Tag Archives: brochures

Printing

Brochure Printing Benefits & Tips

Posted on by Michael Gallagher
brochure printing kaizen print
21
Jun

Brochures are an effective salesperson for your brand.  They don’t actually speak but their contents speak volumes.  Brochures serve a few purposes.  They inform your customers and prospective clients about your brand, your latest products and any services offered.  In addition, your brochure is a great brand ambassador.  Therefore, your business should consider brochure printing.  When proceeding with the creation of your brochure, ensure it is organised, flows nicely and is professionally designed.  Brochures are in the same vein as the menu is to the restaurant.  Your brochure is the printed representative of your business.  We’ll have a look at why brochure printing remains an integral marketing force.  In addition we will offer some tips to ensure your brochure works for you.

Why Go With Brochure Printing?

Brochures form an integral part of the traditional printed marketing collateral.  This remains true despite online marketing’s growing popularity.  You want potential clients and customers to hang on to your brochures.  Therefore, make it a collectible item by ensuring it is well designed.  People want the brochure for product-specific information.  However, they will keep it for the captivating visual effects.  Let’s look at some reasons not to underestimate the power of brochure printing.

Brochure Printing Captures Attention

Well-designed brochures will capture and captivate the attention of potential customers.  Therefore, if you are a small and emerging business, ensure you put the effort into a brochure that will be a great return on investment.

Effective & Pocket-Friendly

Brochures are both more effective and pocket-friendly than advertisements in magazines or newspapers.  Prime space in print media can be quite expensive.  In addition, this advertisement space is shared by several businesses.  Therefore, you are competing for public attention and making it more challenging to be noticed.

Your Brochure Is All You!

Brochures focus entirely on your business and its offerings.  Therefore, you get the undivided attention of all potential customers.  However, the key is to make the content both interesting and informative.  Include a call to action and support the brochure with appropriate images.

Brochures Are Versatile

Brochures are versatile and can be distributed almost anywhere.  Leave them in your reception area or distribute them out at promotional events.  In addition, they come in several formats.  In addition to the conventional tri-fold style, they can come in formats such as menus, flyers, products guides and newsletters.

Brochure Printing Is Cost-Effective

Given the discounts generally offered with bulk printing, brochure printing can be more cost-effective.  The cost per brochure reportedly comes down with the number of prints.  Regular customers may also enjoy discounted brochure printing offers.

Easy to Access

A printed brochure is any day easy to access and read compared to content from an email or a website.  Effective marketing campaigns are all about customer interactions.  Therefore, your brochure will make it easier for your customers to interact with your business.

Brochure Design Tips

It goes without saying that the quality of design, content, images, paper and the ink used is central for the effectiveness of your brochure printing.

Professional designers can help your business finalise a suitable content format for your brochures.  Make sure you include an impressive front page!

Brochures can also be created to contain multiple pages of information and in different sizes too.  Depending on your business needs, choosing the right brochure size is essential.  People respond well to clutter-free content and aptly supported by images.

In addition, the texture of the paper and the finishing effects will make a marked difference in reception of your brochure printing.

Brochure Printing at Kaizen Print

Relying on the services of reputable and experienced brochure printing service providers will help companies leverage the power of brochures a cost-effective marketing tool.  At Kaizen Print Ireland, we have printed hundreds and thousands of brochures in over ten years of business.  Our team has printed every type of brochure you can imagine.  We are confident we can produce a brochure that meets a high print standard.  In addition, our brochures for you will effectively engage and capture your intended audience.

Our brochures are printed on high-quality silk paper with a choice of finishes.  For different specification or larger quantities, get in touch with our customer service team who will assist you with a bespoke quote.

Get In Touch

Kaizen Print Ireland has been in business for over ten years.  We have been helping companies in Dublin and all across Ireland with their printing solutions.  In addition, we have a team of expert designers who can assist you with all your brochure design enquiries.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Brochure & Booklet Printing – Unlimited Marketing Potential

Posted on by Michael Gallagher
Brochure Booklet Printing
15
Dec

Company booklets and brochures are some of the most effective marketing tools at your disposal.  They are versatile and inform your customers on you, your company, services and products.  A booklet or brochure is worth your consideration when devising a marketing strategy.  They are simple to produce, are cost-effective and easy to distribute.  Therefore, ensure you are putting sufficient thought into the design and what you want to get out of your brochure.

Booklets and brochures contain all kinds of information about your business.  They include company information and the products or services they provide.  More detail is presented in a booklet or brochure.  In addition, images and photos are utilised to better illustrate the services, products or goals of the company.

There are many benefits to the brochure and booklet.  Therefore, consider your motives and goals you want to achieve before you go to print.  You’ve put the thought and work into your business.  Why not ensure the success of your printing?

Whole Service or Product Promotion

A booklet or brochure is no longer constrained by space.  Therefore, tell the full story of your company.  Expand the narrative beyond a strapline or few.  Consider what is important for customers to know.  You want customers to make an informed decision to patronise your business.  Including company history, employee profiles or what goes into your products and services are valuable. Keep the information succinct.  The booklet is invaluable when distance selling or selling a product/service requiring investment or onboarding.  However, don’t get carried away with telling a novel of a story!

Opportunity to Promote More Than One Message

Space constraints are eliminated as an issue with booklets and brochures.  You now have the room to promote more than one message .  A flyer or leaflet can be used when messaging a promotion or the launch of a new product line.  However, booklets are for company growth.  Think holistically with your booklet printing.  In other words, messaging should revolve around overall company overview and performance.  Leave current campaign messaging to other channels.

Long Lasting Materials

Booklets and brochures utilise materials built to last.  Consider a design that incorporates durable materials.  Booklets will last the test of time with heavy lamination.  In addition, they will last in the company of potential customers and clients.

Cost per Unit Is Low

Booklet printing has a cost.  However, they turn out cost-effective when considering the durable materials used in the production  The overall messaging should not be limited to a brief period in time, Booklets and brochures in the long run are extremely cost-effective.  Therefore, ensure your material is not restricted to time.  This includes the information you include, in addition to the physical materials used.

Design & Function

A good design will resonate and engage the reader.  In addition, information that in functional will keep the reader’s attention.  Having a booklet stuffed with too much information won’t guarantee engagements.  Give the reader what they want and promote your core business messages.

booklet printing kaizen print

Booklet & Brochure Printing at Kaizen Print

At Kaizen Print Ireland, our professional design and quality brochure printing is sure to engage your customers.  In addition, they will positively promote your business.

We specialise in high quality, low-cost booklet and brochure printing.  We can accommodate any request no matter the size of the order.  In addition, we can offer the most cost-effective solution to every project.

We have A4 and A5 Digitally printed booklets when you need a run of booklets done quickly.  However, we have further options which are available in both A5 and A4 sizes.  In addition, they come with a variety of different cover options.  These include Self Cover, Heavy Cover, Heavy Matt Laminated Cover and Heavy Gloss Laminated Cover.

In addition, we have our Perfect Bound Litho booklets if you have a large page count for your booklet.  These are ideal for page counts ranging from 60 – 88 pages.  Due to the page count, these are glued rather than stapled.

Stapled Booklets

The most common form of booklet finishing we offer is stapled booklets.  We collate the booklet in the correct running order and place in our booklet maker.  Our specialist equipment gathers the correct number of sheets together and stitches the booklet perfectly together.  After folding the sheets over to make a booklet, the booklet maker trims the fore-edge.  Finally, you have a booklet with a professional finish.

Printed Brochures

Printed brochures are one of the most popular products at Kaizen Print Ireland.  Their ability to present information about your business to a wide audience makes them attractive. Being cost-effective adds to their value.  We pride ourselves on value and a huge selection of options to make your project special.

Kaizen Print Ireland has provided businesses in Dublin, Galway, Letterkenny and throughout Ireland with countless bespoke booklets and brochures.  If you are struggling with design, we have a team happy to assist.

If you would like to discuss your booklet or brochure printing options, please get in touch via our contact form or by calling 019 036119.

Printing

How to Set Up Your Folded Flyer Brochures for Print

Posted on by kaizenprintie

If you’re debating folded flyer brochures for your business needs, or, you’re perhaps in the design process, there are certain things you might want to think about!  For example, how to set up your folded flyer brochures for print!  This might not seem like an important area of concentration, but you’d be surprised at just how important it really is!  So, do yourself the favor of taking time to review the imperative points discusses in this article and see what you can learn about the set-up process!  Trust us, you’ll be happy you did! 

Top 5 Things to Consider when it Comes to Folded Flyer Brochure Printing

>Paper Weight

>Paper Type

>Size

>Single or Double Sided

>Quantity 

Paper Weight

Your first consideration when it comes to getting your folder flyer brochures ready to print is what paper weight you’d like them to be printed on.  Thankfully, here at Kaizen, we know how important things like folded flyers are to you and therefore, we have plenty of great options to choose from!  You can select 130gsm, 170gsm, 300gsm and even 350gsm!  We highly recommend taking the time to feel these different paper weights in person to ensure you select what’s absolutely best for you! 

Paper Type

Next up, will be the specific type of paper you want your flyers to be printed on.  We offer silk, gloss or uncoated options.  To see examples of these types of paper options, check out our folded flyers page or even contact a design consultant who can offer expertise in this area!  Don’t be afraid to compare and contrast the different look of all of these paper types with your flyer’s design to get the exact look you’re seeking!

Size

For different size variations, you have A5, A4 and A3 to choose from!  Be sure to take into consideration just how much information you’d like to fit on your folded flyers as well as how many images and pictures you’d prefer.  If you have a high volume of information and many pictures, you’ll want to select A5, for sure!  Also keep in mind the overall design and layout of your flyers.  Allowing for extra room in the A4 or A5 areas might make the overall design look better.  Make sure to play around with the different sizes to get a good idea of what each on would look like after it’s been printed.  

Single or Double Sided

This choice is a little easier, with just two options but don’t underestimate it.  Choosing one or the other can drastically change the layout, display or overall look of your flyers.  We suggest inquiring with a design consultant to see how this option impacts your flyers and what is perfect for you.

Quantity

Lastly, but also highly important is just how many folded flyer brochures you’ll need printed!  Here at Kaizen, we have option to fit whatever you have in mind!  From orders of 100 up to 20,000, whatever you need, we can get it printed for you!  Be sure to think about unplanned circumstances and those “just in case” copies you might need before placing an order! 

We hope this article provided you with guidance and clarity when it comes to your folded flyer brochures and precisely what you need.  If you happen to have more questions and want to contact us, check out our contact page!  Or, if you’d like additional information about folded flyers, or, you’d like to place an order, go to our folded flyers page!  Thanks and best of luck with your flyers! 

Printing

Digitally Printed Brochures – What are the Benefits?

Posted on by kaizenprintie
04
Apr
Using brochures for your advertising, marketing and other needs is smart. Brochures are compact yet carry a lot of information. They are well with your budget and are extremely versatile. Digital printing is now the most popular choice for advertising materials like brochures. Here are just a few of the benefits of using digital printing.

Cost

Every business, regardless of size, wants to save money. Opting for digital printing for your brochures is far less expensive than traditional printing. The artwork is done on the computer, so there is no plate set up, which can cost quite a bit. Also factor in the storage of your brochures. Often, the cost is less for more copies. With digital printing, you can print off as many as you want, and not have to store the rest, waiting to use them. You can also have a small batch printed, for a particular event or function. No need to make a large order just to keep the costs in check.

Less Waiting

It takes a lot less time to print your materials digitally. The entire brochure can be printed out in full colour on one single run. That means you can get them the same day you order them. Plus, once you have your brochure set up, you can keep using it, make small changes and always have it ready and waiting for the next time you need copies made.

Tailored

With digital printing, you can target your audience far easier. Once you have the brochure set up, you can make small alterations quickly and easily, to pinpoint your audience with a very personalized message. This is a huge advantage, as it allows you to send the same message in several different ways. Your customers will notice and appreciate the personal touch. You can also make changes at any time. If you are introducing a new product, changing prices or discontinuing a brand, it’s not a problem. Also, if you spot an error, you can have it corrected within seconds. This also applies if you want to try out a few different brochures. You can have a few prototypes to test, without having to have new plates made each time. A few tweaks on the computer and your new brochure is ready.

More Choices for Design

With digital printing, you open the door to so much more. More colours, more detail, higher quality. Your printer can make small or big changes, as they have complete control over the design. You can also count on the perfection of the first printing to be as perfect as the last. The quality is always consistent with digital printing. This also means that you can make sure you get exactly what you want, without incurring extra costs. You can make sure the quality is perfect before it goes to print.

Greener Option

While there are still ink and chemicals, there are far less used with the digital method. This is because, without the use of plates, your printer can print directly on to the material. There will also be less waste from a load of brochures printed with errors. Plus, no storage room full of brochures that never make it out. As technology continues to advance, so do the quality of digital printing. It’s come a long way in the past few years and is now the most used method for printing. Get started today by asking one of our knowledgeable staff about seeing to your company’s printing needs. Check out our other posts for tips and the benefits of using brochures.