Tag Archives: brochure printing

Printing

Brochure Printing Benefits & Tips

Posted on by Michael Gallagher
brochure printing kaizen print
21
Jun

Brochures are an effective salesperson for your brand.  They don’t actually speak but their contents speak volumes.  Brochures serve a few purposes.  They inform your customers and prospective clients about your brand, your latest products and any services offered.  In addition, your brochure is a great brand ambassador.  Therefore, your business should consider brochure printing.  When proceeding with the creation of your brochure, ensure it is organised, flows nicely and is professionally designed.  Brochures are in the same vein as the menu is to the restaurant.  Your brochure is the printed representative of your business.  We’ll have a look at why brochure printing remains an integral marketing force.  In addition we will offer some tips to ensure your brochure works for you.

Why Go With Brochure Printing?

Brochures form an integral part of the traditional printed marketing collateral.  This remains true despite online marketing’s growing popularity.  You want potential clients and customers to hang on to your brochures.  Therefore, make it a collectible item by ensuring it is well designed.  People want the brochure for product-specific information.  However, they will keep it for the captivating visual effects.  Let’s look at some reasons not to underestimate the power of brochure printing.

Brochure Printing Captures Attention

Well-designed brochures will capture and captivate the attention of potential customers.  Therefore, if you are a small and emerging business, ensure you put the effort into a brochure that will be a great return on investment.

Effective & Pocket-Friendly

Brochures are both more effective and pocket-friendly than advertisements in magazines or newspapers.  Prime space in print media can be quite expensive.  In addition, this advertisement space is shared by several businesses.  Therefore, you are competing for public attention and making it more challenging to be noticed.

Your Brochure Is All You!

Brochures focus entirely on your business and its offerings.  Therefore, you get the undivided attention of all potential customers.  However, the key is to make the content both interesting and informative.  Include a call to action and support the brochure with appropriate images.

Brochures Are Versatile

Brochures are versatile and can be distributed almost anywhere.  Leave them in your reception area or distribute them out at promotional events.  In addition, they come in several formats.  In addition to the conventional tri-fold style, they can come in formats such as menus, flyers, products guides and newsletters.

Brochure Printing Is Cost-Effective

Given the discounts generally offered with bulk printing, brochure printing can be more cost-effective.  The cost per brochure reportedly comes down with the number of prints.  Regular customers may also enjoy discounted brochure printing offers.

Easy to Access

A printed brochure is any day easy to access and read compared to content from an email or a website.  Effective marketing campaigns are all about customer interactions.  Therefore, your brochure will make it easier for your customers to interact with your business.

Brochure Design Tips

It goes without saying that the quality of design, content, images, paper and the ink used is central for the effectiveness of your brochure printing.

Professional designers can help your business finalise a suitable content format for your brochures.  Make sure you include an impressive front page!

Brochures can also be created to contain multiple pages of information and in different sizes too.  Depending on your business needs, choosing the right brochure size is essential.  People respond well to clutter-free content and aptly supported by images.

In addition, the texture of the paper and the finishing effects will make a marked difference in reception of your brochure printing.

Brochure Printing at Kaizen Print

Relying on the services of reputable and experienced brochure printing service providers will help companies leverage the power of brochures a cost-effective marketing tool.  At Kaizen Print Ireland, we have printed hundreds and thousands of brochures in over ten years of business.  Our team has printed every type of brochure you can imagine.  We are confident we can produce a brochure that meets a high print standard.  In addition, our brochures for you will effectively engage and capture your intended audience.

Our brochures are printed on high-quality silk paper with a choice of finishes.  For different specification or larger quantities, get in touch with our customer service team who will assist you with a bespoke quote.

Get In Touch

Kaizen Print Ireland has been in business for over ten years.  We have been helping companies in Dublin and all across Ireland with their printing solutions.  In addition, we have a team of expert designers who can assist you with all your brochure design enquiries.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Effective Print Marketing Tools

Posted on by Michael Gallagher
Effective print marketing business stationery printing | kaizen print dublin
21
Apr

For a business, making sales and revenue is critical to its survival.  That is in addition to providing a product or service customers need.  However the challenge lies in how to effectively boost sales.  One sure fire way to achieve this goal is to continually expand your market.  Every way to expand this market involves some form of marketing.  Marketing is critical to the success of any business.  Successful marketing will reach those untapped depths of the market.  Therefore, as a business you need to decide how best to reach the untapped market.  Digital marketing is one sure way to reach a wide array of potential customers.  However, traditional and effective print marketing still plays a pivotal role.  It remains a valuable tool to reach and resonate with the masses.

Digital vs. Print Marketing

It would be easy to invest your marketing budget and time into digital marketing.  No doubt there are many benefits to digital marketing.  The ability to reach a massive audience in not time with relative ease is a benefit.  Tracking the performance of your digital assets is another.  This allows you to optimise future campaigns accordingly.  However, are you really setting yourself up for success?  Digital may be widespread but is it really reaching and resonating?  Studies show that a large number of companies are more trusting of traditional print marketing.  In addition, not everyone is tech-savvy or even comfortable doing business on their devices.  Therefore, ensure you are set up for success.  Reach a massive audience with a balance3d campaign.  Combine a healthy digital campaign with a robust print campaign for optimal results.

Effective Print Marketing Tools

There are many print marketing tools at your disposal.  All of them will work to expand your market reach.  Businesses and organisations will need to continue to utilise print marketing to effectively communicate with the market.  However, there are some tools that are more effective at resonation with potential customers.  Let’s look at some top examples.

Business Cards

Business cards are your silent pocket-sized salesperson.  They are an essential form of business stationery.  In addition, they make the perfect introduction to you and your brand.  A creative card design can be very effective in grabbing attention.

Business cards are small sized cards containing general information about you and the business you work for.  You can include whatever additional information you like.  Your logo or a product photo is a couple of options.  However, in order for this small wonder to work big magic, you want your card to be memorable.

Brochures

Brochures are essential for telling the story of any business, product or service.  They sell your brand when you are not around.  These paper documents give a history and overview of your company and/or product offering.  Brochures are highly stylised in order to attract attention.  Your brochure should be as exhaustive as possible, without being exhausting.  In other words, ensure your brochure is informative and attractive so your brand comes off the same.

Letterhead

Letterhead may seem unimportant and not impactful in terms of marketing.  However, letterhead is vital for your business.  You may not realise how much it says of your business.  This branded form for communication lends a professional air to your business communication.  A professionally designed letterhead that aligns to your brand will send a professional message.  In addition, your business will be seen as credible and long-term.  Letterhead that is well designed will leave a lasting impression on your clients and customers’ minds.  In addition, it will help customers recall your business in the future.

Flyers

Flyers are one of the most powerful marketing tools you can use.  They are a form of paper advertisement essentially.  You can use them to convey significant information related to events, product launches or even topical awareness.  Flyers generally are one-time usable and handed out in public places.  Therefore, you are having face to face contact with potential customers.  Physically handing people a flyer increases the chances of your message resonating.  It also gives the opportunity for customer feedback.

Shelf Wobblers

Shelf wobblers might seem like an odd choice for effective print marketing.  However, they are one of the most effective marketing tools if you are in the retail business.  They are brilliant at getting noticed in a sea of sameness.  Retail shelves can be so uniform.  However, a shelf wobbler literally hangs off the shelf.  Therefore, their presence alone attracts attention!  They are perfect for calling out any pricing promotions, exclusivity or any other attractive qualities worth shouting out.  Jump out and grab customers’ attention.  Some of them need and want the help!

Effective Print Marketing Means Quality

Traditional print marketing alone isn’t going to propel your brand to the stratosphere.  One thing that should be kept in mind is a professional design and printing with high quality materials can make the world of difference.  IN other words, the same quality and care you put into your business or service needs to be applied to your marketing.  Proper thought and consideration should be invested into all your marketing campaigns, print or digital.  In addition, good quality materials will show the professionalism of your business and will keep your marketing message alive.

Kaizen Print Does Effective Print Marketing

Kaizen Print has been providing effective print marketing solutions for over ten years.  We have helped businesses in Dublin, Cork, Galway and all across Ireland.  In addition, we have a team of expert designers and printers who would be happy to assist with your marketing needs.  Take your print marketing to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Brochure & Booklet Printing – Unlimited Marketing Potential

Posted on by Michael Gallagher
Brochure Booklet Printing
15
Dec

Company booklets and brochures are some of the most effective marketing tools at your disposal.  They are versatile and inform your customers on you, your company, services and products.  A booklet or brochure is worth your consideration when devising a marketing strategy.  They are simple to produce, are cost-effective and easy to distribute.  Therefore, ensure you are putting sufficient thought into the design and what you want to get out of your brochure.

Booklets and brochures contain all kinds of information about your business.  They include company information and the products or services they provide.  More detail is presented in a booklet or brochure.  In addition, images and photos are utilised to better illustrate the services, products or goals of the company.

There are many benefits to the brochure and booklet.  Therefore, consider your motives and goals you want to achieve before you go to print.  You’ve put the thought and work into your business.  Why not ensure the success of your printing?

Whole Service or Product Promotion

A booklet or brochure is no longer constrained by space.  Therefore, tell the full story of your company.  Expand the narrative beyond a strapline or few.  Consider what is important for customers to know.  You want customers to make an informed decision to patronise your business.  Including company history, employee profiles or what goes into your products and services are valuable. Keep the information succinct.  The booklet is invaluable when distance selling or selling a product/service requiring investment or onboarding.  However, don’t get carried away with telling a novel of a story!

Opportunity to Promote More Than One Message

Space constraints are eliminated as an issue with booklets and brochures.  You now have the room to promote more than one message .  A flyer or leaflet can be used when messaging a promotion or the launch of a new product line.  However, booklets are for company growth.  Think holistically with your booklet printing.  In other words, messaging should revolve around overall company overview and performance.  Leave current campaign messaging to other channels.

Long Lasting Materials

Booklets and brochures utilise materials built to last.  Consider a design that incorporates durable materials.  Booklets will last the test of time with heavy lamination.  In addition, they will last in the company of potential customers and clients.

Cost per Unit Is Low

Booklet printing has a cost.  However, they turn out cost-effective when considering the durable materials used in the production  The overall messaging should not be limited to a brief period in time, Booklets and brochures in the long run are extremely cost-effective.  Therefore, ensure your material is not restricted to time.  This includes the information you include, in addition to the physical materials used.

Design & Function

A good design will resonate and engage the reader.  In addition, information that in functional will keep the reader’s attention.  Having a booklet stuffed with too much information won’t guarantee engagements.  Give the reader what they want and promote your core business messages.

booklet printing kaizen print

Booklet & Brochure Printing at Kaizen Print

At Kaizen Print Ireland, our professional design and quality brochure printing is sure to engage your customers.  In addition, they will positively promote your business.

We specialise in high quality, low-cost booklet and brochure printing.  We can accommodate any request no matter the size of the order.  In addition, we can offer the most cost-effective solution to every project.

We have A4 and A5 Digitally printed booklets when you need a run of booklets done quickly.  However, we have further options which are available in both A5 and A4 sizes.  In addition, they come with a variety of different cover options.  These include Self Cover, Heavy Cover, Heavy Matt Laminated Cover and Heavy Gloss Laminated Cover.

In addition, we have our Perfect Bound Litho booklets if you have a large page count for your booklet.  These are ideal for page counts ranging from 60 – 88 pages.  Due to the page count, these are glued rather than stapled.

Stapled Booklets

The most common form of booklet finishing we offer is stapled booklets.  We collate the booklet in the correct running order and place in our booklet maker.  Our specialist equipment gathers the correct number of sheets together and stitches the booklet perfectly together.  After folding the sheets over to make a booklet, the booklet maker trims the fore-edge.  Finally, you have a booklet with a professional finish.

Printed Brochures

Printed brochures are one of the most popular products at Kaizen Print Ireland.  Their ability to present information about your business to a wide audience makes them attractive. Being cost-effective adds to their value.  We pride ourselves on value and a huge selection of options to make your project special.

Kaizen Print Ireland has provided businesses in Dublin, Galway, Letterkenny and throughout Ireland with countless bespoke booklets and brochures.  If you are struggling with design, we have a team happy to assist.

If you would like to discuss your booklet or brochure printing options, please get in touch via our contact form or by calling 019 036119.

Printing

Digitally Printed Brochures – What are the Benefits?

Posted on by kaizenprintie
04
Apr
Using brochures for your advertising, marketing and other needs is smart. Brochures are compact yet carry a lot of information. They are well with your budget and are extremely versatile. Digital printing is now the most popular choice for advertising materials like brochures. Here are just a few of the benefits of using digital printing.

Cost

Every business, regardless of size, wants to save money. Opting for digital printing for your brochures is far less expensive than traditional printing. The artwork is done on the computer, so there is no plate set up, which can cost quite a bit. Also factor in the storage of your brochures. Often, the cost is less for more copies. With digital printing, you can print off as many as you want, and not have to store the rest, waiting to use them. You can also have a small batch printed, for a particular event or function. No need to make a large order just to keep the costs in check.

Less Waiting

It takes a lot less time to print your materials digitally. The entire brochure can be printed out in full colour on one single run. That means you can get them the same day you order them. Plus, once you have your brochure set up, you can keep using it, make small changes and always have it ready and waiting for the next time you need copies made.

Tailored

With digital printing, you can target your audience far easier. Once you have the brochure set up, you can make small alterations quickly and easily, to pinpoint your audience with a very personalized message. This is a huge advantage, as it allows you to send the same message in several different ways. Your customers will notice and appreciate the personal touch. You can also make changes at any time. If you are introducing a new product, changing prices or discontinuing a brand, it’s not a problem. Also, if you spot an error, you can have it corrected within seconds. This also applies if you want to try out a few different brochures. You can have a few prototypes to test, without having to have new plates made each time. A few tweaks on the computer and your new brochure is ready.

More Choices for Design

With digital printing, you open the door to so much more. More colours, more detail, higher quality. Your printer can make small or big changes, as they have complete control over the design. You can also count on the perfection of the first printing to be as perfect as the last. The quality is always consistent with digital printing. This also means that you can make sure you get exactly what you want, without incurring extra costs. You can make sure the quality is perfect before it goes to print.

Greener Option

While there are still ink and chemicals, there are far less used with the digital method. This is because, without the use of plates, your printer can print directly on to the material. There will also be less waste from a load of brochures printed with errors. Plus, no storage room full of brochures that never make it out. As technology continues to advance, so do the quality of digital printing. It’s come a long way in the past few years and is now the most used method for printing. Get started today by asking one of our knowledgeable staff about seeing to your company’s printing needs. Check out our other posts for tips and the benefits of using brochures.
Printing

Brochure Printing Finishes

Posted on by Kaizen Print
Brochure Printing
11
Dec

When we talk about the finishing options on brochure printing finishes the first thing to consider is the type of binding to use. Binding is the wire or glue that keeps the booklets’ pages together and usually is determined by the number of pages (pagination) of the booklet.

Brochure printing finishes
Brochure Printing with a Saddle Stitch Finish

Types of Brochure Printing Finishes

Saddle Stitched Booklet Printing

For booklets with a pagination up to say 44-48 pages, Saddle Stitching on booklets would be the primary method of finishing. If you are unsure of the term saddle stitching, this is where 2 wires are inserted into the print in the middle of the document and the sheets are gathered and folded in half to create a booklet. The middle area where the stitches are is called the spine. Saddle Stitched Booklets are one of the most common finishing options available.

Perfect Bound Brochure Printing

Any brochure or booklet printing with a pagination above 44pp is suitable for perfect binding. With perfect binding, the cover & inner pages are glued together along the spine with a strong  glue. Once the glue is set, we use a guillotine to trim the fore-edge, top and bottom of the brochure to provide the “perfect edges”. 

Wire Bound Booklet Printing

Finally, we must consider wire bound booklets as an options for print finishing. Wire bound booklets are most commonly used for manuals or documents with a vast pagination. However these is no hard and fast rule to say they can’t be used for smaller booklets. Wire binding is robust. It keeps pages firmly secured in the booklet, but also allows the page to be folded to the back of the brochure many times, making it suitable for many technical uses. We have a number of clients who use wire bound booklets for training manuals, others for recipe books. Whatever the reason you need this type of booklet, we can assure you the highest quality printing and finish.

Top hint – Saddle Stitched Booklets must have a pagination in multiples of 4. Perfect Bound Booklets & Wire Bound Booklets can have a pagination increasing in 2s. 

When considering brochure printing finishes, it’s prudent to consider the desired outcome of the booklet to ensure the finishing type matches the expected result. Saddle stitching for regular projects, perfect bound for larger or more bespoke booklets. Wire binding for functional documents.

Being an online printer, all our prices are available on our booklet printing page. From there you can choose all our brochure printing finish options as well as placing your order and uploading your artwork to our servers. If you need any help with your project, we’d be delighted to help in any way we can. Simply get in touch with our team via the contact page. We’ll get back to you right away with an answer to your questions.

Printing

Booklet Printing Dublin

Posted on by Kaizen Print

Looking for the highest quality value Booklet Printing Dublin? Then you’ve come to the right place. As one of Ireland’s leading print companies we offer all manner of printed products including brochures and booklets. We appreciate that ordering booklets online is a daunting process for many and so today we’ve put together a little guide on how to choose the perfect brochure or booklet specification for your project. We appreciate you may have questions so at any point get in touch with our team, we’d be delighted to help in any way we can.

Booklet Printing Dublin

  • What size of booklet do I need? – At kaizenprint.ie we offer 3 main booklet sizes: A5 Portrait, A5 Landscape & A4 Portrait. We also offer bespoke sizes on request but have found that the majority of customers will order from our standard sizes. By keeping to a standard size as above we can offer the best value printing prices. This is because the print is efficiently set up and sheet wastage is at a minimum.
  • What paper type will I choose for my brochure? – Within our digital printed booklets we make the suggestion of silk paper types for all clients. Again the majority of clients choose silk over gloss or uncoated and by buying this paper in bulk, we are in the perfect position to provide high quality low cost booklet printing Dublin.
  • What is the difference between self cover and heavy cover? – Hopefully this is self explanatory, but the self cover is simply using the same paper weight throughout the booklet including the cover. The heavy cover replaces the outer sheet with a heavier 250gsm silk paper stock.
  • Do I need lamination on my booklet? – We don’t always recommend lamination on booklet printing. However this is very much dependant on the uses of the booklet and brochures. Is your booklet single use or do you want it to be referenced by users on a more regular basis? What value of product and service do you offer? Your booklet should reflect the values and quality of your business and so by adding lamination and of course a heavy cover, we can show a more premium feeling booklet. All without expensive costs!
  • How many pages will my booklet have? – One of the most common questions we’re asked is about pagination or page count. Booklets generally are printed with page counts in multiples of 4. If you take an A4 copy sheet and fold in in half along the long edge this essentially becomes a 4pp brochure. Do the same and add it to the original and you have an 8page brochure. And so on….

Booklet Printing Dublin – Area Served

We serve the whole of Dublin with high quality brochure printing. On top of this our delivery team ship country wide on a daily basis. With a distribution hub centrally located in Athlone, no corner of the country is unreachable.

Into books? Love Dublin, check out here

If you’re about the city we recommend you check out The Library of Trinity College Dublin. While not strictly the same type of booklets we print, they have a huge resource of all manner of books and are a huge resource for academics and students all across Dublin. We’ve visited the Trinity College Dublin Library on a number of occasions to visit the Book of Kells and we highly recommend visiting the exhibition. Trinity College Dublin is right in the heart of Dublin and well served by cross city buses. The DART stations of Pearse Street, Tara Street and Connolly Station are a short walk away.
There are two LUAS stops situated less than a minute’s from the main entrances to Trinity.

How to find the cheapest booklet printing Dublin

One of the most frequently asked questions we get search enquiries for is getting cheap booklet printing prices. As we operate both online and in a bricks and mortar business, we have competition all across Ireland. With this in mind we are confident that our prices shown online are among the most competitive in the country. We price check our booklets regularly, but if you happen to find a better price elsewhere, we’ll do our best to match them.

How to send us print ready artwork

Want to get your booklets printed in record time? We’d love this also. The quickest way to get your booklets printed is by sending us print ready artwork. We define print ready artwork as having the following characteristics.

  1. Saved at the correct size
  2. Uses only high quality imagery
  3. Bleed is set to 3mm
  4. Safe margins are set to 3mm and no critical text is within the margin
  5. Colour scheme set up as CMYK
  6. Saved as high res pdf with bleed and crop marks
  7. Saved as Pages, not Spreads

If you’re unsure of any of these terms or want our graphic designers to give your booklet design the once over, we’re more than happy to take this project onboard. Our team have designed thousands of brochures and booklets for companies all across Dublin. Let us cast a creative eye over your project and increase the return on investment.

Anything else? Get in touch with our team

Hopefully we’ve fully explained all the questions you might have when ordering brochures from a printer such as kaizenprint.ie. If you have any questions at all, you are more than welcome to get in touch with our Customer Service team, or if you want to place an order, please visit https://kaizenprint.ie/brochure-and-booklet-printing/