Tag Archives: booklet printing

Printing

Brochure & Booklet Printing – Unlimited Marketing Potential

Posted on by Michael Gallagher
Brochure Booklet Printing
15
Dec

Company booklets and brochures are some of the most effective marketing tools at your disposal.  They are versatile and inform your customers on you, your company, services and products.  A booklet or brochure is worth your consideration when devising a marketing strategy.  They are simple to produce, are cost-effective and easy to distribute.  Therefore, ensure you are putting sufficient thought into the design and what you want to get out of your brochure.

Booklets and brochures contain all kinds of information about your business.  They include company information and the products or services they provide.  More detail is presented in a booklet or brochure.  In addition, images and photos are utilised to better illustrate the services, products or goals of the company.

There are many benefits to the brochure and booklet.  Therefore, consider your motives and goals you want to achieve before you go to print.  You’ve put the thought and work into your business.  Why not ensure the success of your printing?

Whole Service or Product Promotion

A booklet or brochure is no longer constrained by space.  Therefore, tell the full story of your company.  Expand the narrative beyond a strapline or few.  Consider what is important for customers to know.  You want customers to make an informed decision to patronise your business.  Including company history, employee profiles or what goes into your products and services are valuable. Keep the information succinct.  The booklet is invaluable when distance selling or selling a product/service requiring investment or onboarding.  However, don’t get carried away with telling a novel of a story!

Opportunity to Promote More Than One Message

Space constraints are eliminated as an issue with booklets and brochures.  You now have the room to promote more than one message .  A flyer or leaflet can be used when messaging a promotion or the launch of a new product line.  However, booklets are for company growth.  Think holistically with your booklet printing.  In other words, messaging should revolve around overall company overview and performance.  Leave current campaign messaging to other channels.

Long Lasting Materials

Booklets and brochures utilise materials built to last.  Consider a design that incorporates durable materials.  Booklets will last the test of time with heavy lamination.  In addition, they will last in the company of potential customers and clients.

Cost per Unit Is Low

Booklet printing has a cost.  However, they turn out cost-effective when considering the durable materials used in the production  The overall messaging should not be limited to a brief period in time, Booklets and brochures in the long run are extremely cost-effective.  Therefore, ensure your material is not restricted to time.  This includes the information you include, in addition to the physical materials used.

Design & Function

A good design will resonate and engage the reader.  In addition, information that in functional will keep the reader’s attention.  Having a booklet stuffed with too much information won’t guarantee engagements.  Give the reader what they want and promote your core business messages.

booklet printing kaizen print

Booklet & Brochure Printing at Kaizen Print

At Kaizen Print Ireland, our professional design and quality brochure printing is sure to engage your customers.  In addition, they will positively promote your business.

We specialise in high quality, low-cost booklet and brochure printing.  We can accommodate any request no matter the size of the order.  In addition, we can offer the most cost-effective solution to every project.

We have A4 and A5 Digitally printed booklets when you need a run of booklets done quickly.  However, we have further options which are available in both A5 and A4 sizes.  In addition, they come with a variety of different cover options.  These include Self Cover, Heavy Cover, Heavy Matt Laminated Cover and Heavy Gloss Laminated Cover.

In addition, we have our Perfect Bound Litho booklets if you have a large page count for your booklet.  These are ideal for page counts ranging from 60 – 88 pages.  Due to the page count, these are glued rather than stapled.

Stapled Booklets

The most common form of booklet finishing we offer is stapled booklets.  We collate the booklet in the correct running order and place in our booklet maker.  Our specialist equipment gathers the correct number of sheets together and stitches the booklet perfectly together.  After folding the sheets over to make a booklet, the booklet maker trims the fore-edge.  Finally, you have a booklet with a professional finish.

Printed Brochures

Printed brochures are one of the most popular products at Kaizen Print Ireland.  Their ability to present information about your business to a wide audience makes them attractive. Being cost-effective adds to their value.  We pride ourselves on value and a huge selection of options to make your project special.

Kaizen Print Ireland has provided businesses in Dublin, Galway, Letterkenny and throughout Ireland with countless bespoke booklets and brochures.  If you are struggling with design, we have a team happy to assist.

If you would like to discuss your booklet or brochure printing options, please get in touch via our contact form or by calling 019 036119.

Graphic Design, Printing

A Designers Guide To Booklet Printing

Posted on by Kaizen Print
Punchestown Booklet Printing
15
Mar
Punchestown Booklet Printing

Booklet printing is one of the most efficient ways to collect all the information you want in one place. They are a perfect package for marketing, trade shows, giveaways, mailing and so much more. Small, versatile, you can pick your format, and they are still a cost-effective product for your business.

Let’s take a look at a few essentials you need to know when getting your booklet put together.

Paper Choice

The paper you choose is important. The cover will be a heavier grade of paper. It doesn’t have to be too heavy, and this will depend on what you are using the booklet for. It’s a good idea to use heavier stock. This will help keep the booklet together longer.

Then you can choose between gloss or matte finish. You can also choose to have the cover laminated, for extra strength.

The pages on the inside can be lighter, but you can also choose to have matte or gloss finish here. If you are using the booklets in an information session or your booklet includes an order form, matte finish is nicer and cleaner for writing on.

However, if you choose a gloss finish for the cover, you’ll want a gloss finish for the inside pages, too.

Page Count

Trying to determine how much information you want to put in the booklet can be tricky. A good rule of thumb is for a traditional booklet four booklet pages is one sheet of paper. That’s because they are folded in half and both sides are used.

Page Sequence

The order you want the information on will be important, too. The printer needs to determine what needs to go where so the information comes out in the proper order. Think about the first page of your booklet being connected to the last.

Booklet Size

You can pick between landscape and portrait for your booklets. This will be up to you and what you need them for. The portrait is more popular, as it is easier to handle and read. If you are using graphics that you want to spread across the two facing pages, then landscape would work better for that.

Layout and Design

Whether you are putting together a theatre program or a booklet to showcase your products, the layout and design matters.

Colour

You want to use colour. It makes it far more interesting and breaks up the visuals from the text. Don’t go crazy with colour, as it can be overwhelming. If you are showing products, try to break up all the similar colours, so they don’t all just blend together.

White Space

Empty space is also important. It allows movement and breaks up the information. It makes it easier to take in for the reader. Too much information, whether it’s text or pictures can still be overwhelming and people will just stop looking.

Purpose

Who you are making this booklet for is important. It should reflect your product and your audience. Do you need detailed instructions? Order forms? Maps?

Customising your booklet is the perfect way to showcase your product or service. Using pictures is also a good idea, preferably, your own. If you can use pictures of your own product, especially in use, pictures of you and your team. They make it more personal and people are far less likely to throw it away.

Booklet Printing made is an excellent way to extend your reach to potential customers, as well. Versatile, inexpensive and readily available. They are the best answer to so many projects, from school, promotion and parties.

Talk to us about getting your booklet printed for your next project.

Printing

How to get the most cost effective booklet printing

Posted on by Kaizen Print
booklet printing
06
Feb

We’re often asked how to get the best value from your booklet printing and today we’ve teamed up with our production manager Steffi, to provide a little insight into the do’s, the don’ts and the why’s behind booklets. Armed with this info we hope to ensure you get the best quality booklet printing in Ireland at the absolute best prices.

booklet printing

We’re here to help you get the most from your printing and so here are our top tips to getting the best value booklets

Choose the right paper specification

The quickest way to ramp up costs on your booklet project is over specify the job. If you’re unsure what works best for your booklet, the print team will always be happy to help and provide a range of price options to suit the need of the brochure. We’ve printed thousands of booklets for businesses just like yours and so let our experience guide you in making the most economical and best value decisions when buying printing online.

Choose the right size for your purpose

We’re big on keeping costs down on our brochure and booklet printing projects, but we always have in mind that the brochure needs to be 100% suitable for purpose. With this in mind we will always give you our best advice on the right size of booklet for your project. If we think it would be best condensed down to an A5, we’ll advise it. Conversely if an A4 booklet is better for your project intent, we’ll advise on that also. While keeping costs down is paramount, it must not be at the detriment of the project at hand.

Don’t order more than you need

The big opportunity for saving money is being super efficient with your buying of booklets. One of the key opportunities as a digital printer is to only print what you need and this is perfect as within the remit of a digital printer we can print as many or as little booklets as you need. If the request is for 438 booklets, that’s exactly what you’ll get.

Use a professional designer

One of the key saving opportunities is also one of highest recommendations when it comes to printing booklets. A well designed booklet can save pagination and thus reduce costs, however a well designing booklet with a specific intent and focus will help you achieve the project goals more effectively. And if this booklet proves to be a great converter of sales, then saving the money on the printing becomes a secondary concern.

Get in touch with kaizenprint.ie

Hopefully we’ve explained clearly the best way to save money on your booklets, but if you want to chat to us further, our team are more than happy to discuss booklets, brochures or any other print requirements you might have. We’d love to chat to you and our team are available 8.00am to 5.00pm Monday to Friday on 019 036119.

Printing

Brochure Printing Finishes

Posted on by Kaizen Print
Brochure Printing
11
Dec

When we talk about the finishing options on brochure printing finishes the first thing to consider is the type of binding to use. Binding is the wire or glue that keeps the booklets’ pages together and usually is determined by the number of pages (pagination) of the booklet.

Brochure printing finishes
Brochure Printing with a Saddle Stitch Finish

Types of Brochure Printing Finishes

Saddle Stitched Booklet Printing

For booklets with a pagination up to say 44-48 pages, Saddle Stitching on booklets would be the primary method of finishing. If you are unsure of the term saddle stitching, this is where 2 wires are inserted into the print in the middle of the document and the sheets are gathered and folded in half to create a booklet. The middle area where the stitches are is called the spine. Saddle Stitched Booklets are one of the most common finishing options available.

Perfect Bound Brochure Printing

Any brochure or booklet printing with a pagination above 44pp is suitable for perfect binding. With perfect binding, the cover & inner pages are glued together along the spine with a strong  glue. Once the glue is set, we use a guillotine to trim the fore-edge, top and bottom of the brochure to provide the “perfect edges”. 

Wire Bound Booklet Printing

Finally, we must consider wire bound booklets as an options for print finishing. Wire bound booklets are most commonly used for manuals or documents with a vast pagination. However these is no hard and fast rule to say they can’t be used for smaller booklets. Wire binding is robust. It keeps pages firmly secured in the booklet, but also allows the page to be folded to the back of the brochure many times, making it suitable for many technical uses. We have a number of clients who use wire bound booklets for training manuals, others for recipe books. Whatever the reason you need this type of booklet, we can assure you the highest quality printing and finish.

Top hint – Saddle Stitched Booklets must have a pagination in multiples of 4. Perfect Bound Booklets & Wire Bound Booklets can have a pagination increasing in 2s. 

When considering brochure printing finishes, it’s prudent to consider the desired outcome of the booklet to ensure the finishing type matches the expected result. Saddle stitching for regular projects, perfect bound for larger or more bespoke booklets. Wire binding for functional documents.

Being an online printer, all our prices are available on our booklet printing page. From there you can choose all our brochure printing finish options as well as placing your order and uploading your artwork to our servers. If you need any help with your project, we’d be delighted to help in any way we can. Simply get in touch with our team via the contact page. We’ll get back to you right away with an answer to your questions.

Printing

Booklet Printing Dublin

Posted on by Kaizen Print

Looking for the highest quality value Booklet Printing Dublin? Then you’ve come to the right place. As one of Ireland’s leading print companies we offer all manner of printed products including brochures and booklets. We appreciate that ordering booklets online is a daunting process for many and so today we’ve put together a little guide on how to choose the perfect brochure or booklet specification for your project. We appreciate you may have questions so at any point get in touch with our team, we’d be delighted to help in any way we can.

Booklet Printing Dublin

  • What size of booklet do I need? – At kaizenprint.ie we offer 3 main booklet sizes: A5 Portrait, A5 Landscape & A4 Portrait. We also offer bespoke sizes on request but have found that the majority of customers will order from our standard sizes. By keeping to a standard size as above we can offer the best value printing prices. This is because the print is efficiently set up and sheet wastage is at a minimum.
  • What paper type will I choose for my brochure? – Within our digital printed booklets we make the suggestion of silk paper types for all clients. Again the majority of clients choose silk over gloss or uncoated and by buying this paper in bulk, we are in the perfect position to provide high quality low cost booklet printing Dublin.
  • What is the difference between self cover and heavy cover? – Hopefully this is self explanatory, but the self cover is simply using the same paper weight throughout the booklet including the cover. The heavy cover replaces the outer sheet with a heavier 250gsm silk paper stock.
  • Do I need lamination on my booklet? – We don’t always recommend lamination on booklet printing. However this is very much dependant on the uses of the booklet and brochures. Is your booklet single use or do you want it to be referenced by users on a more regular basis? What value of product and service do you offer? Your booklet should reflect the values and quality of your business and so by adding lamination and of course a heavy cover, we can show a more premium feeling booklet. All without expensive costs!
  • How many pages will my booklet have? – One of the most common questions we’re asked is about pagination or page count. Booklets generally are printed with page counts in multiples of 4. If you take an A4 copy sheet and fold in in half along the long edge this essentially becomes a 4pp brochure. Do the same and add it to the original and you have an 8page brochure. And so on….

Booklet Printing Dublin – Area Served

We serve the whole of Dublin with high quality brochure printing. On top of this our delivery team ship country wide on a daily basis. With a distribution hub centrally located in Athlone, no corner of the country is unreachable.

Into books? Love Dublin, check out here

If you’re about the city we recommend you check out The Library of Trinity College Dublin. While not strictly the same type of booklets we print, they have a huge resource of all manner of books and are a huge resource for academics and students all across Dublin. We’ve visited the Trinity College Dublin Library on a number of occasions to visit the Book of Kells and we highly recommend visiting the exhibition. Trinity College Dublin is right in the heart of Dublin and well served by cross city buses. The DART stations of Pearse Street, Tara Street and Connolly Station are a short walk away.
There are two LUAS stops situated less than a minute’s from the main entrances to Trinity.

How to find the cheapest booklet printing Dublin

One of the most frequently asked questions we get search enquiries for is getting cheap booklet printing prices. As we operate both online and in a bricks and mortar business, we have competition all across Ireland. With this in mind we are confident that our prices shown online are among the most competitive in the country. We price check our booklets regularly, but if you happen to find a better price elsewhere, we’ll do our best to match them.

How to send us print ready artwork

Want to get your booklets printed in record time? We’d love this also. The quickest way to get your booklets printed is by sending us print ready artwork. We define print ready artwork as having the following characteristics.

  1. Saved at the correct size
  2. Uses only high quality imagery
  3. Bleed is set to 3mm
  4. Safe margins are set to 3mm and no critical text is within the margin
  5. Colour scheme set up as CMYK
  6. Saved as high res pdf with bleed and crop marks
  7. Saved as Pages, not Spreads

If you’re unsure of any of these terms or want our graphic designers to give your booklet design the once over, we’re more than happy to take this project onboard. Our team have designed thousands of brochures and booklets for companies all across Dublin. Let us cast a creative eye over your project and increase the return on investment.

Anything else? Get in touch with our team

Hopefully we’ve fully explained all the questions you might have when ordering brochures from a printer such as kaizenprint.ie. If you have any questions at all, you are more than welcome to get in touch with our Customer Service team, or if you want to place an order, please visit https://kaizenprint.ie/brochure-and-booklet-printing/