Wondering how your Salon can sell more Gift Vouchers this Christmas? You’re in the right place.
As the holiday season draws near, now is the perfect time to get your Gift Vouchers ready to meet the Christmas rush and enjoy seeing your sales sky rocket!
Why should my Salon offer Gift Vouchers this Christmas?
Two words: Upfront payment
By offering Gift Vouchers this Christmas, you have the opportunity to massively increase your sales with no extra hours of work upfront.
Not only do gift voucher sales provide a welcome boost of instant cash flow, customers on average spend more when they return and redeem their voucher and you ensure bookings well into the coming year. Cash flow = Happy Salon Owner
Gift Vouchers bring new clients and grow awareness of your business without you lifting a finger
When a customer purchases a Gift Voucher for their friend or relative you ring in an extra sale. But it’s important to remember that in buying your branded Gift Voucher, your customer is also giving your business their stamp of approval and sharing this with someone new. As good as any great review, that personal endorsement is an excellent way to discover new long term clients and grow your business.
Now you know the Why let’s get to the How with our 5 top tips for your salon- How to sell more Gift Vouchers this Christmas
Make your Salon Gift Voucher Christmas Gift Worthy
We all like to feel special at Christmas so make sure your voucher looks gift worthy and not like an afterthought.
Your Gift Voucher should reflect your brand and can be fully personalised with your logo and styling at very little cost.
Think about how you want the recipient to feel when they receive your Gift Voucher and mirror this in the design. Go contemporary or traditional depending on your style of business or add a high end, luxe touch with foil printing and beautiful envelopes or card carriers.
For high value gift cards you could even use gift boxes, branded with custom printed stickers or finished with a beautiful ribbon.
It doesn’t have to cost the earth and your clients will appreciate the care and attention to detail, knowing this gift will be extra special to open on Christmas Day.
Get the word out – Timing is everything
It’s an obvious one, but often an afterthought for busy Salons, but it is crucial that you let your customers know that you offer gift vouchers and get the word out early!
Top salons start promoting their Christmas Gift Vouchers well in in advance of Holiday season and will typically begin marketing their Gift Vouchers from October onwards.
Here are our top tips for promoting your Salon Gift Vouchers this Christmas:
• Display Gift Vouchers in your Salon They won’t sell if they are hidden away under your reception desk. Set up a display and make them visible for all to see alongside your Christmas hair and beauty gift sets and hampers.
• Promote Gift Vouchers on social media Take a beautiful photo of your Gift Voucher along with some festive decorations and a glass of bubbly and share this with your social followers. This is a excellent way to boost engagement and get people associating your brand with Christmas gifting.
• Promote Gift Vouchers on your website Add Gift Vouchers to your website and include how and where to buy the vouchers and any terms and conditions.
• Send a Last Call Reminder Lots of Christmas gift vouchers are purchased at the very last moment. Make the most of this by sending an Christmas gift voucher email reminder to your mailing list or pop a reminder on social in the final days before you close for the holidays.
Target your biggest customers
Recent research shows that Gen X customers are the biggest buyers of Gift Vouchers at Christmas time, so think about what kind of gifts might appeal to your 35-54 year old customers and use wording and styling to speak directly to them. For example words like ‘A treat they will love’ ‘The gift of pampering’ or simialr.
Gift vouchers also make a great choice when you’re not quite sure what to get someone. This can also be reflected in your marketing message for example “Don’t know what to get her this Christmas? How about a rejuvenating day of treatments at our luxurious salon”.
Consider running a Flash Sale
A one-day only exclusive sale on Gift Vouchers is a great way to get customers booking and give sales an early pre-Christmas boost.
Customers love an exclusive offer such as a Black Friday sales event and it’s a great way to create a little buzz and place you firmly in clients minds as Christmas draws closer.
Run a Christmas giveaway
Put together a beautiful festive gift basket showcasing a few of your top hair and beauty products together with a Gift Voucher for an exclusive treatment and promote the giveaway on social media.
Offering a Christmas giveaway is a great way to get into the holiday spirit and say thank you to the loyal customers who have supported you through the year. Plus you benefit from some great social media engagement and brand awareness around the holidays to boost gift voucher sales.
We hope you’ve found these top tips for how to sell more Salon Gift Vouchers this Christmas useful!
If you would like any further advice or help with gift voucher printing, call us on +353 19 036119 or email our team on customer.service@kaizenprint.ie