We’re asked regularly to provide advice on how to best market businesses at exhibitions and events. These super competitive marketplaces have a captured audience, which on one hand is great. However hundreds of other businesses competing for the same business in an enclosed premises. Overall we need to step up our marketing if we want to sell our products or services. Obviously we’ll take somewhat about exhibition stands, but beyond this we need to think outside the box when it comes to our own efforts.
With the majority of events providing a dedicated space for your business, it’s up to us to take ownership of that area. Utilising all available opportunities to engage prospects and to guide them to you is paramount. In an event with both plenty of customers and suppliers this can be a challenge. With this in mind, we’ve given our top tips to engage and convert customers to a sale.
- Dressing your area – this might sound like a basic action, but it’s often overlooked. In a standard 3m square exhibition area, we always recommend setting an exhibition stand as a back drop. These fit perfectly in the back of your area and frame the picture of what your potential customer sees.
- Create an engaging back drop on your exhibition stand – Remember these stands are to be viewed from afar. Create striking designs that will engage customers, but do not get bogged in the specific details of your products. Let your sales team interact with customers and do their job….selling.
- Provide giveaways – I don’t mean everyone should leave with a pen or a gift. A simple company brochure or leaflet will suffice. Make sure that everyone who visits your stand leaves with a take away item. They’re more likely to remember you and your company.
- Take Data (GDPR Compliant Data) – In recent times, many of us collected business cards in the same manner my friend Chris collects Pokemon (flat out). However with the advent of GDPR compliance, businesses need to be mindful of how data is collected, stored and used. You should always collecting data in a manner you can reuse, but doing so in a GDPR compliant manner.
- Let the sales team sell – I’ve been at many exhibitions and events where the sales team are bogged down with inane enquiries. Time wasters we call them. To over come this we always suggest some sort of pre-qualification of anyone looking to speak to the sales team. Using a gate-keeper sounds counterintuitive at a trade show. However by directing the right leads to the right people we can optimise our sales efficiency.
Media walls – the daddy of exhibition stands
We recommend a specific type of exhibition stand for clients. Media Walls or Fabric Banner Stands are different from traditional exhibition stands. Instead of multiple panels, a single fabric graphic is stretched over the media wall frame. This allows us to set up the stand quickly and easily. We can change the graphics also which allows us to use this stands for multiple campaigns with no major financial outlay.
Benefits of Media Walls
- 2 minute set up – honestly you’ll be amazed by the speed at which you can put up a media wall
- Single person set up – unlike traditional exhibition stands, 1 person can put a media wall up without assistance
- Lightweight – at less that 9kg, it’s transportable and easy to manage
- Replaceable graphic – one of the biggest benefits is its ability to change graphic.
- Single panel graphic – no more breaks in the graphic or mis-aligned panels
We hope you found this introduction to exhibitions and exhibition stands useful. If you are interested in finding out more about the products, please do get in touch. Our customer service team are only too happy to assist and will walk you through the entire design and print process. To get in touch with our team visit the contact page, or place your order online and send us your order number.
About kaizenprint.ie
kaizenprint.ie is an Irish owned Litho, Large Format and Digital Printing company based in Ireland. Launched in 2009, our focus is on providing high quality printed products for businesses and charities. Our commitment to customer service is unwavering and we will never knowingly print any item that we wouldn’t be happy receiving. Aside from Exhibition Stands, we are experts in brochure printing, leaflet printing and all manner of business stationery including: Business Cards, Letterheads & Compliment Slips.