When it comes to promoting your brand, your printed marketing materials are an essential part of the process.
The professionalism of your printed documents will have a big impact on your customers, so the quality of everything from your corporate brochures to business cards is extremely important in representing you and your brand.
With this in mind, here are five questions you should ask a potential print partner, to ensure the company you choose is reliable, flexible and meets your budget.
1: How much is it all going to cost?
When getting quotes be sure to check what is included and how the price is broken down along with any costs associated with processing digital files and checking proofs. You’ll need to know all the potential costs up front to make sure you stay within budget. Make sure your printer asks your budget. At Kaizen Print, we can provide you with a bespoke quote, tailored to your needs. Just get in contact with our team to discuss your quote.
2: What’s the expected turnaround time?
Turnaround times vary from printer to printer but you’ll always need one that can meet your deadlines. Ask what the lead times are for each item as they’ll vary depending on the paper stock used, the print method used and quantity of print you need. On many of our products, we can offer a rush job, in less than 24 hours. So when you find yourself without the printed marketing material that you needed, we can help you out.
3: Can I see some product samples?
Ask to see samples that reflect the specification of your offer so that you can make like-for-like comparisons. Is the print finish to the standard you require? If you have a product or finish in mind, don’t hesitate to contact our team and ask for some samples, we will be more than happy to help you out.
4: Can I see some customer testimonials?
Ask to see some testimonials to get an idea of how reputable the company is. Also, look at their social media pages; they’re a great place to see how a company deals with their customers. Kaizen Print currently have 4.8 / 5 on google reviews, so if you would like to have a look at what our clients think, thats the best place to go for some honest feedback.
5: How would you like the artwork given to you?
Will they be able to print what you send them properly? For example, preferred file types and configurations will vary from printer to printer and if you design in Photoshop, make sure the printer has the technology to receive large graphics and image files quickly and easily.
And a bonus question to ask….
6: How can you help my business grow?
Your print company should be your marketing expert and lead the discussion to ascertain what you need for your marketing and how this can take your business forward. They should ask you plenty of questions, talk you through all the options, come up with a number of useful suggestions and explain all their print process and associated costs.
To speak to your team about your printed marketing materials, you can email us on mailto:customer.service@kaizenprint.co.uk, call us on 028 9002 2474 or get in contact through our contact form.
