Tag Archives: Business Stationery

Leaflet Printing Tips

Leaflet Printing, Punchestown

Leaflet printing is an element of marketing largely taken for granted.  However, leaflets are effective in grabbing attention. They can leave a long-lasting impression on your customers.  Leaflet printing is brilliant for reaching a large array of customers.  In addition, they quickly engage prospect in your marketing.

What are Leaflets?

Leaflet printing is an affordable and effective advertising and marketing tool.  Really they are simply a printed sheet or printed paper.  Leaflets contain some significant information or promotional message clearly and concisely.

Generally, businesses and companies use leaflets to advertise and promote their products, services and the business.  In addition, leaflets are used to inform about new locations, special discounts and offers, schemes and events.  However, leaflets are generally distributed hand to hand to individuals for free of cost.

In other words, leaflets are a useful and effective marketing tool that allows businesses to attract potential customers.  In addition, they are effective in expanding a business’ market, and allowing them to flourish in the market.  Therefore, it is crucial to focus on our leaflet printing and design.  For success, you must design an effective and powerful leaflet so you can stand out in the market.

Let’s look at some tips for designing the perfect leaflet.  This will help your business stand out and help you beat your competition.

Ensure Success with Flawless Leaflet Printing

There are four main elements to keep in mind when designing your leaflet.  They are a great guide to help you make the most of your leaflet printing.

Grab Attention

Your leaflet must be interesting and attractive.  However, you want to grab the attention of your audience at first sight.  The goal is to entice the initial curiosity of people.  Therefore, use various graphic design and content marketing techniques to assist with this enticement.  In addition, bold and eye-catching headlines, glossy colours and professional designs will help your leaflet grab attention.

Maintain Interest

It is not enough to just grab the attention of your audience.  In addition, you have to maintain the audience’s interest for a longer time.  This will be accomplished by clearly, concisely and effectively communicating with them.  In other words, you need to ensure your leaflet doesn’t contain irrelevant and unnecessary information.  This will lessen the effectiveness of your leaflet.

Make the Content Desirable

Your leaflet must have a great offer or some benefit to your audience.  This is what awakens people’s desire to buy.  This can be achieved using several different marketing techniques.

Appropriate Call to Action

The end goal of your leaflet is to entice people to take appropriate action.  It could be a visit to your website or event, buying your products or services, or taking part in your scheme.  Call-to-action features in your leaflet will entice your audience to take that desired action.

Tips for Designing Effective & Powerful Leaflet Printing

So those four main elements should be top of mind when considering leaflet printing.  However, how can you make those elements work effectively for you?  Here are some tips to design an effective and powerful leaflet.

Set Your Goals

Setting up your goals is the first thing you need to consider.  You need to determine exactly what you want to achieve from your leaflet printing.  The best way to know what is to ask yourself a bulk of the questions and find the answers for them too.

Know Your Target Audience

This is a very crucial step in designing your leaflet.  Knowing your target audience will guide you in what and what not to include in your leaflet.  This knowledge is obtained with in-depth research.  This can be accomplished by analysing surveys, reports and other authentic data of the market.

Create Interesting & Effective Content

The next step is to create interesting and powerful content.  While creating this content you should consider findings from the market and audience research.  This will guide you in the creation of the content.  The research will help creating relevant and interesting content for your audience.

Choose and Appealing & Attractive Design

You’ve come up with the content you want to include.  Therefore, the next thing to do is to choose an appealing and attractive format and design.  The best way to accomplish this is to avail of professional assistance from graphic designers.  Professional designers will surely suggest the best leaflet design for you.

Use Different Features

Use different features to make your leaflet more appealing to your audience.  Bold and stylish fonts, colours, images, info graphics and other design elements will work in achieving this.  However, graphic designers can assist you in suggesting the best route forward.

Review Your Leaflet

Finally you have finished your leaflet design!  However you are not finished yet.  Ensure you review your leaflet design.  This is invaluable for checking if anything is missing or any errors needing to be corrected.

Leaflet Printing at Kaizen Print Ireland

Following all the preceding steps, you are now ready to have your leaflet design printed.  At Kaizen Print Ireland, we keep the print quality as the top priority.  We print leaflets in all manner of sizes.  For the most cost-effective options, we recommend sticking to the standard A sizes.  Our leaflet printing comes with a variety of options.  Therefore, you are allowed to pick the leaflet most suited for your campaign.

Get In Touch With Kaizen Print Ireland

Kaizen Print Ireland has been in the printing business for over ten years.  We have printed hundreds and thousands of leaflets for businesses in Dublin and all across Ireland.

In addition, we have a team of expert designers that can help you with your leaflet design.  Get in touch by email via our contact form or by calling 028 9002 2474.

Brochure Printing Benefits & Tips

brochure printing kaizen print

Brochures are an effective salesperson for your brand.  They don’t actually speak but their contents speak volumes.  Brochures serve a few purposes.  They inform your customers and prospective clients about your brand, your latest products and any services offered.  In addition, your brochure is a great brand ambassador.  Therefore, your business should consider brochure printing.  When proceeding with the creation of your brochure, ensure it is organised, flows nicely and is professionally designed.  Brochures are in the same vein as the menu is to the restaurant.  Your brochure is the printed representative of your business.  We’ll have a look at why brochure printing remains an integral marketing force.  In addition we will offer some tips to ensure your brochure works for you.

Why Go With Brochure Printing?

Brochures form an integral part of the traditional printed marketing collateral.  This remains true despite online marketing’s growing popularity.  You want potential clients and customers to hang on to your brochures.  Therefore, make it a collectible item by ensuring it is well designed.  People want the brochure for product-specific information.  However, they will keep it for the captivating visual effects.  Let’s look at some reasons not to underestimate the power of brochure printing.

Brochure Printing Captures Attention

Well-designed brochures will capture and captivate the attention of potential customers.  Therefore, if you are a small and emerging business, ensure you put the effort into a brochure that will be a great return on investment.

Effective & Pocket-Friendly

Brochures are both more effective and pocket-friendly than advertisements in magazines or newspapers.  Prime space in print media can be quite expensive.  In addition, this advertisement space is shared by several businesses.  Therefore, you are competing for public attention and making it more challenging to be noticed.

Your Brochure Is All You!

Brochures focus entirely on your business and its offerings.  Therefore, you get the undivided attention of all potential customers.  However, the key is to make the content both interesting and informative.  Include a call to action and support the brochure with appropriate images.

Brochures Are Versatile

Brochures are versatile and can be distributed almost anywhere.  Leave them in your reception area or distribute them out at promotional events.  In addition, they come in several formats.  In addition to the conventional tri-fold style, they can come in formats such as menus, flyers, products guides and newsletters.

Brochure Printing Is Cost-Effective

Given the discounts generally offered with bulk printing, brochure printing can be more cost-effective.  The cost per brochure reportedly comes down with the number of prints.  Regular customers may also enjoy discounted brochure printing offers.

Easy to Access

A printed brochure is any day easy to access and read compared to content from an email or a website.  Effective marketing campaigns are all about customer interactions.  Therefore, your brochure will make it easier for your customers to interact with your business.

Brochure Design Tips

It goes without saying that the quality of design, content, images, paper and the ink used is central for the effectiveness of your brochure printing.

Professional designers can help your business finalise a suitable content format for your brochures.  Make sure you include an impressive front page!

Brochures can also be created to contain multiple pages of information and in different sizes too.  Depending on your business needs, choosing the right brochure size is essential.  People respond well to clutter-free content and aptly supported by images.

In addition, the texture of the paper and the finishing effects will make a marked difference in reception of your brochure printing.

Brochure Printing at Kaizen Print

Relying on the services of reputable and experienced brochure printing service providers will help companies leverage the power of brochures a cost-effective marketing tool.  At Kaizen Print Ireland, we have printed hundreds and thousands of brochures in over ten years of business.  Our team has printed every type of brochure you can imagine.  We are confident we can produce a brochure that meets a high print standard.  In addition, our brochures for you will effectively engage and capture your intended audience.

Our brochures are printed on high-quality silk paper with a choice of finishes.  For different specification or larger quantities, get in touch with our customer service team who will assist you with a bespoke quote.

Get In Touch

Kaizen Print Ireland has been in business for over ten years.  We have been helping companies in Dublin and all across Ireland with their printing solutions.  In addition, we have a team of expert designers who can assist you with all your brochure design enquiries.  Get in touch by email via our contact form or by calling +353 19 036119.

Steps for Printing Business Cards

business cards printing | kaizen print

Don’t underestimate the power of the business card!  Business cards can create the perfect first impression if the right care goes into the design and printing.  A high-quality business card will set you apart from the rest of your competition.  Sure this little piece of paper might not look like much.  However, it has the ability to pack a mighty punch.  This silent salesperson reminds recipients of who you are and how they can get in touch with you.  Everybody wants to make the perfect first impression.  Acquiring a high quality business card must be your first step.  Therefore, ensuring your business card is of a high design quality is a must.  In addition, don’t let the quality of print let you down.  Let’s look at how to ensure your business card will do its best work for you.

Go Big or Go Home

When it comes to your business card it is better to have no card at all than to present a cheap looking facsimile with poor quality or design.  Going big with a nice looking and high quality business card is a fantastic asset for you and your business.

Ensuring your business card makes a fantastic impression comes down to the design, layout and material you choose for your card.  In addition, the print provider can make all the difference from impression to indifference.  Here are some guidelines to keep in mind when it comes to digitally printing your business cards.

Step 1 – Understand Your Specifications

Make sure you work with your print provider to ensure they know exactly the specifications you require for your business card.  You should have an idea of how you want your cards to look.  However, you are likely not to know the more technical elements involved or required.  A good print provider should prompt you with what is needed from you.

Step 2 – Design Help

If you are undecided about how you want your business card to look or which materials to use, consult your provider.  Discuss your options in the hopes of coming up with a solution that both suits your objectives and makes you happy.  Here are a few elements to keep in mind when considering your business card design:

  1. Should the cards be single or double-sided?
  2. Do you want standard business cards or ones with rounded corners?
  3. What paper stock to you want to go with? (Standard, Kraft, Luxury)

You are best going with a provider that has helped many businesses.  Expert advice will increase the effectiveness of your collateral.

Step 3 – Choosing Your Finish

The nature of your business card design and the material you choose will impact the card’s format.  A few considerations are:

  1. If you would like a silk or uncoated finish?
  2. Will it have a matt or unlaminated finish?
  3. Do you want a Standard, Luxury or Kraft business card?

Step 4 – Formatting for Printing

Once you are happy with the design of your printing cards, your print provider can work on formatting it so that it is ready for printing.  A good provider will flag anything that might compromise the printing of your business cards.  In addition, they should explain the necessary steps required to correct the issue.

Step 5 – Digital Printing

The next logical step is to get to the printing of your business cards.  Ensure your print provider is working with the latest in digital technology and can provide your business cards in a timely fashion.

Business Cards at Kaizen Print Ireland

At Kaizen Print Ireland we have a range of business cards guaranteed to suit your needs.  Business cards remain as popular as ever and are still one of our most commonly printed products.  We have a business card for almost every budget and use:

Standard Business Cards

Our standard business cards are the highest quality available.  They are printed at 85mm x 55mm.  In addition, you have a choice of 350gsm silk or uncoated card stocks.  Finishes can be made more durable with a choice of gloss or matt lamination.

Luxury Business Cards

The team at Kaizen Print use our luxury business cards themselves.  They are printed on a 400gsm silk card stock.  In addition, we can provide matt lamination if you want to enhance from our standard non-lamination.

Kraft Business Cards

Our Kraft Business Cards are perfect for when you really want to stand out from the crowd.  They give off the perfect vintage look and feel.  In addition, you can be comforted knowing you are helping the environment.  The Kraft business card is printed on 100% recycled card stock.  Due to these cards being coated, these cards can easily be used as loyalty cards for stamping.

Rounded Corner Business Cards

It might not seem like much, but a rounded business card can have quite the impact.  Rounded corners are brilliant in lasting a longer time than the standard business card.  Standard business cards are subject to serious wear and tear when coming in and out of wallets.  Rounded cards slide easily into wallet slots.  Therefore, your business card will enjoy a longer life.

Get Your Business Cards at Kaizen Print Ireland

Business cards are a Kaizen Print specialty.  Kaizen Print Ireland has been printing business cards and other business stationery for over ten years.  We have been in the printing industry for over ten years.  We’ve been offering printing solutions in Dublin and all across Ireland.  In addition, we have a team of expert designers that can help you with your card design if you need.  Get in touch by email via our contact form or by calling +353 19 036119.

Organise Your Business Stationery

Letterhead printing

Summer is the perfect time for businesses to begin to organise business stationery in time for the end of the year.

Once September hits Christmas won’t be far from our minds. Why not take advantage of the quieter summer months and get your plans in motion?

It is easy to get swept away and overwhelmed by the options available to you but. From festive brochures to business cards, compliments slips and letter heads it is important to consider what sort of message you would like to convey and how you’ll use your business stationery.

At Kaizen we’ve almost 15 years of experience in printing business stationery. We’ve put together a few ideas for you to consider in terms of your winter business stationery.

Compliments Slips

It’s always nice to add the personal touch to your gifting. Therefore, you should strongly consider compliments slips as part of your stationery order. Impactful design coupled with a quick message are a great way to add the personal touch to your festive gifting.

We print our compliments slips digitally on our 120gsm uncoated paper stock. They are a sleek addition to any business stationery.

We can print our compliment slips single or double sided and they’re sized 210mm x 99mm in size.

No matter what the size of your business we can produce compliments slips for you, we print quantities from 100 right up to 10,000.

Letterheads

Similarly, our letterheads are printed on the same quality paper as our compliment slips. 120gsm. Letterheads are one of the simplest forms of communication your business can have.

A well-designed letterhead is an essential piece of business communication. They leave a lasting impact so it is worthwhile putting time and effort into the design and messaging.  If you’re unsure of the design you’d like our dedicated design studio can help. We’ve created thousands of bespoke letterheads over the years.

Our letterheaded paper is used in almost every type of business. We print our letterheads on both A4 & A5 paper and can print these either single or double sided.

Brochures and Booklets

A key feature of festive campaigns are brochures & booklets. They are applicable for a variety of industries but particularly the hospitality industry.

One of the most popular pieces of stationery that businesses choose to organise in the summer months. Our brochures and booklets are a great way to keep your customers informed about your latest products and services. We can tailor our booklet printing for businesses who want to stay ahead of the competition.

Our booklets are a perfect mix of quality and cost effectiveness. Our stapled brochures are printed on high quality silk paper to help you convey the quality of your offering.

We are able to print our booklets and brochures in a variety of sizes including A5 portrait, A5 landscape and A4 portrait. We print our booklets in paginations beginning at 8 pages and going up in increments of 4 up to 32 pages.

Additionally, we offer a number of finishes on our booklets. You can choose from matte lamination on your front cover, gloss lamination or indeed no lamination if you prefer. In addition, you can also choose from self-cover or 250gsm silk options, our standard material is 150gsm.

Organise Your Business Cards

Business cards come in handy when you’re networking or sending out gifts. They are a handy addition to pop in with your gifting.

We take our business card printing very seriously to ensure that our clients make the right first impression.

We offer only the highest quality business cards to truly reflect the quality of your business. What does your business card say about you? Or an even better question might be what do you want it to say about you? We offer bespoke design on all of our business card ranges and offer a variety of finishes and print quantities. We offer double sided printing on all of our business card options.

Your business card printing options

Over the years we’ve developed an extensive business card offering. We’ve run through a few of our more popular options for you.

Standard Business Cards

Undoubtedly one of the most popular items we offer are our standard business cards.

We only print our business cards on the highest quality available, sized 85mm x 55mm we print our standard business cards on a choice of 350gsm silk or uncoated card stock. You can add gloss or matt lamination for a more durable finish.

We can print our standard business cards single or double sided to help you maximise the potential of your cards.

Luxury Business Cards

Our luxury business cards are a great way to convey the quality of your product or service. They also happen to be the business card of choice here at Kaizen.

Printed on 400gsm silk and as with all of our business cards we can print our luxury business cards either single or double sided. We’re also adept at catering to businesses of all sizes so can work with your budget.

Rounded Corner Business Cards

We’ve taken our business cards and given them a facelift. If you’d like your business to stand out from the crowd it is worth giving our rounded business cards a try, they’ll take your business stationery to the next level.

Our rounded corner business cards not only look super stylish but reduce the risk of dog ears and tell-tale signs of wear and tear.

Kaizen can help

At Kaizen Print we’ve built up almost 15 years of experience in printing business stationery. Our dedicated team are on hand to guide you through the process of organising your business stationery. Get ahead of the game this year and ensure you’re stocked up for the autumn and winter months.

Give our team a call today on +353 19 036119 or fill out our contact form and we’ll get back to you.

Effective Print Marketing Tools

Effective print marketing business stationery printing | kaizen print dublin

For a business, making sales and revenue is critical to its survival.  That is in addition to providing a product or service customers need.  However the challenge lies in how to effectively boost sales.  One sure fire way to achieve this goal is to continually expand your market.  Every way to expand this market involves some form of marketing.  Marketing is critical to the success of any business.  Successful marketing will reach those untapped depths of the market.  Therefore, as a business you need to decide how best to reach the untapped market.  Digital marketing is one sure way to reach a wide array of potential customers.  However, traditional and effective print marketing still plays a pivotal role.  It remains a valuable tool to reach and resonate with the masses.

Digital vs. Print Marketing

It would be easy to invest your marketing budget and time into digital marketing.  No doubt there are many benefits to digital marketing.  The ability to reach a massive audience in not time with relative ease is a benefit.  Tracking the performance of your digital assets is another.  This allows you to optimise future campaigns accordingly.  However, are you really setting yourself up for success?  Digital may be widespread but is it really reaching and resonating?  Studies show that a large number of companies are more trusting of traditional print marketing.  In addition, not everyone is tech-savvy or even comfortable doing business on their devices.  Therefore, ensure you are set up for success.  Reach a massive audience with a balance3d campaign.  Combine a healthy digital campaign with a robust print campaign for optimal results.

Effective Print Marketing Tools

There are many print marketing tools at your disposal.  All of them will work to expand your market reach.  Businesses and organisations will need to continue to utilise print marketing to effectively communicate with the market.  However, there are some tools that are more effective at resonation with potential customers.  Let’s look at some top examples.

Business Cards

Business cards are your silent pocket-sized salesperson.  They are an essential form of business stationery.  In addition, they make the perfect introduction to you and your brand.  A creative card design can be very effective in grabbing attention.

Business cards are small sized cards containing general information about you and the business you work for.  You can include whatever additional information you like.  Your logo or a product photo is a couple of options.  However, in order for this small wonder to work big magic, you want your card to be memorable.

Brochures

Brochures are essential for telling the story of any business, product or service.  They sell your brand when you are not around.  These paper documents give a history and overview of your company and/or product offering.  Brochures are highly stylised in order to attract attention.  Your brochure should be as exhaustive as possible, without being exhausting.  In other words, ensure your brochure is informative and attractive so your brand comes off the same.

Letterhead

Letterhead may seem unimportant and not impactful in terms of marketing.  However, letterhead is vital for your business.  You may not realise how much it says of your business.  This branded form for communication lends a professional air to your business communication.  A professionally designed letterhead that aligns to your brand will send a professional message.  In addition, your business will be seen as credible and long-term.  Letterhead that is well designed will leave a lasting impression on your clients and customers’ minds.  In addition, it will help customers recall your business in the future.

Flyers

Flyers are one of the most powerful marketing tools you can use.  They are a form of paper advertisement essentially.  You can use them to convey significant information related to events, product launches or even topical awareness.  Flyers generally are one-time usable and handed out in public places.  Therefore, you are having face to face contact with potential customers.  Physically handing people a flyer increases the chances of your message resonating.  It also gives the opportunity for customer feedback.

Shelf Wobblers

Shelf wobblers might seem like an odd choice for effective print marketing.  However, they are one of the most effective marketing tools if you are in the retail business.  They are brilliant at getting noticed in a sea of sameness.  Retail shelves can be so uniform.  However, a shelf wobbler literally hangs off the shelf.  Therefore, their presence alone attracts attention!  They are perfect for calling out any pricing promotions, exclusivity or any other attractive qualities worth shouting out.  Jump out and grab customers’ attention.  Some of them need and want the help!

Effective Print Marketing Means Quality

Traditional print marketing alone isn’t going to propel your brand to the stratosphere.  One thing that should be kept in mind is a professional design and printing with high quality materials can make the world of difference.  IN other words, the same quality and care you put into your business or service needs to be applied to your marketing.  Proper thought and consideration should be invested into all your marketing campaigns, print or digital.  In addition, good quality materials will show the professionalism of your business and will keep your marketing message alive.

Kaizen Print Does Effective Print Marketing

Kaizen Print has been providing effective print marketing solutions for over ten years.  We have helped businesses in Dublin, Cork, Galway and all across Ireland.  In addition, we have a team of expert designers and printers who would be happy to assist with your marketing needs.  Take your print marketing to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Letterhead Necessities

letterhead printing kaizen print ireland

Letterhead is used for any official communication from a business or organisation.  It is a vital piece of business stationery.  However, letterhead is not some piece of paper for letter-writing.  It is one of the more critical elements of your brand.  In many cases, it is the first impression of a business or organisation.  Therefore, ensure your letterhead is professional and gives the right impression.  Some potential customers will assume the professionalism of your company from your letterhead.  Ensure you make the most of all your business stationery.  Here are some important elements to keep in mind when designing the concept.

Legal Requirements for Letterhead

Believe it or not, you just can’t slap what you want on your letterhead.  There are critical legal requirements for your letterhead.  As a business you will want to ensure your stationery is compliant.  In addition, you don’t want to incur any expenditure that could have been avoided.

In Section 151 of the Companies Act of 2014, it is clearly called out on what information is necessary on your letterhead:

The Name of the Company

This shouldn’t have to be enshrined in a government act.  However, your letterhead must have your organisation’s name.  In addition, it should be followed with the correct designation:  Limited (Ltd) or Designated Activity Company (DAC) and so on.

The Directors

Letterhead should include the forename (or initials) and the surname of each company director.  In addition, in the event of any non-Irish directors, their nationality should be called out.

Legal Form of the Company

Place of Registration

Your letterhead must include where your business is registered.  Chances are if you are a Dublin organisation, you would be registered in Dublin, Ireland.

Registered Number

This can be attained from the certificate of incorporation.

Registered Office Address

You need to indicate the registered address of the company.

Additional Information

In addition, if your company is exempt from using the company type, the letterhead must state that you are a limited liability company.  If you are including share capital, it must be paid up issued shared capital.

If you are trading under a business name, the business name must also be included along with the company information.  Finally, if the company is being would up, your letterhead must have this stated.

Additional Letterhead Callouts

We’ve just looked at what legally you must call out on your letterhead.  However, we don’t end it there.  There are some additional elements, while not mandatory, should be included.  This information is more customer friendly and is what the casual customer is looking for.  However, the legal requirements do prove the legitimacy of your company.

Contact Information

Your letterhead should include your office address and any other additional contact information.  Phone number and emails are key pieces of contact information to include.  They give your recipients the methods to access your business directly.  If the fax machine is still part of your business vocabulary, include your fax number as well.

Web & Social Presence

Everybody is online in one form or the other.  In the digital age it is ever so important to include your digital presence.  Many potential customers will take a quick visit to your website and review the contents.  In addition, include all of your social media handles.  Recipients will have a quick and easy look and could possible follow these channels.  This is especially vital in attracting and retaining the younger audience.

Get Your Letterhead at Kaizen Print

The professionalism of your business is evident with your letterhead.  It contains all the required and relevant information.  However, the print quality can equally inform customers and clients.  At Kaizen Print Ireland, our letterhead paper is printed on a premium 120gsm uncoated paper stock.  It can be printed single or double sided.  In addition, there is the option for printing in A4 or A5 sizes.

Kaizen Print Ireland has been helping businesses with all matters of printing.  Therefore, we understand the importance of high quality business stationery including letterhead.  For over ten years we have helped businesses and organisations in Dublin and throughout Ireland.  To discuss elevating your business stationery to the next level, get in touch.  You can reach us by email via our contact form or by calling +353 19 036119.

Business Stationery Benefits and Options

Business Printing business stationery Kaizen Print

We may take it for granted, but business stationery is more important that given credit for.  Business stationery has a huge impact on how your brand is viewed by potential customers.  As a business, your stationery should be treated as your most important brand ambassador.  It is an integral part of branding and its creation should be considered with more than a passing thought.

Importance of Business Stationery

Your business stationery is more than just stationery.  It should be treated with the same consideration as any brand ambassador would receive.  There are many benefits with coordinated and quality stationery.

Establishes Brand Identity

Your branding is further established with aligned business stationery.  Coordinating your stationery to feature your logo or flourishes of the brand’s colour scheme reinforces the brand for employees, partners, clients and potential customers.  Quality designed stationery is an extremely effective means of advertising.

Business Promotion

Elements of your business stationery suite can be very effective with brand promotion.  Branded pens, notepads and business cards can keep your brand top of mind when you are not in the room.  This is a very cost-effective means of brand promotion.

Creates a Professional Impression

Customers and business partners want to feel right about who they do business with.  Reassure both with cohesive business stationery.  This will give the professional impression you need to make.  In addition, investing in business stationery signals you mean business for the long run.  However, ensure the stationery has thought put into it.  In other words, make your business stationery stylish, professional and credible.  This will impress your business partners and potential customers.

Kaizen Print Business Stationery

Kaizen Print Ireland has been printing business stationery suites for over ten years.  We have been providing for all manners of businesses and organisations.  Here are some of our most popular business stationery parts:

Printed Envelopes

Sure e-email is number one for businesses to directly communicate with their customers.  However, there is a definite advantage to using traditional printed mailers.  Printed envelopes featuring marketing materials inside have a higher chance of being seen and more thoroughly digested.  Therefore, ensure your envelope is well designed and high quality.  This will make sure your contents are more compelling.

Our printed envelopes are all peel and seal.  Therefore, it is much easier to pack and send out marketing materials.  We can also preprint your stamps directly if you have a printed postage impression.

Letterhead

Letterhead sets the tone for your business before the recipient even reads the letter.  They give the impression of quality and professionalism.  In addition, quality letterhead lets recipients know you intend to be in business for the long haul.  Letterhead goes a long way to show your business is legitimate.

Ensure your letterhead is legally compliant.  There are specific requirements for inclusion you should be aware of.  In addition, be sure to include all the relevant contact information, including your digital presence.  This will enable recipients to easily contact you.

Business Cards

Your business card is your silent salesperson.  When you are not present to represent yourself, your business card does the reminding.  While it is a very small piece of paper, it packs a mighty impact.  First impressions count.  Therefore, ensure your business card is well designed and printed.  A business card with thought and effort will create an everlasting impact.

Compliment Slips

Compliment slips are a fantastic way to add a personal touch when communication with customers or clients.  A personal note on a branded compliment slip allows the recipient to feel a little more special.  Compliment slips can accompany gifts, samples or additional marketing materials.  Align your compliment slip with the rest of your business stationery to heighten brand awareness.

Presentation Folders

Impress potential customers and clients with a well-designed presentation folder.  Showcase your company documents, reports or proposals in an organised and professional manner.  Your contents can be brought together in advance, saving you time.  In addition, your documents will be kept clean and organised.

Notepads

Notepads are a brilliant way to keep your brand top of mind.  They are great for customers or staff.  In addition, they are the perfect gift to give away at events or conferences.  Everyone uses notepads to take notes, doodle or to organise themselves.  Branded notepads are a guaranteed way to keep your brand on desks for a long time!

Get in Touch for Business Stationery

Business stationery truly is your subtle marketer.  While considered marketing campaigns may be in your face and gets your brand noticed for the time the campaign is active, business stationery is always doing your advertising.  Therefore, it is vital to spend valuable time on your stationery.

Kaizen Print Ireland has a team of expert designers and printers.  We have helped businesses in Dublin and throughout Ireland for over ten years.  Take your business stationery to the next level and stand out from the rest.  Contact us by email via our contact form or by calling +353 19 036119.

Branded Business Stationery Our Essential Guide

business cards printing | kaizen print

Branded Business Stationery tells your clients you are professional, detail focused and here to stay.

I can’t think of a better way to start a business relationship, can you?

In today’s article we are looking at how branded stationery can benefit your business in 2022! Let’s jump in.

Why use Branded Business Stationery?

Understandably, your stationery may feel unimportant. But in reality getting this detail right injects professionalism into every aspect of your communication and is an incredibly effective marketing tool.

Instead of seeing stationary as basic office expense it should be included in your marketing budget and this is why.

Business Stationery improves your credibility

Your business stationery should contain all important information that your clients might need. Your business name and logo, address and contact details.

Simple yes, but when professionally designed and printed this makes a big impact in establishing trust and reliability.

In other words, you are letting your clients know that your company is real and they can contact you any time they want.

Business Stationery builds a professional image

Professionally printed business stationery will help you stand out from your competition. In addition, this small investment in quality marketing materials makes your clients feel valued and encourages them to invest in your company.

Business Stationery grows brand awareness

By branding all outgoing communications, people get to see and recognise your brand, therefore increasing brand visibility.

Branded Business Stationery | Kaizen Print

Branded Business Stationery: The Essentials 

Business Cards

Running a business requires a strong network and you cannot build a network without making connections.

Handing out a business card not only you gives you the opportunity to have a quick conversation it builds a memorable first impression.

Among all the materials you can use for brand promotion, business cards are the most affordable. It doesn’t matter if you are a start up or a growing company, you can bulk order business cards on a small budget.

Branded Business Stationery | kaizen print

Letterheads & Envelopes

Today much of business is conducted online but for many companies sending a printed paper document is still a necessary to their business.

Branded Business Stationery | Kaizen Print

Compliment slips

Compliment slips add a personal touch and are useful for all sorts of day to day situations.

By including them in delivery of your products and services you reinforce your brand and promote loyalty.

Whether you have 3 customers or 3000, a hand-written note on a compliment slip is a top way to make your client feel valued and seen.

Branded Business Stationery | Kaizen Print

Notepads

In a technology driven world, paper is as popular as ever. Branded notepads are great for office use but also for gifting out to clients or use at promotional events and keep your brand front of mind.

Presentation Folders

Presentation folders are great for customers and office use. They organise promotional material for meetings and are ideal to send out a welcome pack or portfolio to a new customer.

Stickers and Labels

With a variety of sizes and uses, branded stickers and labels are incredibly versatile. No matter what your business is, labels can achieve a professional finish.

Ready to set the right tone and enhance your brand awareness at every opportunity?

Contact our design team here at Kaizen Print on 019 036119 or email us at :customer.service@kaizenprint.ie to get started on a beautiful affordable design.