Brochures are an effective salesperson for your brand.  They don’t actually speak but their contents speak volumes.  Brochures serve a few purposes.  They inform your customers and prospective clients about your brand, your latest products and any services offered.  In addition, your brochure is a great brand ambassador.  Therefore, your business should consider brochure printing.  When proceeding with the creation of your brochure, ensure it is organised, flows nicely and is professionally designed.  Brochures are in the same vein as the menu is to the restaurant.  Your brochure is the printed representative of your business.  We’ll have a look at why brochure printing remains an integral marketing force.  In addition we will offer some tips to ensure your brochure works for you.

Why Go With Brochure Printing?

Brochures form an integral part of the traditional printed marketing collateral.  This remains true despite online marketing’s growing popularity.  You want potential clients and customers to hang on to your brochures.  Therefore, make it a collectible item by ensuring it is well designed.  People want the brochure for product-specific information.  However, they will keep it for the captivating visual effects.  Let’s look at some reasons not to underestimate the power of brochure printing.

Brochure Printing Captures Attention

Well-designed brochures will capture and captivate the attention of potential customers.  Therefore, if you are a small and emerging business, ensure you put the effort into a brochure that will be a great return on investment.

Effective & Pocket-Friendly

Brochures are both more effective and pocket-friendly than advertisements in magazines or newspapers.  Prime space in print media can be quite expensive.  In addition, this advertisement space is shared by several businesses.  Therefore, you are competing for public attention and making it more challenging to be noticed.

Your Brochure Is All You!

Brochures focus entirely on your business and its offerings.  Therefore, you get the undivided attention of all potential customers.  However, the key is to make the content both interesting and informative.  Include a call to action and support the brochure with appropriate images.

Brochures Are Versatile

Brochures are versatile and can be distributed almost anywhere.  Leave them in your reception area or distribute them out at promotional events.  In addition, they come in several formats.  In addition to the conventional tri-fold style, they can come in formats such as menus, flyers, products guides and newsletters.

Brochure Printing Is Cost-Effective

Given the discounts generally offered with bulk printing, brochure printing can be more cost-effective.  The cost per brochure reportedly comes down with the number of prints.  Regular customers may also enjoy discounted brochure printing offers.

Easy to Access

A printed brochure is any day easy to access and read compared to content from an email or a website.  Effective marketing campaigns are all about customer interactions.  Therefore, your brochure will make it easier for your customers to interact with your business.

Brochure Design Tips

It goes without saying that the quality of design, content, images, paper and the ink used is central for the effectiveness of your brochure printing.

Professional designers can help your business finalise a suitable content format for your brochures.  Make sure you include an impressive front page!

Brochures can also be created to contain multiple pages of information and in different sizes too.  Depending on your business needs, choosing the right brochure size is essential.  People respond well to clutter-free content and aptly supported by images.

In addition, the texture of the paper and the finishing effects will make a marked difference in reception of your brochure printing.

Brochure Printing at Kaizen Print

Relying on the services of reputable and experienced brochure printing service providers will help companies leverage the power of brochures a cost-effective marketing tool.  At Kaizen Print Ireland, we have printed hundreds and thousands of brochures in over ten years of business.  Our team has printed every type of brochure you can imagine.  We are confident we can produce a brochure that meets a high print standard.  In addition, our brochures for you will effectively engage and capture your intended audience.

Our brochures are printed on high-quality silk paper with a choice of finishes.  For different specification or larger quantities, get in touch with our customer service team who will assist you with a bespoke quote.

Get In Touch

Kaizen Print Ireland has been in business for over ten years.  We have been helping companies in Dublin and all across Ireland with their printing solutions.  In addition, we have a team of expert designers who can assist you with all your brochure design enquiries.  Get in touch by email via our contact form or by calling +353 19 036119.