Tag Archives: online printing services

Wall Planner Printing

Wall planner Kaizen Print

A wall planner is a fantastic corporate gifting idea.  The wall planner presents your business unobtrusively to an array of clients.  The last stretch of 2022 will be soon upon us.  With the year’s end we see the ritual many households and businesses partake in.  It’s time to get new appointment books, wall planners or calendars to hang on walls or to put on desks.

In a digital age, where smartphones and the internet is mighty, you might think the days of a wall planner is numbered.  However, data would suggest otherwise.  Paper calendars have survived the digital revolution.  In fact, sales of some kinds of print calendars have increased.

We all have calendars we can access on our phones or via our work emails and computers.  However, there is something about a printed wall calendar that is compelling.  Physically writing key dates down makes it seem more permanent.  In addition, the wall calendar makes it less likely for you to forget about key dates.

Who Uses A Wall Planner & For What Purpose

Wall planners are used by all types of people.  They are used in all kinds of different job roles as a means of keeping on top of key tasks and priorities.  Let’s have a look at some job roles where wall planners are commonly used.

Team Managers

Team managers need to know who is on their team for upcoming shifts that week.  Therefore, keeping a close visual of who is working allows managers to ensure all shifts are accounted for.  It keeps them aware that they are fully staffed for the days ahead.

Office Executives

Office executives have numerous deadlines they need to meet.  Therefore having a visual reminder on a wall planner keeps them on top of key dates.  In addition, they can ensure they are not dropping the ball on any of their tasks.

Warehouse Operatives

Warehouse operatives need to know who is working particular shifts in a week.  In addition, they need to know when deliveries are coming in.  This allows them to keep track of stock levels.  Therefore, a wall planner is brilliant as an overview for the day to day.

Chefs

Chefs need to know when their food and produce deliveries are due to arrive.  This allows them to ensure their kitchen is running smoothly.  In addition, they can ensure everything on their menu is readily available.

Teachers

Class preparation isn’t only for students!  Teachers need to know which classes to prepare for.  A wall planner prepares them for what they can expect to be teaching on any particular day.  Many teachers keep wall planners on their desks.  They are a handy reminder of what they can expect from the day ahead.

Nurses

Keeping track of ever-changing shift patters can be a daunting task.  A wall planner can be a god-send for nurses in their hectic work life.

Suppliers

Suppliers need to ensure they are on top of all deliveries to their clients.  This goes for suppliers of wholesale food, stationery or any other consumer goods.  A wall planner is a brilliant way to keep on top of any and all key dates.

Wall Planner Usage and You

Everyone can use a wall planner.  It’s likely you are using one now.  Most of us at one time or another has found a need for a wall planner.  We need them for a variety of reasons.  Everyone will make use of a good wall planner.  They remind us of key dates to meet with others.  In terms of personal use they are brilliant for juggling all of your responsibilities.  In addition, they will keep you right and track your progress on a new fitness regime.  Kids have an upcoming game you need to drive them to?  No problem with a wall planner.

For those of us who do rely on a wall planner, we rely on them heavily.  Every day you will jot something new down.  In addition, you can guarantee you will look at it every day to ensure you are on top of everything.  Therefore, this is why a wall planner is a great tool to keep your business front of mind for your customers and clients.  In other words, brand your wall planners and send them out as gifts to clients and customers.  They’ll be greeted by your business in a non-obtrusive and helpful way daily.  This is a great way for your business to be remembered.

Wall Planner Printing at Kaizen Print Ireland

Before you know it, a new year will be upon us.  We are about to embark on our busiest quarter.  Now is the right time for businesses to consider gifting a wall planner to their customers and clients.  In addition, you may want to distribute these to your employees!

At Kaizen Print, our wall planners are printed at A2 or A1 size.  They are printed on a 140gsm uncoated paper stock.  For added effect, utilise both sides of your print.  Some businesses choose to create a statement page and an information side to their wall planner.

Get In Touch

Kaizen Print Ireland has been in the printing business for over ten years.  We’ve printed wall planners for companies in Dublin and all across Ireland.  We will be happy to assist you with bringing your wall planner to life.  In addition, we have a team of expert designers who can help you with the design if you should need.

Get in touch by email via our contact form or by calling +353 19 036119.

Large Poster Printing

Posters may be one of the oldest forms of advertising still working.  However, large posters remain one of advertisers’ favourite means.  While the world continues to transition more to a digital means of communication, traditional print is still alive.  Traditional print materials are still trusted more than their digital counterparts.  In addition, the high visibility that posters can offer makes them one of the most effective marketing methods to use.  Large poster printing can allow you to make a huge impression on a small budget.

What Sizes for Large Poster Printing

You only need to walk down the street to see the power of a large poster.  Poster adverts are literally everywhere in the public realm.  They can be found indoors and outdoors.  They can advertise a clothing brand’s new sale.  Or you will see Netflix showcasing a new film or series.  Large posters are one of the most effective ways of reaching new and existing customers.

While posters can be printed at almost any size, the most common are the A-standard sizes.  Here are the three key sizes for large poster printing;

  • A0 – 1189mm x 841mm
  • A1 – 841mm x 594mm
  • A2 – 594mm x 420mm

However, for any size you select for your poster printing, ensure you add a 3mm bleed all around.  Therefore, this will ensure the vibrancy of your poster.

Benefits of Large Poster Printing

There are numerous benefits of large poster printing.  Let’s clarify a few reasons why poster advertising remains such an effective and widely-used medium

Large Poster Printing Design

In essence, posters are a blank canvas.  Therefore, they are ideal for brands and businesses looking to show their creative side.  Therefore, posters provide a design freedom like no other means.  How creative you decide to get ultimately lies in the type of business you run or the poster’s purpose.  If you fancy using bright, attention-grabbing colours, by all means go for it.  If your brand guidelines allow you to inject some humour into the creative, go for it.  However, there is one thing you should keep in mind to avoid.  Refrain from filling your poster with text.  Chances are your poster will be avoided if it looks like a book that needs to be read.

Location

Posters can be utilised anywhere and everywhere.  You can place them inside or outside.  Basically posters can appear anywhere there is a surface to be affixed to.  You will often find large posters in shops, windows, billboards, hoardings and walls.  In other words, any place they are likely to be seen.  In addition, bars and restaurants often use posters in toilets or bathrooms.  These are prime locations to advertise particular events, quiz nights, happy hour deals or live music nights.  In other words, wherever you come across people, you are likely to find a poster or few.

Visibility

Seeing as posters are located wherever people are, they are incredibly visible.  It doesn’t matter the time, your poster will always be working.  A business worker walking past poster printing at 6am will notice an effective design.  Likewise for a dog-walker in the midday.  In other words, your poster is always available and able to reach a wide range of people.  In addition, time does not matter.  Therefore, a huge number of people will be able to see and interact with your poster campaign.  Therefore, there is a great chance for these people to respond and lead to several potential conversions.

In addition, posters can, and should, feature a call to action.  An email address, website or social handles will encourage customer to engage.  This will work to influence potential customers online and buying behaviour.

Durability

The longevity of a poster really depends on the quality of the material it is printed on.  Most good indoor posters are printed on strong, heavy matt or gloss laminated paper.

However, outdoor posters or waterproof posters are printed on durable water-resistant paper that adheres to the material without cracking or tearing.  You will notice this the next time you walk past a large outdoor poster

Cost-Effective

Having a number of stunning large posters produced can cost a lot less than you might think.  Poster advertising can be much more cost-effective method to use.  This is especially true compared to a large interactive billboard or another form of digital advert.  In addition, your large poster could also potentially reach a lot more people.  Therefore, they can offer a better return on investment.  In addition, poster advertising is considered a more trusted form of advertising to consumers over digital or online advertisements.

Large Posters at Kaizen Print Ireland

At Kaizen Print Ireland, our large posters are printed in-house.  We offer a fantastic 160gsm matt coated paper for our large poster printing.  This gives the best colour replication and consistent print quality.  In addition, it ensures there is no reflection or glare from the printed surface.  Therefore, these posters are perfect for shop windows.

In addition, our large posters are always printed using UV inks which are suitable for both indoor and outdoor use.  UV inks don’t fade in direct sunlight.

Contact Kaizen Print

Kaizen Print Ireland has been printing large posters for over 10 years.  We have printed posters for businesses in Dublin and all across Ireland.  In addition, we have a team of expert graphic designers who can assist with your poster design if you need.  Get in touch by email via our contact form or by calling +353 19 036119.

Steps for Printing Business Cards

business cards printing | kaizen print

Don’t underestimate the power of the business card!  Business cards can create the perfect first impression if the right care goes into the design and printing.  A high-quality business card will set you apart from the rest of your competition.  Sure this little piece of paper might not look like much.  However, it has the ability to pack a mighty punch.  This silent salesperson reminds recipients of who you are and how they can get in touch with you.  Everybody wants to make the perfect first impression.  Acquiring a high quality business card must be your first step.  Therefore, ensuring your business card is of a high design quality is a must.  In addition, don’t let the quality of print let you down.  Let’s look at how to ensure your business card will do its best work for you.

Go Big or Go Home

When it comes to your business card it is better to have no card at all than to present a cheap looking facsimile with poor quality or design.  Going big with a nice looking and high quality business card is a fantastic asset for you and your business.

Ensuring your business card makes a fantastic impression comes down to the design, layout and material you choose for your card.  In addition, the print provider can make all the difference from impression to indifference.  Here are some guidelines to keep in mind when it comes to digitally printing your business cards.

Step 1 – Understand Your Specifications

Make sure you work with your print provider to ensure they know exactly the specifications you require for your business card.  You should have an idea of how you want your cards to look.  However, you are likely not to know the more technical elements involved or required.  A good print provider should prompt you with what is needed from you.

Step 2 – Design Help

If you are undecided about how you want your business card to look or which materials to use, consult your provider.  Discuss your options in the hopes of coming up with a solution that both suits your objectives and makes you happy.  Here are a few elements to keep in mind when considering your business card design:

  1. Should the cards be single or double-sided?
  2. Do you want standard business cards or ones with rounded corners?
  3. What paper stock to you want to go with? (Standard, Kraft, Luxury)

You are best going with a provider that has helped many businesses.  Expert advice will increase the effectiveness of your collateral.

Step 3 – Choosing Your Finish

The nature of your business card design and the material you choose will impact the card’s format.  A few considerations are:

  1. If you would like a silk or uncoated finish?
  2. Will it have a matt or unlaminated finish?
  3. Do you want a Standard, Luxury or Kraft business card?

Step 4 – Formatting for Printing

Once you are happy with the design of your printing cards, your print provider can work on formatting it so that it is ready for printing.  A good provider will flag anything that might compromise the printing of your business cards.  In addition, they should explain the necessary steps required to correct the issue.

Step 5 – Digital Printing

The next logical step is to get to the printing of your business cards.  Ensure your print provider is working with the latest in digital technology and can provide your business cards in a timely fashion.

Business Cards at Kaizen Print Ireland

At Kaizen Print Ireland we have a range of business cards guaranteed to suit your needs.  Business cards remain as popular as ever and are still one of our most commonly printed products.  We have a business card for almost every budget and use:

Standard Business Cards

Our standard business cards are the highest quality available.  They are printed at 85mm x 55mm.  In addition, you have a choice of 350gsm silk or uncoated card stocks.  Finishes can be made more durable with a choice of gloss or matt lamination.

Luxury Business Cards

The team at Kaizen Print use our luxury business cards themselves.  They are printed on a 400gsm silk card stock.  In addition, we can provide matt lamination if you want to enhance from our standard non-lamination.

Kraft Business Cards

Our Kraft Business Cards are perfect for when you really want to stand out from the crowd.  They give off the perfect vintage look and feel.  In addition, you can be comforted knowing you are helping the environment.  The Kraft business card is printed on 100% recycled card stock.  Due to these cards being coated, these cards can easily be used as loyalty cards for stamping.

Rounded Corner Business Cards

It might not seem like much, but a rounded business card can have quite the impact.  Rounded corners are brilliant in lasting a longer time than the standard business card.  Standard business cards are subject to serious wear and tear when coming in and out of wallets.  Rounded cards slide easily into wallet slots.  Therefore, your business card will enjoy a longer life.

Get Your Business Cards at Kaizen Print Ireland

Business cards are a Kaizen Print specialty.  Kaizen Print Ireland has been printing business cards and other business stationery for over ten years.  We have been in the printing industry for over ten years.  We’ve been offering printing solutions in Dublin and all across Ireland.  In addition, we have a team of expert designers that can help you with your card design if you need.  Get in touch by email via our contact form or by calling +353 19 036119.

Why Vinyl Printing Works

Vinyl Printing Dublin | KaizenPrint Dublin

As a business you want to maximise every space possible to sell your brand.  If your business is housed within a building it is safe to assume it is adorned with windows.  What if you could put those windows to work and assist in your branding efforts?  Well you can!  Vinyl printing is a great way to put your office or business space to work.  There are benefits to utilising vinyl printing.  In addition, there are options for type of vinyl printing you can incorporate into your premises.

Reasons for Vinyl Printing

Vinyl printing is a fantastic choice for businesses looking for an added method to do some marketing.  In addition, it utilises precious window space.  However, let’s look at why vinyl printing is a great option.

Size & Shape Flexibility

It doesn’t matter what the size or shape of the space, vinyl printing will accommodate it.  Vinyl can be cut to all manner of shapes and sizes.  Therefore, vinyl can be used for your counter facing, a presentation wall or your entire space.  Vinyl will offer your business a solution for any need.

Fabulous Design Opportunities

The only limitation to your vinyl printing design is your own imagination.  You truly can, and should, get creative with your vinyl design.  It has the potential to become a highly focal point of your business and attract lots of attention.  In addition, vinyl looks great.

Available as Permanent or Removable

One of the greatest benefits of vinyl printing is it can be permanent.  However, it doesn’t have to be.  Offering this choice really makes vinyl an attractive choice.  Sometimes we want to change things or we rebrand.  In addition, there is potential for your business to move locations.  So having the option of your signage being removable is ideal.

Cost-Effective

When compared to other forms of interior design, vinyl printing is a highly cost-effective option.  Vinyl offers amazing final results and great value for your money.  Therefore, using vinyl on your premises really is a win-win situation.

Get the Word Out

Vinyl printing is a great way to get the word out about your product or service.  It offers you the opportunity to tell what your brand is about.  In addition, you can announce any company achievements.

If you haven’t moved into your premises yet, vinyl printing is brilliant for announcing your pending arrival.  You can brand the premises and inform when you will be open for business and build the anticipation.

Get Your Branding on the Move

In addition to office spaces and shop fronts, vinyl printing can be applied to your vehicle.  Therefore, your branding and marketing message can travel wherever your vehicle goes.

Vinyl Printing Tips

You want to make the most of your vinyl printing.  Make the effort worthwhile.  Here are some top design tips to consider with your vinyl.

Make Your Logo the Focal Point

Your logo is the illustrated representative of your brand.  Ensure your brand logo is the focal point of your design.  For massive print jobs, having your logo repeated is ideal.  Your logo should be strong visually to trigger the memory of what your brand stands for.

Give Your Audience Direction

It is important to grab attention and display your logo.  However, you also want your audience to know what you do, and how they can patronise your business.  Give a concise overview of your key offering(s) so the audience knows what your brand does.  If you have yet to open, let them know when you’re business is ready to welcome customers.  In addition, you can remind your audience of any other locations if you are a chain.

Grab Attention with Text & Colour

There is a lot of scope to get creative and have some fun with your vinyl printing design.  An effective way to grab attention is to use a bold call to action.  Or build intrigue with a creative play on words.  In other words, your primary objective is to get passers-by to notice what you have to say.

Colour is also a brilliant way to attract notice.  Be smart with your colour choice.  Think of exterior wall colour.  What colours will allow your vinyl signage to stand out within the streetscape?

Vinyl Printing Options

Self-Adhesive Vinyl

Self-adhesive vinyl is perfect for feature walls as window displays.  This signage can be temporary or permanent.  In addition, waterproof inks means they can be used indoors or outdoors.  Large prints are tiled together, like wallpaper, to create a seamless finish.

Contravision Window Vinyl

Contravision window vinyl is one –way graphics.  You can see through this signage from one side but not the other.  They are prefect for indoor and outdoor use.  Therefore, they are durable and withstand time and the weather.

Magnetic Signage

Brand your vehicle and get your business or marketing message on the road.  Magnetic signs are fully removable, making them perfect for short to medium term use.  Signs can be applied to your vehicle within seconds.  In addition, they can be removed without damaging the paint just as quick.

Vinyl Signage at Kaizen Print

Let Kaizen Print help you with your vinyl printing.  We have a team of expert designers who will ensure you make the most of your design.  We have been in the vinyl printing business for over ten years.  Let us take your branding to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Letterhead Necessities

letterhead printing kaizen print ireland

Letterhead is used for any official communication from a business or organisation.  It is a vital piece of business stationery.  However, letterhead is not some piece of paper for letter-writing.  It is one of the more critical elements of your brand.  In many cases, it is the first impression of a business or organisation.  Therefore, ensure your letterhead is professional and gives the right impression.  Some potential customers will assume the professionalism of your company from your letterhead.  Ensure you make the most of all your business stationery.  Here are some important elements to keep in mind when designing the concept.

Legal Requirements for Letterhead

Believe it or not, you just can’t slap what you want on your letterhead.  There are critical legal requirements for your letterhead.  As a business you will want to ensure your stationery is compliant.  In addition, you don’t want to incur any expenditure that could have been avoided.

In Section 151 of the Companies Act of 2014, it is clearly called out on what information is necessary on your letterhead:

The Name of the Company

This shouldn’t have to be enshrined in a government act.  However, your letterhead must have your organisation’s name.  In addition, it should be followed with the correct designation:  Limited (Ltd) or Designated Activity Company (DAC) and so on.

The Directors

Letterhead should include the forename (or initials) and the surname of each company director.  In addition, in the event of any non-Irish directors, their nationality should be called out.

Legal Form of the Company

Place of Registration

Your letterhead must include where your business is registered.  Chances are if you are a Dublin organisation, you would be registered in Dublin, Ireland.

Registered Number

This can be attained from the certificate of incorporation.

Registered Office Address

You need to indicate the registered address of the company.

Additional Information

In addition, if your company is exempt from using the company type, the letterhead must state that you are a limited liability company.  If you are including share capital, it must be paid up issued shared capital.

If you are trading under a business name, the business name must also be included along with the company information.  Finally, if the company is being would up, your letterhead must have this stated.

Additional Letterhead Callouts

We’ve just looked at what legally you must call out on your letterhead.  However, we don’t end it there.  There are some additional elements, while not mandatory, should be included.  This information is more customer friendly and is what the casual customer is looking for.  However, the legal requirements do prove the legitimacy of your company.

Contact Information

Your letterhead should include your office address and any other additional contact information.  Phone number and emails are key pieces of contact information to include.  They give your recipients the methods to access your business directly.  If the fax machine is still part of your business vocabulary, include your fax number as well.

Web & Social Presence

Everybody is online in one form or the other.  In the digital age it is ever so important to include your digital presence.  Many potential customers will take a quick visit to your website and review the contents.  In addition, include all of your social media handles.  Recipients will have a quick and easy look and could possible follow these channels.  This is especially vital in attracting and retaining the younger audience.

Get Your Letterhead at Kaizen Print

The professionalism of your business is evident with your letterhead.  It contains all the required and relevant information.  However, the print quality can equally inform customers and clients.  At Kaizen Print Ireland, our letterhead paper is printed on a premium 120gsm uncoated paper stock.  It can be printed single or double sided.  In addition, there is the option for printing in A4 or A5 sizes.

Kaizen Print Ireland has been helping businesses with all matters of printing.  Therefore, we understand the importance of high quality business stationery including letterhead.  For over ten years we have helped businesses and organisations in Dublin and throughout Ireland.  To discuss elevating your business stationery to the next level, get in touch.  You can reach us by email via our contact form or by calling +353 19 036119.

Print Advertising Still Matters

Print Marketing - Kaizen Print Ireland

While we are living in the digital age, the thought that digital advertising is the only meaningful medium is absurd.  Digital advertising definitely has its advantages.  However, don’t count out physical print advertising.  Physical ads have their own unique advantages.  If you want to make the most of any marketing campaign today, it is best to use both channels.  A co-ordinated approach combining both digital and physical media maximises all your marketing potential. Print advertising is still viable and a vital force that shouldn’t be underestimated.  Let’s look at some reasons why to consider print advertising in your efforts to build brand awareness.  In addition, we will look at why it is essential to incorporate print advertising into a cohesive marketing campaign.

Print Advertising vs. Digital Advertising

Print advertising includes any physical promotional material.  A few stand-alone examples are posters, flyers, billboards or brochures.  In addition, print advertising can be any advertisements found in newspapers, magazines or any other physical media.

Digital advertising includes any advertisements accessed on your mobile phone, computer or tablet.  In addition, it can be in the form of an email, a social media post or any banner found throughout the web.

Use Both Digital & Print Advertising to Achieve Results

It would be logical to assume digital advertis9ing is optimal for success in the digital age.  However, physical print advertising is essential and very effective for any marketing campaign.  Both forms have their distinct audience and advantages.  However, a considered and robust marketing campaign should draw on each advantage and utilise both medias to achieve results.

It’s easy to assume that everyone is online.  At least most people are at some point.  However, the truth is print hasn’t been completely left behind.  It remains a powerful force.  The key to success is playing on each media’s strong points to work with each other.

Print Advertising Wins in Trustworthiness

There was a recent survey of UK consumers’ perceptions of traditional print versus digital advertising.  42% said they trusted printed ads when making a purchase.  For digital advertising, the figure was only 10% who trusted the digital ads.

It’s not too hard to understand the discrepancy.  Some ads online are bots or hackers looking to hack into our computers or hijack our social accounts.  However, print advertising has been around for as long as print has been around.  We accept print advertising as being more genuine and authentic.  We trust what we see in the physical form.  Online ads don’t offer us that reassurance yet.  Therefore, print advertising is more credible thanks to this tradition of trust.

Boost Digital Presence with Print Advertising

It is beneficial to incorporate a print campaign to build awareness no matter what your company does or how long it has been in business.  By reinforcing your brand message in the offline world you build authenticity and trust.  Take advantage of this trust to boost your digital presence.  Therefore, you are building a base of valued customers rather than passive fans so prevalent online.

One effective way to use print advertising to boost your digital presence is to include your website and any social media handles.  Ensure you incorporate these into all of your printed promotional material.  Therefore, you make it and easy and trustworthy way for customers to find your online presence.  In other words you are effectively driving traffic to your website and social channels.

Promote long term customer habits by thanking one-time buyers for their purchase.  You can include business cards or a small flyer with a promo code to be used on their next purchase.  Use this opportunity to express gratitude for the business.  Invite them to leave a review or snap a photo of their new purchase and tag your company.  This is also something you can incentivise with a promo code for a discount, free gift, or shipping offer.

Obtaining Customer Data Insights

One big benefit of a digital advertising campaign is that digital offers a wealth of customer data metrics and insights.  The ability to harvest information on location, device type, channel and digital path is an immense resource for businesses.  This is critical to understand their customers’’ behaviour and their shopping habits.  Therefore, this information is power and having this information can only inform and improve how you market and do business in the future.

However, there are some insights you can obtain from print marketing.  There are a couple of ways you can determine what print media resonates with customers.  Incorporating QR codes into your print advertising for customers to scan will let you know which type of media is driving the most traffic to your website.  In addition, including a unique promo code for each type of marketing will give insight on the performance of each.  When combining digital and physical campaigns, ensure their message and creative are aligned.  All marketing campaigns should be aligned to avoid customer confusion.  However, not all campaigns are.  To ensure you have the most accurate data on marketing performance, it is best to be consistent across all assets.

Kaizen Print Does Print Advertising

At Kaizen Print we have a team of expert designers and printers who can assist with your print advertising campaigns.  We have been helping businesses stand above their competition for over 10 years.  We’ve helped businesses in Dublin and throughout Ireland and the UK.  If you have any questions about print advertising, get in touch with our team.  You can contact us by email via our contact form or by calling +353 19 036119.

Entice New Customers with a Roller Banner

Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland

A roller banner is the perfect solution to standing out a crowded trade show or exhibition.  They are also brilliant for enticing customers off the street and showcasing your business’ existence.  Get your brand noticed with this cost-effective marketing piece.  In a crossed room or out in a vast space, a striking roller banner will be a success, no matter your goal.  However, what is a roller banner and why should your brand bother with them?

Printing Company | Kaizen Print Ireland
Kaizen Print Roller banner

Why Your Brand Should Utilise a Roller Banner

Roller banners can be referred to with a number of names.  Some commonly used ones are roll-up banners, pull-up banners, retractable banner stands and banner displays.

It doesn’t matter what you call them.  Roller banners are an important marketing vehicle for your business.  There are many benefits for your business with a roller banner.

Make your brand Stand Out

There is a lot going on at trade shows and exhibitions.  There are countless participants vying for the attention of as many attendees as possible.  They can be overwhelmed and overwhelming spaces. Therefore, draw the attention of potential customers or clients with a bespoke design.

Attention spans are limited.  However, roller banners can quickly grab attention, due to their large size.  In addition, attendees of these conferences are looking for something to catch their eye.  That is why they are there.  Getting your foot in the door is your first step in getting new business.

In addition, roller banners are ideal in vast places outdoors.  They are perfect to advertise a special event or opening and other opportunities out on the street in front of your business.

Brand Insight

For many, the roller banner is the first insight into your brand.  Be clear and ensure potential customers aren’t confused as to what you do.  The banner’s purpose is to give insight into what your business is.

Lightweight & Portable

Roller banners are lightweight and portable.  They take no time to set up and their light weight makes them very transportable to many events.  However, you should ensure they are transported in the proper case provided.  Given the right care, your banner will be around for as long as you need.

Easy to Use

Roller banners are sturdy, durable and easy to use.  They are installed quite easily and don’t require any heavy lifting or power supplies.  The materials used in our banners offer high tear resistance and don’t easily damage.  Therefore, you simply need to roll your banner out and watch it do the work attracting customers.

Roller Banners at Kaizen Print

Kaizen Print Ireland offers a wide range of variations to suit your needs.  In addition, they will suit your budget.  Whether it is indoors or outdoors, we have quality roller banners to meet your specific needs.

Roll-Up Banners

Our roll-up banners are printed using state of the art digital printers on a heavyweight 300 micron PVC banner material.  In addition, they are specifically designed to stay flat when fitted to the banner mechanism.

We utilise high quality fade-resistant inks to ensure the banner’s vibrancy.  Every premium roll-up banner is 850mm wide x 2000mm tall and supplied with a padded carrier case and outer box.

In addition, you can save 30% on a roll-up banner replacement graphic.  Update with your new graphic and use your existing banner mechanism.

1500mm Wide Roll-up Banner

We offer the 1500mm wide roll-up banner if you really need to make a huge impact.  These are printed on the same 300 micron Greyback Textured roll-up banner film.  They are supplied with a resolution graphic and an extremely high quality banner mechanism.  In addition, they are supplied with dual poles to ensure stability right across the width of the banner.

Social Distancing Roller Banner

These pre-designed Social Distancing roller banners actively promote guidance around social distancing.  They are suitable for indoor use in the workplace or within retail locations.  All designs have been updated to reflect the new 1m social distancing rule.

Roller Banner Design Tips

The bleed required for roller banner printing is different from regular printing.  Therefore, when designing your roller banner, keep this design tip top of mind.  At Kaizen Print, we require 3mm bleed at the top, left and right sides.  However, a large proportion of the graphic at the bottom needs to be within the banner mechanism.  Therefore, allow for 100mm bleed at the bottom of your design.

In addition, ensure any critical text or imagery is a minimum 50mm from the top, left and right sides to maximise impact.  We recommend 100mm safe zone at the bottom to ensure the content is visible.

Engage & Entice a Potential Audience

Regardless of what you call them, roller banners are a brilliant option to promote your event, service or product.  They can be highly appealing and give customers a brief insight into your brand.  A well-designed roller banner can engage and entice a potential audience.  They build great visibility for your brand from a distance.  Therefore, ensure you go with a design that can be seen from near and far.

Kaizen Print Ireland provides top quality roller banner design and printing option in Dublin, Letterkenny and throughout all of Ireland.  We help businesses promote their products in an extremely effective manner.  In addition, our roller banners won’t break your budget.  We offer a variety of shipping options.  In addition, you can collect your banner from our office.

If you are unsure of what type of banner is best for your needs, get in touch with our team who are happy to help.  You can contact us via our contact form or by calling 019 036119.

Raffle Ticket – More than Just an Entry for a Prize

The raffle brings a few moments of intense suspense followed by joy for a lucky winner.  A raffle is the perfect means to bring together a community and get people talking about your cause, organisation or event.  They are really a quick and easy way to raise money.  However, you can make your raffle memorable with a striking raffle ticket and be the subject of discussion long after the draw.

Raffles are primarily used by charities, organisation or other groups looking to fund their event or activities.  However, they are not limited to fundraising efforts.  In addition, businesses may use them to give out prizes to staff at their year-end or Christmas parties, as a thank you for the hard work done.

However, if you are a charity or organisation, why not go with a memorable raffle ticket design?  While charities and organisations mainly utilise raffles to raise money and raise awareness of their cause and /or brand, why limit the discussion to the prizes?

Raffle ticket pad from Kaizen Print Ireland

Make Your Raffle Ticket Memorable

A raffle ticket is just a piece of paper to be exchanged for a prize.  However, why not make it memorable with a bespoke design?  Keep your charity or organisation top of mind with an original and unique design that the entrant will keep.  They may even take a photo of it as a keepsake.  Anything visually memorable is subject to going viral these days.  A viral campaign can only lift the profile and draw more attention to your organisation.  Therefore, elevate your raffle ticket design game, and make it a memorable one.  Subsequent years will have potential donors scrambling and lining up to be a part of the cause.

If you are an employer looking to give away prizes at a Christmas or some sort of annual party, why go with an ordinary ticket design?  An original style or motif will illustrate you have put more thought into the event rather than running off to the local pound store to buy a basic and drab configuration.  Putting some effort into all elements of the evening can only boost employee morale.  They don’t even have to win the prize.

Steps to Consider Before Holding a Raffle

Review Local Laws & Regulations

If you are a charity or organisation, you should review your local laws and regulations when it comes to holding a raffle.  There are many different rules surrounding the execution of a raffle.  You don’t want to be surprised with a potential law that could derail you from your fundraising goals.  Ensure you don’t need a permit to hold your raffle.

Determine Goals and Prizes

There can be many goals for holding a raffle.  Charities are most likely to hold raffles to raise money for their cause.  In addition, they may want to raise the profile and draw attention to their cause.  A business may just hold a raffle to thank employees or clients as a thank you.

Once a goal is determined, come up with a plan to achieve that goal.  Prizes are one big element in realising these goals.  However, a well planned and executed game plan, including marketing is integral to reaching these goals.

Raffle Ticket Printing

Make your raffle look professional.  Coordinate and integrate your marketing into your raffle ticket design.  Include the organisation’s logos into the ticket design.  Utilise the same colours scheme that adorns any posters, flyers or any other marketing to deliver a coordinated campaign.

Sell the Raffle Ticket

Wow them with prizes but truly dazzle with a considered visual plan.  Raffle ticket design is essential to that visual plan.  Tying in all the marketing pieces into a cohesive presentation will speak volumes about your organisation.

At Kaizen Print Ireland, we print raffle tickets on an 80gsm uncoated paper stock.  In addition, you may choose a black and white or coloured print.  We usually recommend printing in black and white due to its cost-effectiveness.  However, full colour is a great way to showcase your charity, organisation or business’ brand.  In addition it will make a much bigger impact.

We can print both small and large quantities of these popular Kaizen Print items.  As is standard, we perforate and number every individual ticket to keep the ticket secure and limit counterfeits.

Raffle tickets are one of our most popular items at Kaizen Print.  We have printed countless raffle tickets for charities and organisation in Dublin and throughout Ireland.  It’s no wonder they are so popular.  They do good work in raising profiles and awareness.  In addition, the lift the spirits of those who participate.  So take the time and consider a designed raffle ticket.

Our design team would be happy to assist you in creating a fully bespoke raffle ticket design for your fundraising.  However, you can provide your own design for your tickets and we can print them for you.

If you have any special requirements or requests, please let us know prior to placing your order and we will do everything we can to assist you.  Get in touch via our contact form or by calling 019 036119.

Floor Stickers – The New Normal

Social Distancing Anti Slip Floor Stickers Vinyl

One likely never noticed a floor sticker before 2020.  Did they even exist?  Fast forward to a life-changing pandemic and things have changed.  Life has been altered to a new normal.  We are unsure if we’ll even ever go back to what was normal.  One thing we can all agree on is that we have noticed and paid focused attention to is the floor sticker.

Floor stickers really made their mark during the pandemic.  Social distancing requires us all a distance apart from each other to keep us all safe.  In addition, we have had to adapt to what was once a two-way door system.  This has now evolved into a one-way system.  Sound confusing?  It sure is, but thanks to floor stickers, the direction we must travel or the required distance apart is clearly spelled out.

Floor Stickers Give Direction

Social Distancing Print

Many businesses across the country are opening again.  With the rapidly-changing situation of the pandemic, the utilisation of floor stickers are becoming necessary.

Businesses across Ireland, the UK and the whole world for that matter, will be facing challenges with staying open.  Adhering to government guidelines and keeping everyone safe will be challenging.  Floor stickers can be used extensively. Airports, pharmacies, retail stores, banks, takeaways, shopping centres and health centres are some examples.  Essentially anywhere the public gathers is a prime candidate for this floor vinyl.

However, floor stickers are not limited to talking about social distancing.  Directional floor stickers can lead potential customers to your business.  Or you can alert customers to a special event.  However, you can also provide guidance on customer flow through your premises to ensure social distancing is adhered to.

Floor Stickers at Kaizen

Here at Kaizen Print we have created a range of effective, eye-catching Social Distancing Floor Stickers.  All our vinyl floor stickers are printed on an R10 rated vinyl.  This is perfect for a wide variety of indoor floor applications.  We have a pre-designed template available if you choose. However, we happily accept orders featuring your own design.  In addition, we are also here to help with a quote if you would like for a bespoke design you may need.

Make Your Floor Stickers Easy to Read

Make your social distancing or directional message clear with our easy-to-apply floor graphics.  Our floor vinyl is of extremely high quality.  This provides an easy way to identify instructions for your customers.  We have specifically chosen an easy to apply vinyl.  This ensures the ability for graphics to fit to your floor without the need for specialist filters.

Floor Sticker Size Options

At Kaizen Print Ireland, our social distancing floor stickers are sold in a pack of 9. They come at a price you won’t want to distance from.  With a number of options for our floor stickers, we have no doubt one of our floor vinyl sets will be well-suited.  Our floor stickers have been pre-made in both shape and design with a variety of size options:  250mm circle, 300mm circle, 650mm x 120mm rectangle and 1300mm x 120mm rectangle.

However, we can accommodate your business if you require or would like a more bespoke option.  We are happy to assist if you would like to enquire about your bespoke design.  There are no limits to size and design so be sure to get in touch.

Cost Effective & Easy to Apply for Any Space

Our floor stickers are a cost-effective option for your business.  In addition, they are easy to install and maintain.  Our easy to apply vinyl was specifically chosen to enable you to apply the stickers without any fuss.  They can also be applied in a quick and efficient manner.  Our vinyl is a durable, long-lasting material that can be applied to almost any floor surface.

One of the main advantages of our social distancing floor stickers is that they are not restricted to space.  If you have a more limited space and still require adhering to social distancing measures, our floor stickers are an ideal solution.  If other options, including advertisement stands, posters or pop-up banners don’t suit, our social distancing floor vinyl will easily adapt to your business’ size.

Safety First

The safety of your customers and staff is your top priority.  We use R10 Rated Anti-Slip vinyl but please do check Government guidelines and ensure our vinyl is of suitable rating required for your area and suits your needs.

Social Distancing Prints - Floor Stickers

A New Normal

In conclusion, businesses all over the world have had to adapt to a new normal.  Social distancing has become the latest term in the lexicon.  We’re all trying to adapt to what that entails.  It is easy for customers to be distracted or not know what the correct space apart is.  Also, what used to be the way in or way out is no longer.  Therefore, so much like road signs, floor stickers have helped us navigate being in public during the pandemic.

Floor vinyl promotes social distancing and gives direction around businesses and is required in this new normal.  Kaizen Print’s floor stickers are a simple yet effective way of helping your business, and your customers, navigate through this pandemic.  Businesses like car showrooms, cafes, garden centres, banks and many others in Dublin, Letterkenny, or anywhere throughout Ireland will benefit from our social distancing stickers.

If getting a Social Distancing sticker or floor sticker is something you are interested in, make sure you visit Kaizen either by phoning 019 036119 or emailing us via the contact form

Flyers – Beneficial for Your Brand

Select Wifi Flyer Design

Why are flyers and leaflets everywhere?  Guaranteed you are handed a flyer or leaflet at some point over the course of your day.  A flurry of flyers and business leaflets try to pop out amongst the clutter of the day’s post.  Introductions to new businesses, promotional events and takeaway menus make it to our hands or our homes every day.  However, are flyers and leaflets still relevant today?

A respected and valuable part of an integrated marketing campaign includes leaflets and flyers.  Therefore, your flyer should be well thought-out and above all, eye-catching.

Why Go With Flyers?

Flyers are the most direct form of marketing.  On the street, you get face-to-face contact with your customer when you hand them your brand’s flyer or leaflet.  Flyers no longer are that photocopied piece of paper that you wave disapprovingly to as you walk down the street.  Above all, they are versatile and can include brochures, menus, takeaway menus and comment cards.  However, that is only the beginning.

Flyer & Leaflet Benefits

  1. Cost-effective – Studies show that leaflet printing or flyer printing is more cost-effective than other channels of promotion, including radio and television advertising.
  2. Quick Turnaround – Our flyers at Kaizen Print Ireland have a quick turnaround so they can get to work for your brand sooner.
  3. Great for Short Notice Events – Quickly gets your message out about your event or meeting.
  4. Compliments Digital – Printed materials support digital media. For example, a QR code can link to a webpage to get further information.

In addition, you can measure the success of your flyer campaign.  Run a promotion and utilise unique flyer-specific promo codes, QR codes or custom URLs.  Incentivise your flyer with a special offer, which will increase engagement.

Flyers are an effective and engaging marketing technique.  Given the right planning and execution, they are a cost-effective way to promote your brand, event or special offer.  Therefore it is imperative to get it right to make the most of your investment.  Flyers and leaflets are capable of driving positive responses from the target audience.  Grab attention, create an exciting mood and support the short story you are telling.  Compel your customers to come for more.

Considerations for Flyer Design

Know Your Audience – Identify your audience or the desired audience.  Ensure the flyer content and design will be interesting to that group.  Knowing your audience will ensure you get that audience excited about your brand.

Messaging – What flyers have grabbed your attention?  Chances are flyers with muddled messaging made no impact.  Above all, clear and concise messaging is the only way to stand out from all the clutter.  Therefore, you should have a plan on your messaging.  What will entice your consumer to take notice?  Above all, the message is paramount so speak direct.  In addition, eliminate customer confusion with a clear and concise message.

Personalise – Clearly align the design with your company and brand.  Incorporate brand colours and logos that stay consistent with any existing brand imagery.  Above all, you want to reinforce the brand.  Images can be a focal point and powerful ones grab attention effectively.  Therefore, make it different.  We are overwhelmed with many different flyers, but so many are just background noise.  Get creative, take a chance and your flyer will stand out.

Flyer and Leaflet Types

Here at Kaizen Print Ireland, we have a wide array of flyers and leaflets.

  • A5 Flyer Printing for Salons Smaller, more frequent marketing methods are highly effective for smaller businesses. A5 flyers are some of the best promotional tools for your business.  Choose from gloss, silk or uncoated paper.  In addition, pick from a range of paper weights.
  • A3 Folded Flyers Fantastic quality that can be used for a variety of purposes. They are most commonly used as company brochures, sales presenter documents or high-end takeaway menus.  Available in silk or gloss paper in a range of paper weights.
  • A4 Folded Flyers A great way to present a lot of information to your customers in an easily digestible manner. They’re perfect for takeaway menus and price lists, however, can be used for a wide variety of uses.  Split up your information across pages to help your message shine through.
  • A5 Folded Flyers Many customers use them as comment cards, gift cards, scorecards and price lists, however the possibilities are endless! They are one of the best value for money products we offer.  A5 folded leaflets are excellent for short term promotional campaigns.
  • 1/3 A4 Leaflets The perfect option if you need a large amount of space to let your message shine through. If you’re trying to communicate a large amount of information with a lot of detail, these are perfect at 297 x 420mm.  Choose from gloss, silk or uncoated paper and on a variety of paper weights.
  • A3 Leaflets The perfect option if you need a large amount of space to let your message shine through. If you’re trying to communicate a large amount of information with a lot of detail, these are perfect at 297 x 420mm.  Choose from gloss, silk or uncoated paper and on a variety of paper weights. ]
  • A4 LeafletsA4 leaflets are perfect for when you need to share a large amount of information in a manner that doesn’t overwhelm. They are 210 x 297mm in size, making them perfect for door to door distribution, or as sales information sheets.
  • A5 Leaflets At 148 x 210mm in size, A5 leaflets are small enough to be easily handed out to customers but large enough to provide a good amount of information about your products or services.
  • A6 Leaflets One of our most commonly printed products. We use both Digital and Litho printing methods.  Nightclub leaflets are commonly printed on a heavier paper weight whereas information leaflets are printed on a lighter weight.
  • A7 Leaflets Perfect of communicating a message quickly and effectively at a low cost. From club passes, discount vouchers or event promotions, A7 leaflets are ideal for communicating a succinct message in a very low cost way.

Whether you are in Dublin, Cork and anywhere throughout Ireland, our team of experts at Kaizen Print can help you with your flyer needs.

Get Help from Kaizen Print Ireland

We pride ourselves on being one of the leading printers in Ireland.  With over 10 years of business experience and working tirelessly for our customers, we have gained a reputation for fantastic quality, brilliant value and outstanding customer service, which is often hard to come by. Our team of highly skilled designers are also on hand if you need us to create a bespoke and impactful design to help your flyers make the right impact.  If you would like some help with the design our Graphic Design Dublin team can help you get the best results. To find out how we can help with your flyer needs, visit our leaflets and flyers page, or get in touch via our contact page or by calling 019 036119.