Brochures are one of the most versatile and cost-effective ways to market your business. They are also so popular that your customers might think there is nothing new to see in them. This doesn’t have to be so. The brochure is only effective if your customer reads them.
Here are a few tips to follow when designing your brochure.
Keep It Simple
There is nothing worse than trying to figure out what is going on with a brochure too full of information. Often, it’s hard to tell which end is up. Whether it’s a price list, a takeaway menu or information on a new product, keep it on topic.
If you are trying to get too much information in, consider two different brochures. That way, you can target your audience with the more suitable one for their needs, or have two-in-one for extra value for your customers.
Design
The design is very important. From the size, you choose to your colour choices and the font you use. Leave spaces and allow the eye to follow the message. Your name and logo should be forefront, with your brand colours, if you use them.
You want to entice the reader to open the brochure with a promise of rewards for them inside. Perhaps you want it for an annual sale. The word SALE! Is enticing. People like to save money. 50% Off, graphics of your new product or service and why they need it can all be conveyed simply on the cover.
Colour
If you have colours that people associate with your company or colours you hope to have them do so, use them. If you sell chocolate, use browns and complimentary colours that will make people want your chocolate.
Colours have a strong emotional attachment to them and are one of the most effective advertising tools. Don’t go overboard with them, though. Too much or too many are confusing and takes away from the message you are trying to put out.
Font
Keep this simple, as well. Find a font that will help you stay on your brand. Don’t mix a bunch of fonts together. Use one, or two at most. You can use variations of the font you choose, but too many make it hard to read and people just won’t bother.
Pictures
This is a must. Whether you are making a travel brochure or menu, you want pictures of what that is. Use real photos of your actual items, location or service in action.
Seeing is believing and when you can deliver what people have seen on your brochure, it builds trust and confidence. It’s best to let your graphics or pictures do the talking, and use less text, when possible.
It’s In The Fold
Understanding and utilising the fold in your brochure lends itself to some very clever design ideas. Think centrefolds or mad magazines. You can have your design open up to all kinds of interesting and innovative designs.
It’s important to understand the fold of the brochure when you are putting it all together. It can be confusing at first.
Please
contact us for our expert advice on printing your next brochure. We can guide you through the steps, show you examples and make suggestions we feel would be best suited to your company and service.
