making a mistake here and there.  However, it is vitally important to ensure you have a thorough proofing process in place before sending across your artwork.  The best way to do this is to ensure multiple parties and stakeholders review your design before you proceed with a printer.  The more eyes reviewing, the more chances of avoiding mistakes.  Having someone removed from the direct design will bring fresh eyes to the review and more likely to catch errors that someone more intimate with the project would miss.

Take Advantage of Design Templates

It can be difficult to know whether you have designed your print artwork to all of the required specifications.  This is especially true if you are not a professional designer by trade.  In addition, each printed product requires its own specific specification and guidelines.  Therefore, it makes artwork submission on multiple projects tricky.  Kaizen Print Ireland understands the difficulty of ensuring that your print designs are submission ready.  We provide a suite of design templates to make life easier for those questioning their design skills or are unfamiliar with the requirements.

Various templates can be found on our design templates page.  We have a wide range of design templates for a large number of different print products.  You will find templates for PVC Banner Printing, Business Cards, Letterhead, Magnetic Signs, Presentation Folders, Leaflets, Foamex Printing, Notepads, Stickers, Flyers and so much more!  All templates are handy PDFs that can be easily downloaded.  If you still have questions, be sure to get in touch.  We will be more than happy to answer any queries you may have.

Get Your Printing Done at Kaizen Print Ireland

Kaizen Print Ireland has been in the printing business for over ten years.  We have been providing business printing solutions for companies in Dublin and all across Ireland.  In addition, we have a team of designers ready to assist with your printing needs if it suits you.  Don’t hesitate to get in touch.  Contact our team by email via our contact form or by calling +353 19 036119.

Printing

Steps for Printing Business Cards

Posted on by Michael Gallagher
business cards printing | kaizen print
07
Jun

Don’t underestimate the power of the business card!  Business cards can create the perfect first impression if the right care goes into the design and printing.  A high-quality business card will set you apart from the rest of your competition.  Sure this little piece of paper might not look like much.  However, it has the ability to pack a mighty punch.  This silent salesperson reminds recipients of who you are and how they can get in touch with you.  Everybody wants to make the perfect first impression.  Acquiring a high quality business card must be your first step.  Therefore, ensuring your business card is of a high design quality is a must.  In addition, don’t let the quality of print let you down.  Let’s look at how to ensure your business card will do its best work for you.

Go Big or Go Home

When it comes to your business card it is better to have no card at all than to present a cheap looking facsimile with poor quality or design.  Going big with a nice looking and high quality business card is a fantastic asset for you and your business.

Ensuring your business card makes a fantastic impression comes down to the design, layout and material you choose for your card.  In addition, the print provider can make all the difference from impression to indifference.  Here are some guidelines to keep in mind when it comes to digitally printing your business cards.

Step 1 – Understand Your Specifications

Make sure you work with your print provider to ensure they know exactly the specifications you require for your business card.  You should have an idea of how you want your cards to look.  However, you are likely not to know the more technical elements involved or required.  A good print provider should prompt you with what is needed from you.

Step 2 – Design Help

If you are undecided about how you want your business card to look or which materials to use, consult your provider.  Discuss your options in the hopes of coming up with a solution that both suits your objectives and makes you happy.  Here are a few elements to keep in mind when considering your business card design:

  1. Should the cards be single or double-sided?
  2. Do you want standard business cards or ones with rounded corners?
  3. What paper stock to you want to go with? (Standard, Kraft, Luxury)

You are best going with a provider that has helped many businesses.  Expert advice will increase the effectiveness of your collateral.

Step 3 – Choosing Your Finish

The nature of your business card design and the material you choose will impact the card’s format.  A few considerations are:

  1. If you would like a silk or uncoated finish?
  2. Will it have a matt or unlaminated finish?
  3. Do you want a Standard, Luxury or Kraft business card?

Step 4 – Formatting for Printing

Once you are happy with the design of your printing cards, your print provider can work on formatting it so that it is ready for printing.  A good provider will flag anything that might compromise the printing of your business cards.  In addition, they should explain the necessary steps required to correct the issue.

Step 5 – Digital Printing

The next logical step is to get to the printing of your business cards.  Ensure your print provider is working with the latest in digital technology and can provide your business cards in a timely fashion.

Business Cards at Kaizen Print Ireland

At Kaizen Print Ireland we have a range of business cards guaranteed to suit your needs.  Business cards remain as popular as ever and are still one of our most commonly printed products.  We have a business card for almost every budget and use:

Standard Business Cards

Our standard business cards are the highest quality available.  They are printed at 85mm x 55mm.  In addition, you have a choice of 350gsm silk or uncoated card stocks.  Finishes can be made more durable with a choice of gloss or matt lamination.

Luxury Business Cards

The team at Kaizen Print use our luxury business cards themselves.  They are printed on a 400gsm silk card stock.  In addition, we can provide matt lamination if you want to enhance from our standard non-lamination.

Kraft Business Cards

Our Kraft Business Cards are perfect for when you really want to stand out from the crowd.  They give off the perfect vintage look and feel.  In addition, you can be comforted knowing you are helping the environment.  The Kraft business card is printed on 100% recycled card stock.  Due to these cards being coated, these cards can easily be used as loyalty cards for stamping.

Rounded Corner Business Cards

It might not seem like much, but a rounded business card can have quite the impact.  Rounded corners are brilliant in lasting a longer time than the standard business card.  Standard business cards are subject to serious wear and tear when coming in and out of wallets.  Rounded cards slide easily into wallet slots.  Therefore, your business card will enjoy a longer life.

Get Your Business Cards at Kaizen Print Ireland

Business cards are a Kaizen Print specialty.  Kaizen Print Ireland has been printing business cards and other business stationery for over ten years.  We have been in the printing industry for over ten years.  We’ve been offering printing solutions in Dublin and all across Ireland.  In addition, we have a team of expert designers that can help you with your card design if you need.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Hospitality Print Marketing Options

Posted on by Michael Gallagher
Drinks List Booklet Printing
03
Jun

Printing services for the hospitality sector is vital.  For a start, they advertise the business.  In addition, your print marketing represents your brand to your guests and potential customers.  Both restaurants and hotels have their own particular needs in relation to their hospitality print marketing.  Let’s look at each sector and the main types of print marketing for each.

Restaurants

Virtually every restaurant requires hospitality print marketing.  This is to advertise its brand and give the restaurant a distinct ambiance and feel.  It also informs customers of what’s in store for their visit.  Here are some of the major restaurant printing services that assist in creating a distinct brand for your restaurant.

Menus

When you think of printed materials for restaurants, the first and foremost thought is the menu.  Every restaurant needs to let their customers know what’s on offer.  However, a menu shouldn’t be cobbled together hastily.  Menus need to be designed carefully.  The type of paper that you use and fonts utilised are some considerations.  In addition, the layout and flow of the menu is also important.

In addition to the main menu, you may want to create takeout menus for customers to take home and table tent cards at each table.  Table tent cards are brilliant for showcasing new or seasonal dishes, promote any discounts or promotional offers you have on.  However, ensure all your printing services are aligned to assist in creating a cohesive brand.

Established restaurants will want to make some regular changes in an effort to continuously improve, and avoid going stale for some.  In addition, it is likely you will be updating your menu regularly or update your design to something more representative.

Business Cards

Restaurant business cards do more work than you may think.  They are a simple tool to advertise your business.  They are compact and remarkable easy to distribute.  In addition, they provide contact information to make a reservation and the restaurant’s location all making it easier for customers to access your premises.

However, you can add an extra dimension to your business card.  They can double up as a loyalty card or as a coupon.  The front of your card can have your contact information.  The back can be stamped to encourage repeat visits or feature a discount code and distribute the cards locally.

Hotels

Hotels need printed materials for a number of reasons.  These materials strive to ensure your guests enjoy their hotel say and remember it long after.  In addition, printed materials can help the hotel with constructive feedback so they can always be working on their performance.

Business Cards

For most hotels, hospitality business cards are placed at the front desk.  They are an excellent form of hospitality marketing.  Guests can take them at their leisure, therefore leaving a subtle and positive impression on them.

Your hotel may want to consider adding a QR Code to help boost your web presence.  However, it is vitally important to create attractive cards that will attract people to pick them up.  Some necessary design decisions include choosing between glossy and matte business cards, fonts and overall layout.

Hotel Stationery

Hotel stationery includes notepads, pens, printed envelopes and paper printed with letterhead.  While its prevalence has diminished, hotel stationery is still common in many hotels.

Hotel stationery is a great marketing tool.  It creates a level of exposure for your hotel’s brand.  Anytime customers utilise your stationery you’re advertising is working.  In addition, it adds a level of high-end professionalism.  It also leaves a better impression of your business with hotel guests.

Hotel Comment Cards

In an aim to continuously improve, hotel comment cards are a gateway to guest concerns or complaints.  Find out what you are doing right and more importantly any challenges that can be improved.  These offer a level of inspiration even in disappointed guests – if they feel the hotel is taking their concerns seriously.  In addition, guests who filled their comment cards with positive feedback are more likely to tell others about their experiences.  Therefore, hotel comment cards are strategic marketing tools for your establishment.

Menus

Most hotels with room-service will need a menu for each room.  If you have a restaurant in the hotel, you may consider placing a take-out menu in the rooms and reception areas to raise awareness.

In the end, your overall menu design should be carefully considered.  You should ensure you choose the right paper, font and the overall layout of the menus.  You want to make your guests hungry and want to eat in your premises.

Local Guides

Show some love for your community by providing hotel guests with printed guest guides.  These guides can highlight local attractions, restaurants or events in the area.  These guides are great for helping guests engage with the local area.  In addition, it showcases everything exciting around your hotel.  This has the potential to entice guests to return and may experience more of the excitement.

Contact Kaizen Print Ireland for You Hospitality Marketing

Kaizen Print Ireland has been in the printing business for over ten years.  We have been helping the hospitality sector in Dublin and all across Ireland.  In addition, we have a team of expert graphic designers that can help you with your design needs if you so require.  Be sure to get in touch and take your hospitality marketing to the next level.  Contact Kaizen Print Ireland by emailing us via our contact form or by calling +353 19 036119.

Printing

Takeaway Marketing Options

Posted on by Michael Gallagher
Takeaway Print Marketing Menu - Kaizen Print Ireland
01
Jun

For some industries, traditional print marketing remains a vital lifeline to success.  The digital marketing revolution may be in full swing but print is still necessary!  One example is with takeaway marketing.  Takeaway still depends on traditional print marketing to attract new customers and to inform those that have entered their premises.  Take advantage of the fantastic way to raise awareness and offer some joy to your customers.  Let’s have a look at some takeaway marketing options and the reasons they work for the takeaway industry.

Flyers Can Have Dual Use

Flyers can work in more than one way for your takeaway.  First, they can be used as menus for customers or passers-by.  You can distribute from your premises or have them delivered to the surrounding neighbourhood.  In addition, flyers can be utilised to advertise a special promotional pricing offer or the introduction of a new and exciting menu addition.

Benefits of Using Flyer Printing

Versatility, low cost and an easy design are brilliant features of using flyers in your takeaway business.  You can utilise full colour printing for these and take your flyer to the next level, ensuring it stands out among the advertising modes of your competitors.

Incorporating a creative flyer design into your advertising arsenal helps your business capture and retain the attention of customers.  The most important part of any flyer is the headline.  Think of your most popular menu offering and make it your messaging hero.  Think of what makes your business different from your competitors.  This is information that is invaluable in grabbing attention.  However, if you are trying to call attention to a special price or promotional offer, make the save story your headline.  People are drawn to saving some money, so lure them in with a bold call to action that resonates.

However, one of the most appealing reasons for utilising flyer printing is the cost-effectiveness.  Flyers are relatively inexpensive to produce than most of the other advertising materials.  That doesn’t mean you should knock off a cheap looking flyer.  Think of what you want to get out of your flyer and work your design around those goals.

Flyer Options for Takeaways

A4 Folded Flyers

Printed at A4 size and then folded, our A4 folded flyers are amazing value for money.  Paper weights vary from 130gsm to 350gsm.  However, all print weights 300 gsm and over is creased and laid flat rather than folded.

A3 Flyers

A3 flyers will ensure you get noticed.  These flyers standard size is 297 x 420mm, making them a high impact option.  In addition, they are offered in a range of paper weights and finishes.  Therefore, you are sure to find the right solution to whatever your business needs.

Stickers Are Great for Business

Stickers come in all shapes and sizes.  They can be brilliant brand ambassadors with the right design.  Plotted stickers are perfect for indoor and outdoor use.

For your takeaway, doing something a little different helps your business stand out from the crowd.  With custom plotted stickers you can really go wild with your sticker design.  Your sticker can come in almost any shape and size.  Therefore, make the most of the opportunity with your sticker design.

At Kaizen Print Ireland our stickers are printed on gloss or matt vinyl, clear or opaque and we can shape your stickers to any design you wish.  In other words, the only limit is your design team’s imagination.  These stickers are sometimes also referred to as cut-vinyl or die-cut vinyl.  These are one of our most purchased products because of the low cost and the minimum order quantities.  In addition, we use only the highest grade inks and vinyl, so these stickers will last well in excel of 12 months in the wild.

Counter Displays When Space is Limited

Chances are if you are a takeaway you aren’t working with an immense amount of space.  Make sure you put what little space you have to good use.  A counter display will allow you to increase awareness of new menu additions, promotional pricing events or any other campaign.  These will encourage return business from customers already in your premises.

Table tent cards are the perfect marketing vehicle at your point of sale.  They are among the best and ultimately cost-effective print products in the hospitality industry.  They look great, show off your offers in all their glory and make the most of your limited space!

If you want to take your tent card to the next level, we recommend a double-sided print option.  It provides nothing more than a creative touch.  However, adding a design or colour on the inside really does make your tent card stand out.

Contact Kaizen Print Ireland

Kaizen Print Ireland has been in the printing industry for over 10 years.  We’ve been helping takeaways in Dublin and all across Ireland with their print marketing needs.  In addition, we have a team of expert designers who can assist with your designs.  Take your takeaway marketing to the next level and get in touch with Kaizen Print.  Contact us by email via our contact form or by calling 353 19 036119.