Tag Archives: online printing

Printing

Strut Card Printing

Posted on by Michael Gallagher
Strut Card with Loyalty Card
28
Jul

Strut cards.  A name most of us probably haven’t heard before.  However, most of us have definitely come across them at some point in the day.  Strut cards are a free-standing table top display.  A strut card is a brilliant way to display events, offices or services where space is limited and at a premium.  They are found on countertops, desks, tables and more.  They take up very little space.  However, they make a big impact and resonate with customers.  Let’s look at this marketing phenomenon and why it is so beneficial for your business.

What is a Strut Card?

Strut cards are a simple but highly effective means of advertising.  The strut card is small in size, but don’t let that fool you.  However, what it lacks in stature, it makes up for in impact.

Strut cards are ideal for scenarios where your customers are likely to get up close and personal with your messaging.  They are not intended to be read from a distance or to be seen by large groups at the same time.  In other words, the strut card is intended to act as a more personal form of advertising.  It should be read by few at around an arm’s distance.  Therefore, they are most commonly found on shop counters, cafes or bar tables.  In addition, reception desks are a prime location for these marketing wonders.  Let’s look at the benefits of using strut cards in your premises to reach your customers.

Ideal for One To One Advertising

The places strut cards are found by their nature are intended to be about one to one conversation.  There is plenty of scope to benefit from a similar kind of one to one advertising.  While strut cards are relatively small, this is not a disadvantage.  This is especially true in comparison to most attention-seeking advertising platforms.  In fact, the strut cards’ smaller size works to its advantage.  Strut cards are often more likely to be read in more detail.

Customers are more likely to spend some quality time with advertising presented in a more personal manner.  It is much like reading a book.  You will make more of a connection if it is more personal, and easy to read.

Busy commuters, pedestrians and passers-by may glance and forget the larger forms of advertising bombarding them on their daily travels.  However, this is a little something about a little strut card that just begs to be read and to spend a little more quality time with.

Great for Providing Useful Information

The location of a strut card is there for a reason.  One major reason is that these locations can provide useful information to the general public or customers.

Strut cards are a great way to advertise products, events or services.  However, they are also great to present useful and relevant information.  As stated, strut cards are a great way to get visitors to stop and read your messaging.  Therefore, they are also a fantastic way to provide additional useful information or to point them to resources that might be useful.

Make Waiting Times Productive

Another reason strut cards are great is that they fill in the dead time that naturally occurs.  By filling in this time you are providing some light entertainment for your visitors.  In addition, you are taking advantage of an opportunity to get your message across without your audience getting distracted.

People can be in the midst of multi-tasking their day an in the middle of a component’s completion.  In addition to our own distractions, we are subject to competing external messages.  These are served by various brands and businesses when you are out.  The online space also gets bombarded with external noise.  Customers are ready to receive your message when they view your strut card.

Discreet and Not Obstructive

Strut cards are ideal when you are short on space.  They will not be an obstruction given the little room the take up.  A strut card will not overwhelm their surroundings.  In addition, they retain all of the benefits we have previously mentioned.

Ideal for Advertising on a Budget

Strut cards are relatively inexpensive to produce.  Therefore, they are also inexpensive to buy.  When considering your advertising and marketing budgets, it’s worth weighing up the benefits of each.  If your budget is tight, strut cards are perfect.  Looking at the benefits they offer versus the minor outlay of cost, strut cards are the way to go.  This is especially true when compared to other forms of advertising.

Strut Card Printing at Kaizen Print

Strut cards are designed to stand proud on a table or counter and draw attention. They are a neat little marketing technique that is by all means small but mighty.  At Kaizen Print, strut cards are printed using our state of the art printing.  They are printed on gloss vinyl and assembled onto a 3mm foamex.  Therefore, they are durable and they look fantastic.

Our strut cards are available in A3, A4 and A5 sizes.  They can be made available to you within two days of placing your order.  If you require a more bespoke size or need them faster, contact us and we will be happy to accommodate.

Get in Touch

Kaizen Print Ireland has been printing strut cards for businesses in Dublin and all across Ireland for over ten years.  In addition, we have a team of expert designers who can help you with your strut card design.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Effective Print Marketing Tools

Posted on by Michael Gallagher
Effective print marketing business stationery printing | kaizen print dublin
21
Apr

For a business, making sales and revenue is critical to its survival.  That is in addition to providing a product or service customers need.  However the challenge lies in how to effectively boost sales.  One sure fire way to achieve this goal is to continually expand your market.  Every way to expand this market involves some form of marketing.  Marketing is critical to the success of any business.  Successful marketing will reach those untapped depths of the market.  Therefore, as a business you need to decide how best to reach the untapped market.  Digital marketing is one sure way to reach a wide array of potential customers.  However, traditional and effective print marketing still plays a pivotal role.  It remains a valuable tool to reach and resonate with the masses.

Digital vs. Print Marketing

It would be easy to invest your marketing budget and time into digital marketing.  No doubt there are many benefits to digital marketing.  The ability to reach a massive audience in not time with relative ease is a benefit.  Tracking the performance of your digital assets is another.  This allows you to optimise future campaigns accordingly.  However, are you really setting yourself up for success?  Digital may be widespread but is it really reaching and resonating?  Studies show that a large number of companies are more trusting of traditional print marketing.  In addition, not everyone is tech-savvy or even comfortable doing business on their devices.  Therefore, ensure you are set up for success.  Reach a massive audience with a balance3d campaign.  Combine a healthy digital campaign with a robust print campaign for optimal results.

Effective Print Marketing Tools

There are many print marketing tools at your disposal.  All of them will work to expand your market reach.  Businesses and organisations will need to continue to utilise print marketing to effectively communicate with the market.  However, there are some tools that are more effective at resonation with potential customers.  Let’s look at some top examples.

Business Cards

Business cards are your silent pocket-sized salesperson.  They are an essential form of business stationery.  In addition, they make the perfect introduction to you and your brand.  A creative card design can be very effective in grabbing attention.

Business cards are small sized cards containing general information about you and the business you work for.  You can include whatever additional information you like.  Your logo or a product photo is a couple of options.  However, in order for this small wonder to work big magic, you want your card to be memorable.

Brochures

Brochures are essential for telling the story of any business, product or service.  They sell your brand when you are not around.  These paper documents give a history and overview of your company and/or product offering.  Brochures are highly stylised in order to attract attention.  Your brochure should be as exhaustive as possible, without being exhausting.  In other words, ensure your brochure is informative and attractive so your brand comes off the same.

Letterhead

Letterhead may seem unimportant and not impactful in terms of marketing.  However, letterhead is vital for your business.  You may not realise how much it says of your business.  This branded form for communication lends a professional air to your business communication.  A professionally designed letterhead that aligns to your brand will send a professional message.  In addition, your business will be seen as credible and long-term.  Letterhead that is well designed will leave a lasting impression on your clients and customers’ minds.  In addition, it will help customers recall your business in the future.

Flyers

Flyers are one of the most powerful marketing tools you can use.  They are a form of paper advertisement essentially.  You can use them to convey significant information related to events, product launches or even topical awareness.  Flyers generally are one-time usable and handed out in public places.  Therefore, you are having face to face contact with potential customers.  Physically handing people a flyer increases the chances of your message resonating.  It also gives the opportunity for customer feedback.

Shelf Wobblers

Shelf wobblers might seem like an odd choice for effective print marketing.  However, they are one of the most effective marketing tools if you are in the retail business.  They are brilliant at getting noticed in a sea of sameness.  Retail shelves can be so uniform.  However, a shelf wobbler literally hangs off the shelf.  Therefore, their presence alone attracts attention!  They are perfect for calling out any pricing promotions, exclusivity or any other attractive qualities worth shouting out.  Jump out and grab customers’ attention.  Some of them need and want the help!

Effective Print Marketing Means Quality

Traditional print marketing alone isn’t going to propel your brand to the stratosphere.  One thing that should be kept in mind is a professional design and printing with high quality materials can make the world of difference.  IN other words, the same quality and care you put into your business or service needs to be applied to your marketing.  Proper thought and consideration should be invested into all your marketing campaigns, print or digital.  In addition, good quality materials will show the professionalism of your business and will keep your marketing message alive.

Kaizen Print Does Effective Print Marketing

Kaizen Print has been providing effective print marketing solutions for over ten years.  We have helped businesses in Dublin, Cork, Galway and all across Ireland.  In addition, we have a team of expert designers and printers who would be happy to assist with your marketing needs.  Take your print marketing to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Autumn Marketing Ideas

Posted on by Michael Gallagher
Autumn Marketing Backlit Poster Kaizen Print
05
Apr

There are some, possibly many, who wish summer could last forever.  However it is definitely not the case.  Hot on the heels of those warm summer campaigns is the autumn marketing campaign season.  This is the season to swap out the sizzling hot colour schemes for something a bit cooler and comfortable.  In addition to updating colours, your business will want to transition over to more autumn friendly marketing materials.  It won’t be as sunny, the days will be getting shorter and there be even more rain!  Therefore, now is the time to get your autumn marketing campaigns solidified and printed if you haven’t already.

Fresh Autumn Colours

The Pantone Colour Institute is recognized globally as a leading source of colour expertise.   Marketing and product development departments rely heavily on their recommendations for seasons’ trending colour forecasts.  This forecast looks ahead to what colours and shades will be dominating store shelves and wardrobes for each season.

Over a month ago, Pantone released their 2022 autumn predictions.  While these colours are directly referring to fashion, many marketing campaigns outside of fashion will incorporate these trending colours to stay on trend.  According to Pantone, this year’s autumn colours highlight the chaotic to the calm. In addition, these colours merge our nature-centric respect for the environment with our quest for serenity and well-being.  The colours can be found with light infused pastels and energising brights.  You can see the highlighted colours for this upcoming season here.

Fresh Marketing Materials

Along with incorporating fresh new colours into your marketing, it’s wise to have your materials to adapt to the new season.  Your outdoor materials will need to adapt to the realities of autumn.  For indoor marketing materials a refresh to the new autumn colour scheme should be sufficient.  But let’s look at some options to consider for your autumn marketing campaign.

Backlit Lightbox Poster

There’s no mystery that the days get shorter in the autumn.  However, keeping your marketing message alive through the darker evenings is still possible.  Backlit lightbox posters are lit from behind.  They project a perfect image in stunning vibrancy.  These posters are found everywhere.  You find them at most bus stops in the city, in cinemas and hotels just to name a few.  As long as they are getting power, your marketing message remains lit up.

At Kaizen Print we print our backlit posters on 285gsm translucent film.  They are printed using a 9-colour ink system with 10 passes per line.  This creates a realistic and vibrant look with a great quality finish.  Therefore, ensure your design is worthy of being lit up.  Use vibrant colours that will shine in light.  In addition, keep your messaging succinct.

Waterproof Posters

If there’s one thing you can be guaranteed to expect, it’s that if you are using posters outside, you should expect them to get wet.  This is especially true over the autumn months.  Therefore, now is the perfect time to add some waterproof posters to your marketing mix.

Waterproof posters are perfect for any outdoor occasion.  They are printed on a waterproof polypropylene film.  Therefore, they are strong and durable.  If you compare with a laminated option, the waterproof poster is more durable and cost-effective.  These posters are available in A2, A1 and A0sizes.

Roller Banners

Roller banners are perfect for exhibitions, trade shows or any other large room where you need your message to stand out.  They easily grab attention from near and far.  Therefore, it is vital to ensure your messaging is compelling and features colours that will keep the eye.

However, getting noticed isn’t their sole winning feature.  In addition, they are remarkable portable.  Therefore, they are easy to transport.  The ease in putting these roller banners together will leave you wondering why you waited so long!  Stand out this exhibition season with a dazzling roller banner.

Magnetic Signage

Branding doesn’t have to be stationary!  Take your message on the road with magnetic signage.  These signs are a quick and easy way to add and remove branding to your vehicle!

At Kaizen Print we use the highest quality vinyl and ink for magnetic signage printing.  They are transferred to long lasting magnetic sheets and laminated to make them extra durable.  Therefore, your magnetic sign should last an average 2 to 3 years.

Key benefits include easy and quick application and removal, strong magnetic pull and a great quality print.  Therefore, magnetic signs are ideal to get your brand noticed on the road.  With more people taking to their vehicles in the autumn, this is the perfect route to maximise your branding potential.

Get Your Autumn Marketing at Kaizen Print

There you have some options and tips to take your autumn marketing campaigns to the next level.  If you haven’t already, your business should be thinking about what it wants to achieve from marketing this autumn and how best to achieve those results.

At Kaizen Print Ireland, we have been in the printing business for over ten years.  We have helped countless businesses and organisations in Dublin and all across Ireland.  We have a team of design and printing experts that will be happy to assist you in taking your business to the next level this autumn.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

QR Codes – Future Marketing

Posted on by Michael Gallagher
QR Codes - Kaizen Print Ireland
01
Mar

In the digital age the phone is reigning supreme.  People are using their devices more than ever as technology advances.  Everybody wants access to information immediately.  In addition, businesses are looking to get the relevant information out to potential customers in the hopes of conversion.  The QR code has increasingly become relied upon to get marketing messages across to an audience.  They are simple to use and most people have access to a device that will translate these codes: their smartphones.

QR stands for Quick Response.  The QR code is an updated version of the barcode.  Barcodes have been standard in supermarkets and retail supply chains for decades.  However, the growing proliferation of the QR code may mean the days of the barcode may be numbered.

How QR Codes Work

The QR code works on the same premise as the barcode in a shop.  Your smartphone camera scans the code.  If you are an Apple user, the company built a QR code reader right into the camera of their iPhone and iPads.  Most Android phones also have a QR code reader built into the camera.  However, you can download the Google Lens app in the case your phone doesn’t have a QR code reader.

A link will pop up once the code has been translated.  This can be instant or take a few seconds.  However, once you hit the link you are delivered to information. It could be a restaurant or pub menu, a PDF file or a payment portal.

The pandemic mostly saw the use of the QR codes expand.  Businesses of all sizes were looking for ways to offer customers a touch-free experience.  Therefore, cash and non-tap credit cards were shown the door and touch-free payments became the preferred way to do business.  In addition, for restaurants, the menu situation had to change.  Long-term physical menus were no longer desired so digital menus because the way for these establishments to continue doing business and keep their patrons safe.

Business Benefits of QR Codes

The options for QR code use within business are endless.  At Kaizen Print Ireland we have been using QR codes for some time.  Therefore, we know how to develop them, print them and incorporate into various print marketing materials.  There are some benefits to injecting these QR codes into your marketing:

QR Codes Can Be Customised

Unlike the barcode, QR codes are not limited to black and white.  Your business can design and customise QR codes based on your specific requirements.  Colour options are available enabling you to incorporate brand or campaign colours.  In addition, business logos can also be sued in the QR code design.

QR Codes Can Track Campaigns

Tracking your efforts on any campaign is a valuable tool.  Using QR codes on various marketing materials means you can measure what materials are successful or not delivering.  You can rank your marketing tools in effectiveness and optimise future marketing campaigns.  Tracking performance metrics can help you understand where to focus your marketing time and spend.

QR Codes are Extremely Effective

Before digital, the cost of running traditional marketing campaigns was expensive.  This was largely due to not having any measurable results and just trusting the materials would do their work.  QR codes are extremely easy to create and incorporate into traditional print campaigns.  In addition, they are cost effective and their ability to deliver performance results means continued cost saving for doing business in the future.

QR Code Business Use

There are a variety of uses a QR code can provide business.  Today, efficiency is key and few people will tolerate anything slow or time consuming.  Therefore, we all want instant gratification and fast.  This is especially vital for marketing messages.  Here are some business uses for a QR code.

Direct Customers to a Web Page

QR codes can be scanned to lead to a particular web page.  This could be to enter a contest, a sign-up page or any other page you are looking to shine some attention on.

Provide Contact Information

For a business at a trade show or exhibition, or even to include on a business card, the QR code can be utilised to provide business details including contact information.  In addition, you may enable the code to directly dial the phone number is some instances.

SMS Marketing

QR codes can be used by customers to opt into SMS registration.  The QR code simplifies the process for customer and therefore will lead to greater engagement.

Download Apps

Promote app downloads with a QR code.  The code can direct to the download page and commence the installation.  In addition, apps themselves have utilised QR codes to promote engagement within the app community.

Social Media Traffic

QR codes can be used to direct customers to your social media pages.  In addition, you can further incentivise this action by giving a discount or free gift to customers that do this.

Get In Touch

These are just some of the options and benefits to your business by using QR codes.  The options really are endless.

Kaizen Print Ireland has been helping businesses outsmart their competition for over ten years now.  With offices in Dublin, Belfast, Letterkenny, Omagh and Enniskillen, we have provided business solutions throughout Ireland and the UK that have resonated.  In addition, we are well versed in the value of the QR code.  If you would like to discuss how a QR code could work for your business, get in touch with out team, who would be happy to help.  Contact us by email via our contact form or by calling +353 19 036119.

Printing

Backlit Poster – Shine a Light

Posted on by Michael Gallagher
Autumn Marketing Backlit Poster Kaizen Print
18
Jan

They can be seen on most bus shelters from a distance.  They usually have a striking display of colour.  You see them in more places than you may think.  In addition, you can’t help but notice them at night.  They are the backlit poster.  They are also referred to as lightbox posters.  Backlit posters generally feature a stunning design.  However, backlit posters are a marketing powerhouse.  They illuminate your marketing at night, giving light to your message when most media options simply can’t.

Backlit Poster Use

The bus shelter is the most common place one thinks of when referring to backlit posters.  However, they can be found in many places, both indoors and outdoors.  The cinema is a popular place for these lightbox posters.  They illuminate feature films currently playing or even coming attractions.  Lit up like a Hollywood premiere, these posters are screaming out for your attention.  Eyes are drawn to the light making these posters highly-effective.  However, their use is not limited to bus shelters or the cinema.  Takeaway counters are another popular location for these lit-up wonders.  In addition, car dealerships, shopping centres or building receptions are great examples of their use.  In other words, where you need to light up your marketing message, a striking backlit poster design is the ideal option.

What Is a Backlit Poster?

Backlit posters are designed for use within a framed lightbox.  They are printed on special semi-transparent media with a coating that ensures the light is evenly distributed across the poster.  The lighting creates a compelling visual effect.  Therefore, they enable the production of bright and vivid colours.  They are screaming to be noticed.  With the right design and lighting, they will.

While these posters can be striking by day, the real magic is clearly illuminated at night.  Most marketing materials lose their power when the sun goes down, unless they are in a well-lit environment.  However, even with ample lighting, posters and flyers would lose their ability to truly shine and be vibrant.  The magic of a backlit poster is you can draw attention to your brand, product or service all day and night.

With this in mind, design and colour considerations are crucial to the success of your backlit poster.  In addition, your messaging should be something worthy of lighting up.  In other words, ensure a backlit poster is the right vehicle for what you want to message.  Your message and design should light up as much as the physical lighting behind it.

Backlit Posters at Kaizen Print

Backlit posters are made to be big, bright and vibrant.  They make sure whatever message you want projected is noticed entering the cinema, the takeaway or just out on the street.  Day or night, our backlit posters will project with amazing vibrancy.

Here at Kaizen Print Ireland, we understand backlit posters are to be seen and to be adored.  Therefore, they need to be printed to the absolute highest quality.

Our graphics are printed on a 285gsm translucent film.  They project an image in stunning colour once lit from behind.  We print our backlit posters using an 8 colour ink system and with 10 passes per line.  In other words, these prints are as close to lifelike quality as possible.

Your posters can be printed on A2, A1 or A0 sizes.  However, if you have a more bespoke size request, please contact the team at Kaizen Print who will be more than happy to discuss your design.

The 285gsm translucent film we use to print our backlit posters is commonly referred to as duratrans.  This material is the brand name we use on all of our backlit graphics.  Its quality is second to none and ensures we get both colour vibrancy and print quality with every poster printed.

Get In Touch

Given their ability to deliver vibrant messaging at all hours of the day, it is no question we can ensure your backlit poster campaign is a success.  They are an important marketing vehicle for key messages.  Day or night, your backlit poster needs to do its work.  We have printed backlit posters for businesses in Dublin and throughout Ireland and the UK.  We have been doing it for over 10 years.  Our backlit posters create a realistic and vibrant look with a great quality finish.

If you would like to discuss your backlit poster design or if you are ready to proceed right to the printing, please get in touch with Kaizen Print Ireland.  Feel free to email us via our contact form or give us a call at +353 19 036119.

Printing

Business Stationery – Introduce Your Business

Posted on by Michael Gallagher
Business Printing business stationery Kaizen Print
30
Dec

The whole point of a business is to achieve results.  The product or service you provide is instrumental in obtaining those results.  However, your business stationery is more important than you think.  It is often the first impression you give your clients.  You have one chance to make that first impression.  Therefore, your introduction should be perfect and one key way in ensuring perfections is striking and professional business stationery.

Business stationery is essential for so many reasons.  Most importantly, it gives a professional appearance.  In other words, they give you more credibility and show you are serious.

In addition, business stationery is a brilliant introduction and shows you are in business for the long haul.  Your investment illustrates not only the value you put into your product or service, but also with the presentation of the business itself.  Just by having stationery printed up for your business shows your customers you plan on being around for some time.  Therefore, make potential customers comfortable doing business with you by getting your stationery professionally printed.

Kaizen Print Business Stationery

At Kaizen Print Ireland, we have been designing and printing business stationery for businesses, organisations and charities in Dublin and throughout all of Ireland.  While we have a wide array of printing options for all your business needs, let’s look at some vital business stationery components.

Letterhead printing Dublin

Letterheads

Letterheads are the core of your business stationery.  All businesses use letterhead for all of their professional interactions outside of the organisation.  In addition to helping you convey professionalism, there are other benefits to using letterheads.

Letterheads will aid you in creating a sense of trustworthiness and reliability.  In other words, letterhead indicates that the company is legitimate to your clients or customers.  In addition, it provides vital contact information.

Letterheads increase your brand awareness.  Your business will be instantly recognisable to customers once they see your logo.  Therefore, ensure your printing includes your logo, company name and contact information to improve conversion.

Letterheads offer up a corporate view of your business.  Introduce your business as true professionals.  Professionally done letterheads gives customers a sense of your professionalism.

At Kaizen Print, we only print letterheads on a premium 120gsm uncoated paper stock.  This ensures consistency across your stationery.  We print in A5 and A4 size, but as general rule letterheads are A4 in size.  In other words, we take letterhead printing seriously, and you should seriously consider adding our printed letterheads to your business stationery stock.

Printed Envelopes

Printed Envelopes may be the finishing touch to the delivery of marketing materials and documents.  However, they are the first touch for the recipient or potential customers.  Often overlooked, professionally printed envelopes are opened at a higher rate.  Therefore, they are an essential component to any complete marketing campaign.

Kaizen Brand Evolution Notepad

Notepads

Custom printed notepads are another essential component of your business stationery.  Get your brand on customers’ desks with your striking designed notepads.  Our notepads are available in A6, A5 and A4 size.  In addition to your own business use, they can be given out as gifts to customers or clients.  Therefore, you are ensuring the business is top of mind.  We also offer industry specific notepads.  Contact us if you are looking for a notepad specific to your industry.

Compliment Slips

Compliment slips are a perfect complement to your business stationery.  They are a functional piece of paper that is a requirement for most businesses.   We print single or double sided in full colour on 120gsm uncoated smooth stationery paper.  Ensure your business is represented in the best light when sending out a compliment slip.  In other words, avoid sending out a negative message with a poor design.

More to Consider

Round out your business stationery collection with these essentials:

Business Cards

The business card for many is the first impression.  Create the perfect first impression with a smartly designed and printed card.  They can say so much about your business so don’t take them for granted.  We offer a range of personalised business cards.  We offer only the highest quality business cards that truly reflect your business.

Presentation Folders

File all your printed stationery and keep documents safe with our Presentation Folders.  They are a cost-effective method of brand promotion.  In addition, not only do they make an impact, they keep relevant materials organised.

Time for a Business Stationery Refresh?

We are about to enter a new year.  It may be time to consider refreshing your business stationery.  In addition, if you are a new business trying to establish itself in the marketplace, introduce yourself with a range well suited to give you the edge over your competitors.

Regardless of where you are at, Kaizen Print Ireland have you covered for all your business stationery needs.  We have printed for countless businesses in Dublin and throughout Ireland.  If you need a bespoke design for your business stationery before going to print, we have a team of expert designer who would love to assist you.

Get in touch by emailing us via our contact form or by calling +353 19 036119.

Printing

Entice New Customers with a Roller Banner

Posted on by Michael Gallagher
Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland
10
Dec

A roller banner is the perfect solution to standing out a crowded trade show or exhibition.  They are also brilliant for enticing customers off the street and showcasing your business’ existence.  Get your brand noticed with this cost-effective marketing piece.  In a crossed room or out in a vast space, a striking roller banner will be a success, no matter your goal.  However, what is a roller banner and why should your brand bother with them?

Printing Company | Kaizen Print Ireland
Kaizen Print Roller banner

Why Your Brand Should Utilise a Roller Banner

Roller banners can be referred to with a number of names.  Some commonly used ones are roll-up banners, pull-up banners, retractable banner stands and banner displays.

It doesn’t matter what you call them.  Roller banners are an important marketing vehicle for your business.  There are many benefits for your business with a roller banner.

Make your brand Stand Out

There is a lot going on at trade shows and exhibitions.  There are countless participants vying for the attention of as many attendees as possible.  They can be overwhelmed and overwhelming spaces. Therefore, draw the attention of potential customers or clients with a bespoke design.

Attention spans are limited.  However, roller banners can quickly grab attention, due to their large size.  In addition, attendees of these conferences are looking for something to catch their eye.  That is why they are there.  Getting your foot in the door is your first step in getting new business.

In addition, roller banners are ideal in vast places outdoors.  They are perfect to advertise a special event or opening and other opportunities out on the street in front of your business.

Brand Insight

For many, the roller banner is the first insight into your brand.  Be clear and ensure potential customers aren’t confused as to what you do.  The banner’s purpose is to give insight into what your business is.

Lightweight & Portable

Roller banners are lightweight and portable.  They take no time to set up and their light weight makes them very transportable to many events.  However, you should ensure they are transported in the proper case provided.  Given the right care, your banner will be around for as long as you need.

Easy to Use

Roller banners are sturdy, durable and easy to use.  They are installed quite easily and don’t require any heavy lifting or power supplies.  The materials used in our banners offer high tear resistance and don’t easily damage.  Therefore, you simply need to roll your banner out and watch it do the work attracting customers.

Roller Banners at Kaizen Print

Kaizen Print Ireland offers a wide range of variations to suit your needs.  In addition, they will suit your budget.  Whether it is indoors or outdoors, we have quality roller banners to meet your specific needs.

Roll-Up Banners

Our roll-up banners are printed using state of the art digital printers on a heavyweight 300 micron PVC banner material.  In addition, they are specifically designed to stay flat when fitted to the banner mechanism.

We utilise high quality fade-resistant inks to ensure the banner’s vibrancy.  Every premium roll-up banner is 850mm wide x 2000mm tall and supplied with a padded carrier case and outer box.

In addition, you can save 30% on a roll-up banner replacement graphic.  Update with your new graphic and use your existing banner mechanism.

1500mm Wide Roll-up Banner

We offer the 1500mm wide roll-up banner if you really need to make a huge impact.  These are printed on the same 300 micron Greyback Textured roll-up banner film.  They are supplied with a resolution graphic and an extremely high quality banner mechanism.  In addition, they are supplied with dual poles to ensure stability right across the width of the banner.

Social Distancing Roller Banner

These pre-designed Social Distancing roller banners actively promote guidance around social distancing.  They are suitable for indoor use in the workplace or within retail locations.  All designs have been updated to reflect the new 1m social distancing rule.

Roller Banner Design Tips

The bleed required for roller banner printing is different from regular printing.  Therefore, when designing your roller banner, keep this design tip top of mind.  At Kaizen Print, we require 3mm bleed at the top, left and right sides.  However, a large proportion of the graphic at the bottom needs to be within the banner mechanism.  Therefore, allow for 100mm bleed at the bottom of your design.

In addition, ensure any critical text or imagery is a minimum 50mm from the top, left and right sides to maximise impact.  We recommend 100mm safe zone at the bottom to ensure the content is visible.

Engage & Entice a Potential Audience

Regardless of what you call them, roller banners are a brilliant option to promote your event, service or product.  They can be highly appealing and give customers a brief insight into your brand.  A well-designed roller banner can engage and entice a potential audience.  They build great visibility for your brand from a distance.  Therefore, ensure you go with a design that can be seen from near and far.

Kaizen Print Ireland provides top quality roller banner design and printing option in Dublin, Letterkenny and throughout all of Ireland.  We help businesses promote their products in an extremely effective manner.  In addition, our roller banners won’t break your budget.  We offer a variety of shipping options.  In addition, you can collect your banner from our office.

If you are unsure of what type of banner is best for your needs, get in touch with our team who are happy to help.  You can contact us via our contact form or by calling 019 036119.

Printing

Flyers – Beneficial for Your Brand

Posted on by Michael Gallagher
Select Wifi Flyer Design
14
Nov

Why are flyers and leaflets everywhere?  Guaranteed you are handed a flyer or leaflet at some point over the course of your day.  A flurry of flyers and business leaflets try to pop out amongst the clutter of the day’s post.  Introductions to new businesses, promotional events and takeaway menus make it to our hands or our homes every day.  However, are flyers and leaflets still relevant today?

A respected and valuable part of an integrated marketing campaign includes leaflets and flyers.  Therefore, your flyer should be well thought-out and above all, eye-catching.

Why Go With Flyers?

Flyers are the most direct form of marketing.  On the street, you get face-to-face contact with your customer when you hand them your brand’s flyer or leaflet.  Flyers no longer are that photocopied piece of paper that you wave disapprovingly to as you walk down the street.  Above all, they are versatile and can include brochures, menus, takeaway menus and comment cards.  However, that is only the beginning.

Flyer & Leaflet Benefits

  1. Cost-effective – Studies show that leaflet printing or flyer printing is more cost-effective than other channels of promotion, including radio and television advertising.
  2. Quick Turnaround – Our flyers at Kaizen Print Ireland have a quick turnaround so they can get to work for your brand sooner.
  3. Great for Short Notice Events – Quickly gets your message out about your event or meeting.
  4. Compliments Digital – Printed materials support digital media. For example, a QR code can link to a webpage to get further information.

In addition, you can measure the success of your flyer campaign.  Run a promotion and utilise unique flyer-specific promo codes, QR codes or custom URLs.  Incentivise your flyer with a special offer, which will increase engagement.

Flyers are an effective and engaging marketing technique.  Given the right planning and execution, they are a cost-effective way to promote your brand, event or special offer.  Therefore it is imperative to get it right to make the most of your investment.  Flyers and leaflets are capable of driving positive responses from the target audience.  Grab attention, create an exciting mood and support the short story you are telling.  Compel your customers to come for more.

Considerations for Flyer Design

Know Your Audience – Identify your audience or the desired audience.  Ensure the flyer content and design will be interesting to that group.  Knowing your audience will ensure you get that audience excited about your brand.

Messaging – What flyers have grabbed your attention?  Chances are flyers with muddled messaging made no impact.  Above all, clear and concise messaging is the only way to stand out from all the clutter.  Therefore, you should have a plan on your messaging.  What will entice your consumer to take notice?  Above all, the message is paramount so speak direct.  In addition, eliminate customer confusion with a clear and concise message.

Personalise – Clearly align the design with your company and brand.  Incorporate brand colours and logos that stay consistent with any existing brand imagery.  Above all, you want to reinforce the brand.  Images can be a focal point and powerful ones grab attention effectively.  Therefore, make it different.  We are overwhelmed with many different flyers, but so many are just background noise.  Get creative, take a chance and your flyer will stand out.

Flyer and Leaflet Types

Here at Kaizen Print Ireland, we have a wide array of flyers and leaflets.

  • A5 Flyer Printing for Salons – Smaller, more frequent marketing methods are highly effective for smaller businesses. A5 flyers are some of the best promotional tools for your business.  Choose from gloss, silk or uncoated paper.  In addition, pick from a range of paper weights.
  • A3 Folded Flyers – Fantastic quality that can be used for a variety of purposes. They are most commonly used as company brochures, sales presenter documents or high-end takeaway menus.  Available in silk or gloss paper in a range of paper weights.
  • A4 Folded Flyers – A great way to present a lot of information to your customers in an easily digestible manner. They’re perfect for takeaway menus and price lists, however, can be used for a wide variety of uses.  Split up your information across pages to help your message shine through.
  • A5 Folded Flyers – Many customers use them as comment cards, gift cards, scorecards and price lists, however the possibilities are endless! They are one of the best value for money products we offer.  A5 folded leaflets are excellent for short term promotional campaigns.
  • 1/3 A4 Leaflets – The perfect option if you need a large amount of space to let your message shine through. If you’re trying to communicate a large amount of information with a lot of detail, these are perfect at 297 x 420mm.  Choose from gloss, silk or uncoated paper and on a variety of paper weights.
  • A3 Leaflets – The perfect option if you need a large amount of space to let your message shine through. If you’re trying to communicate a large amount of information with a lot of detail, these are perfect at 297 x 420mm.  Choose from gloss, silk or uncoated paper and on a variety of paper weights. ]
  • A4 Leaflets – A4 leaflets are perfect for when you need to share a large amount of information in a manner that doesn’t overwhelm. They are 210 x 297mm in size, making them perfect for door to door distribution, or as sales information sheets.
  • A5 Leaflets – At 148 x 210mm in size, A5 leaflets are small enough to be easily handed out to customers but large enough to provide a good amount of information about your products or services.
  • A6 Leaflets – One of our most commonly printed products. We use both Digital and Litho printing methods.  Nightclub leaflets are commonly printed on a heavier paper weight whereas information leaflets are printed on a lighter weight.
  • A7 Leaflets – Perfect of communicating a message quickly and effectively at a low cost. From club passes, discount vouchers or event promotions, A7 leaflets are ideal for communicating a succinct message in a very low cost way.

Whether you are in Dublin, Cork and anywhere throughout Ireland, our team of experts at Kaizen Print can help you with your flyer needs.

Get Help from Kaizen Print Ireland

We pride ourselves on being one of the leading printers in Ireland.  With over 10 years of business experience and working tirelessly for our customers, we have gained a reputation for fantastic quality, brilliant value and outstanding customer service, which is often hard to come by. Our team of highly skilled designers are also on hand if you need us to create a bespoke and impactful design to help your flyers make the right impact.  If you would like some help with the design our Graphic Design Dublin team can help you get the best results. To find out how we can help with your flyer needs, visit our leaflets and flyers page, or get in touch via our contact page or by calling 019 036119.

Printing

Poster Printing to Promote Pub Quiz

Posted on by Kaizen Print

One of our most popular products in 2018 continues to be poster printing. While the definition of a poster is pretty loose, we suggest it’s a single sided print at A4 size and larger. However, others may suggest that poster printing start at A2 size and up. While there is no clearly defined attribute, we use our customer descriptions to decide when leaflets stop and posters begin.

Poster printing is used by many businesses and individuals for any number of reasons. We print conference posters for events, for doctors and for exhibition companies. For the hospitality trade posters are placed in many locations both inside and outside their physical premises. Charities use poster printing to promote both their upcoming events and to recognise the great work and contribution many volunteers and supporter provide.

Below you’ll see a great example of a Rick and Morty Pub Quiz Poster designed by a local graphic design agency, Kubrix.

Pub Quiz Poster Printing - A0 Size

We Are Poster Printing Experts

At kaizenprint.ie we are one of Ireland’s leading litho, large format and digital printers. We have 3 dedicated poster machines that print up to 1500mm wide posters for clients all across the country. We have the capacity to print hundreds of large format posters each and every day, across a wide variety of poster papers. Due to the nature of the poster printing, these are one of our fastest turnaround products. We can usually print your poster overnight and ship it the very next day. To get in touch with our customer service team simply click the link below and fill in the contact form. Alternatively if you want to print posters right away order here, upload your artwork and we’ll take care of the rest.

Customer Reviews

I have used kaizenprint for all our pub quiz posters for a number of years. They are great quality and kaizen customer service is second to none

Gavin / Ryans

From leaflets and menus to A0 posters, we order all our print from Kaizen. Top quality printing every time.

Peter / The Garrick

Tell Us a Little More About Your Posters

For us, a poster is not just a bit of ink on a very large bit of paper. To us, it’s so much more. We don’t just consider ourselves a print company, we’re your print company and we understand that your print is important. It could be promoting an event, a sales message or introducing new research to an audience. Whatever the content, it’s important, both to you and to us. We print all on manner of poster paper, however we find the best results on a 160gsm matt coated paper. With it’s adaptability to reproducing striking full colour graphics, as well as more  muted tones we always recommend this poster paper as our first choice. We know how the posters will print and this assurance should give you peace of mind when sending across your poster artwork.

We can of course print on other paper types and so if you want to request say a satin or silk paper, we will of course be happy to accommodate. Just get in touch before you place your order online.

Wide format printers (large format printers) are generally accepted to be any computer-controlled printing machines (printers) that support a maximum print roll width of between 18″ and 100″. Printers with capacities over 100″ wide are considered super wide or grand format. Wide format printers are used to print banners, posters, exhibition stands, wallpaper, murals, backlit film (duratrans), vehicle image wraps, electronic circuit schematics, architectural drawings, construction plans, backdrops for theatrical and media sets, and any other large format artwork or signage.

Source: https://en.wikipedia.org/wiki/Wide-format_printer

Printing

Step into 2019 with our calendars

Posted on by Kaizen Print

Around this time each year, we print calendars hundreds of clients all across the country. Yet it only really occurred to us in the past 3 years that our own clients might actually want to avail of a calendar themselves. Well what a revelation it’s been that we now have customers contacting us for their own Kaizen Print calendar (Request yours below). Firstly it’s a showcase of an actual product we produce fully in-house and secondly, talk about nearly free marketing…

Today as we distribute our latest batch of calendars it felt right to explain a little bit more about the calendar printing options we offer at kaizen print. So that if it suited your business, there might be an opportunity to maximise a years worth of marketing for only a few euros. We’re taking orders right up until Wednesday 19th December for delivery before Christmas and are hen closed beyond that until Wednesday 2nd January 2019.

What’s the big deal with calendar printing?

Good question, I’m glad you asked. Some believe Calendar Printing died out with the advent of the iPhone, but in reality we’ve sold more calendars in 2018 already that in other years past. With December being the prime purchasing month, we know 2018 will be our biggest year ever for calendars and wall planners. The reason is two fold:

  1. Sometimes print is the preferred medium – I’m all for technology but sometimes just checking out a quick date on a calendar works. It’s the same as a calculator. Yes you have access to a digital version on your phone and computer. However, if you work with figures daily, you often find yourself reaching for the physical device.
  2. Unobtrusive always on advertising – What other way can you get onto a prospects desk all year round? Better than that, they choose to interact with your brand daily. And yet you only pay once for this medium. Not only that the cost works out at less than a €0.01 a day. I don’t know any cheaper advertising medium and I’d task you to find a better option.

 

desktop calendar printing

How to order calendars from kaizenprint.ie

Firstly you need to decide what type of calendar suits your needs best. We offer 3 main types of calendar for purchase:

  1. Wall Calendars
  2. Desktop Calendars
  3. Wall Planners

After that we need to talk about design. If you are supplying your own, please check out our templates and follow them closely. If you want us to design your business calendar we can certainly do this. Simply send us a brief when you order and we’ll revert back to you with a bespoke quote for calendar design. After that, we send to print and you order will be ready in the scheduled timeframe.

Request your calendar here

We believe in the power of printed calendars so much, we’re delighted to send our desktop calendars or wall planners to anyone who wants one. If you are interested, please fill in the form below and we’ll get them in the post to you asap.








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    Wall PlannerDesktop CalendarBoth