Tag Archives: Designs

Printed Envelope – Make the Right First Impression

Printed Envelope Kaizen Print

It seemed the digital age would usher out the old days of physical media and marketing.  However, it hasn’t.  More of us are looking for a break from the deluge of emails piling up in our inboxes.  Physical marketing campaigns are indeed still relevant today.  They might even be the only way to get through to some potential customers.  Therefore, there still is life left in the printed envelope.  It is key to any physical marketing campaign.  It is your business’ first impression to many recipients.  Have you ever tossed in the bin a marketing campaign stuffed in a blank envelope?  Were you even curious to what was inside?  A well-designed and printed envelope would get a foot in the door.  Therefore, make sure your envelopes have a compelling design.  In addition, ensure they are printed professionally or you have little opportunity to go beyond making a first impression.

Kaizen Print Printed Envelopes

There’s little argument that traditional mailers have been in decline since the dawn of the digital era.  However, the requirement to physically post documents is still commonplace.  The printed envelope may be the finishing touch to ensuring success for the delivery of your marketing materials.  One pressing glance is all you get when the recipient is going through their post.  Therefore, do not underestimate the power of the envelope to have your messages received.

Here at Kaizen Print Ireland, we understand and believe a complete marketing campaign includes all opportunities to target clients.  Therefore, it is prudent not to limit yourself to only digital channels.  Targeting as many clients as possible means including direct mail and other offline opportunities.  Some of our own most well-received campaigns have been through targeted direct mail outs.

Printed Envelope Options

All of our printed envelopes are peel and seal.  Therefore, you are freed from having to lick countless envelopes!  They are remarkable easy to post.  Our envelopes can only be printed on 1 side.  However, this print is the absolute highest quality around and printed on our Xerox printers.

Kaizen prints envelopes in the following sizes:

  • DL – 220mm x 110mm
  • C5 – 229mm x 162mm
  • C4 – 324mm x 229mm

Depending on what will best suit your business needs, we provide a variety of business purposed envelopes.

Prepaid Printed Envelope

We print these prepaid envelopes that businesses and banks send out with their mailings.  We’ve printed these envelopes for hundreds of businesses all around Dublin and throughout Ireland and the UK.

We offer industry leading prices for both full colour and black and white printing.  In addition, you can order low minimum quantities thanks to our digital printing.  Therefore, you save a bundle avoiding the huge set-up costs of other printers.

Freepost (Ceadunas) Printed Envelope

Freepost envelope printing is not readily done in Dublin.  However, Kaizen Print has you covered.  We know exactly what is expected for printing these envelopes.

We overprint the Ceadunas logo supplied by you onto the envelope.  For more information about Ceadunas and accessing their service, visit https://www.gov.ie/en/service/419482-buy-a-licence-for-prepaid-posting/.  However, any further design may incur a charge.

Commercial Printed Envelope

We provide a cost-effective and fast service for all types of commercial envelopes.  Envelopes are available in the sizes mentioned earlier.  We can print in colour or black and white.  In addition, we source all our envelopes from industry leading stationery suppliers.  Therefore, we are confident in the quality of our envelopes with each and every order.

Personalised Printed Envelope

Getting personal with your clients’ mailers has been proven to increase response rates.  Therefore, getting personal with your envelope printing can only help you convert more prospective customers.

Some projects, including marketing mailers, are best presented with a personalised address or message.  Kaizen Print can tailor each and every mailer to be unique based upon a database provided by your business.  The personalisation is relatively easy to complete with correctly formatted data.  In addition, you won’t incur more than a handling fee to implement personalisation.

Business Reply Envelope

Business reply envelopes are sent out within other mailers.  Therefore, they encourage recipients to respond.  Sending a business reply envelope makes it simple for your customers to connect.  Therefore, engagement rates are higher.  Most people won’t bother with responding if they are left responsible to source an envelope and postage.  Providing a business reply envelope keeps your customers happy and actively engages them to connect.

Get in Touch

Kaizen Print Ireland has done printed envelopes for many businesses in Dublin and throughout Ireland and the UK.  We have been in the business for over ten years.  We know how to make your business stand out and your customers happy.

Handle your printed envelopes with the utmost urgency.  It is the first window into your business.  Therefore, ensure your printed envelope campaign is a success.  To discuss your printed envelopes, please get in touch with our experts.  Email us via our contact form or by calling +353 19 036119.

Folded Flyer Printing – Get Back to Normal

Folded Flyer Printing - Kaizen Print

It’s beginning to look like things will soon be returning as close to normal in a long time.  A sense of relief and renewal will be palpable.  We’re also almost halfway through winter.  With all of this in mind, businesses should be ready to capitalise on post-lockdown life.  Events will be happening!  Menus will need to adapt to this renewal as well.  In addition, a flurry of products will attempt to seduce patrons into a purchase.  Your business should be ready for the eager shoppers looking to return to normal habits.  A folded flyer will be a start in getting the word out to eager customers.

What Is a Folded Flyer?

The folded flyer has so many functional uses in businesses and organisations.  While a simple flyer may contain some necessary information, a folded flyer opens a whole new dimension to the marketing message you can send out.  One page suddenly turns into an opportunity for multiple page messaging.  Therefore, businesses are able to promote their products and services in an inviting and engaging manner. The folded flyer is commonly used as a sales brochure, a takeaway menu, a greeting card or a product flyer.  That is only a few of the opportunities afforded to you.  They are perfect when you want to engage potential clients with great visuals and perfectly laid out content.

Why Flyer Printing?

In general, flyers are used to convey a message to potential customers.  This can be regarding a specific offer, product or service.  For best formatting practice, keep your flyer simple with limited, but concise, text.  Use big lettering and a bold font to keep your messaging headlined and memorable.  This also helps the recipient with the flow of the flyer, making it easier to read.

Folded Flyer Options at Kaizen Print

Here at Kaizen Print Ireland, we have a variety of folded flyer options.  They come in a variety of sizes to suit your business.  If you have a more bespoke flyer idea you don’t see represented here, get in touch.  Our experts will be more than happy to assist you with your ideas.

A5 Folded Flyer

Our A5 folded flyer can be used for almost anything you need.  Comment cards, cocktail menus or golf cards are just a few of the popular uses of these smaller flyers.  However, while they may be small in stature, their impact will be huge.

Our A5 folded flyer is folded to an A6 size.  Therefore, they are the perfect size for folded leaflets that are to be positioned on desks, tables and countertops.  This printed size would be the most commonly used for short-run marketing campaigns.

We print these in paper weights at a range of 130 – 350gsm.  However, please note that all print 300gsm and over is creased and laid out flat rather than folded.  In addition, you can choose either uncoated, gloss or silk paper options.

A4 Folded Flyer

Our A4 folded flyers are perfect for many business uses.  They are most commonly used as takeaway menus.  However, they are also brilliant as sales brochures, marketing leaflets, price lists or corporate presenters.  It really does rest on the business case and the desired audience.

Like our A5 folded flyers, we offer paper weights in a range of 130gsm – 350gsm.  In addition, we have similar paper type options:  Uncoated, Gloss, or Silk.  These folders are also offered in a one-fold or two-fold option.  However, again any print 300gsm and over is creased and laid flat rather than folded.

A3 Folded Flyers

Our A3 folded flyers are the perfect size for sales presenters, company brochures, price lists and extensive takeaway menus.  They are printed on your choice of silk or gloss paper stocks in weights up to 350gsm.

Choose Kaizen Print for Your Flyer Printing

At Kaizen Print Ireland, our folded flyer printing is affordable.  We offer practical minimum quantities so you won’t break your budget.

In addition, this form of promotional printing is easy to produce.  We offer turnaround in as little as one business day so don’t feel you have missed the boat if you need folded flyer printing done fast.

Our folded flyer printing is a great vehicle to highlight and advertise your product or service.  However, they can also be used to offer the recipient an incentive.  A coupon or coupon code for use online or in person is an effective way to engage with potential customers.  In addition, it creates a retention value for recipients to keep the flyer.  In other words, you will automatically be creating repeated awareness raising whenever your flyer is looked at again.

Get in Touch

At Kaizen Print, we have been in the printing business for over ten years.  We have printed folded flyers for businesses and organisations in Dublin and throughout Ireland and the UK.

If you would like to discuss your folded flyer design and/or printing needs, please get in touch.  You can contact our experts by emailing us via our contact form or by calling +353 19 036119.

Display Products – Essential Visibility

Display Product Options roller banner Kaizen Print

In order for your business to stand a chance in today’s climate, you really need to have your brand or product get noticed.  For almost every business, displaying their product or service determines if they will survive.  You won’t make the sale if the customer does not know what you offer.  Display products are essential for a brand’s survival.  They are the most popular way a brand can present itself and their product or service.  Display products come in all sorts of forms, but they all aim to get your brand, product and service noticed.  Therefore, it is essential to ensure you pick the right display product(s) to ensure your business is a success.

Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland

Kaizen Print Display Products

Kaizen Print Ireland specialises in printing a wide range of display products for businesses of any size.  We offer up one of the largest display product catalogues across Ireland and the UK.  Let’s look at some of the options available to take your business to the next level.

Roller Banners

Roller banners or roll-up banners are perfect for exhibitions and trade shows.  These banners generally are of a comparatively larger size.  Therefore, near and far, they will grab the attention of the people in the room.

We have a range of banners to suit every need and budget.  Our 850mm wide banner can be printed single or double sided.  In addition, we have the extra wide 1500mm banner if you are looking to make a huge impact.

There are many benefits to choosing our roller banners.  They are durable, offering high-tear resistance.  Therefore, they are not easily damaged.  Roller banners are easy to transport.  In addition to easily being taken down to a compact size, they are lightweight.  Above all, roller banners clearly deliver your brand’s message.  Therefore, ensure your banner design is clear and concise while displaying your company logo prominently.

Fabric Media Walls

Fabric media walls are a portable unit commonly replacing traditional curved exhibition stands.  They are lighter in weight due to their aluminium frame and cloth graphic produced in one section.  Therefore, there are no unsightly and inconvenient joints affecting your image.

Our fabric media walls come in a compact wheelie carrier bag.  Therefore, transportation of these walls is easy and straight forward.  They can be installed and taken down in no time by one person.

As standard, our media walls are printed on 210gsm Display Polyester.  The graphic is stretched across the pop-up framework and secured using Velcro.  Therefore, they make a big impression.  So will you, so use them often with no effort!

Feather Flags

Feather flags are also referred to as Teardrop banners.  They are an amazing marketing tool suitable for outdoor and indoor use.  If you are looking to draw in some traffic to your grand opening, sales event or special product launch, these banners are the perfect tool for you.  In addition, they won’t break your budget.

These flags are available in a range of sizes with a choice of base to suit virtually any need.  In addition, they can be printed single or double sided.

Counter Displays

Now that you’ve drawn traffic into your establishment, call their attention to a new product, special price or feature.  An effective counter display is just the ticket to increasing this awareness.  Your counters most likely see the most traffic in your business, so ensure that space is utilised to its full potential.  In other words, use all the space available to you to attempt a conversion.

We have a range of counter displays to suit any business or organisation.  Table Tent cards are perfect for bars and restaurants.  They offer visibility to your patrons while they are seated.  Strut cards are free standing and durable.  They are effective in any environment and their placement in a Foamex bard ensures they will be long lasting.  In addition, we offer the QR Code/NFC Menu Discs.  They are prefect for hands-free menu viewing.  However, you can get creative and call attention to special product information or offers with this relatively new technology.

Shelf Wobblers

Shelf wobblers can make all the difference in engaging customers in retail shops.  Shop shelves can easily blur into one big mess for some customers.  Shelf wobblers will make you stand out and make for an easier and more interesting shopping experience.

We print our shelf wobblers onto 350gsm silk card stock.  We attach a plastic arm to the back which has a self-adhesive strip for easy installation.

Branded Sampling Counter

Our Branded Sampling counters are perfect for exhibitions, trade shows or in-store sampling.  They are manufactured with high-quality lightweight plastic.  Therefore, they are perfect for quick and easy installation by one person.  In addition, they are waterproof so you can take your brand samples outside!

Get In Touch for High Quality Display Products

There’s no denying the importance of display products in getting your brand noticed.  In fact, they are absolutely essential, especially if you are a new business looking to get your name into potential customers’ minds.  At Kaizen Print Ireland we have a wide range of display products to suit your business, no matter the size or location you need to display.

We have over ten years’ experience creating and printing display products for businesses in Dublin, Cork, Letterkenny, and throughout Ireland.  We are proud to stand behind our products and ensure customer satisfaction each and every time.  In addition, if you require a bespoke design that you didn’t see listed here, we have a team more than ready to help.

To discuss your display product needs, get in touch by email via our contact form or by calling +353 19 036119.

Brochure & Booklet Printing – Unlimited Marketing Potential

Brochure Booklet Printing

Company booklets and brochures are some of the most effective marketing tools at your disposal.  They are versatile and inform your customers on you, your company, services and products.  A booklet or brochure is worth your consideration when devising a marketing strategy.  They are simple to produce, are cost-effective and easy to distribute.  Therefore, ensure you are putting sufficient thought into the design and what you want to get out of your brochure.

Booklets and brochures contain all kinds of information about your business.  They include company information and the products or services they provide.  More detail is presented in a booklet or brochure.  In addition, images and photos are utilised to better illustrate the services, products or goals of the company.

There are many benefits to the brochure and booklet.  Therefore, consider your motives and goals you want to achieve before you go to print.  You’ve put the thought and work into your business.  Why not ensure the success of your printing?

Whole Service or Product Promotion

A booklet or brochure is no longer constrained by space.  Therefore, tell the full story of your company.  Expand the narrative beyond a strapline or few.  Consider what is important for customers to know.  You want customers to make an informed decision to patronise your business.  Including company history, employee profiles or what goes into your products and services are valuable. Keep the information succinct.  The booklet is invaluable when distance selling or selling a product/service requiring investment or onboarding.  However, don’t get carried away with telling a novel of a story!

Opportunity to Promote More Than One Message

Space constraints are eliminated as an issue with booklets and brochures.  You now have the room to promote more than one message .  A flyer or leaflet can be used when messaging a promotion or the launch of a new product line.  However, booklets are for company growth.  Think holistically with your booklet printing.  In other words, messaging should revolve around overall company overview and performance.  Leave current campaign messaging to other channels.

Long Lasting Materials

Booklets and brochures utilise materials built to last.  Consider a design that incorporates durable materials.  Booklets will last the test of time with heavy lamination.  In addition, they will last in the company of potential customers and clients.

Cost per Unit Is Low

Booklet printing has a cost.  However, they turn out cost-effective when considering the durable materials used in the production  The overall messaging should not be limited to a brief period in time, Booklets and brochures in the long run are extremely cost-effective.  Therefore, ensure your material is not restricted to time.  This includes the information you include, in addition to the physical materials used.

Design & Function

A good design will resonate and engage the reader.  In addition, information that in functional will keep the reader’s attention.  Having a booklet stuffed with too much information won’t guarantee engagements.  Give the reader what they want and promote your core business messages.

booklet printing kaizen print

Booklet & Brochure Printing at Kaizen Print

At Kaizen Print Ireland, our professional design and quality brochure printing is sure to engage your customers.  In addition, they will positively promote your business.

We specialise in high quality, low-cost booklet and brochure printing.  We can accommodate any request no matter the size of the order.  In addition, we can offer the most cost-effective solution to every project.

We have A4 and A5 Digitally printed booklets when you need a run of booklets done quickly.  However, we have further options which are available in both A5 and A4 sizes.  In addition, they come with a variety of different cover options.  These include Self Cover, Heavy Cover, Heavy Matt Laminated Cover and Heavy Gloss Laminated Cover.

In addition, we have our Perfect Bound Litho booklets if you have a large page count for your booklet.  These are ideal for page counts ranging from 60 – 88 pages.  Due to the page count, these are glued rather than stapled.

Stapled Booklets

The most common form of booklet finishing we offer is stapled booklets.  We collate the booklet in the correct running order and place in our booklet maker.  Our specialist equipment gathers the correct number of sheets together and stitches the booklet perfectly together.  After folding the sheets over to make a booklet, the booklet maker trims the fore-edge.  Finally, you have a booklet with a professional finish.

Printed Brochures

Printed brochures are one of the most popular products at Kaizen Print Ireland.  Their ability to present information about your business to a wide audience makes them attractive. Being cost-effective adds to their value.  We pride ourselves on value and a huge selection of options to make your project special.

Kaizen Print Ireland has provided businesses in Dublin, Galway, Letterkenny and throughout Ireland with countless bespoke booklets and brochures.  If you are struggling with design, we have a team happy to assist.

If you would like to discuss your booklet or brochure printing options, please get in touch via our contact form or by calling 019 036119.

Entice New Customers with a Roller Banner

Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland

A roller banner is the perfect solution to standing out a crowded trade show or exhibition.  They are also brilliant for enticing customers off the street and showcasing your business’ existence.  Get your brand noticed with this cost-effective marketing piece.  In a crossed room or out in a vast space, a striking roller banner will be a success, no matter your goal.  However, what is a roller banner and why should your brand bother with them?

Printing Company | Kaizen Print Ireland
Kaizen Print Roller banner

Why Your Brand Should Utilise a Roller Banner

Roller banners can be referred to with a number of names.  Some commonly used ones are roll-up banners, pull-up banners, retractable banner stands and banner displays.

It doesn’t matter what you call them.  Roller banners are an important marketing vehicle for your business.  There are many benefits for your business with a roller banner.

Make your brand Stand Out

There is a lot going on at trade shows and exhibitions.  There are countless participants vying for the attention of as many attendees as possible.  They can be overwhelmed and overwhelming spaces. Therefore, draw the attention of potential customers or clients with a bespoke design.

Attention spans are limited.  However, roller banners can quickly grab attention, due to their large size.  In addition, attendees of these conferences are looking for something to catch their eye.  That is why they are there.  Getting your foot in the door is your first step in getting new business.

In addition, roller banners are ideal in vast places outdoors.  They are perfect to advertise a special event or opening and other opportunities out on the street in front of your business.

Brand Insight

For many, the roller banner is the first insight into your brand.  Be clear and ensure potential customers aren’t confused as to what you do.  The banner’s purpose is to give insight into what your business is.

Lightweight & Portable

Roller banners are lightweight and portable.  They take no time to set up and their light weight makes them very transportable to many events.  However, you should ensure they are transported in the proper case provided.  Given the right care, your banner will be around for as long as you need.

Easy to Use

Roller banners are sturdy, durable and easy to use.  They are installed quite easily and don’t require any heavy lifting or power supplies.  The materials used in our banners offer high tear resistance and don’t easily damage.  Therefore, you simply need to roll your banner out and watch it do the work attracting customers.

Roller Banners at Kaizen Print

Kaizen Print Ireland offers a wide range of variations to suit your needs.  In addition, they will suit your budget.  Whether it is indoors or outdoors, we have quality roller banners to meet your specific needs.

Roll-Up Banners

Our roll-up banners are printed using state of the art digital printers on a heavyweight 300 micron PVC banner material.  In addition, they are specifically designed to stay flat when fitted to the banner mechanism.

We utilise high quality fade-resistant inks to ensure the banner’s vibrancy.  Every premium roll-up banner is 850mm wide x 2000mm tall and supplied with a padded carrier case and outer box.

In addition, you can save 30% on a roll-up banner replacement graphic.  Update with your new graphic and use your existing banner mechanism.

1500mm Wide Roll-up Banner

We offer the 1500mm wide roll-up banner if you really need to make a huge impact.  These are printed on the same 300 micron Greyback Textured roll-up banner film.  They are supplied with a resolution graphic and an extremely high quality banner mechanism.  In addition, they are supplied with dual poles to ensure stability right across the width of the banner.

Social Distancing Roller Banner

These pre-designed Social Distancing roller banners actively promote guidance around social distancing.  They are suitable for indoor use in the workplace or within retail locations.  All designs have been updated to reflect the new 1m social distancing rule.

Roller Banner Design Tips

The bleed required for roller banner printing is different from regular printing.  Therefore, when designing your roller banner, keep this design tip top of mind.  At Kaizen Print, we require 3mm bleed at the top, left and right sides.  However, a large proportion of the graphic at the bottom needs to be within the banner mechanism.  Therefore, allow for 100mm bleed at the bottom of your design.

In addition, ensure any critical text or imagery is a minimum 50mm from the top, left and right sides to maximise impact.  We recommend 100mm safe zone at the bottom to ensure the content is visible.

Engage & Entice a Potential Audience

Regardless of what you call them, roller banners are a brilliant option to promote your event, service or product.  They can be highly appealing and give customers a brief insight into your brand.  A well-designed roller banner can engage and entice a potential audience.  They build great visibility for your brand from a distance.  Therefore, ensure you go with a design that can be seen from near and far.

Kaizen Print Ireland provides top quality roller banner design and printing option in Dublin, Letterkenny and throughout all of Ireland.  We help businesses promote their products in an extremely effective manner.  In addition, our roller banners won’t break your budget.  We offer a variety of shipping options.  In addition, you can collect your banner from our office.

If you are unsure of what type of banner is best for your needs, get in touch with our team who are happy to help.  You can contact us via our contact form or by calling 019 036119.

Business Cards – The Little Marketing Miracle

Business Card Printing

Business cards are everywhere.  Yet many may take these little pieces of paper for granted.  However, they wield a mighty power that cannot be underestimated.

Recipients do not discard business cards.  However, they are the initial introduction to yourself or your brand in many cases.  Therefore, giving out the right business card creates the perfect first impression.  It will leave a lasting impression with your new customers or clients.

business card printing | kaizen print
Luxury business card from Kaizen Print

Why We Still Need Business Cards

Your business card says more about you then you think.  While they are small in stature, their effect is massive.  Therefore, there are many things to consider before dismissing this little wonder as a mere formality.

First Brand Impression

The business card is the first impression of your brand in many cases.  You are the ambassador for the brand and your business card represents that brand.  Therefore, a striking bespoke design should be a priority if you want to stand out.  You only have one chance to make a first impression.

Vital Personal Information

The main function of the business card is to convey your most important personal information.  The business card lets your customers, clients, employees or prospects know who you are.  In addition, it relays who you work for, what you do and most importantly, how to get in touch with you.  Therefore, it is imperative to go with a design that makes this contact information clean and easy to read.

Effective, Direct Marketing

The business card is one of the most direct and effective marketing tools for a brand.  Your business will stand out with a striking card keeping your brand in customers’ minds.  Physically handing out your business card makes for the most direct marketing contact.

Show you are Prepared

Having a business card on hand at all times shows you are prepared.  Networking, for business or personal, requires being prepared at any time.  Therefore, having a well-designed card on hand speaks volumes to your audience.

Creative Cards Get Shared

Cards that stand out and are memorable don’t share the same template as the typical card.  Many business cards are the usual white rectangle with little vision or imagination into the card’s potential.  Creative business cards can go viral in their own way.  Therefore, don’t limit yourself with a constraining template.  Get creative with a bespoke design.  In addition, utilise a different size or shape of card to truly stand out.  Using a heavy paper stock will make your card durable and last long.  A coloured card is guaranteed to be noticed in a sea of white cards.

Business Cards at Kaizen Print Ireland

At Kaizen Print Ireland, we offer a range of business cards which are top of the range.  In addition, they will allow you to make that important first impression each and every time.

Standard

Our standard business cards are printed at 85mm x 55mm.  You can choose from our beautiful thick silk and uncoated card stocks.  For extra durability, consider adding a matt or gloss lamination to your print.  If you can upload your artwork when you place your order we can offer a quick turnaround of one business day.

Luxury

At Kaizen Print Ireland, we love our Luxury Business cards so much that we use them ourselves.  These are printed on 460gsm silk card stock using litho printing.  In addition, they can be finished with either rmatt or gloss lamination.

Brown Kraft Business Cards

Our thick Kraft Paper Business Cards are fantastic for traditional rustic designs.  They offer a lovely vintage style to make your card truly unique.  The cards are printed on a recycled stock, resulting in slight variations from sheet to sheet.  This continues the unique feel of these cards.  However, it may result in slight colour variations within your business cards.  Due to the natural colour and texture of the card, we recommend keeping your design simple.  In addition, avoid yellow tones or dark background colours as they do not print well onto the card.

Rounded Corner Business Cards

These rounded corner cards are printed on 350gsm silk or uncoated card stock.  This specialist finish will impress anyone who sees it.  Rounded corners help reduce the wear and tear.  Therefore, these cards will look good and last for longer.  In addition, you have the option to round anywhere up from one to all four corners of your card.

Appointment Cards

Our appointment cards are the perfect way to make sure your customers keep their appointments.  They are printed on 350gsm uncoated card stocks at 85mm x 55mm.  These cards are perfect for dentists, vets, hair salons, pet groomers, beauty salons, physiotherapies and more!

Key Tags

We also offer printed key tags.  These are perfect for managing many keys, especially car dealerships.  They are printed on 400gsm silk card stock and gloss laminated on one side.

business card printing | kaizen print

Make the Most of your Business Card

What does your business card say about you?  If you are hesitant to hand out your card, it’s time for some help.  At Kaizen Print Ireland we offer only the highest quality business cards in Dublin, Letterkenny and throughout Ireland.

We all love business cards.  They are the most used tool for businesses and professionals to communicate.  Your business card is the silent salesperson that communicates with clients. Their impact cannot be overstated.  You have one chance to make a lasting first impression.  A well-printed business card will make a lasting impact.

Turn your printing needs into reality.  At Kaizen Print we can print your business cards.  In addition, graphic designers can assist with your project if you need.  We’d be delighted to work with you.  If getting personalised business cars is something you are interested in, make sure to contact us by emailing us via our contact form or phoning us at 019 036119.

7 Useful Graphic Design Hacks to Make Your Designs Pop

Whether you’re already in design or you’re a business attempting to create the best design possible for your marketing activities, we’ve got the best tips in the business! You could be a small business who can’t yet afford to outsource design, or you could be an experienced graphic designer looking to find new ways to make their designs pop!

At Kaizen Print, we understand how important it is for both professionals already in the design industry, and people with businesses, in general, to stay on top of their design. We offer a wide range of design services from Logo Design and Brand Creation, to Menu Design to Window Graphics.

We’ve worked with a wide range of businesses, in many industries and we enjoy helping people with their own projects! That’s why we’ve gathered our top 7 graphic design hacks to help you along the way: 

Utilise the best apps 

Using apps can be a great way for designers, especially new ones, to experiment!

  • Preview app allows users to plan and design their Instagram feed for free – creating grids with themes, borders, and the same filter
  • Hatchful is a great app used to create professional looking logos in seconds – just click a few boxes to answer questions such as type of business, name of business and it will come up with ideas for you that you can then edit as you please
  • Canva is used by both new designers, and professionals to create a range of web and print media, design and graphics. This app features millions of free photographs, graphics and fonts!

The power in contrasting fonts 

This is an easy way to add dramatic effects to your designs.

For example if you’re creating a poster and you can’t decide which typography works, a good rule of thumb is to use 2 types of font. The header could be a powerful bold font. And the other text could be simplistic and small. The fonts will balance each other out whilst creating a high contrast appearance.

Canva (stated above) includes a text match feature!

Matching colours

Have you ever seen a poster with just too much colour? A background colour, a different text colour and each element contrasting? This can look mismatched and like you haven’t thought about creating a meaningful design.

By matching elements, fonts, and font holders with your main element you can create a harmony in the overall design. Tip – you can find the exact colour from an image by using a colour picker tool (you will receive a hex colour which can provide you with a colour palette).

Simple shapes and icons 

These simple elements can be an innovative method to use in any design in order to share information in a simple, yet creative way. It can minimise the wording in a design e.g. using icons to illustrate percentages, using graphs to showcase data.

Let customers know it’s you 

Creating a coherent brand enables your business to be recognisable without them even thinking about it. You can do this by using the same layouts, text placements, colours and typefaces in each of your designs. This creates an overall effect of sophistication and purposeful branding.

Keeping it simple

Creating design can be overwhelming. You may be drawn to many different elements, and want to include them all. In-fact, this can harm your designs and leave them looking unprofessional. Effective design is clear cut and balanced. You can space out elements and benefit from not losing the audience due to an overcrowded design technique. 

  • Every element should have its own space to breathe!
  • You can use simple, yet effective backgrounds to make messages stand out
  • Create weight and proportion by sticking to symmetrical elements

Utilise the power of colours

It’s no secret that some colours are associated with emotions and how they make people feel according to psychology. Everybody creating design should have some idea of what colour would work best for their industry.

Examples of colour to evoke emotion in design:

  • Red can be related to passion, importance, excitement and boldness
  • Yellow is happy and bright and stands for optimism
  • Green can be associated with health, growth and peace
  • Blue shows trust and strength

At Kaizenprint, we not only offer high quality digital, litho and large format printing that are perfect for any business … we care about you! We welcome anybody to contact us with any queries about their own design project – one of our extremely talented and friendly design team members will be able to help you!

We are passionate about design, and with a wealth of industry knowledge, we will be able to assist. Fancy a look at our designs? Click here

The benefits of image-based social media platforms for designers

Image-based social networks have become an integral part of modern day designer’s lives. Creative professionals can use platforms to showcase their work, but also to grow a network and to gain inspiration from others.

As designers, you are likely to be constantly searching for some inspiration to shape a project or give you some direction. Here at Kaizenprint, we know that it’s so important for designers to have access to a wide source of information and inspiration. 

That’s why we’ve collated the benefits of image-based social media platforms that designers can benefit from.

There are three main reasons a Designer in 2019 should be effectively using social media: 

  1. To increase brand awareness – use it as a tool to develop your personality online and showcase your identity; it will enable you to appear established and professional
  2. For new opportunities – not only is social media a pathway to new clients, but the social nature also allows you to be part of a creative community by networking and communicating with other designers
  3. To feel inspired – keeping track of new trends and keeping current through a daily wealth of knowledge and design access

Many designers don’t know which platforms are best for them or how to use them effectively. Please see below the benefits of some of our favourite image-based platforms!

Instagram

Did you know that Instagram has the highest per-follow engagement? It’s 58 times higher than Facebook and 120 times higher than Twitter!

For this reason, the app has become increasingly important to designers. It acts as a way to showcase your work to the world and by utilising the hashtag feature you can share it with people interested in the same topics/

For instance, people searching ‘#designlovers’ or ‘#designcommunity’ can connect with similar designers and find inspiration for their work. 

You can also creatively showcase your work. For instance by making videos of how you do your work (a time-lapse) or use the carousel option to upload multiple images and illustrate the progression of your work. 

You can share any content from Instagram to all your linked social media accounts like Facebook and Twitter to create a consistent social media effort.

To maximise your reach you can make use of the ‘explore’ tab to discover related tags with high usage. You can then strategically use these to boost likes and following.

Pinterest

For designers, this is a lifeline for ideas. Used in the early stages of design generation, you can develop a Pinboard to add to the concept and generate a constant flow of images to inspire. 

For instance you could set up various boards like:

  • Typography
  • Logos 
  • Brand identity

Or you could create a separate Pinboard for each of your projects so everything is in one place.

You can also create a network by pinning posts to your boards and showcasing your own work to be pinned.

There are over 75 billion ideas on Pinterest! If that isn’t motivation to set yourself up an account (if you haven’t already) or to use it regularly, then we don’t know what is…

Tumblr

This platform is a go-to inspiration funnel for designers. It also acts as a great way to get noticed by brands and agencies who are looking for graphic designers. The blog format is the perfect way to show potential clients your range, especially if you have a quirky design style.

Check out the below blogs for some serious inspiration:

Dribbble

Dribbble is a platform that allows designers to not only gain inspiration, feedback and community. Most importantly, it gives designers the opportunity to access jobs. As a designer, it is dubbed the best resource to discover and connect with designers worldwide through a show-and-tell style platform. You can showcase past projects and have the opportunity to network with like-minded individuals also doing the same.

People who pay the annual fee have the option to search for and hire a designer that meets their specific needs.

In 2016, 76.4% of designers and teams for hire on the platform received enquiries and there were 1,565 jobs posted! Utilising Dribbble can be a gateway to new design opportunity when used correctly and consistently.

We hope this article has motivated you to utilise social media for the benefit of your business.

As always, if you need any advice on your own design project please contact us, because not only do we offer high quality digital, litho and large format printing … we care about you. Our friendly and experienced design team will be more than happy to answer any questions!  

You can easily access our wealth of inspiration and knowledge here!