Tag Archives: business card printing

Steps for Printing Business Cards

business cards printing | kaizen print

Don’t underestimate the power of the business card!  Business cards can create the perfect first impression if the right care goes into the design and printing.  A high-quality business card will set you apart from the rest of your competition.  Sure this little piece of paper might not look like much.  However, it has the ability to pack a mighty punch.  This silent salesperson reminds recipients of who you are and how they can get in touch with you.  Everybody wants to make the perfect first impression.  Acquiring a high quality business card must be your first step.  Therefore, ensuring your business card is of a high design quality is a must.  In addition, don’t let the quality of print let you down.  Let’s look at how to ensure your business card will do its best work for you.

Go Big or Go Home

When it comes to your business card it is better to have no card at all than to present a cheap looking facsimile with poor quality or design.  Going big with a nice looking and high quality business card is a fantastic asset for you and your business.

Ensuring your business card makes a fantastic impression comes down to the design, layout and material you choose for your card.  In addition, the print provider can make all the difference from impression to indifference.  Here are some guidelines to keep in mind when it comes to digitally printing your business cards.

Step 1 – Understand Your Specifications

Make sure you work with your print provider to ensure they know exactly the specifications you require for your business card.  You should have an idea of how you want your cards to look.  However, you are likely not to know the more technical elements involved or required.  A good print provider should prompt you with what is needed from you.

Step 2 – Design Help

If you are undecided about how you want your business card to look or which materials to use, consult your provider.  Discuss your options in the hopes of coming up with a solution that both suits your objectives and makes you happy.  Here are a few elements to keep in mind when considering your business card design:

  1. Should the cards be single or double-sided?
  2. Do you want standard business cards or ones with rounded corners?
  3. What paper stock to you want to go with? (Standard, Kraft, Luxury)

You are best going with a provider that has helped many businesses.  Expert advice will increase the effectiveness of your collateral.

Step 3 – Choosing Your Finish

The nature of your business card design and the material you choose will impact the card’s format.  A few considerations are:

  1. If you would like a silk or uncoated finish?
  2. Will it have a matt or unlaminated finish?
  3. Do you want a Standard, Luxury or Kraft business card?

Step 4 – Formatting for Printing

Once you are happy with the design of your printing cards, your print provider can work on formatting it so that it is ready for printing.  A good provider will flag anything that might compromise the printing of your business cards.  In addition, they should explain the necessary steps required to correct the issue.

Step 5 – Digital Printing

The next logical step is to get to the printing of your business cards.  Ensure your print provider is working with the latest in digital technology and can provide your business cards in a timely fashion.

Business Cards at Kaizen Print Ireland

At Kaizen Print Ireland we have a range of business cards guaranteed to suit your needs.  Business cards remain as popular as ever and are still one of our most commonly printed products.  We have a business card for almost every budget and use:

Standard Business Cards

Our standard business cards are the highest quality available.  They are printed at 85mm x 55mm.  In addition, you have a choice of 350gsm silk or uncoated card stocks.  Finishes can be made more durable with a choice of gloss or matt lamination.

Luxury Business Cards

The team at Kaizen Print use our luxury business cards themselves.  They are printed on a 400gsm silk card stock.  In addition, we can provide matt lamination if you want to enhance from our standard non-lamination.

Kraft Business Cards

Our Kraft Business Cards are perfect for when you really want to stand out from the crowd.  They give off the perfect vintage look and feel.  In addition, you can be comforted knowing you are helping the environment.  The Kraft business card is printed on 100% recycled card stock.  Due to these cards being coated, these cards can easily be used as loyalty cards for stamping.

Rounded Corner Business Cards

It might not seem like much, but a rounded business card can have quite the impact.  Rounded corners are brilliant in lasting a longer time than the standard business card.  Standard business cards are subject to serious wear and tear when coming in and out of wallets.  Rounded cards slide easily into wallet slots.  Therefore, your business card will enjoy a longer life.

Get Your Business Cards at Kaizen Print Ireland

Business cards are a Kaizen Print specialty.  Kaizen Print Ireland has been printing business cards and other business stationery for over ten years.  We have been in the printing industry for over ten years.  We’ve been offering printing solutions in Dublin and all across Ireland.  In addition, we have a team of expert designers that can help you with your card design if you need.  Get in touch by email via our contact form or by calling +353 19 036119.

Hospitality Print Marketing Options

Drinks List Booklet Printing

Printing services for the hospitality sector is vital.  For a start, they advertise the business.  In addition, your print marketing represents your brand to your guests and potential customers.  Both restaurants and hotels have their own particular needs in relation to their hospitality print marketing.  Let’s look at each sector and the main types of print marketing for each.

Restaurants

Virtually every restaurant requires hospitality print marketing.  This is to advertise its brand and give the restaurant a distinct ambiance and feel.  It also informs customers of what’s in store for their visit.  Here are some of the major restaurant printing services that assist in creating a distinct brand for your restaurant.

Menus

When you think of printed materials for restaurants, the first and foremost thought is the menu.  Every restaurant needs to let their customers know what’s on offer.  However, a menu shouldn’t be cobbled together hastily.  Menus need to be designed carefully.  The type of paper that you use and fonts utilised are some considerations.  In addition, the layout and flow of the menu is also important.

In addition to the main menu, you may want to create takeout menus for customers to take home and table tent cards at each table.  Table tent cards are brilliant for showcasing new or seasonal dishes, promote any discounts or promotional offers you have on.  However, ensure all your printing services are aligned to assist in creating a cohesive brand.

Established restaurants will want to make some regular changes in an effort to continuously improve, and avoid going stale for some.  In addition, it is likely you will be updating your menu regularly or update your design to something more representative.

Business Cards

Restaurant business cards do more work than you may think.  They are a simple tool to advertise your business.  They are compact and remarkable easy to distribute.  In addition, they provide contact information to make a reservation and the restaurant’s location all making it easier for customers to access your premises.

However, you can add an extra dimension to your business card.  They can double up as a loyalty card or as a coupon.  The front of your card can have your contact information.  The back can be stamped to encourage repeat visits or feature a discount code and distribute the cards locally.

Hotels

Hotels need printed materials for a number of reasons.  These materials strive to ensure your guests enjoy their hotel say and remember it long after.  In addition, printed materials can help the hotel with constructive feedback so they can always be working on their performance.

Business Cards

For most hotels, hospitality business cards are placed at the front desk.  They are an excellent form of hospitality marketing.  Guests can take them at their leisure, therefore leaving a subtle and positive impression on them.

Your hotel may want to consider adding a QR Code to help boost your web presence.  However, it is vitally important to create attractive cards that will attract people to pick them up.  Some necessary design decisions include choosing between glossy and matte business cards, fonts and overall layout.

Hotel Stationery

Hotel stationery includes notepads, pens, printed envelopes and paper printed with letterhead.  While its prevalence has diminished, hotel stationery is still common in many hotels.

Hotel stationery is a great marketing tool.  It creates a level of exposure for your hotel’s brand.  Anytime customers utilise your stationery you’re advertising is working.  In addition, it adds a level of high-end professionalism.  It also leaves a better impression of your business with hotel guests.

Hotel Comment Cards

In an aim to continuously improve, hotel comment cards are a gateway to guest concerns or complaints.  Find out what you are doing right and more importantly any challenges that can be improved.  These offer a level of inspiration even in disappointed guests – if they feel the hotel is taking their concerns seriously.  In addition, guests who filled their comment cards with positive feedback are more likely to tell others about their experiences.  Therefore, hotel comment cards are strategic marketing tools for your establishment.

Menus

Most hotels with room-service will need a menu for each room.  If you have a restaurant in the hotel, you may consider placing a take-out menu in the rooms and reception areas to raise awareness.

In the end, your overall menu design should be carefully considered.  You should ensure you choose the right paper, font and the overall layout of the menus.  You want to make your guests hungry and want to eat in your premises.

Local Guides

Show some love for your community by providing hotel guests with printed guest guides.  These guides can highlight local attractions, restaurants or events in the area.  These guides are great for helping guests engage with the local area.  In addition, it showcases everything exciting around your hotel.  This has the potential to entice guests to return and may experience more of the excitement.

Contact Kaizen Print Ireland for You Hospitality Marketing

Kaizen Print Ireland has been in the printing business for over ten years.  We have been helping the hospitality sector in Dublin and all across Ireland.  In addition, we have a team of expert graphic designers that can help you with your design needs if you so require.  Be sure to get in touch and take your hospitality marketing to the next level.  Contact Kaizen Print Ireland by emailing us via our contact form or by calling +353 19 036119.

Organise Your Business Stationery

Letterhead printing

Summer is the perfect time for businesses to begin to organise business stationery in time for the end of the year.

Once September hits Christmas won’t be far from our minds. Why not take advantage of the quieter summer months and get your plans in motion?

It is easy to get swept away and overwhelmed by the options available to you but. From festive brochures to business cards, compliments slips and letter heads it is important to consider what sort of message you would like to convey and how you’ll use your business stationery.

At Kaizen we’ve almost 15 years of experience in printing business stationery. We’ve put together a few ideas for you to consider in terms of your winter business stationery.

Compliments Slips

It’s always nice to add the personal touch to your gifting. Therefore, you should strongly consider compliments slips as part of your stationery order. Impactful design coupled with a quick message are a great way to add the personal touch to your festive gifting.

We print our compliments slips digitally on our 120gsm uncoated paper stock. They are a sleek addition to any business stationery.

We can print our compliment slips single or double sided and they’re sized 210mm x 99mm in size.

No matter what the size of your business we can produce compliments slips for you, we print quantities from 100 right up to 10,000.

Letterheads

Similarly, our letterheads are printed on the same quality paper as our compliment slips. 120gsm. Letterheads are one of the simplest forms of communication your business can have.

A well-designed letterhead is an essential piece of business communication. They leave a lasting impact so it is worthwhile putting time and effort into the design and messaging.  If you’re unsure of the design you’d like our dedicated design studio can help. We’ve created thousands of bespoke letterheads over the years.

Our letterheaded paper is used in almost every type of business. We print our letterheads on both A4 & A5 paper and can print these either single or double sided.

Brochures and Booklets

A key feature of festive campaigns are brochures & booklets. They are applicable for a variety of industries but particularly the hospitality industry.

One of the most popular pieces of stationery that businesses choose to organise in the summer months. Our brochures and booklets are a great way to keep your customers informed about your latest products and services. We can tailor our booklet printing for businesses who want to stay ahead of the competition.

Our booklets are a perfect mix of quality and cost effectiveness. Our stapled brochures are printed on high quality silk paper to help you convey the quality of your offering.

We are able to print our booklets and brochures in a variety of sizes including A5 portrait, A5 landscape and A4 portrait. We print our booklets in paginations beginning at 8 pages and going up in increments of 4 up to 32 pages.

Additionally, we offer a number of finishes on our booklets. You can choose from matte lamination on your front cover, gloss lamination or indeed no lamination if you prefer. In addition, you can also choose from self-cover or 250gsm silk options, our standard material is 150gsm.

Organise Your Business Cards

Business cards come in handy when you’re networking or sending out gifts. They are a handy addition to pop in with your gifting.

We take our business card printing very seriously to ensure that our clients make the right first impression.

We offer only the highest quality business cards to truly reflect the quality of your business. What does your business card say about you? Or an even better question might be what do you want it to say about you? We offer bespoke design on all of our business card ranges and offer a variety of finishes and print quantities. We offer double sided printing on all of our business card options.

Your business card printing options

Over the years we’ve developed an extensive business card offering. We’ve run through a few of our more popular options for you.

Standard Business Cards

Undoubtedly one of the most popular items we offer are our standard business cards.

We only print our business cards on the highest quality available, sized 85mm x 55mm we print our standard business cards on a choice of 350gsm silk or uncoated card stock. You can add gloss or matt lamination for a more durable finish.

We can print our standard business cards single or double sided to help you maximise the potential of your cards.

Luxury Business Cards

Our luxury business cards are a great way to convey the quality of your product or service. They also happen to be the business card of choice here at Kaizen.

Printed on 400gsm silk and as with all of our business cards we can print our luxury business cards either single or double sided. We’re also adept at catering to businesses of all sizes so can work with your budget.

Rounded Corner Business Cards

We’ve taken our business cards and given them a facelift. If you’d like your business to stand out from the crowd it is worth giving our rounded business cards a try, they’ll take your business stationery to the next level.

Our rounded corner business cards not only look super stylish but reduce the risk of dog ears and tell-tale signs of wear and tear.

Kaizen can help

At Kaizen Print we’ve built up almost 15 years of experience in printing business stationery. Our dedicated team are on hand to guide you through the process of organising your business stationery. Get ahead of the game this year and ensure you’re stocked up for the autumn and winter months.

Give our team a call today on +353 19 036119 or fill out our contact form and we’ll get back to you.

Perfect your business card game

Business Card Printing

Printed business cards literally act as your calling card. They have to be one of the most universally used tools for businesses, right here in Ireland we are no different. Businesses across the country use business cards as a means to connect with clients or potential clients on a daily basis.

First impressions count for a great deal in business. Printed business cards give you a chance to make a lasting impression long after you leave. They act as an essential reminder of you and your business on the desks of potential clients.

At Kaizen Print we’ve printed hundreds of thousands of business cards. As a result, we have developed an extensive portfolio of business card products. Our business cards are suitable for all budgets and businesses of all sizes.

Don’t complicate your content

Business cards do not have to be complicated in design or layout.

Our standard business cards make for a great introductory product. These business cards still offer you the opportunity to make an excellent first impression despite being budget friendly. Our standard business cards are the highest quality available. They are printed 85mm x 55mm on a choice of 350gsm silk or uncoated card.

If you want to ensure your standard business cards are printed to last you can reinforce them with a gloss or matt lamination.

Include as much or as little information as you wish on your standard business cards. As with all of our business cards we print both single and double sided.

Why not give our in house design studio a call and make the most of your investment? We can help ensure your branding pops and your contact information is flawless.

A taste of luxury

Elevate your brand position in the market and avail of our luxury business cards. These cards create a great impression and help to communicate the quality product or service your business offers.

Our luxury business cards are printed on 400gsm silk, you can literally feel the quality. These business cards are the business card of choice for the team here at Kaizen.

We can trim your business cards and finish them with or without matt lamination depending on the finish you desire. Get the most out of these cards and avail of our double sided printing option.

 

Kraft your creation

Our kraft business cards are a brilliant option if you’re looking for something a little bit different. Not only are these cards funky in feel they are incredibly effective and make an impact on their recipients.

Our kraft business cards are a particularly popular choice for creative industries in particular due to their vintage feel. These cards are made from 100% recycled materials so are also a great option for businesses who are committed to a more sustainable approach.

Our kraft business cards are rustic in their feel and are printed on 457 mic kraft card. Our kraft business cards are durable and take ink well due to the porous nature of the card.

As with all of our business cards these can be printed both single and double sided depending on your preference.

 

Dare to be different

Do you want to stand out among the wealth of business cards on your clients’ desks? Then we might just have the option for you.

Our rounded corner business cards have been one of the most popular additions to the Kaizen Print portfolio in recent years.

The rounded corner business card will take your business stationery to the next level, ensure maximum impact and separate you from the crowd.

We may have cut our corners (get it?) but we haven’t compromised on quality! We print our rounded corner business cards on 350gsm silk and offer a coated or uncoated finish.

Practically the rounded corner business card helps to reduce the effects of wear and tear and there is the added bonus of them being pleasing on the eye. It is a win win situation really.

 

Stay right where they can see you

The age-old question is how to keep your brand in front of your clients on a regular basis. Here at Kaizen Print we may just have the solution!

Our personalised key tags are a genius piece of outside the box thinking. Whilst traditionally favoured by the motor industry with some clever printing our personalised key tags can help you have the ultimate calling card.

These will keep your brand right where your clients can see it on a regular basis, on their keys, making them an incredibly effective option.

Our personalised key tags are printed on 400gsm silk and are printed double sided. We can finish one side matt or laminated depending on your needs. We also send them with a 4mm hole drilled into position, ready for use.

 

Do the business

Business cards are distributed with one end goal in mind, securing a further appointment or meeting. Why not leave your next meeting or appointment with that guarantee? Take advantage of our double-sided printing and include an appointment card on your next set of business cards.

Printed 85mm x 85mm on our premium 350gsm uncoated card. Appointment cards are a great option for businesses of all sizes and help to maximise your return on investment.

As with all of our business cards we’re able to print our appointment cards single or double sided. Our in-house design studio can help you make the most of this and maximise the potential of your appointment cards. Great design coupled with good use of space will help you achieve maximum results.

 

How can we help

A speciality of Kaizen Print, our business cards portfolio is one of the most extensive in Ireland. We’ve used our decade of experience and learnings to ensure our business cards work for our clients.

We offer some really unique, high-quality options and take the business of printing business cards very seriously. Our goal is to help you create the very best first impression possible.

Maximise your potential and give our dedicated team a call to discuss your options on +353 19 036119 or fill out our contact form and we’ll be in touch.

Effective Print Marketing Tools

Effective print marketing business stationery printing | kaizen print dublin

For a business, making sales and revenue is critical to its survival.  That is in addition to providing a product or service customers need.  However the challenge lies in how to effectively boost sales.  One sure fire way to achieve this goal is to continually expand your market.  Every way to expand this market involves some form of marketing.  Marketing is critical to the success of any business.  Successful marketing will reach those untapped depths of the market.  Therefore, as a business you need to decide how best to reach the untapped market.  Digital marketing is one sure way to reach a wide array of potential customers.  However, traditional and effective print marketing still plays a pivotal role.  It remains a valuable tool to reach and resonate with the masses.

Digital vs. Print Marketing

It would be easy to invest your marketing budget and time into digital marketing.  No doubt there are many benefits to digital marketing.  The ability to reach a massive audience in not time with relative ease is a benefit.  Tracking the performance of your digital assets is another.  This allows you to optimise future campaigns accordingly.  However, are you really setting yourself up for success?  Digital may be widespread but is it really reaching and resonating?  Studies show that a large number of companies are more trusting of traditional print marketing.  In addition, not everyone is tech-savvy or even comfortable doing business on their devices.  Therefore, ensure you are set up for success.  Reach a massive audience with a balance3d campaign.  Combine a healthy digital campaign with a robust print campaign for optimal results.

Effective Print Marketing Tools

There are many print marketing tools at your disposal.  All of them will work to expand your market reach.  Businesses and organisations will need to continue to utilise print marketing to effectively communicate with the market.  However, there are some tools that are more effective at resonation with potential customers.  Let’s look at some top examples.

Business Cards

Business cards are your silent pocket-sized salesperson.  They are an essential form of business stationery.  In addition, they make the perfect introduction to you and your brand.  A creative card design can be very effective in grabbing attention.

Business cards are small sized cards containing general information about you and the business you work for.  You can include whatever additional information you like.  Your logo or a product photo is a couple of options.  However, in order for this small wonder to work big magic, you want your card to be memorable.

Brochures

Brochures are essential for telling the story of any business, product or service.  They sell your brand when you are not around.  These paper documents give a history and overview of your company and/or product offering.  Brochures are highly stylised in order to attract attention.  Your brochure should be as exhaustive as possible, without being exhausting.  In other words, ensure your brochure is informative and attractive so your brand comes off the same.

Letterhead

Letterhead may seem unimportant and not impactful in terms of marketing.  However, letterhead is vital for your business.  You may not realise how much it says of your business.  This branded form for communication lends a professional air to your business communication.  A professionally designed letterhead that aligns to your brand will send a professional message.  In addition, your business will be seen as credible and long-term.  Letterhead that is well designed will leave a lasting impression on your clients and customers’ minds.  In addition, it will help customers recall your business in the future.

Flyers

Flyers are one of the most powerful marketing tools you can use.  They are a form of paper advertisement essentially.  You can use them to convey significant information related to events, product launches or even topical awareness.  Flyers generally are one-time usable and handed out in public places.  Therefore, you are having face to face contact with potential customers.  Physically handing people a flyer increases the chances of your message resonating.  It also gives the opportunity for customer feedback.

Shelf Wobblers

Shelf wobblers might seem like an odd choice for effective print marketing.  However, they are one of the most effective marketing tools if you are in the retail business.  They are brilliant at getting noticed in a sea of sameness.  Retail shelves can be so uniform.  However, a shelf wobbler literally hangs off the shelf.  Therefore, their presence alone attracts attention!  They are perfect for calling out any pricing promotions, exclusivity or any other attractive qualities worth shouting out.  Jump out and grab customers’ attention.  Some of them need and want the help!

Effective Print Marketing Means Quality

Traditional print marketing alone isn’t going to propel your brand to the stratosphere.  One thing that should be kept in mind is a professional design and printing with high quality materials can make the world of difference.  IN other words, the same quality and care you put into your business or service needs to be applied to your marketing.  Proper thought and consideration should be invested into all your marketing campaigns, print or digital.  In addition, good quality materials will show the professionalism of your business and will keep your marketing message alive.

Kaizen Print Does Effective Print Marketing

Kaizen Print has been providing effective print marketing solutions for over ten years.  We have helped businesses in Dublin, Cork, Galway and all across Ireland.  In addition, we have a team of expert designers and printers who would be happy to assist with your marketing needs.  Take your print marketing to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.