Tag Archives: printing dublin

Printing

Wall Planner Printing

Posted on by Michael Gallagher
Wall planner Kaizen Print
01
Sep

A wall planner is a fantastic corporate gifting idea.  The wall planner presents your business unobtrusively to an array of clients.  The last stretch of 2022 will be soon upon us.  With the year’s end we see the ritual many households and businesses partake in.  It’s time to get new appointment books, wall planners or calendars to hang on walls or to put on desks.

In a digital age, where smartphones and the internet is mighty, you might think the days of a wall planner is numbered.  However, data would suggest otherwise.  Paper calendars have survived the digital revolution.  In fact, sales of some kinds of print calendars have increased.

We all have calendars we can access on our phones or via our work emails and computers.  However, there is something about a printed wall calendar that is compelling.  Physically writing key dates down makes it seem more permanent.  In addition, the wall calendar makes it less likely for you to forget about key dates.

Who Uses A Wall Planner & For What Purpose

Wall planners are used by all types of people.  They are used in all kinds of different job roles as a means of keeping on top of key tasks and priorities.  Let’s have a look at some job roles where wall planners are commonly used.

Team Managers

Team managers need to know who is on their team for upcoming shifts that week.  Therefore, keeping a close visual of who is working allows managers to ensure all shifts are accounted for.  It keeps them aware that they are fully staffed for the days ahead.

Office Executives

Office executives have numerous deadlines they need to meet.  Therefore having a visual reminder on a wall planner keeps them on top of key dates.  In addition, they can ensure they are not dropping the ball on any of their tasks.

Warehouse Operatives

Warehouse operatives need to know who is working particular shifts in a week.  In addition, they need to know when deliveries are coming in.  This allows them to keep track of stock levels.  Therefore, a wall planner is brilliant as an overview for the day to day.

Chefs

Chefs need to know when their food and produce deliveries are due to arrive.  This allows them to ensure their kitchen is running smoothly.  In addition, they can ensure everything on their menu is readily available.

Teachers

Class preparation isn’t only for students!  Teachers need to know which classes to prepare for.  A wall planner prepares them for what they can expect to be teaching on any particular day.  Many teachers keep wall planners on their desks.  They are a handy reminder of what they can expect from the day ahead.

Nurses

Keeping track of ever-changing shift patters can be a daunting task.  A wall planner can be a god-send for nurses in their hectic work life.

Suppliers

Suppliers need to ensure they are on top of all deliveries to their clients.  This goes for suppliers of wholesale food, stationery or any other consumer goods.  A wall planner is a brilliant way to keep on top of any and all key dates.

Wall Planner Usage and You

Everyone can use a wall planner.  It’s likely you are using one now.  Most of us at one time or another has found a need for a wall planner.  We need them for a variety of reasons.  Everyone will make use of a good wall planner.  They remind us of key dates to meet with others.  In terms of personal use they are brilliant for juggling all of your responsibilities.  In addition, they will keep you right and track your progress on a new fitness regime.  Kids have an upcoming game you need to drive them to?  No problem with a wall planner.

For those of us who do rely on a wall planner, we rely on them heavily.  Every day you will jot something new down.  In addition, you can guarantee you will look at it every day to ensure you are on top of everything.  Therefore, this is why a wall planner is a great tool to keep your business front of mind for your customers and clients.  In other words, brand your wall planners and send them out as gifts to clients and customers.  They’ll be greeted by your business in a non-obtrusive and helpful way daily.  This is a great way for your business to be remembered.

Wall Planner Printing at Kaizen Print Ireland

Before you know it, a new year will be upon us.  We are about to embark on our busiest quarter.  Now is the right time for businesses to consider gifting a wall planner to their customers and clients.  In addition, you may want to distribute these to your employees!

At Kaizen Print, our wall planners are printed at A2 or A1 size.  They are printed on a 140gsm uncoated paper stock.  For added effect, utilise both sides of your print.  Some businesses choose to create a statement page and an information side to their wall planner.

Get In Touch

Kaizen Print Ireland has been in the printing business for over ten years.  We’ve printed wall planners for companies in Dublin and all across Ireland.  We will be happy to assist you with bringing your wall planner to life.  In addition, we have a team of expert designers who can help you with the design if you should need.

Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Fabric Poster Printing

Posted on by Michael Gallagher
fabric poster printing
25
Aug

Posters are a fantastic for marketing.  They advertise your product, service or event.  However, the conventional poster does have some limitations.  The main one would be the inability to use them more than once.  However what if you could put your poster in a bag and not have to worry about it ripping, crumpling or becoming worn?  There is an answer!  You no longer have to worry about storing your poster and reusing again.  It is called the fabric poster.  Fabric poster printing is fabulous for travelling and reusing again.  In addition, you won’t lose the lustre from first time usage.  There is also no need to worry about unsightly tears or wrinkles.

Due to the fabric material, you can easily store these posters.  In addition, they will retain their original shape and quality.  Therefore, this is great news for so many reasons.  However, this is particularly special if you intend to use them more than once or even travel with them.

Who Can Benefit From Fabric Poster Printing?

There are so many instances where fabric poster printing is beneficial.  Here are some scenarios where fabric posters are ideal.

Fabric Poster Printing is Great for Events

Anyone who attends events regularly knows that replacing marketing materials can be expensive.  However, not having promotional or presentation materials is not an option.  In other words, you need sharp messaging and materials at the ready in order to successfully get your message out.  Printed materials such as posters get ripped or torn pretty easily.  In addition, attempts to re-use them are hampered by unsightly wrinkles and a worn out look.  Fabric posters offer a solution to this problem.  They are both durable and flexible.  Therefore, they will not suffer the same fate of a reused regular poster.

Ideal for Teachers & Academics

Some people require a means of presenting particular information in a visual way regularly.  It helps to have a poster to display all of the relevant information for you.  Teachers and academics are prime examples.  Posters made from fabric allow them the opportunity to take these posters wherever they need to present.  Fabric poster printing retains the same high-quality print and finish as when they were first printed.

Shops, Restaurants & Bars Are Prime

Fabric poster printing is a great alternative to paper posters.  They are particularly great for these in public-facing establishments like shops, restaurants and bars.  Creating the right impression is essential to making repeat customers.  Tattered and worn posters do not create the right impression.  Paper posters are a great way to advertise.  However, they simply don’t last.  Therefore, these establishments should take advantage of fabric poster printing.  Rest assured that your fabric poster will retain its high-quality finish.  In addition, it will last a long time too.  And they can be used again next year!

Fabric Poster Printing For Anyone Looking For a Lasting Poster

There are numerous uses for fabric posters.  They are great for all kinds of reasons.  Above all, they are brilliant because they will last.  They are perfect if you need something sturdy to take with you to events.  Fabric is great if you travel a lot and present at educational forums or conferences.  Maybe you want to spruce up your store.  In addition, you could decorate your house with something stylish and a little different.  In other words, fabric posters are a fantastic option for all kinds of reasons.

Fabric Poster Printing at Kaizen Print Ireland

At Kaizen Print Ireland, our fabric posters provide the ability to bend, fold and roll your poster when required.  They will still retain their high-quality finish when used every time!  We searched worldwide for the perfect fabric to print posters on.  In the end, we settled on a heavyweight canvas fabric.  This material provides accurate printing and colour replication.  Therefore, this is a great material for content-heavy posters.  However, due to the nature of this product, the print is available only on the front side of the fabric.

Caring For Your Fabric Poster

To ensure the longevity of your fabric poster, keep in mind these helpful hints:

  • Fold your poster as loosely as possible. In addition, avoid placing heavy weights on the folded edges.
  • Don’t fold up or rub the printed image if it gets wet. Wait until the poster is fully dry again.
  • When ironing, iron on the reverse and use a protective ironing cloth. Avoid using steam assistance.
  • Avoid folds or creases in areas of heavy print coverage. Creases will be hardest to remove here.

Get In Touch

Kaizen Print Ireland has been making fabric posters for over ten years.  We specialise in high-quality poster printing.  Our fabric posters have been used by businesses in Dublin and all across Ireland.  We will be happy to assist with your printing needs.  In addition, we have a team of expert designers who can help with your fabric poster design.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Deskpad Printing Benefits

Posted on by Michael Gallagher
Deskpad Printing Kaizen Print Ireland
18
Aug

Branded deskpads are the perfect solution for getting your brand on your customers’ desks for a long time.  Deskpad printing ensures you get maximum exposure.  They are great for giving to your customers as gifts.  In addition, you can distribute deskpads to your staff to take notes, write down orders or just to stay organised.  Deskpads are highly visible and very useful for a wide range of businesses.  Head into any office building and look around.  You will see more than a few deskpads adorning desks.  In addition, any factory, shop or other service will be adorned with deskpads.  They are sure to be covered in notes, diagrams and ideas.  Therefore, deskpad printing is a vital means to raise brand awareness.  They are the perfect tool for branding.  In addition, they occupy prime advertising space within your recipient’s business.

Ways Deskpad Printing Raises Brand Awareness

There is little doubt that deskpads are useful every day.  They are brilliant for writing notes, drawing sketches, jotting down new creative ideas and even mind-mapping.  Gifting a business-branded deskpad is perfect to insert your business into your recipients’ day to day working lives.  Let’s look at some of the ways deskpad printing can help with your brand awareness.

Deskpads are Within Reach

Deskpads are almost always within arms’ reach.  In addition, the great thing about deskpads is that they are useful.  There’s nothing like a plain piece of paper when it comes to jotting down your daily notes or ideas.  It doesn’t matter how many apps there are for making notes.  For making to-do lists or just simple doodling, nothing compares to the deskpad.

The proximity of deskpads being within arms’ reach makes them useful.  Therefore, they always will be useful for this reason.  This usefulness is the main reason deskpads are so great when it comes to brand awareness.

Does your final product have a purpose?  This is something to consider when coming up with your branded merchandise.  In other words, your merchandise needs to be useful in order to last.  Otherwise, it is glanced at and tossed in the bin.  So you’ve come up with a beautiful piece of branded merchandise?  If it doesn’t provide a solution to your recipient’s problems, it won’t get used.  Useful merchandise will remain a permanent fixture for your recipient.  In addition, it is more likely to be noticed by others too.

Deskpads Act as a Daily Reminder

Deskpads act as a daily reminder of your brand.  It is the great thing about giving away branded deskpads.  Some businesses will spend thousands to raise brand awareness online or through targeted campaigns.  However, there aren’t many ways you can occupy the same advertising real estate as a deskpad.  They occupy a prime spot on the desks of your target audience.  In addition, it is there on a daily basis.  Therefore, this is a feat not replicated by many other forms of advertising.

Deskpad Printing is Easily Branded

The deskpad is quite literally a blank canvas for your brand.  Therefore, this is the perfect opportunity to show off your brand or your logo.  There is opportunity to benefit from extra creative possibilities.  Therefore, experiment with colours and finishes.  In addition, there is the opportunity to write a specific message tailored to your recipients.

Deskpads are Great for Creative Types

Deskpads are perfect for sketches and drawings.  They work for graphic designers, architects or artists alike.  Larger deskpads are ideal for more expansive sketches.  Therefore, you are enabled a little more freedom to get creative or explore an idea.  Therefore, if your business caters to the creative professions, the deskpad is a fantastic option to choose as your branded merchandise.

Deskpads Are Ideal for Sharing Ideas

Deskpads are a great means of sharing ideas or mind-mapping.  The extra space provided by deskpads makes this so.  You can involve other members of your team with shared ideas in meetings.  In addition, your brand is being shared.  Therefore, the more your deskpad is shared, the more likely your brand is to get noticed and build interest among a wider group of people.

Deskpad Printing at Kaizen Print Ireland

At Kaizen Print Ireland, our deskpad printing has different uses in many businesses.  They can be distributed to customers for promotional use.  In addition, accountancy practices utilise them as sales fact finding sheets or analysis pads.  However, they can just be used to take notes or to scribble whatever you want.

The deskpads at Kaizen Print are available in both A3 and A2 sizes.  Our A3 deskpads are perfect for staying on desks ready for when ideas are flowing.  Our big A2 deskpads are brilliant when you need just a little more space.  Both are printed on 120gsm paper stock, before being finished with a hardback.

Get In Touch

Kaizen Print has been in the printing business for over 10 years.  We’ve printed deskpads for hundreds of businesses in Dublin and all across Ireland.  In addition, we have a team of expert designers who can help you with your deskpad design.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Flyer Printing Tips

Posted on by Michael Gallagher
Folded Flyer Printing - Kaizen Print
11
Aug

Flyer printing captivates an audience.  Flyers are the perfect marketing option to promote upcoming events or a new business opening.  Flyers captivate by briefly describing an upcoming event or opening.  The effectiveness of flyer printing is often overlooked.  However, flyers will grab attention and leave a long lasting impression when done right.  Flyer printing is one of the best ways to reach a large array of customers and quickly engage them in marketing.  Let’s look at the benefits of flyer printing for your business.  In addition, we will offer tips to ensure your flyer design is printer ready.

Benefits of Flyer Printing

There are numerous benefits to flyer printing.  Here are some of the more compelling advantages:

Flyers are affordable.  Therefore, they are a great return on investment.  You can easily print flyers without giving away your shirt.

Flyers are extremely handy.  Therefore, they are remarkable easy to distribute.  This is especially true in locations where your target audience resides.

Compelling flyers have an eye catching design.  In addition to being attractive, they cover the essential and detailed information.

Flyers allow you to actually connect with potential customers.  All printed material is more engaging compared to online ads.

Flyers are small.  However, they can be customised.  Therefore, you can choose the best design and style for your marketing objectives.

Flyer Printing That Works

High quality flyers remain a fantastic way to get the word out.  They really can drive your business forward.  In addition, your flyer campaign will bring a fantastic return on investment.  It is important you bring your best flyer campaign to the market.  You want a real tangible connection with your brand or event.  In addition, you want to ensure people spend more than a passing glance at it.  Finally, it would be ideal for your flyer to initiate a word of mouth campaign.  How do you ensure success for your flyer printing?  Here are some tips:

Create Your Document Using CMYK Colour Mode

Colour prints can notoriously be difficult to emulate to the final product.  Print tends to be more limited in what it can achieve from what you see before you on a screen.  Therefore, design your flyer in CMYK colour mode.  You’ll get closer to the colour that you can expect to see once printed.

Set Your Dimensions

Ensure you have set the correct dimensions for your flyer.  This might seem obvious but it is a mistake that happens very often.  Any attempt to adjust dimensions at a later stage will result in more work to correct the issue.  In other words, there is the possibility of compromising your final design.

Use High Resolution Images

You will need a higher resolution than you would for designs that you create online.  For online, we try to reduce the size of files to reduce the amount of time it takes to load web pages.  However, print needs the higher resolution and the larger file.  This ensures you get a nice crisp finish on your final print.

When designing for print you should be working in dots per inch (dpi) rather than pixels per inch (ppi).  PPI is used for screen resolutions.  The dpi ration that you opt for will depend on the size of the flyer image and its dimensions.  Typically for an A5 sized flyer, you will want to aim for between 240 and 300 dpi.  Therefore, you can be sure you will get the best quality finish possible.

Keep a Space for Bleed Area

You want to ensure you leave an area for bleed on your flyer design.  This is true for all printing jobs.  The bleed area is there to provide some space to allow for any design inconsistencies.  In addition, it allows for the movement of the paper during the printing process.  However, you will want to allow around 2 – 5 mm additional space around your flyer design.  This is to ensure the printer has some leeway to work with.  In addition, the printer can trim off the extra card after the print job to give a nice crisp finish.

Get Flyer Printing Help from a Professional

At Kaizen Print, we have a wealth of experience in helping clients with their flyer requirements.  We can help guide you along the way with expert design advice.  In addition we will ensure you are left with only the very best results.  In the meantime, check out our flyer design templates.  These provide a great base from which to work off of.  In addition, these templates will help you along the way to your perfect flyers.

Get in Touch with Kaizen Print Ireland

Kaizen Print Ireland has been in business for over ten years.  We have helped countless companies in Dublin and all across Ireland with their flyer printing needs.  In addition, we have a team of expert designers who can assist with your flyer design.

Get in touch with Kaizen Print by email via our contact form or by calling +353 19 036119.

Printing

Sticker and Label Printing

Posted on by Michael Gallagher
sticker and label printing
04
Aug

Businesses are constantly looking for ways to personalise their products and their premises.  Sticker and label printing is one of the most effective ways to achieve this.  The options are endless with this type of printing.  Labels are perfect for uses in any type of business.  They are used to brand your products.  In addition, they brand carry-out bags.  Stickers are effective brand ambassadors.  They are distributed outside of a business’ premises to raise awareness.  However, they are also applied within a premises to personalise it.  Sticker and label printing offers you a fantastic opportunity to get creative.  Your branding relies on this creativity to stand out in a crowded market.

Sticker and Label Printing

Stickers are fantastically simple.  However, they are a remarkably effective means of advertising and branding.  Stickers have a number of different potential applications.

  • Used outside, they are effective to capture the attention of passers-by
  • Used indoors, they will increase brand awareness and engagement within your premises
  • Labels are used on your product packaging to personalise your product or service

Sticker and label printing also has a number of different benefits.  Let’s review some of what labels and stickers can bring to your business.

Stickers Are Taken For Granted

Stickers are highly adaptable.  In addition, they are also very personal.  Stickers are such a small piece of advertising they are forgotten as being a piece of marketing.  However, their power is taken for granted.  Therefore, your sticker offers you all the power of a piece of marketing.  However your recipients won’t greet them with the cynicism that comes with other forms of advertising.  This is what makes sticker campaigns so effective.

Label and Sticker Printing Is Not Intrusive

Stickers are intended to add value to your customers’ interactions.  They don’t bombard customers with a sales message.  This is especially true when it comes to labels on product packaging.  Labels and stickers are not intrusive.  They don’t demand a call to action.  However, that is a possibility should you wish.

Versatile & Flexible

Label and sticker printing provides great versatility and flexibility.  This makes them a powerful prospect for all kinds of businesses of all sizes.  Here are some examples:

  • Independent food outlets on produce packaging
  • Event organisers on high-traffic areas in the vicinity
  • Trending clothing brands looking for brand resonance and recall
  • Delivery-based companies offering a personal touch

These are just a few ways in which different business types can take advantage of sticker and label printing.

Where Can You Use Stickers?

Stickers can be placed on virtually any surface it will adhere to.  Therefore, you can gift them out to customers and visitors to adorn their personal belongings.  In addition, you can add them to customer facing equipment, including laptops or trade-related machinery.

Sticker and Label Printing Options

Indoor Printed Stickers

Inject a flavour of your brand without the need to overhaul your interior design.  Add indoor stickers inside your premises for that extra branding kick.  Stickers are relatively cost-effective.  Therefore, they give you a lot more leeway.  You can have a bit of fun with messaging and play around with your brand a little more.  There is plenty of scope to get creative and really show off your brand.  In addition, you can opt for small or large stickers.

Outdoor Plotted Stickers

Plotted stickers are extremely durable.  This makes them ideal for indoor or outdoor use.  These stickers offer you the opportunity to give off a sense of cool and of intrigue.  Therefore, plotted stickers are ideal for guerrilla marketing or spreading the word in the local area.  This form of advertising tells passers-by you want to engage with them on a more personal level.  In addition, they are a lot cheaper than spreading the word via a billboard or in a bus shelter.  Another added bonus is that plotted stickers can be custom-shaped!  There is no limit other than your own creativity!

Label Printing

Labels are ideal if you want to add a personal touch to your packaging.  Labels are perfect to simply display your logo, give your customers a message or even just to tell a joke!  In addition, labels offer more flexibility in regards to trying out new or different messages.  This is unlike any other printed branding which is generally more cemented.  Labels also appeal to a more humble kind of grassroots marketing.  Therefore, this increases brand loyalty.

Sticker and Label Printing at Kaizen Print

At Kaizen Print, we will aim to provide you with the solution to your answer, no matter how bespoke.  Take your marketing to the next level.  Over our ten years in the business, we have helped hundreds of businesses with our stickers and labels.  Therefore, our team are fully experienced and ready to help you with your order.

Get In Touch

Kaizen Print Ireland has been helping businesses in Dublin and all across Ireland with their printing.  In addition, we have a team of expert designers who can help you.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Strut Card Printing

Posted on by Michael Gallagher
Strut Card with Loyalty Card
28
Jul

Strut cards.  A name most of us probably haven’t heard before.  However, most of us have definitely come across them at some point in the day.  Strut cards are a free-standing table top display.  A strut card is a brilliant way to display events, offices or services where space is limited and at a premium.  They are found on countertops, desks, tables and more.  They take up very little space.  However, they make a big impact and resonate with customers.  Let’s look at this marketing phenomenon and why it is so beneficial for your business.

What is a Strut Card?

Strut cards are a simple but highly effective means of advertising.  The strut card is small in size, but don’t let that fool you.  However, what it lacks in stature, it makes up for in impact.

Strut cards are ideal for scenarios where your customers are likely to get up close and personal with your messaging.  They are not intended to be read from a distance or to be seen by large groups at the same time.  In other words, the strut card is intended to act as a more personal form of advertising.  It should be read by few at around an arm’s distance.  Therefore, they are most commonly found on shop counters, cafes or bar tables.  In addition, reception desks are a prime location for these marketing wonders.  Let’s look at the benefits of using strut cards in your premises to reach your customers.

Ideal for One To One Advertising

The places strut cards are found by their nature are intended to be about one to one conversation.  There is plenty of scope to benefit from a similar kind of one to one advertising.  While strut cards are relatively small, this is not a disadvantage.  This is especially true in comparison to most attention-seeking advertising platforms.  In fact, the strut cards’ smaller size works to its advantage.  Strut cards are often more likely to be read in more detail.

Customers are more likely to spend some quality time with advertising presented in a more personal manner.  It is much like reading a book.  You will make more of a connection if it is more personal, and easy to read.

Busy commuters, pedestrians and passers-by may glance and forget the larger forms of advertising bombarding them on their daily travels.  However, this is a little something about a little strut card that just begs to be read and to spend a little more quality time with.

Great for Providing Useful Information

The location of a strut card is there for a reason.  One major reason is that these locations can provide useful information to the general public or customers.

Strut cards are a great way to advertise products, events or services.  However, they are also great to present useful and relevant information.  As stated, strut cards are a great way to get visitors to stop and read your messaging.  Therefore, they are also a fantastic way to provide additional useful information or to point them to resources that might be useful.

Make Waiting Times Productive

Another reason strut cards are great is that they fill in the dead time that naturally occurs.  By filling in this time you are providing some light entertainment for your visitors.  In addition, you are taking advantage of an opportunity to get your message across without your audience getting distracted.

People can be in the midst of multi-tasking their day an in the middle of a component’s completion.  In addition to our own distractions, we are subject to competing external messages.  These are served by various brands and businesses when you are out.  The online space also gets bombarded with external noise.  Customers are ready to receive your message when they view your strut card.

Discreet and Not Obstructive

Strut cards are ideal when you are short on space.  They will not be an obstruction given the little room the take up.  A strut card will not overwhelm their surroundings.  In addition, they retain all of the benefits we have previously mentioned.

Ideal for Advertising on a Budget

Strut cards are relatively inexpensive to produce.  Therefore, they are also inexpensive to buy.  When considering your advertising and marketing budgets, it’s worth weighing up the benefits of each.  If your budget is tight, strut cards are perfect.  Looking at the benefits they offer versus the minor outlay of cost, strut cards are the way to go.  This is especially true when compared to other forms of advertising.

Strut Card Printing at Kaizen Print

Strut cards are designed to stand proud on a table or counter and draw attention. They are a neat little marketing technique that is by all means small but mighty.  At Kaizen Print, strut cards are printed using our state of the art printing.  They are printed on gloss vinyl and assembled onto a 3mm foamex.  Therefore, they are durable and they look fantastic.

Our strut cards are available in A3, A4 and A5 sizes.  They can be made available to you within two days of placing your order.  If you require a more bespoke size or need them faster, contact us and we will be happy to accommodate.

Get in Touch

Kaizen Print Ireland has been printing strut cards for businesses in Dublin and all across Ireland for over ten years.  In addition, we have a team of expert designers who can help you with your strut card design.  Get in touch by email via our contact form or by calling +353 19 036119.

Business Advice

Print Marketing Tracking

Posted on by Michael Gallagher
Print Marketing Tracking Kaizen Print Ireland
21
Jul

Businesses are questioning their use of traditional print media every day.  This is for good reason.  We live in a digital age.  This digital age is becoming increasingly digital with every passing day.  However, there are many benefits to using traditional print.  The main benefit is that it is the more trusted form of advertising.  However, there definitely are benefits to using digital advertising.  One of the biggest benefits would be the ability to track your efforts.  Now imagine a world where you can combine traditional trustworthiness with digital’s ability to provide metrics.  Well you don’t have to imagine it.  It is possible to have print marketing tracking.  There are so many benefits to your company with this.  Let’s explore further.

Why Use Print Marketing Tracking

It doesn’t matter if your campaign is digital or in print.  Your marketing campaign is only as successful as the metrics generated from your strategy.  The main reason digital marketing has become so effective is due to the large volume of tracking points that can be collected.  However, many marketing teams believe that tracking can only be done with the digital campaigns.  This simply is not true.  You have the ability to track your print campaign as well.  However, print campaign tracking has to be used correctly.  It is even more important for your print marketing campaigns.

Print marketing tracking is beneficial for your business.  Metrics generated can help you determine if your marketing efforts are working.  Are the efforts resulting in leads and generating profits?  In addition, you can find out what specific parts of your marketing are responsible for those leads.

Print Marketing Tracking Methods

There are some ways to effectively track your print marketing campaign.  Let’s look at some of the immediate methods available.

Custom Landing Pages

Setting up a custom landing page for a print campaign is very effective.  The page can provide you with a specific source to direct all your print marketing leads to.  Therefore, you can then track who is seeing and interacting with your print campaign.  For example, you could initiate a flyer campaign with a promotional offer.  You could include a specific web address for customers to take advantage of this offer.  You can use Google Analytics or another web analysing tool and see the numbers who have visited your page.  Therefore, you can see and prove how effective your flyer campaign has been.

In addition, your custom landing page could focus on a specific product or service you are advertising in the flyer.  You know that users going to your custom site are there because of the flyer.  In addition, they are there because they are interested in this product or service.  In other words, you have created a focused advert incorporating both print and online marketing techniques.

However, make sure you keep a log of all your print marketing campaigns.  Log all the landing pages you create.  You want to ensure your tracking is lined up correctly so you can have effective reporting.

Use Specific Discount Codes

One of the most common methods used to track print marketing campaigns is the number and letter promo code.  You can create a code unique to the vehicle of your advertisement.  The call to action for customers is to visit your website and input the code for a discount.  For example, under one campaign, you utilise flyers, stickers and business cards.  Each one gets their own unique promo code.  Therefore, you can track how many people have used each code.  This will allow you to measure the effectiveness of each method.  Therefore, you will get a good idea of how much return you are getting from each.  This will inform your future campaigns and marketing spend.

Google Analytics

You may not know this but you can use Google Analytics to track your print campaign.  However, it is not an exact science.  You can compare your website traffic before and after a print campaign is executed.  A significant increase in traffic could mean your campaign has been successful.  However, there may be other factors to consider so take this method with a grain of salt.

Talk to Your Customers

One strategy to teach your print campaign is the most obvious one.  However, this strategy is often overlooked.  The simple method of talking to your customers remains an effective assessment of your campaigns.  You can simply reach out to your customers and ask how they learned about your company.  Ask them what made them seek you out.  Talking to customers will give you valuable information about which components of your campaigns are appealing.

Utilise QR Codes

QR Codes are a brilliant way to track the effectiveness of your campaign.  You can create different QR codes for each method.  Customer can scan these codes and be taken to whatever digital presence you wish.

Measuring the effectiveness of you campaigns is invaluable.  It can save your organisation money in the long run.  By determining the methods of what offers the better return on investment can help focus your efforts, time and spend in the future.

Kaizen Print – Printers in Ireland

Kaizen Print Ireland has been in the print marketing business for over ten years.  We’ve provided business solutions for countless companies in Dublin and all across Ireland.  In addition, we have a team of expert designers who can assist with your next campaign.  Contact us by email via the contact form or by calling +353 19 036119.

Printing

Presentation Cheque Printing

Posted on by Michael Gallagher
presentation cheque | kaizen print Ireland
14
Jul

They are featured in charity presentations or when a large donation is being made.  However, little is known of the focal point of these presentations.  The presentation cheque is a powerful marketing tool used by charities and organisations.  Large presentation cheques are a fantastic tool to help promote fundraising activities to a huge audience.  They are suitable to create an eye-catching PR photo opportunity.  In addition, this photo opportunity can be shared across all platforms.  Share the results across all your digital marketing channels.  However, you can also distribute the results to the local press and trade publications.  Let’s look into the uses for the presentation cheque and the ways to make them work for you.

What Is a Presentation Cheque?

A presentation cheque goes by many names.  Jumbo Cheque, Mega Cheque or Novelty Cheque are some iterations.  Ultimately, they are the same product.

There is nobody on this planet that would engage in fundraising activities just for a PR stunt.  However, you should not make any apologies for using this activity to further promote your company’s goodwill activities.  For many organisations, the cheque is the conclusion of fundraising.  This is culminated with the handing over a presentation cheque to your chosen charity or organisation.

Presentation Cheque Design & Templates

The design of the presentation cheque follows a template.  This is much like our own personal cheques only scaled much larger for size.  At Kaizen Print, we offer free use of our many design templates.  Our templates include all major Irish and UK banks.  In addition, they include a number of charities past customers have given donations to.  However, we also have an unbranded version.  Therefore, you can add your company logo free of charge!

During the order process you can add your logo to the artwork upload page.  In addition you can add your text or number values to the Notes box.  However, no worries if you miss this step during the order process.  The team at Kaizen will be in touch to request these from you once your order is placed.

Print Ready Artwork for Your Presentation Cheque

You are not bound to our many templates.  You may choose to submit your own presentation cheque artwork.  However, if you do go this route be sure to follow these guidelines to ensure your artwork is print ready.

Bleed

Ensure that all artwork for your cheque is supplied with a 3mm bleed on each side.

Colour Profile

Please ensure that all elements within your design have been imported as CYMK assets.  CYMK refers to the four ink plates used in colour printing.  These include cyan, yellow, magenta and black.  In addition, when creating your project, please ensure CYMK is select in the colour profile settings.

File Type

As standard, a high quality PDF is requested for all projects.  Standard setting on this are fine from most vector-based design software programmes.  However, ensure you have selected bleed to be included in the outputted PDF.

High Resolution Images

It is rare to use imagery beyond your company logo for a presentation cheque.  However, your project and cheque are very likely to be photographed and featured in external media.  Therefore, you want your logo to be as sharp as possible.  In other words, please ensure you use only high resolution images at 300 dpi.

Don’t worry if any of the above is outside of your skill-set or knowledge.  We have a dedicated team at Kaizen Print who will walk you through the process.

How to Make a Good Presentation Cheque

There is very little that can go wrong with the design of your presentation cheque.  However, the printer may have an effect.  Ensure you go with a reputable printer so your cheque shows fabulously.

However, there is one thing to keep in mind.  If you are going to go with handwriting on your cheque, make it legible.  Always get someone with good handwriting to write the details!  You want to ensure everyone can read about your valiant efforts!

How to Use Your Presentation Cheque

Using a large presentation cheque in a PR photo creates a great visual impact.  Your cheque allows the photographer a focal point.  In addition, you have a product that can be used along the press release for distribution.  Any free exposure is positive from a charity’s perspective.  For fundraisers, the cheque offers you a great opportunity from a social media perspective.

Get Your Presentation Cheque from Kaizen Print

Kaizen Print Ireland has been in the printing business for over ten years.  We have helped businesses in Dublin and all across Ireland with their printing solutions.  In addition, we have helped numerous businesses and organisations make a splash with presentation cheques.  We also have a team of expert designers who can assist you with your cheque design needs.  Find out more on how can help shine a light on your donation or fundraising.  Contact us by email via our contact form or by calling +353 19 036119.

Printing

Large Poster Printing

Posted on by Michael Gallagher
07
Jul

Posters may be one of the oldest forms of advertising still working.  However, large posters remain one of advertisers’ favourite means.  While the world continues to transition more to a digital means of communication, traditional print is still alive.  Traditional print materials are still trusted more than their digital counterparts.  In addition, the high visibility that posters can offer makes them one of the most effective marketing methods to use.  Large poster printing can allow you to make a huge impression on a small budget.

What Sizes for Large Poster Printing

You only need to walk down the street to see the power of a large poster.  Poster adverts are literally everywhere in the public realm.  They can be found indoors and outdoors.  They can advertise a clothing brand’s new sale.  Or you will see Netflix showcasing a new film or series.  Large posters are one of the most effective ways of reaching new and existing customers.

While posters can be printed at almost any size, the most common are the A-standard sizes.  Here are the three key sizes for large poster printing;

  • A0 – 1189mm x 841mm
  • A1 – 841mm x 594mm
  • A2 – 594mm x 420mm

However, for any size you select for your poster printing, ensure you add a 3mm bleed all around.  Therefore, this will ensure the vibrancy of your poster.

Benefits of Large Poster Printing

There are numerous benefits of large poster printing.  Let’s clarify a few reasons why poster advertising remains such an effective and widely-used medium

Large Poster Printing Design

In essence, posters are a blank canvas.  Therefore, they are ideal for brands and businesses looking to show their creative side.  Therefore, posters provide a design freedom like no other means.  How creative you decide to get ultimately lies in the type of business you run or the poster’s purpose.  If you fancy using bright, attention-grabbing colours, by all means go for it.  If your brand guidelines allow you to inject some humour into the creative, go for it.  However, there is one thing you should keep in mind to avoid.  Refrain from filling your poster with text.  Chances are your poster will be avoided if it looks like a book that needs to be read.

Location

Posters can be utilised anywhere and everywhere.  You can place them inside or outside.  Basically posters can appear anywhere there is a surface to be affixed to.  You will often find large posters in shops, windows, billboards, hoardings and walls.  In other words, any place they are likely to be seen.  In addition, bars and restaurants often use posters in toilets or bathrooms.  These are prime locations to advertise particular events, quiz nights, happy hour deals or live music nights.  In other words, wherever you come across people, you are likely to find a poster or few.

Visibility

Seeing as posters are located wherever people are, they are incredibly visible.  It doesn’t matter the time, your poster will always be working.  A business worker walking past poster printing at 6am will notice an effective design.  Likewise for a dog-walker in the midday.  In other words, your poster is always available and able to reach a wide range of people.  In addition, time does not matter.  Therefore, a huge number of people will be able to see and interact with your poster campaign.  Therefore, there is a great chance for these people to respond and lead to several potential conversions.

In addition, posters can, and should, feature a call to action.  An email address, website or social handles will encourage customer to engage.  This will work to influence potential customers online and buying behaviour.

Durability

The longevity of a poster really depends on the quality of the material it is printed on.  Most good indoor posters are printed on strong, heavy matt or gloss laminated paper.

However, outdoor posters or waterproof posters are printed on durable water-resistant paper that adheres to the material without cracking or tearing.  You will notice this the next time you walk past a large outdoor poster

Cost-Effective

Having a number of stunning large posters produced can cost a lot less than you might think.  Poster advertising can be much more cost-effective method to use.  This is especially true compared to a large interactive billboard or another form of digital advert.  In addition, your large poster could also potentially reach a lot more people.  Therefore, they can offer a better return on investment.  In addition, poster advertising is considered a more trusted form of advertising to consumers over digital or online advertisements.

Large Posters at Kaizen Print Ireland

At Kaizen Print Ireland, our large posters are printed in-house.  We offer a fantastic 160gsm matt coated paper for our large poster printing.  This gives the best colour replication and consistent print quality.  In addition, it ensures there is no reflection or glare from the printed surface.  Therefore, these posters are perfect for shop windows.

In addition, our large posters are always printed using UV inks which are suitable for both indoor and outdoor use.  UV inks don’t fade in direct sunlight.

Contact Kaizen Print

Kaizen Print Ireland has been printing large posters for over 10 years.  We have printed posters for businesses in Dublin and all across Ireland.  In addition, we have a team of expert graphic designers who can assist with your poster design if you need.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Shelf Wobbler Printing

Posted on by Michael Gallagher
Shelf Wobbler Kaizen Print Ireland
05
Jul

Walk into any store today and what do you see?  Packed shelves with products vying for your attention.  A business has to consider all the options in order to stand out.  Packaging design is one way to get your product to stand out.  However, shops have many similar products.  Great packaging design alone won’t let you stand out.  This is where the shelf wobbler comes in.  Shelf wobblers are an excellent tool for drawing attention to your products.  In addition, they are extremely effective in boosting sales.

What Are Shelf Wobblers?

Shelf wobblers can also be referred to as shelf talkers or product talkers.  They are printed tags designed mainly to grab the attention of customers.  They contain important information about the product.  This could include the product’s benefits, pricing, discounts or special offers.  This is done in a brief way as an overview to potential customers.  Shelf wobblers are kept or hung near the products on the shelf.  Therefore, customers can easily find out the product the featured product.

The shelf wobbler’s placement on the shelf sees them literally waving at passers-by.  Therefore, the wobbler gives your product an instant edge over the surrounding competition.  Your shelf wobbler should give consumers a miniature sales pitch on the spot.  Therefore, to keep the wobbler effective, keep the message concise and brief.  This will grab attention and help conversion.  In other words, use these hanging marketers for special offers, advertising competitions or clearance items.  Shelf wobblers are proven to be the most effective in crowded product categories.  This includes packaged food, beauty products, electronics, sweets and cold beverages.

Shelf wobblers are primarily found in supermarkets, grocery stores and expensive outlets.  They are used to attract customers and help them in making a buying decision.  Studies have shown a large percentage of shoppers make a purchase on impulse.

The Benefits of a Shelf Wobbler

Despite the dominance of digital tools, the shelf wobbler is the best marketing tool for inland stores.  There are many features and benefits that make the shelf wobbler stand out from other marketing tools.

Countless useful factors and benefits of shelf wobblers make them the best choice for retail marketing.  They are bright, colourful and eye catching.  Therefore, they attract customers.  In addition, they engage customers with the benefits of a product.  They are touchable tags.  Therefore, this touchability increases their credibility among customers.

Attractive & Effective

The unique designs, bright colours and organised visual presentations are key to attracting customers.  The shelf wobbler contains all of these elements.  Therefore, they are attractive.  However, they effectively promote products.  In effect, they talk to customers.  Therefore, they can effectively explain to them the benefits of a product.  In addition, the wobbler spells out the advantages to customers of a purchase.  An attractive shelf wobbler will pique interest in customers.  They engage them with a marketing message.  In addition, they help customers to make a decision related to buying a product.

Easy To Use

Shelf wobblers are remarkably easy to use marketing tools.  This is due to their small size, unique design and easy portability.  The adhesive and hangable features of these tools allow staff to easily place them near specific products.  In addition, they can be removed just as easily when needed.  They can also be easily interchanged when required.

Super Durable

Generally, people consider printed marketing materials as one-time use or as disposable.  However, this is not so for the shelf wobbler.  They are super durable products that can be used for a long period.  This is especially so when it is designed on PVC material.  They will remain intact in their original appearance for more than a year.

Cost Effective Tool

Unlike digital marketing tools, shelf wobblers are cost-effective products.  They are incredibly affordable, no matter the number of talkers you require.  Obviously prices will vary depending on their size, design and material.  Therefore, medium quality will cost less than high-quality.  However, buying in bulk will get you a certain discount or offer per piece, increasing their cost effectiveness.

Many Design Options

You have many design options available when considering your shelf wobbler.  Choose a relevant option for your product . This could be in terms of size, design or material.  In addition, you can opt for a custom design.  In other words, if you already have a design or colour in mind that is not traditional, you are in luck.

Shelf Wobblers at Kaizen Print

It has been reported that 80% of purchasing decisions are made on impulse.  Therefore, it is vital to ensure your brand is prominently placed to capitalise on this reality.  At Kaizen Print we offer a range of promotional shelf wobblers, or even shelf strips if you don’t want to hang out.

Get in Touch

Kaizen Print Ireland has been in the business for over ten years.  We have worked with businesses in all market sectors.  Therefore, we understand how to make your brand strand out.  In addition, we have a team of expert designers who can assist you with your shelf wobbler design if you should need.  Contact us by email via our contact form or by calling +353 19 036119.