Tag Archives: counter displays

Hospitality Print Marketing Options

Drinks List Booklet Printing

Printing services for the hospitality sector is vital.  For a start, they advertise the business.  In addition, your print marketing represents your brand to your guests and potential customers.  Both restaurants and hotels have their own particular needs in relation to their hospitality print marketing.  Let’s look at each sector and the main types of print marketing for each.

Restaurants

Virtually every restaurant requires hospitality print marketing.  This is to advertise its brand and give the restaurant a distinct ambiance and feel.  It also informs customers of what’s in store for their visit.  Here are some of the major restaurant printing services that assist in creating a distinct brand for your restaurant.

Menus

When you think of printed materials for restaurants, the first and foremost thought is the menu.  Every restaurant needs to let their customers know what’s on offer.  However, a menu shouldn’t be cobbled together hastily.  Menus need to be designed carefully.  The type of paper that you use and fonts utilised are some considerations.  In addition, the layout and flow of the menu is also important.

In addition to the main menu, you may want to create takeout menus for customers to take home and table tent cards at each table.  Table tent cards are brilliant for showcasing new or seasonal dishes, promote any discounts or promotional offers you have on.  However, ensure all your printing services are aligned to assist in creating a cohesive brand.

Established restaurants will want to make some regular changes in an effort to continuously improve, and avoid going stale for some.  In addition, it is likely you will be updating your menu regularly or update your design to something more representative.

Business Cards

Restaurant business cards do more work than you may think.  They are a simple tool to advertise your business.  They are compact and remarkable easy to distribute.  In addition, they provide contact information to make a reservation and the restaurant’s location all making it easier for customers to access your premises.

However, you can add an extra dimension to your business card.  They can double up as a loyalty card or as a coupon.  The front of your card can have your contact information.  The back can be stamped to encourage repeat visits or feature a discount code and distribute the cards locally.

Hotels

Hotels need printed materials for a number of reasons.  These materials strive to ensure your guests enjoy their hotel say and remember it long after.  In addition, printed materials can help the hotel with constructive feedback so they can always be working on their performance.

Business Cards

For most hotels, hospitality business cards are placed at the front desk.  They are an excellent form of hospitality marketing.  Guests can take them at their leisure, therefore leaving a subtle and positive impression on them.

Your hotel may want to consider adding a QR Code to help boost your web presence.  However, it is vitally important to create attractive cards that will attract people to pick them up.  Some necessary design decisions include choosing between glossy and matte business cards, fonts and overall layout.

Hotel Stationery

Hotel stationery includes notepads, pens, printed envelopes and paper printed with letterhead.  While its prevalence has diminished, hotel stationery is still common in many hotels.

Hotel stationery is a great marketing tool.  It creates a level of exposure for your hotel’s brand.  Anytime customers utilise your stationery you’re advertising is working.  In addition, it adds a level of high-end professionalism.  It also leaves a better impression of your business with hotel guests.

Hotel Comment Cards

In an aim to continuously improve, hotel comment cards are a gateway to guest concerns or complaints.  Find out what you are doing right and more importantly any challenges that can be improved.  These offer a level of inspiration even in disappointed guests – if they feel the hotel is taking their concerns seriously.  In addition, guests who filled their comment cards with positive feedback are more likely to tell others about their experiences.  Therefore, hotel comment cards are strategic marketing tools for your establishment.

Menus

Most hotels with room-service will need a menu for each room.  If you have a restaurant in the hotel, you may consider placing a take-out menu in the rooms and reception areas to raise awareness.

In the end, your overall menu design should be carefully considered.  You should ensure you choose the right paper, font and the overall layout of the menus.  You want to make your guests hungry and want to eat in your premises.

Local Guides

Show some love for your community by providing hotel guests with printed guest guides.  These guides can highlight local attractions, restaurants or events in the area.  These guides are great for helping guests engage with the local area.  In addition, it showcases everything exciting around your hotel.  This has the potential to entice guests to return and may experience more of the excitement.

Contact Kaizen Print Ireland for You Hospitality Marketing

Kaizen Print Ireland has been in the printing business for over ten years.  We have been helping the hospitality sector in Dublin and all across Ireland.  In addition, we have a team of expert graphic designers that can help you with your design needs if you so require.  Be sure to get in touch and take your hospitality marketing to the next level.  Contact Kaizen Print Ireland by emailing us via our contact form or by calling +353 19 036119.

Takeaway Marketing Options

Takeaway Print Marketing Menu - Kaizen Print Ireland

For some industries, traditional print marketing remains a vital lifeline to success.  The digital marketing revolution may be in full swing but print is still necessary!  One example is with takeaway marketing.  Takeaway still depends on traditional print marketing to attract new customers and to inform those that have entered their premises.  Take advantage of the fantastic way to raise awareness and offer some joy to your customers.  Let’s have a look at some takeaway marketing options and the reasons they work for the takeaway industry.

Flyers Can Have Dual Use

Flyers can work in more than one way for your takeaway.  First, they can be used as menus for customers or passers-by.  You can distribute from your premises or have them delivered to the surrounding neighbourhood.  In addition, flyers can be utilised to advertise a special promotional pricing offer or the introduction of a new and exciting menu addition.

Benefits of Using Flyer Printing

Versatility, low cost and an easy design are brilliant features of using flyers in your takeaway business.  You can utilise full colour printing for these and take your flyer to the next level, ensuring it stands out among the advertising modes of your competitors.

Incorporating a creative flyer design into your advertising arsenal helps your business capture and retain the attention of customers.  The most important part of any flyer is the headline.  Think of your most popular menu offering and make it your messaging hero.  Think of what makes your business different from your competitors.  This is information that is invaluable in grabbing attention.  However, if you are trying to call attention to a special price or promotional offer, make the save story your headline.  People are drawn to saving some money, so lure them in with a bold call to action that resonates.

However, one of the most appealing reasons for utilising flyer printing is the cost-effectiveness.  Flyers are relatively inexpensive to produce than most of the other advertising materials.  That doesn’t mean you should knock off a cheap looking flyer.  Think of what you want to get out of your flyer and work your design around those goals.

Flyer Options for Takeaways

A4 Folded Flyers

Printed at A4 size and then folded, our A4 folded flyers are amazing value for money.  Paper weights vary from 130gsm to 350gsm.  However, all print weights 300 gsm and over is creased and laid flat rather than folded.

A3 Flyers

A3 flyers will ensure you get noticed.  These flyers standard size is 297 x 420mm, making them a high impact option.  In addition, they are offered in a range of paper weights and finishes.  Therefore, you are sure to find the right solution to whatever your business needs.

Stickers Are Great for Business

Stickers come in all shapes and sizes.  They can be brilliant brand ambassadors with the right design.  Plotted stickers are perfect for indoor and outdoor use.

For your takeaway, doing something a little different helps your business stand out from the crowd.  With custom plotted stickers you can really go wild with your sticker design.  Your sticker can come in almost any shape and size.  Therefore, make the most of the opportunity with your sticker design.

At Kaizen Print Ireland our stickers are printed on gloss or matt vinyl, clear or opaque and we can shape your stickers to any design you wish.  In other words, the only limit is your design team’s imagination.  These stickers are sometimes also referred to as cut-vinyl or die-cut vinyl.  These are one of our most purchased products because of the low cost and the minimum order quantities.  In addition, we use only the highest grade inks and vinyl, so these stickers will last well in excel of 12 months in the wild.

Counter Displays When Space is Limited

Chances are if you are a takeaway you aren’t working with an immense amount of space.  Make sure you put what little space you have to good use.  A counter display will allow you to increase awareness of new menu additions, promotional pricing events or any other campaign.  These will encourage return business from customers already in your premises.

Table tent cards are the perfect marketing vehicle at your point of sale.  They are among the best and ultimately cost-effective print products in the hospitality industry.  They look great, show off your offers in all their glory and make the most of your limited space!

If you want to take your tent card to the next level, we recommend a double-sided print option.  It provides nothing more than a creative touch.  However, adding a design or colour on the inside really does make your tent card stand out.

Contact Kaizen Print Ireland

Kaizen Print Ireland has been in the printing industry for over 10 years.  We’ve been helping takeaways in Dublin and all across Ireland with their print marketing needs.  In addition, we have a team of expert designers who can assist with your designs.  Take your takeaway marketing to the next level and get in touch with Kaizen Print.  Contact us by email via our contact form or by calling 353 19 036119.

Print Marketing Options to Stand Out

Fabric media wall

The race to get noticed is fierce.  Technology advances in leaps and bounds, almost daily it seems.  Therefore, businesses have to be constantly transforming to keep up.  All of this transforming has a focus on the digital realm. In essence, digital is the way of the future.  It is a means for business to reach the lucrative younger markets.  However, a successful marketing campaign does not need to be digital-centric.  There are other ways businesses can improve their brand awareness and outsmart their competition.  Traditional print marketing is still effective in heightening brand awareness.  We’re going to review some effective traditional print marketing products that will both resonate and deliver results.  After all, expanding your market reach shouldn’t be limited to the digital world.

There are definite benefits to digital marketing solutions.  For companies that manage to evolve along with the latest digital trends, the rewards can be immense.  Digital marketing reaches customers faster.  Messages can be sent out instantly.  In addition, digital enables you to expand your market globally.  Finally, digital is measurable and allows you to track your efforts.  There is a wealth of information and insight to be gained from tracking your campaigns.

Despite digital marketing’s benefits, traditional print marketing still rules for businesses and organisations.  And for good reason.  It remains an effective tool for branding, marketing and the advertising of products and services.  It is a trusted medium because it has history and a long one at that.  Therefore, nothing can replace the potential and impact of physical print marketing.

Some Print Marketing Options to Stand Out

Every business is vying for the attention of as many potential customers as possible.  Many travel the route most travelled.  In addition, their marketing message is not inspired and for the most part fails to resonate.  Therefore, their message fades into the background.  Advertising budgets have not been capitalised.  For your business to succeed these days, you need to stand out.  Here are some unique options that are sure to help.

Fabric Media Walls

Fabric media walls are an update on the Magnetic Pop Up stand.  Those stands needed updating as they were heavy and not very portable.  Fabric Media Walls are portable, lightweight and easy to use.  Therefore, they are the perfect backdrop designed for branding and marketing purposes.  In addition, they can be used indoors or outdoors.  They are brilliant for exhibitions, trade shows or media events.

What makes these fabric media walls lighter is their aluminium frame and cloth graphic.  The cloth graphic is produced in one section.  Therefore, you media will is left with no inconvenient or unsightly joints adversely affecting your image or message.

Feather Flags

Feather flags are huge marketing flags. They are used at openings, significant events, functions or festivals among other things.  When you need to make a huge impression, these flags will do the trick.  They can stand anywhere from 10 feet to 18 feet tall. Therefore, near or far, your feather flag is sure to be seen.  In addition, they are inexpensive.  This makes them very effective advertising and marketing solutions.  However, you can make an even bigger statement by flaying a few flags together.

Shelf Wobblers

Shelf wobblers are another tool for the retail environment to get your products to stand out.  If a bespoke shelf edge strip isn’t making your message loud, clear and in the customer’s face, a shelf wobbler is guaranteed to help.  Shelf wobblers are brilliant for getting the attention of impulse shoppers.  We know there are a lot of people walking into a shop with no idea what they are going to pick up.  The shelf wobblers hang off the shelf, dangling in the air, just waiting to relay their message.

Counter Displays

Ensure you make the most of your establishment’s premises.  Some of your prime real estate can go underutilised.  For retail shops, the counter is a prime place for a counter display.  If you run a pub or restaurant, the tables where your patrons sit are brilliant places. Message something special on a strut card.  These customers are directly through your doors and looking to purchase.  Therefore, an engaging counter display is the perfect opportunity to upsell the current transaction.

Kaizen Print Bespoke Print Marketing

Standing out from the pack doesn’t mean you have to burst your budget.  At Kaizen Print Ireland, we have been helping businesses and organisations for over ten years. We specialise in high quality and affordable print marketing.  We have printed brilliant marketing campaigns for many businesses in Dublin and throughout Ireland and the UK.  Take your business to the next level.  Contact us by email via our contact form or by calling +353 19 036119.

Hospitality – The Perfect Time to Refresh

Hospitality Restaurant Menu Printing | Kaizen Print, Ireland

The pandemic has thrown all sectors situations where survival depended on the ability to pivot.  Through it all, the hospitality sector has led the way of innovation and resilience in the need to adapt to ever-changing situations.  In addition, the lack of global travelling has impacted the businesses and how they market.  Hospitality has had to rely on the generosity of the domestic market.  However, we are here.  Restrictions are being lifted and you have made it!  There is no better time for a refresh of promotional materials to market your events, food, offers or products.  Have your menus, flyers and other promotional items reflect the fresh new journey we are about to embark on.  The investment will pay off immensely.

Posters

Going out to properly socialise and dance are activities missed by everyone, no matter the age.  Our socialising has been virtual over the last couple of years.  We really need the company of others.  Dancing was relegated to the bedroom, rendering us forgetful of even how to dance!  The pub and nightclub industry will need to lure these forgotten souls with some special events to get us back to normal.

A striking poster can entice the masses into getting out and attending your event.  However, your poster needs the essentials.  Ensure you include the date, the place and the time.  Any other relevant information (dress code, etc.) should also be included.  You want your poster to stand out and to last.  Therefore, poster quality should be a top consideration.  Keep your poster design on brand so there are no disappointments.  Anticipation is high for punters and workers.  Therefore, ensure you attract the right crowd with an appropriate poster.

Flyers and Leaflets

A flyer and leaflet campaign can work in tandem with your postering and an online presence to get your event noticed.  While flyers may seem to be a thing of the past, the reality is they are still an effective tool to keep awareness of your event top of mind.

Your flyer and leaflet campaign is not limited to calling out a nightclub or event.  Advertise the launch of your new menu or cocktail addition with a bespoke flyer.  In addition, hotels can utilise them to advertise Afternoon Teas or a special social evening in their event room.

Design considerations for your flyer should echo that of the poster.  Keep your messaging concise, including all the necessary information.  Your flyer should promote action rather than provoke questions.  In addition, ensure your flyer is easy to read.  Bold type any important elements and ensure the information flows so as to make sense.

Restaurant Menus

Restaurants and hotels have had to pivot many times during the pandemic.  Whether it is limiting their menu, only offering takeaway or just running the show with very limited staff, they have navigated through the worst admirably.  Your menu may have had to undergo a transformation.  Therefore, a fresh and exciting new menu design should herald in the new change.

At Kaizen Print Ireland, we have a range of restaurant menu printing options available.  If you are a takeaway or offering a fine dine-in experience, one of our menu options will surely suit.  We were founded on the same principle hospitality holds so close: Quality and service.  Therefore, we are focused on creating striking menus for your restaurant, pub, café, club or event.

However, your establishment will encounter those who wish their dining experience to remain contactless.  Fear not as Kaizen has you covered with our QR Code or NFC Menu Discs.  This makes accessing your menu, event listing or any other relevant information convenient for your customer.

Counter Displays

While posters and flyers work to fill your establishment with posters, there’s still work to do!  Counter displays are an effective way to market in house.  If you want to call attention to a special cocktail, themed menu night or list upcoming events, a table tent card or strut card will work brilliantly.  They can be placed on tables or bar tops.  Therefore, they are up and close to your patrons and sure to get your marketing message across.

Hospitality and Kaizen Print

For the hospitality sector all praise is due for navigating the last two years.  You have shown real resilience in the face of immense pressure.  Many of us are looking forward to putting those years behind us.  It’s time we all had a great time and took advantage of the great hospitality our country has to offer.  Make the most of your return and attract the most patrons back.  A fresh start begins with fresh materials.

At Kaizen Print Ireland we have been providing top quality, cost-effective printing for hospitality in Dublin and throughout Ireland.  We have been in the business for over 10 years so we know how to make you outsmart the competition.

If you are looking for a fresh start, get in touch with our experts who will be happy to work with you, whatever your needs.  Contact us by email via our contact form or by calling +353 19 036119.

Display Products – Essential Visibility

Display Product Options roller banner Kaizen Print

In order for your business to stand a chance in today’s climate, you really need to have your brand or product get noticed.  For almost every business, displaying their product or service determines if they will survive.  You won’t make the sale if the customer does not know what you offer.  Display products are essential for a brand’s survival.  They are the most popular way a brand can present itself and their product or service.  Display products come in all sorts of forms, but they all aim to get your brand, product and service noticed.  Therefore, it is essential to ensure you pick the right display product(s) to ensure your business is a success.

Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland

Kaizen Print Display Products

Kaizen Print Ireland specialises in printing a wide range of display products for businesses of any size.  We offer up one of the largest display product catalogues across Ireland and the UK.  Let’s look at some of the options available to take your business to the next level.

Roller Banners

Roller banners or roll-up banners are perfect for exhibitions and trade shows.  These banners generally are of a comparatively larger size.  Therefore, near and far, they will grab the attention of the people in the room.

We have a range of banners to suit every need and budget.  Our 850mm wide banner can be printed single or double sided.  In addition, we have the extra wide 1500mm banner if you are looking to make a huge impact.

There are many benefits to choosing our roller banners.  They are durable, offering high-tear resistance.  Therefore, they are not easily damaged.  Roller banners are easy to transport.  In addition to easily being taken down to a compact size, they are lightweight.  Above all, roller banners clearly deliver your brand’s message.  Therefore, ensure your banner design is clear and concise while displaying your company logo prominently.

Fabric Media Walls

Fabric media walls are a portable unit commonly replacing traditional curved exhibition stands.  They are lighter in weight due to their aluminium frame and cloth graphic produced in one section.  Therefore, there are no unsightly and inconvenient joints affecting your image.

Our fabric media walls come in a compact wheelie carrier bag.  Therefore, transportation of these walls is easy and straight forward.  They can be installed and taken down in no time by one person.

As standard, our media walls are printed on 210gsm Display Polyester.  The graphic is stretched across the pop-up framework and secured using Velcro.  Therefore, they make a big impression.  So will you, so use them often with no effort!

Feather Flags

Feather flags are also referred to as Teardrop banners.  They are an amazing marketing tool suitable for outdoor and indoor use.  If you are looking to draw in some traffic to your grand opening, sales event or special product launch, these banners are the perfect tool for you.  In addition, they won’t break your budget.

These flags are available in a range of sizes with a choice of base to suit virtually any need.  In addition, they can be printed single or double sided.

Counter Displays

Now that you’ve drawn traffic into your establishment, call their attention to a new product, special price or feature.  An effective counter display is just the ticket to increasing this awareness.  Your counters most likely see the most traffic in your business, so ensure that space is utilised to its full potential.  In other words, use all the space available to you to attempt a conversion.

We have a range of counter displays to suit any business or organisation.  Table Tent cards are perfect for bars and restaurants.  They offer visibility to your patrons while they are seated.  Strut cards are free standing and durable.  They are effective in any environment and their placement in a Foamex bard ensures they will be long lasting.  In addition, we offer the QR Code/NFC Menu Discs.  They are prefect for hands-free menu viewing.  However, you can get creative and call attention to special product information or offers with this relatively new technology.

Shelf Wobblers

Shelf wobblers can make all the difference in engaging customers in retail shops.  Shop shelves can easily blur into one big mess for some customers.  Shelf wobblers will make you stand out and make for an easier and more interesting shopping experience.

We print our shelf wobblers onto 350gsm silk card stock.  We attach a plastic arm to the back which has a self-adhesive strip for easy installation.

Branded Sampling Counter

Our Branded Sampling counters are perfect for exhibitions, trade shows or in-store sampling.  They are manufactured with high-quality lightweight plastic.  Therefore, they are perfect for quick and easy installation by one person.  In addition, they are waterproof so you can take your brand samples outside!

Get In Touch for High Quality Display Products

There’s no denying the importance of display products in getting your brand noticed.  In fact, they are absolutely essential, especially if you are a new business looking to get your name into potential customers’ minds.  At Kaizen Print Ireland we have a wide range of display products to suit your business, no matter the size or location you need to display.

We have over ten years’ experience creating and printing display products for businesses in Dublin, Cork, Letterkenny, and throughout Ireland.  We are proud to stand behind our products and ensure customer satisfaction each and every time.  In addition, if you require a bespoke design that you didn’t see listed here, we have a team more than ready to help.

To discuss your display product needs, get in touch by email via our contact form or by calling +353 19 036119.