Tag Archives: flyers

Printing

Flyer Printing Tips

Posted on by Michael Gallagher
Folded Flyer Printing - Kaizen Print
11
Aug

Flyer printing captivates an audience.  Flyers are the perfect marketing option to promote upcoming events or a new business opening.  Flyers captivate by briefly describing an upcoming event or opening.  The effectiveness of flyer printing is often overlooked.  However, flyers will grab attention and leave a long lasting impression when done right.  Flyer printing is one of the best ways to reach a large array of customers and quickly engage them in marketing.  Let’s look at the benefits of flyer printing for your business.  In addition, we will offer tips to ensure your flyer design is printer ready.

Benefits of Flyer Printing

There are numerous benefits to flyer printing.  Here are some of the more compelling advantages:

Flyers are affordable.  Therefore, they are a great return on investment.  You can easily print flyers without giving away your shirt.

Flyers are extremely handy.  Therefore, they are remarkable easy to distribute.  This is especially true in locations where your target audience resides.

Compelling flyers have an eye catching design.  In addition to being attractive, they cover the essential and detailed information.

Flyers allow you to actually connect with potential customers.  All printed material is more engaging compared to online ads.

Flyers are small.  However, they can be customised.  Therefore, you can choose the best design and style for your marketing objectives.

Flyer Printing That Works

High quality flyers remain a fantastic way to get the word out.  They really can drive your business forward.  In addition, your flyer campaign will bring a fantastic return on investment.  It is important you bring your best flyer campaign to the market.  You want a real tangible connection with your brand or event.  In addition, you want to ensure people spend more than a passing glance at it.  Finally, it would be ideal for your flyer to initiate a word of mouth campaign.  How do you ensure success for your flyer printing?  Here are some tips:

Create Your Document Using CMYK Colour Mode

Colour prints can notoriously be difficult to emulate to the final product.  Print tends to be more limited in what it can achieve from what you see before you on a screen.  Therefore, design your flyer in CMYK colour mode.  You’ll get closer to the colour that you can expect to see once printed.

Set Your Dimensions

Ensure you have set the correct dimensions for your flyer.  This might seem obvious but it is a mistake that happens very often.  Any attempt to adjust dimensions at a later stage will result in more work to correct the issue.  In other words, there is the possibility of compromising your final design.

Use High Resolution Images

You will need a higher resolution than you would for designs that you create online.  For online, we try to reduce the size of files to reduce the amount of time it takes to load web pages.  However, print needs the higher resolution and the larger file.  This ensures you get a nice crisp finish on your final print.

When designing for print you should be working in dots per inch (dpi) rather than pixels per inch (ppi).  PPI is used for screen resolutions.  The dpi ration that you opt for will depend on the size of the flyer image and its dimensions.  Typically for an A5 sized flyer, you will want to aim for between 240 and 300 dpi.  Therefore, you can be sure you will get the best quality finish possible.

Keep a Space for Bleed Area

You want to ensure you leave an area for bleed on your flyer design.  This is true for all printing jobs.  The bleed area is there to provide some space to allow for any design inconsistencies.  In addition, it allows for the movement of the paper during the printing process.  However, you will want to allow around 2 – 5 mm additional space around your flyer design.  This is to ensure the printer has some leeway to work with.  In addition, the printer can trim off the extra card after the print job to give a nice crisp finish.

Get Flyer Printing Help from a Professional

At Kaizen Print, we have a wealth of experience in helping clients with their flyer requirements.  We can help guide you along the way with expert design advice.  In addition we will ensure you are left with only the very best results.  In the meantime, check out our flyer design templates.  These provide a great base from which to work off of.  In addition, these templates will help you along the way to your perfect flyers.

Get in Touch with Kaizen Print Ireland

Kaizen Print Ireland has been in business for over ten years.  We have helped countless companies in Dublin and all across Ireland with their flyer printing needs.  In addition, we have a team of expert designers who can assist with your flyer design.

Get in touch with Kaizen Print by email via our contact form or by calling +353 19 036119.

Printing

Takeaway Marketing Options

Posted on by Michael Gallagher
Takeaway Print Marketing Menu - Kaizen Print Ireland
01
Jun

For some industries, traditional print marketing remains a vital lifeline to success.  The digital marketing revolution may be in full swing but print is still necessary!  One example is with takeaway marketing.  Takeaway still depends on traditional print marketing to attract new customers and to inform those that have entered their premises.  Take advantage of the fantastic way to raise awareness and offer some joy to your customers.  Let’s have a look at some takeaway marketing options and the reasons they work for the takeaway industry.

Flyers Can Have Dual Use

Flyers can work in more than one way for your takeaway.  First, they can be used as menus for customers or passers-by.  You can distribute from your premises or have them delivered to the surrounding neighbourhood.  In addition, flyers can be utilised to advertise a special promotional pricing offer or the introduction of a new and exciting menu addition.

Benefits of Using Flyer Printing

Versatility, low cost and an easy design are brilliant features of using flyers in your takeaway business.  You can utilise full colour printing for these and take your flyer to the next level, ensuring it stands out among the advertising modes of your competitors.

Incorporating a creative flyer design into your advertising arsenal helps your business capture and retain the attention of customers.  The most important part of any flyer is the headline.  Think of your most popular menu offering and make it your messaging hero.  Think of what makes your business different from your competitors.  This is information that is invaluable in grabbing attention.  However, if you are trying to call attention to a special price or promotional offer, make the save story your headline.  People are drawn to saving some money, so lure them in with a bold call to action that resonates.

However, one of the most appealing reasons for utilising flyer printing is the cost-effectiveness.  Flyers are relatively inexpensive to produce than most of the other advertising materials.  That doesn’t mean you should knock off a cheap looking flyer.  Think of what you want to get out of your flyer and work your design around those goals.

Flyer Options for Takeaways

A4 Folded Flyers

Printed at A4 size and then folded, our A4 folded flyers are amazing value for money.  Paper weights vary from 130gsm to 350gsm.  However, all print weights 300 gsm and over is creased and laid flat rather than folded.

A3 Flyers

A3 flyers will ensure you get noticed.  These flyers standard size is 297 x 420mm, making them a high impact option.  In addition, they are offered in a range of paper weights and finishes.  Therefore, you are sure to find the right solution to whatever your business needs.

Stickers Are Great for Business

Stickers come in all shapes and sizes.  They can be brilliant brand ambassadors with the right design.  Plotted stickers are perfect for indoor and outdoor use.

For your takeaway, doing something a little different helps your business stand out from the crowd.  With custom plotted stickers you can really go wild with your sticker design.  Your sticker can come in almost any shape and size.  Therefore, make the most of the opportunity with your sticker design.

At Kaizen Print Ireland our stickers are printed on gloss or matt vinyl, clear or opaque and we can shape your stickers to any design you wish.  In other words, the only limit is your design team’s imagination.  These stickers are sometimes also referred to as cut-vinyl or die-cut vinyl.  These are one of our most purchased products because of the low cost and the minimum order quantities.  In addition, we use only the highest grade inks and vinyl, so these stickers will last well in excel of 12 months in the wild.

Counter Displays When Space is Limited

Chances are if you are a takeaway you aren’t working with an immense amount of space.  Make sure you put what little space you have to good use.  A counter display will allow you to increase awareness of new menu additions, promotional pricing events or any other campaign.  These will encourage return business from customers already in your premises.

Table tent cards are the perfect marketing vehicle at your point of sale.  They are among the best and ultimately cost-effective print products in the hospitality industry.  They look great, show off your offers in all their glory and make the most of your limited space!

If you want to take your tent card to the next level, we recommend a double-sided print option.  It provides nothing more than a creative touch.  However, adding a design or colour on the inside really does make your tent card stand out.

Contact Kaizen Print Ireland

Kaizen Print Ireland has been in the printing industry for over 10 years.  We’ve been helping takeaways in Dublin and all across Ireland with their print marketing needs.  In addition, we have a team of expert designers who can assist with your designs.  Take your takeaway marketing to the next level and get in touch with Kaizen Print.  Contact us by email via our contact form or by calling 353 19 036119.

Printing

Printed promotional products – top tips

Posted on by Catherine Cassidy
printed promotional products
05
May

When it comes to printed promotional products, marketeers and business owners are often guilty of overlooking their importance and impact due to constraints around their marketing budgets. Whilst some have of course had their time and more modern practices show greater reward.

Although a great marketing tool, particularly for brand awareness, tight marketing budgets often mean the emphasis they deserve isn’t placed on them.

Over the last decade at Kaizen Print we’ve helped hundreds if not thousands of businesses out with their printed promotional products. We’ve put together a few of the best options for you to consider.

Old tricks made new

Putting a twist on a classic is a great way to update your printed promotional products, without blowing your budget.

Our kraft business cards are a great option for anyone looking to put a modern twist on a classic tool. Rustic in feel thanks to the 457mic kraft card they’re printed on, this also makes them durable. In particular hospitality businesses may find these to be a great product for loyalty cards. Our kraft cards are by nature porous and absorb ink well as a result.

Mesh banners are another great choice for those wishing to get their message across to potential consumers. Printed with micro holes which allow them to be placed outside in windy conditions, the holes ensure that these banners are durable, weather proof and sturdy.

We have the ability to print our mesh banners in a variety of sizes and we find that they’re a great option for businesses looking to use them for medium-long term use.

Flyers have long been a staple of a marketer’s tool kit. Great design coupled with effective copy ensures there is no better way to convey your message.

Here at Kaizen Print we are able to print flyers in a variety of sizes including A7, A6, A5, A4, A3 and 1/3 A4. Depending on your needs we can print on various paper weights and offer a number of different finishes.

Tracking progress has never been easier

With the recent surge in popularity of QR codes flyers have become even more popular. The pandemic saw businesses having to think outside the box and QR codes have been put to a number of different uses.

They provide a trackable way of checking in on the progress of your marketing campaign and have become a really popular tool to include on flyers for this reason. In the past two years they’re a tool our team at Kaizen Print have become very familiar at working with.

Stand out from the crowd

Shelf wobblers are an excellent tool for businesses looking to stand out from the crowd. Often employed in busy environments such as retail shops and supermarkets, shelf wobblers are a fantastic way to grab the attention of passing consumers.

To maximise your potential you should ensure that your shelf wobblers are bright, bold and vibrant in design. We print our shelf wobblers on 350sgm silk and can print them in various sizes including A5, A6 and 100mm x 100mm square.

If you’re looking for something a little bit different, why not ask us about our bespoke sizes?

Feather flags, also known as teardrop flags are a great option for businesses who want to get noticed. We offer various weighted bottoms as finishes on our feather flags, which means they’re perfect for both indoor and outdoor use.

We offer single- or double-sided printing on our feather flags and you can choose from a few different options depending on your needs. It is important to keep your message bright, bold and simple. Too much text can dilute the impact of your feather flags on passers-by.

Attending a trade show or exhibiting at events? You need to check out our fabric posters. They are an excellent tool for people on the go who will use their fabric poster repetedly.

Our fabric posters are a durable canvas product which can be rolled lightly and put in a case. We can print these posters in A1 and A0.

Try something different

Shaped labels are another awesome tool to engage with potential consumers or clients in a fun and light hearted manner.

Ideal for exhibitions or trade shows stickers are also a fun tool for hospitality venues to employ.

We print our shaped labels in a variety of different sizes and shapes including square, oval, rectangular and circular.

Key tags are a great tool to promote your business or competition. Printed on 400gsm silk with single sided glass laminate, our key tags are durable and expertly fitted.

Make sure your design is bold and use effective messaging. Why not let our in house design studio take care of this for you?

Need some guidance?

At Kaizen Print we have helped businesses throughout Ireland organise their printed promotional materials.

Give our team a call today to see how we can help you make the most of your printed promotional materials on +353 19 036119 or fill out our contact form.

Printing

Event marketing tips

Posted on by Michael Gallagher
26
Apr

Isn’t it wonderful to see events beginning to return as we know and love them? Concerts, exhibitions, festivals and awards ceremonies have resumed again right across Ireland. These events provide great opportunities to promote your business to a captive audience, capitalise and make your marketing strategy current. It is important to make sure your event marketing materials hit the right note. Successful events are sure to build a following. Here are a few tips to help you maximise the potential of your event marketing.

 

Pre-Event Promotion

Pre-promotion is the biggest factor in the success of any event. As event organisers will know ticket sales, attendance numbers and registration all hinge on how many people know that your event is happening in the first place.

 

TIP 1: Make sure your event marketing materials are well designed

Marketing materials such as posters and outdoor mesh banners are key components for most events. They should we well designed and thought out in advance. Do not cram too much information onto a poster, only the key information is necessary. This information needs to be prominent so it can be absorbed easily. Event branding, date, time and location are all essential information to include here.

Bright colours, bold fonts and relevant imagery will help to elevate your event marketing materials. Use of these products should be planed into your promotional schedule well in advance.

 

TIP 2: Organise your schedule of promotion

Prior to the launch of any event, it is essential to develop an event timeline. Not only does this help keep you on track organising but it gives other team members a point of reference also.

Event partners and participants expect to see significant advanced promotion of the day itself and their involvement in it.

In addition, schedules are a great way to help guide third parties such as design studios, printers and social media partners understand when you need them to deliver their services for.

 

TIP 3: Use social media to your advantage

Social media is a great way to advertise your event. Create graphics that catch people’s attention as they’re scrolling and make your call to action loud and clear. Social can be a crowed market but if used correctly can be incredibly effective.

A mix of organic and paid for posts will help you reach as wide an audience as possible. Make sure you’re changing up the content so that social media users don’t feel they’re seeing the same message on repeat. Engaging posts are engaged with and this in turn helps spread your reach.

Paid for posts are a great tool if you have a specific target market in mind. Filtering your settings to reach your target market helps you see the best return on investment.

Events pages are another way to create a feeling of excitement, to tease out your event and what attendees can expect. These pages build excitement and anticipation and most importantly will help you gauge interest in the lead up to the event itself.

 

TIP 4: Engage your existing audience

An often-overlooked tool for event promotion but an incredibly effective one is email marketing. Most businesses who have held events previously have a database of subscribers who are just waiting to hear from them.

These subscribers are amongst the first people to target once your event is decided upon. They are a captive audience and as such it may be worthwhile using their existing interest to help recruit others. Perhaps use a referral code system for a discount if they recommend the event to an industry peer or gift them a swag bag for the event if they sign up early. This is a great way to encourage attendance at your event as well as making your subscribers feel valued.

 

TIP 5: Make your event signage work for you

On the day of your event, you will want to make sure your signage is everywhere. Roller banners are an excellent way to achieve this, particularly if you’re working with a large space. Dot them around the room for maximum impact.

Roller banners are also a great way to assure attendees that they’ve arrived at the correct location.  Place them at the entrance to your venue. Not only is it signposting the event but it is also a great opportunity to showcase your branding to both those attending and passers-by.

Depending on the size and style of your event you may wish to invest in a branded fabric media wall which is the perfect opportunity to get your branding seen. Fabric media walls are ideal for trade shows, exhibition stands and group photographs.

At the event why not make sure your branding is in everyone’s photographs and selfies from the event and have some selfie frames on the go? Not only are these good fun but your branding will be seen long after the event is over. Order a bespoke design which ties in with your branding.

 

TIP 6: Make your event branding consistent

Ensure your event branding and all associated event marketing materials are consistent and tie in with your brand guidelines. It’s important that the event has it’s own identity but is still consistent with your company’s brand.

Events are after all typically a brand building exercise in themselves. Keeping everything consistent means that future events promotions are very much associated with your brand and recognisable to your target audience.

 

TIP 7: Celebrate your success

Post-event activity can be as important as pre-event activity. A round up video, a social post thanking your speakers, exhibitors or event partners are all great ways to celebrate the success of your event.

Events rely on those attending to make the event a success there are several ways to make those who have attended feel appreciated. You could leave some branded goodies on their seats or at their tables. Not only is this gesture apprecieated but branded gifts stay with attendees long after the event is over.

An email with a discount code or early bird offer on tickets is another way to make those who’ve attended feel valued. It gives you the opportunity to thank them and keeps the conversation going.

You may also wish to hand your attendees out some flyers or literature containing more information as they leave your event.

 

How Kaizen Print can help?

Kaizen Print can help with all of your event marketing materials. We work with all manner of budgets to help ensure your event is a success. In addition we also have a studio of talented graphic designers who can assist with your graphic design needs.

Get in touch with our dedicated team by email via our contact form or by calling +353 19 036119.

Printing

Hospitality – The Perfect Time to Refresh

Posted on by Michael Gallagher
Hospitality Restaurant Menu Printing | Kaizen Print, Ireland
10
Feb

The pandemic has thrown all sectors situations where survival depended on the ability to pivot.  Through it all, the hospitality sector has led the way of innovation and resilience in the need to adapt to ever-changing situations.  In addition, the lack of global travelling has impacted the businesses and how they market.  Hospitality has had to rely on the generosity of the domestic market.  However, we are here.  Restrictions are being lifted and you have made it!  There is no better time for a refresh of promotional materials to market your events, food, offers or products.  Have your menus, flyers and other promotional items reflect the fresh new journey we are about to embark on.  The investment will pay off immensely.

Posters

Going out to properly socialise and dance are activities missed by everyone, no matter the age.  Our socialising has been virtual over the last couple of years.  We really need the company of others.  Dancing was relegated to the bedroom, rendering us forgetful of even how to dance!  The pub and nightclub industry will need to lure these forgotten souls with some special events to get us back to normal.

A striking poster can entice the masses into getting out and attending your event.  However, your poster needs the essentials.  Ensure you include the date, the place and the time.  Any other relevant information (dress code, etc.) should also be included.  You want your poster to stand out and to last.  Therefore, poster quality should be a top consideration.  Keep your poster design on brand so there are no disappointments.  Anticipation is high for punters and workers.  Therefore, ensure you attract the right crowd with an appropriate poster.

Flyers and Leaflets

A flyer and leaflet campaign can work in tandem with your postering and an online presence to get your event noticed.  While flyers may seem to be a thing of the past, the reality is they are still an effective tool to keep awareness of your event top of mind.

Your flyer and leaflet campaign is not limited to calling out a nightclub or event.  Advertise the launch of your new menu or cocktail addition with a bespoke flyer.  In addition, hotels can utilise them to advertise Afternoon Teas or a special social evening in their event room.

Design considerations for your flyer should echo that of the poster.  Keep your messaging concise, including all the necessary information.  Your flyer should promote action rather than provoke questions.  In addition, ensure your flyer is easy to read.  Bold type any important elements and ensure the information flows so as to make sense.

Restaurant Menus

Restaurants and hotels have had to pivot many times during the pandemic.  Whether it is limiting their menu, only offering takeaway or just running the show with very limited staff, they have navigated through the worst admirably.  Your menu may have had to undergo a transformation.  Therefore, a fresh and exciting new menu design should herald in the new change.

At Kaizen Print Ireland, we have a range of restaurant menu printing options available.  If you are a takeaway or offering a fine dine-in experience, one of our menu options will surely suit.  We were founded on the same principle hospitality holds so close: Quality and service.  Therefore, we are focused on creating striking menus for your restaurant, pub, café, club or event.

However, your establishment will encounter those who wish their dining experience to remain contactless.  Fear not as Kaizen has you covered with our QR Code or NFC Menu Discs.  This makes accessing your menu, event listing or any other relevant information convenient for your customer.

Counter Displays

While posters and flyers work to fill your establishment with posters, there’s still work to do!  Counter displays are an effective way to market in house.  If you want to call attention to a special cocktail, themed menu night or list upcoming events, a table tent card or strut card will work brilliantly.  They can be placed on tables or bar tops.  Therefore, they are up and close to your patrons and sure to get your marketing message across.

Hospitality and Kaizen Print

For the hospitality sector all praise is due for navigating the last two years.  You have shown real resilience in the face of immense pressure.  Many of us are looking forward to putting those years behind us.  It’s time we all had a great time and took advantage of the great hospitality our country has to offer.  Make the most of your return and attract the most patrons back.  A fresh start begins with fresh materials.

At Kaizen Print Ireland we have been providing top quality, cost-effective printing for hospitality in Dublin and throughout Ireland.  We have been in the business for over 10 years so we know how to make you outsmart the competition.

If you are looking for a fresh start, get in touch with our experts who will be happy to work with you, whatever your needs.  Contact us by email via our contact form or by calling +353 19 036119.

Valentine Marketing

Valentine Marketing – Coordinate a Bespoke Campaign

Posted on by Michael Gallagher
Poster idea for Valentine's Day Promotion
21
Dec

Sure we haven’t even made it through Christmas or crossed over into the 2022.  Is it too early to start talking the next big gifting occasion?  Many businesses have already commenced with their Valentine’s planning.  According to Internet Retailing, consumers in the UK will spend almost £800m on the lovely occasion.  Therefore, with all that money on the table, it would be wise to come up with a beautiful Valentine marketing campaign to attract as much of that business as possible.

Valentine’s for some is like the next Christmas, though with more focussed attention.  From cards to gifts, to special dinners out with that special someone, we are increasingly willing to spend lots of money for the big day.  While Valentine’s doesn’t offer up the same lead time as Christmas in terms of marketing awareness, it is best to strike with Cupid’s arrow with the right campaign to entice the lovers in the land.

The winter is always a long, cold and hard time of the year.  People need an occasion to warm themselves up, and for many, Valentine’s Day is just that occasion.  At Kaizen Print Ireland, we have everything to execute that campaign, from the retail setting right through to the restaurant business.

Valentine's Restaurant Menu Printing Idea Kaizen Print, Ireland

Valentine Restaurant Menus

What says “I love you” more than a fine dining experience?  If you are a restaurant or takeaway, you may have a special menu planned for the day.  Make your customers feel truly special with a bespoke menu design.  Compliment your meal with a beautifully designed menu and truly make the occasion one to cherish.

We have a variety of restaurant menus available to choose from.  Our Single Use Restaurant Menus are great if you want to insert into your existing menu.  However, with a bespoke design, they can also stand alone if the kitchen is running with a special one-off menu for the day.  Your customers will appreciate the special touch for the special occasion.

We also have our Un-laminated menus and Laminated menus if you are less concerned with budget spend for one day.

Call attention to your Valentine's promo with a striking flyer from Kaizen Print Ireland

Leaflets & Flyers for Valentine Events

Are you throwing a special Valentine’s party?  Having a Valentine’s themed night at you nightclub or lounge?  Or maybe a special performer is playing at your pub to croon tunes and make the lovers swoon?  Draw attention to your special event with our leaflets and flyers.  There are designed on a range of sizes.

Flyer printing is what Kaizen Print does best.  We print flyers for many types of businesses, community groups and charities in Dublin and throughout Ireland.  No matter what type of business, we can print and design a flyer to suit your Valentine’s needs.  If you are unsure of what flyer would work best for you, please get in touch with our experts who will be happy to assist.

Poster idea for Valentine's Day Promotion

Posters

Posters are a brilliant way to draw attention to your event or product launch.  If you are a business launching a new special product for Valentine’s Day, a poster campaign can illuminate your marketing efforts.

Posters can be found virtually everywhere and Kaizen Print has a poster perfect for any setting.  Our small posters are printed on a beautiful silk or uncoated paper and are ideal for indoor places where space is limited.  You can call attention to a product launch, special Valentine’s promotion or advertise your special menu at your dining establishment.

In addition, we have big posters, ideal for big product launches or big events.  Ensure a bespoke striking design to stand out from the clutter.

Our waterproof posters are brilliant for withstanding the elements and keeping your Valentine marketing campaign vibrant despite the dreary winter weather.

Shelf Wobblers

Grab and call attention to your special Valentine’s pricing with our shelf wobblers.  Your new product will be illuminated among the cluttered shelves with a well-designed shelf talker.  Some of us Valentine shoppers have no idea what we are looking for when we do our shopping for that special someone.  Shelf wobblers can introduce new items or call attention to a special feature.  They can speak to a hot and in-demand item for the uninitiated.  In addition, they can entice with a special limited price for the Valentine’s event.

Roll up Banners

Valentine’s Day comes every year and almost all business establishments have some sort of event to mark the occasion.  A roll up banner is perfect to draw attention to your event in a vast area, including car dealerships or supermarkets.  However, if your space is limited you can use the roll up banner to call out the event.  Keep your language free from specific years and your durable banners can be rolled out again for following years’ events.

Valentine’s Day at Kaizen Print

There can be no underestimating the marketing potential of a robust Valentine’s campaign.  The market is most definitely there.  The UK market alone is approaching £1B in spending alone.  A robust marketing campaign should be in the planning stages now if it isn’t already.

At Kaizen Print Ireland, we offer a wide range of printing options to help you elevate your Valentine’s marketing campaigns.  We have you covered for the big occasion no matter the size of your organisation.  Kaizen Print can also turn around your project quickly.  If you are late to the planning stage, reach out to us and we will be happy to discuss your Valentine’s campaign.

We have printed thousands of flyers, posters, menus, shelf wobblers and more for businesses in Dublin, Letterkenny and throughout Ireland.  In addition, if you need help with the design for your printing, we have a team of experts ready to discuss you hopes and plans.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Flyers – Beneficial for Your Brand

Posted on by Michael Gallagher
Select Wifi Flyer Design
14
Nov

Why are flyers and leaflets everywhere?  Guaranteed you are handed a flyer or leaflet at some point over the course of your day.  A flurry of flyers and business leaflets try to pop out amongst the clutter of the day’s post.  Introductions to new businesses, promotional events and takeaway menus make it to our hands or our homes every day.  However, are flyers and leaflets still relevant today?

A respected and valuable part of an integrated marketing campaign includes leaflets and flyers.  Therefore, your flyer should be well thought-out and above all, eye-catching.

Why Go With Flyers?

Flyers are the most direct form of marketing.  On the street, you get face-to-face contact with your customer when you hand them your brand’s flyer or leaflet.  Flyers no longer are that photocopied piece of paper that you wave disapprovingly to as you walk down the street.  Above all, they are versatile and can include brochures, menus, takeaway menus and comment cards.  However, that is only the beginning.

Flyer & Leaflet Benefits

  1. Cost-effective – Studies show that leaflet printing or flyer printing is more cost-effective than other channels of promotion, including radio and television advertising.
  2. Quick Turnaround – Our flyers at Kaizen Print Ireland have a quick turnaround so they can get to work for your brand sooner.
  3. Great for Short Notice Events – Quickly gets your message out about your event or meeting.
  4. Compliments Digital – Printed materials support digital media. For example, a QR code can link to a webpage to get further information.

In addition, you can measure the success of your flyer campaign.  Run a promotion and utilise unique flyer-specific promo codes, QR codes or custom URLs.  Incentivise your flyer with a special offer, which will increase engagement.

Flyers are an effective and engaging marketing technique.  Given the right planning and execution, they are a cost-effective way to promote your brand, event or special offer.  Therefore it is imperative to get it right to make the most of your investment.  Flyers and leaflets are capable of driving positive responses from the target audience.  Grab attention, create an exciting mood and support the short story you are telling.  Compel your customers to come for more.

Considerations for Flyer Design

Know Your Audience – Identify your audience or the desired audience.  Ensure the flyer content and design will be interesting to that group.  Knowing your audience will ensure you get that audience excited about your brand.

Messaging – What flyers have grabbed your attention?  Chances are flyers with muddled messaging made no impact.  Above all, clear and concise messaging is the only way to stand out from all the clutter.  Therefore, you should have a plan on your messaging.  What will entice your consumer to take notice?  Above all, the message is paramount so speak direct.  In addition, eliminate customer confusion with a clear and concise message.

Personalise – Clearly align the design with your company and brand.  Incorporate brand colours and logos that stay consistent with any existing brand imagery.  Above all, you want to reinforce the brand.  Images can be a focal point and powerful ones grab attention effectively.  Therefore, make it different.  We are overwhelmed with many different flyers, but so many are just background noise.  Get creative, take a chance and your flyer will stand out.

Flyer and Leaflet Types

Here at Kaizen Print Ireland, we have a wide array of flyers and leaflets.

  • A5 Flyer Printing for Salons – Smaller, more frequent marketing methods are highly effective for smaller businesses. A5 flyers are some of the best promotional tools for your business.  Choose from gloss, silk or uncoated paper.  In addition, pick from a range of paper weights.
  • A3 Folded Flyers – Fantastic quality that can be used for a variety of purposes. They are most commonly used as company brochures, sales presenter documents or high-end takeaway menus.  Available in silk or gloss paper in a range of paper weights.
  • A4 Folded Flyers – A great way to present a lot of information to your customers in an easily digestible manner. They’re perfect for takeaway menus and price lists, however, can be used for a wide variety of uses.  Split up your information across pages to help your message shine through.
  • A5 Folded Flyers – Many customers use them as comment cards, gift cards, scorecards and price lists, however the possibilities are endless! They are one of the best value for money products we offer.  A5 folded leaflets are excellent for short term promotional campaigns.
  • 1/3 A4 Leaflets – The perfect option if you need a large amount of space to let your message shine through. If you’re trying to communicate a large amount of information with a lot of detail, these are perfect at 297 x 420mm.  Choose from gloss, silk or uncoated paper and on a variety of paper weights.
  • A3 Leaflets – The perfect option if you need a large amount of space to let your message shine through. If you’re trying to communicate a large amount of information with a lot of detail, these are perfect at 297 x 420mm.  Choose from gloss, silk or uncoated paper and on a variety of paper weights. ]
  • A4 Leaflets – A4 leaflets are perfect for when you need to share a large amount of information in a manner that doesn’t overwhelm. They are 210 x 297mm in size, making them perfect for door to door distribution, or as sales information sheets.
  • A5 Leaflets – At 148 x 210mm in size, A5 leaflets are small enough to be easily handed out to customers but large enough to provide a good amount of information about your products or services.
  • A6 Leaflets – One of our most commonly printed products. We use both Digital and Litho printing methods.  Nightclub leaflets are commonly printed on a heavier paper weight whereas information leaflets are printed on a lighter weight.
  • A7 Leaflets – Perfect of communicating a message quickly and effectively at a low cost. From club passes, discount vouchers or event promotions, A7 leaflets are ideal for communicating a succinct message in a very low cost way.

Whether you are in Dublin, Cork and anywhere throughout Ireland, our team of experts at Kaizen Print can help you with your flyer needs.

Get Help from Kaizen Print Ireland

We pride ourselves on being one of the leading printers in Ireland.  With over 10 years of business experience and working tirelessly for our customers, we have gained a reputation for fantastic quality, brilliant value and outstanding customer service, which is often hard to come by. Our team of highly skilled designers are also on hand if you need us to create a bespoke and impactful design to help your flyers make the right impact.  If you would like some help with the design our Graphic Design Dublin team can help you get the best results. To find out how we can help with your flyer needs, visit our leaflets and flyers page, or get in touch via our contact page or by calling 019 036119.

Printing

How to Set Up Your Folded Flyer Brochures for Print

Posted on by kaizenprintie

If you’re debating folded flyer brochures for your business needs, or, you’re perhaps in the design process, there are certain things you might want to think about!  For example, how to set up your folded flyer brochures for print!  This might not seem like an important area of concentration, but you’d be surprised at just how important it really is!  So, do yourself the favor of taking time to review the imperative points discusses in this article and see what you can learn about the set-up process!  Trust us, you’ll be happy you did! 

Top 5 Things to Consider when it Comes to Folded Flyer Brochure Printing

>Paper Weight

>Paper Type

>Size

>Single or Double Sided

>Quantity 

Paper Weight

Your first consideration when it comes to getting your folder flyer brochures ready to print is what paper weight you’d like them to be printed on.  Thankfully, here at Kaizen, we know how important things like folded flyers are to you and therefore, we have plenty of great options to choose from!  You can select 130gsm, 170gsm, 300gsm and even 350gsm!  We highly recommend taking the time to feel these different paper weights in person to ensure you select what’s absolutely best for you! 

Paper Type

Next up, will be the specific type of paper you want your flyers to be printed on.  We offer silk, gloss or uncoated options.  To see examples of these types of paper options, check out our folded flyers page or even contact a design consultant who can offer expertise in this area!  Don’t be afraid to compare and contrast the different look of all of these paper types with your flyer’s design to get the exact look you’re seeking!

Size

For different size variations, you have A5, A4 and A3 to choose from!  Be sure to take into consideration just how much information you’d like to fit on your folded flyers as well as how many images and pictures you’d prefer.  If you have a high volume of information and many pictures, you’ll want to select A5, for sure!  Also keep in mind the overall design and layout of your flyers.  Allowing for extra room in the A4 or A5 areas might make the overall design look better.  Make sure to play around with the different sizes to get a good idea of what each on would look like after it’s been printed.  

Single or Double Sided

This choice is a little easier, with just two options but don’t underestimate it.  Choosing one or the other can drastically change the layout, display or overall look of your flyers.  We suggest inquiring with a design consultant to see how this option impacts your flyers and what is perfect for you.

Quantity

Lastly, but also highly important is just how many folded flyer brochures you’ll need printed!  Here at Kaizen, we have option to fit whatever you have in mind!  From orders of 100 up to 20,000, whatever you need, we can get it printed for you!  Be sure to think about unplanned circumstances and those “just in case” copies you might need before placing an order! 

We hope this article provided you with guidance and clarity when it comes to your folded flyer brochures and precisely what you need.  If you happen to have more questions and want to contact us, check out our contact page!  Or, if you’d like additional information about folded flyers, or, you’d like to place an order, go to our folded flyers page!  Thanks and best of luck with your flyers! 

Printing

Exhibition Success – Our Top Tips

Posted on by Kaizen Print
exhibition stands
18
Mar

Attending an exhibition or trade show should be a real boon for your business. People are already there to buy or price out items for purchase later on. Your job is half done.

You also have a lot of competition. You won’t be the only one there selling a particular product or service. You can, however, stand out. The people in attendance already know what they want. Make them want you.

Create your Plan of Attack

If you are a regular participant, you know you need to start planning around the time the last one ends. Have all aspects of the event covered? Have regular meetings to make sure everything is coming together.

Promotion

Let people know ahead of time you will be there. This includes all social media, flyers, booklets, posters, posts to your website and in and out of the store promotions.

Social media and emails allow you to target your audience. It also means a larger reach, as people love to share this type of information. Use clever or graphics, pictures, text and designs.

Experts Onboard

The staff who will be manning the booth need to be fully knowledgeable in the product, service and the brand. Buyers consider themselves experts, so if they have a question, you need to have an answer.

They need to be friendly, approachable and open to whatever comes their way. It can be a long, stressful day, so your team need to be ready to take on whatever gets tossed their way. It’s a good idea to have people rotate, to keep it all fresh and on their toes.

Dress The Part

Staff should be wearing something with your brand. Colours, logos, mottos and uniforms, if needed. It’s also necessary to dress the booth.

Media Wall Printing - Exhibition Stand

A table skirt or wrap around banner will grab the customers attention. The wall behind needs a fabric media wall with your brand on it. People are walking around looking for specific items. It’s crowded and you need to stand out. Grab their attention fast.

A large standing poster, like a roller banner or feather flag out front, is also a great way to grab attention. They can be printed to suit your brand, promote a new product or just have your name. They are very effective in getting attention.

Have your business card, a flyer or brochure for people to take with all your information. Again, you can use your regular ones or if you have a new promotion, use that.

Provide Freebies

Obviously, if you are selling big ticket items, like computers, you can’t give those away. But accessories are a great idea. Giveaway items like pens, notepads, key fobs, fridge magnets, bottle openers, the list are endless. These items are a great way to send your name home with people.

Even if people don’t use the item, they will give it on to someone else. There is no telling who will see your brand.

These are a great opportunity to showcase your company, so you want to make the most of it. Please contact us here for any flyers, business cards, table card or any other of our products that help sell yours.

Printing

Poster Printing to Promote Pub Quiz

Posted on by Kaizen Print

One of our most popular products in 2018 continues to be poster printing. While the definition of a poster is pretty loose, we suggest it’s a single sided print at A4 size and larger. However, others may suggest that poster printing start at A2 size and up. While there is no clearly defined attribute, we use our customer descriptions to decide when leaflets stop and posters begin.

Poster printing is used by many businesses and individuals for any number of reasons. We print conference posters for events, for doctors and for exhibition companies. For the hospitality trade posters are placed in many locations both inside and outside their physical premises. Charities use poster printing to promote both their upcoming events and to recognise the great work and contribution many volunteers and supporter provide.

Below you’ll see a great example of a Rick and Morty Pub Quiz Poster designed by a local graphic design agency, Kubrix.

Pub Quiz Poster Printing - A0 Size

We Are Poster Printing Experts

At kaizenprint.ie we are one of Ireland’s leading litho, large format and digital printers. We have 3 dedicated poster machines that print up to 1500mm wide posters for clients all across the country. We have the capacity to print hundreds of large format posters each and every day, across a wide variety of poster papers. Due to the nature of the poster printing, these are one of our fastest turnaround products. We can usually print your poster overnight and ship it the very next day. To get in touch with our customer service team simply click the link below and fill in the contact form. Alternatively if you want to print posters right away order here, upload your artwork and we’ll take care of the rest.

Customer Reviews

I have used kaizenprint for all our pub quiz posters for a number of years. They are great quality and kaizen customer service is second to none

Gavin
/ Ryans

From leaflets and menus to A0 posters, we order all our print from Kaizen. Top quality printing every time.

Peter
/ The Garrick

Tell Us a Little More About Your Posters

For us, a poster is not just a bit of ink on a very large bit of paper. To us, it’s so much more. We don’t just consider ourselves a print company, we’re your print company and we understand that your print is important. It could be promoting an event, a sales message or introducing new research to an audience. Whatever the content, it’s important, both to you and to us. We print all on manner of poster paper, however we find the best results on a 160gsm matt coated paper. With it’s adaptability to reproducing striking full colour graphics, as well as more  muted tones we always recommend this poster paper as our first choice. We know how the posters will print and this assurance should give you peace of mind when sending across your poster artwork.

We can of course print on other paper types and so if you want to request say a satin or silk paper, we will of course be happy to accommodate. Just get in touch before you place your order online.

Wide format printers (large format printers) are generally accepted to be any computer-controlled printing machines (printers) that support a maximum print roll width of between 18″ and 100″. Printers with capacities over 100″ wide are considered super wide or grand format. Wide format printers are used to print banners, posters, exhibition stands, wallpaper, murals, backlit film (duratrans), vehicle image wraps, electronic circuit schematics, architectural drawings, construction plans, backdrops for theatrical and media sets, and any other large format artwork or signage.

Source: https://en.wikipedia.org/wiki/Wide-format_printer