Tag Archives: roll up banners

Printing

Roller Banner Printing

Posted on by Michael Gallagher
Roller Banner Printing | Kaizen Print Ireland
01
Jul

Marketing techniques today have to be used to their full advantage.  Grabbing customer attention takes some careful consideration.  Online marketing is definitely the go-to way to increase your branding.  However, to captivate the majority of customers, you need to utilise traditional marketing materials.  Therefore, traditional print remains one of the most trustworthy means to advertise.  One of the most effective means of grabbing attention is roller banner printing.  Roller banners are known for their versatility and impact.  Therefore, make the most of your roller banner printing with these tips.

What Is A Roller Banner?

Roller banners can also be referred to as roll-up banners.  These “rolled up” banners are an absolutely fantastic marketing element.  When you are looking to generate brand awareness for your business, a well-designed roller banner will do the trick.  It can be a struggle to create your own space in a fiercely competitive environment.  However, roller banners are the easiest way to grab the attention of prospective customers.

Where Are Roller Banners Used?

Roller banners can be used in a variety of situations to grab customers’ attention.  Here are some common uses of the roll-up banner.

  • Placement in the reception area of your own office
  • Placement at the office premises of your business partner
  • Exhibition or conference placement to promote your newly launched products
  • Placement where people are queuing and looking for something to grab their attention
  • Placement outside your show
  • Announcing your presence at a trade show or exhibition

This is just a few examples of roller banner placement.  However, you can get inspired and think of your own unique ideas to efficiently use them for your business promotion.

Roller banners can be used anytime and anywhere.  They can be used in your office, exhibition, conference, promotional event or meetings. There is no limit to the flexibility of the use of your roller banner.  All you need to do is design a good roller banner.  From there you just need to get quality roller banner printing done and then roll it up so it stands tall and does your branding work.

How to Get the Best from Your Roller Banner?

Looking for some tips to get the most of your roller banner?  We’ve put together some tips to help your roller banner make the biggest impact.

  1. Generally people read top to bottom and left to right. Therefore, make sure you use this information wisely.  Be sure to add important elements into the banner in such a way to instantly grab attention.  For example, put your business logo and company name at eye level.  In addition, contact details should be in front of the readers.  You don’t want these vital details to be obscured and go unnoticed.
  2. Don’t add too much text to your roller banner. Viewers won’t bother reading too much text.  Therefore, stick to one main concise message.
  3. Always use sharp, high-resolution images. In other words, avoid low resolution images for your banners.  They may work fine on your computer screen when designing.  However, they will appear blurred and pixelated on the final printed product.
  4. Make the best choices while selecting colours for your banner. Black, red or dark blue on white or yellow are effective.  However, subtle colours won’t work or look good on your roller banner.  Therefore, they will fail to grab attention quickly.
  5. Everything on your roller banner should be easy to read. Therefore, make sure your message is noticed with clear fonts.  Avoid showy or script-style fonts.  In other words, go for normal, big and bold.

Creating the Ideal Banner for Select Situations

We have looked at what roller banners are and how to design an effective one to attract attention.  Now let’s look at the ways and places where you can use them creatively to promote your brand and company.

Trade Shows

Trade shows are probably the event roller banners are most commonly used.  In order to stand out, you must have a well-designed and well-printed roller banner.  There are hundreds or thousands of companies looking to get noticed using banners.  If you want to stand out from the crowd, you will need to do something different to ensure your banner is engaging.  A strong roller banner will stand out amongst the fierce competition.

In-Store Promotion

Many businesses use roller banners with in-store promotions.  Roller banners can be popped up at your store’s entrance.  They can greet customers and inform them of your promotion.  The easy to use mechanism makes these banners ideal for offering limited edition and availability offers.

Hospitality

Roller banners play a significant role in the hospitality industry.  They are an effective way to grab attention in bars, hotels and restaurants.  In addition, they showcase new events, promotional offers and limited time discounts.  For events, banner placement at the venue entrance is ideal to raise responsiveness.

Roller Banners at Kaizen Print Ireland

A well designed and printed roller banner will seize the attention of anyone that sees it.  At Kaizen Print Ireland we offer a wide range of roller banner products to suit every requirement and budget.  We provide the best roller banner design with vibrant colours and top-notch graphics.  Therefore, our roller banners allow you to stand out in the crowd and grab as much attention as possible.

Get In Touch

Kaizen Print Ireland has been in the printing business for over ten years.  We have provided roller banners for companies in Dublin and all across Ireland.  In addition, we have a team of graphic designers to help with your design if you so need.

Get in touch with Kaizen Print by email via our contact form or by calling +353 19 036119.

Printing

Roller Banner Design Tips

Posted on by Michael Gallagher
Display Product Options roller banner Kaizen Print
27
Jan

We are not long into the New Year.  Time for some new beginnings and some things will just continue.  While things may feel somewhat uncertain at the moment, some things are still certain.  As a business, you will certainly need to continue to get your brand noticed and raise awareness of your brand, product or service.  One way to guarantee your band will be noticed at trade shows or exhibitions this year is an effective roller banner.

Roller banners are a staple of trade shows and exhibitions because they are so big and tall.  However, they are also compact.  Therefore, they are easy to install and transport to the next event.  Roller banners are practical and durable.  In addition, they are highly effective in standing out if done in a striking way.

Roller Banner Design Tips

The roller banner can be commonly referred to in a number of different ways.  They can also be called roll-up banners, pull-up banners, banner displays and retractable banner stands.  It doesn’t matter what you call them.  At the end of the day, roller banners are a vital piece of marketing for generating and raising brand awareness.  Here are some design tips to consider when deciding on your brand’s roller banner.

Make Your Roller Banner Stand Out

Think of an exhibition or trade show.  Generally they are in a massive expanse of a room.  These places are packed with people.  So many eyes are eager to find something to attract them.  In addition, there are almost as many attempts to lure these curious eyes.  No business is there not to be noticed and they are all trying.  Therefore, ensure your brand stands out.  This is not the time to go with the ordinary.  Be bold with your banner design.  Vibrant colours are one sure way to catch a passing eye.  If you have a catchy logo, ensure that it is prominent and easily spotted from far away.

Another important factor often overlooked is the quality of the banner printing.  Tattered and worn marketing materials will not generate positive interest.  Ensure your banner looks fresh and vibrant.  Otherwise you will lose the attention of all those passing eyes.

Use Concise & Relevant Messaging

Sure roller banners can be very large.  However, this is not an invitation to tell the full story of your business on them.  Keep any message on your banner concise and compelling.  In addition, incorporate as many enticing words as possible.  Bold these power words or use a splash of colour to make them pop.  This will immediately grab attention and draw in the curious.  A strong call to action will result in the audience complying.

So be quirky and unique, but be direct with your messaging.  However, do not misrepresent your brand.  Remain true to your brand identity so customers do not get confused.  Confusion will only usher these eyes on to the next, clearer statement.

Fonts & Effects

While the message is important, the way it is presented is also imperative for success.  Your messaging should be clear to read.  Use an easy to read font.  While that obscure font may appeal to your artistic side, it might also have the potential to confuse.  A difficult to read font will not encourage the customer to read on.

Any shapes or effects should complement your brand and your message.  Therefore, do not overwhelm your banner with any shapes, imagery or effects that could distract from your message.  Your roller banner should encourage action, not dissuade it.

Plan out the Trade Show or Exhibition Experience

Plan out your presence at the trade show or exhibition.  Where are the wider walkways that will have the higher foot traffic?  Maybe you will discover you could do with two banners to maximise the space.  Don’t be caught off guard with too much unused space.  Plan accordingly what you require to ensure the event is a success.

No Extra Help Required

At Kaizen Print Ireland, our roller banners are portable and lightweight.  In addition, they are easy to use.  Therefore, there’s no need to worry about extra resources to install or dismantle your banners.  The materials used in our banners offer high-tear resistance and won’t get damaged easily.  Therefore, you only need to roll out your banner and it can get straight to work.

Kaizen Print Roller Banners

At Kaizen Print, we offer you our Premium Roller Banner and our extra-large 1500mm wide banner.  Our premium roller banners are 850 x 2000mm tall and printed with the best quality inks and materials available.  If you are needing to make an even bigger impact, our 1500mm wide roller banner offers up the same fantastic quality.  In addition, the extra wide banners have dual poles for stability, ensuring your message stand up and out.

We have designed and printed roller banners for businesses in Dublin and throughout Ireland and the UK.  Kaizen Print Ireland has been in the business for over 10 years and our roller banners are one of our most popular products.

To discuss your roller banner design and printing, please get in touch with the team who are happy to help.  Contact us by email via our contact form or by calling +353 19 036119.

Valentine Marketing

Valentine Marketing – Coordinate a Bespoke Campaign

Posted on by Michael Gallagher
Poster idea for Valentine's Day Promotion
21
Dec

Sure we haven’t even made it through Christmas or crossed over into the 2022.  Is it too early to start talking the next big gifting occasion?  Many businesses have already commenced with their Valentine’s planning.  According to Internet Retailing, consumers in the UK will spend almost £800m on the lovely occasion.  Therefore, with all that money on the table, it would be wise to come up with a beautiful Valentine marketing campaign to attract as much of that business as possible.

Valentine’s for some is like the next Christmas, though with more focussed attention.  From cards to gifts, to special dinners out with that special someone, we are increasingly willing to spend lots of money for the big day.  While Valentine’s doesn’t offer up the same lead time as Christmas in terms of marketing awareness, it is best to strike with Cupid’s arrow with the right campaign to entice the lovers in the land.

The winter is always a long, cold and hard time of the year.  People need an occasion to warm themselves up, and for many, Valentine’s Day is just that occasion.  At Kaizen Print Ireland, we have everything to execute that campaign, from the retail setting right through to the restaurant business.

Valentine's Restaurant Menu Printing Idea Kaizen Print, Ireland

Valentine Restaurant Menus

What says “I love you” more than a fine dining experience?  If you are a restaurant or takeaway, you may have a special menu planned for the day.  Make your customers feel truly special with a bespoke menu design.  Compliment your meal with a beautifully designed menu and truly make the occasion one to cherish.

We have a variety of restaurant menus available to choose from.  Our Single Use Restaurant Menus are great if you want to insert into your existing menu.  However, with a bespoke design, they can also stand alone if the kitchen is running with a special one-off menu for the day.  Your customers will appreciate the special touch for the special occasion.

We also have our Un-laminated menus and Laminated menus if you are less concerned with budget spend for one day.

Call attention to your Valentine's promo with a striking flyer from Kaizen Print Ireland

Leaflets & Flyers for Valentine Events

Are you throwing a special Valentine’s party?  Having a Valentine’s themed night at you nightclub or lounge?  Or maybe a special performer is playing at your pub to croon tunes and make the lovers swoon?  Draw attention to your special event with our leaflets and flyers.  There are designed on a range of sizes.

Flyer printing is what Kaizen Print does best.  We print flyers for many types of businesses, community groups and charities in Dublin and throughout Ireland.  No matter what type of business, we can print and design a flyer to suit your Valentine’s needs.  If you are unsure of what flyer would work best for you, please get in touch with our experts who will be happy to assist.

Poster idea for Valentine's Day Promotion

Posters

Posters are a brilliant way to draw attention to your event or product launch.  If you are a business launching a new special product for Valentine’s Day, a poster campaign can illuminate your marketing efforts.

Posters can be found virtually everywhere and Kaizen Print has a poster perfect for any setting.  Our small posters are printed on a beautiful silk or uncoated paper and are ideal for indoor places where space is limited.  You can call attention to a product launch, special Valentine’s promotion or advertise your special menu at your dining establishment.

In addition, we have big posters, ideal for big product launches or big events.  Ensure a bespoke striking design to stand out from the clutter.

Our waterproof posters are brilliant for withstanding the elements and keeping your Valentine marketing campaign vibrant despite the dreary winter weather.

Shelf Wobblers

Grab and call attention to your special Valentine’s pricing with our shelf wobblers.  Your new product will be illuminated among the cluttered shelves with a well-designed shelf talker.  Some of us Valentine shoppers have no idea what we are looking for when we do our shopping for that special someone.  Shelf wobblers can introduce new items or call attention to a special feature.  They can speak to a hot and in-demand item for the uninitiated.  In addition, they can entice with a special limited price for the Valentine’s event.

Roll up Banners

Valentine’s Day comes every year and almost all business establishments have some sort of event to mark the occasion.  A roll up banner is perfect to draw attention to your event in a vast area, including car dealerships or supermarkets.  However, if your space is limited you can use the roll up banner to call out the event.  Keep your language free from specific years and your durable banners can be rolled out again for following years’ events.

Valentine’s Day at Kaizen Print

There can be no underestimating the marketing potential of a robust Valentine’s campaign.  The market is most definitely there.  The UK market alone is approaching £1B in spending alone.  A robust marketing campaign should be in the planning stages now if it isn’t already.

At Kaizen Print Ireland, we offer a wide range of printing options to help you elevate your Valentine’s marketing campaigns.  We have you covered for the big occasion no matter the size of your organisation.  Kaizen Print can also turn around your project quickly.  If you are late to the planning stage, reach out to us and we will be happy to discuss your Valentine’s campaign.

We have printed thousands of flyers, posters, menus, shelf wobblers and more for businesses in Dublin, Letterkenny and throughout Ireland.  In addition, if you need help with the design for your printing, we have a team of experts ready to discuss you hopes and plans.  Get in touch by email via our contact form or by calling +353 19 036119.

Printing

Entice New Customers with a Roller Banner

Posted on by Michael Gallagher
Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland
10
Dec

A roller banner is the perfect solution to standing out a crowded trade show or exhibition.  They are also brilliant for enticing customers off the street and showcasing your business’ existence.  Get your brand noticed with this cost-effective marketing piece.  In a crossed room or out in a vast space, a striking roller banner will be a success, no matter your goal.  However, what is a roller banner and why should your brand bother with them?

Printing Company | Kaizen Print Ireland
Kaizen Print Roller banner

Why Your Brand Should Utilise a Roller Banner

Roller banners can be referred to with a number of names.  Some commonly used ones are roll-up banners, pull-up banners, retractable banner stands and banner displays.

It doesn’t matter what you call them.  Roller banners are an important marketing vehicle for your business.  There are many benefits for your business with a roller banner.

Make your brand Stand Out

There is a lot going on at trade shows and exhibitions.  There are countless participants vying for the attention of as many attendees as possible.  They can be overwhelmed and overwhelming spaces. Therefore, draw the attention of potential customers or clients with a bespoke design.

Attention spans are limited.  However, roller banners can quickly grab attention, due to their large size.  In addition, attendees of these conferences are looking for something to catch their eye.  That is why they are there.  Getting your foot in the door is your first step in getting new business.

In addition, roller banners are ideal in vast places outdoors.  They are perfect to advertise a special event or opening and other opportunities out on the street in front of your business.

Brand Insight

For many, the roller banner is the first insight into your brand.  Be clear and ensure potential customers aren’t confused as to what you do.  The banner’s purpose is to give insight into what your business is.

Lightweight & Portable

Roller banners are lightweight and portable.  They take no time to set up and their light weight makes them very transportable to many events.  However, you should ensure they are transported in the proper case provided.  Given the right care, your banner will be around for as long as you need.

Easy to Use

Roller banners are sturdy, durable and easy to use.  They are installed quite easily and don’t require any heavy lifting or power supplies.  The materials used in our banners offer high tear resistance and don’t easily damage.  Therefore, you simply need to roll your banner out and watch it do the work attracting customers.

Roller Banners at Kaizen Print

Kaizen Print Ireland offers a wide range of variations to suit your needs.  In addition, they will suit your budget.  Whether it is indoors or outdoors, we have quality roller banners to meet your specific needs.

Roll-Up Banners

Our roll-up banners are printed using state of the art digital printers on a heavyweight 300 micron PVC banner material.  In addition, they are specifically designed to stay flat when fitted to the banner mechanism.

We utilise high quality fade-resistant inks to ensure the banner’s vibrancy.  Every premium roll-up banner is 850mm wide x 2000mm tall and supplied with a padded carrier case and outer box.

In addition, you can save 30% on a roll-up banner replacement graphic.  Update with your new graphic and use your existing banner mechanism.

1500mm Wide Roll-up Banner

We offer the 1500mm wide roll-up banner if you really need to make a huge impact.  These are printed on the same 300 micron Greyback Textured roll-up banner film.  They are supplied with a resolution graphic and an extremely high quality banner mechanism.  In addition, they are supplied with dual poles to ensure stability right across the width of the banner.

Social Distancing Roller Banner

These pre-designed Social Distancing roller banners actively promote guidance around social distancing.  They are suitable for indoor use in the workplace or within retail locations.  All designs have been updated to reflect the new 1m social distancing rule.

Roller Banner Design Tips

The bleed required for roller banner printing is different from regular printing.  Therefore, when designing your roller banner, keep this design tip top of mind.  At Kaizen Print, we require 3mm bleed at the top, left and right sides.  However, a large proportion of the graphic at the bottom needs to be within the banner mechanism.  Therefore, allow for 100mm bleed at the bottom of your design.

In addition, ensure any critical text or imagery is a minimum 50mm from the top, left and right sides to maximise impact.  We recommend 100mm safe zone at the bottom to ensure the content is visible.

Engage & Entice a Potential Audience

Regardless of what you call them, roller banners are a brilliant option to promote your event, service or product.  They can be highly appealing and give customers a brief insight into your brand.  A well-designed roller banner can engage and entice a potential audience.  They build great visibility for your brand from a distance.  Therefore, ensure you go with a design that can be seen from near and far.

Kaizen Print Ireland provides top quality roller banner design and printing option in Dublin, Letterkenny and throughout all of Ireland.  We help businesses promote their products in an extremely effective manner.  In addition, our roller banners won’t break your budget.  We offer a variety of shipping options.  In addition, you can collect your banner from our office.

If you are unsure of what type of banner is best for your needs, get in touch with our team who are happy to help.  You can contact us via our contact form or by calling 019 036119.

Printing

Why Roller Banners are Always my First Purchase for Events

Posted on by kaizenprintie

If you are running a small business, you know how fierce competition can be. There’s a good chance you are also on a pretty tight budget. When you have an opportunity to really show off your product, you want to make the most of it. 

Roller banners are that perfect solution. Trade fairs, conventions or any type of industry event needs a roller banner. It’s the most effective way to get your business all up in your customer’s business. 

Here are a few reasons you need one, or two. Or three. 

Visibility

When you have these set out in front of your booth, they are the first thing people will see. Depending on your position at the trade show, you may be all but hidden. Short of setting your booth on fire, let the banner talk for you. 

Set them out amongst the crowd to make sure they see you. If you have your logo and brand colours on display, people will be able to see you across the crowded room. Because you can use both sides, you can grab their attention coming and going. 

Custom Made

Put whatever you need on the banner that you feel will be most recognisable. This is great if you have already established your brand in the community. Because they don’t cost much to make, you can have your standard one and one for the special event. 

What a great way to promote your business and your own special personality. It’s important to stand out from the competition and this is a great way to do it. Have fun with your banner, make it catch their eye and their attention

Versatility

Not just for events, you can place them out front of your business for sales or other events, or just to attract attention. They can be used inside the store to draw attention to new products or sales.

As they are lightweight, you can easily move them about at the event. They also don’t take up any space, but they still pack a real punch. They are big and bold without wasting any space at all.

They also need very little storage space, as they just roll up into their case and can be easily stored until the next time you need it. Perfect for when you don’t have a lot of space to display any other types of promotional materials.

Durability

These banners can be used over and over again. They are lightweight and easy to transport. Taken care of, there is no reason these banners won’t last for years. 

They are so easy to use. Just set it up on the stand and then take it down and roll it up when you are finished. Easy to keep clean and will even stand up to small repairs, if needed. 

Cost Effective

Any one of these reasons for roller banners makes them cost-effective. The fact you can have a few of them, easily assemble and store them and reuse them time and time again means they pay for themselves. 

Possibly one of the most popular products for special events, they can be single or double sided and come in different sizes. 

Contact us today with your idea and we’ll be happy to roll up with a high-quality roller banner for your next event. Roll up, indeed!

Printing

Roller Banners vs Exhibition Stands

Posted on by kaizenprintie
Roller Banners, Kaizen Print Ireland
01
Apr

When you are at an event representing your company, you want to make a great impression. You need to stand out and grab the eye and attention of all your potential and current customers. 

But what is the best way? Well, that depends on a few things. Let’s take a quick look at the differences between Roller Banners and Exhibition Stands

Roller Banners

roller banner printing

Roller banners are an upright sign on a stand. They come in a few different sizes and are very versatile and convenient to use. They can be carried about with no effort and set up and taken down within seconds. They are perfect for events where you have limited space.

They are extremely popular and easy to use. Placed out in front of your booth or table, they attract the attention of anyone passing by. These are great for large events, everyday use in your store and can be placed indoors or out. They are inexpensive and you can have more than one made up.

Have them for special events, a new promotion or placed outside of the store to attract attention. They are perfect for indoors, as well. Used to guide customers to sales, particular items or even as partial walls, to break up your space. 

Exhibition Stands

These are much larger, yet built the same. They are light printed fabric on a lightweight frame, used as background or full wall coverings. These are perfect for filling your event space with your brand and logo.

Still convenient to use and very easy to transport and set up, these are meant for a background. When you see photos of people at an event with the wall of logs behind, that’s exactly what these are. 

Custom made fabric walls look very professional at events, and gives your company an air of success. It fills the space and makes your booth look like an entire office or workspace, depending on your event. 

Which is Best?

If cost is a concern, the roller banners are the best bet for you. You can still get a few and keep to your budget. 

The media walls are perfect if you have the space to put them up. Even one will really add to your event and push your booth into the polished and professional look. 

Of course, using both would be the ultimate method. The banners outside to get the attention and the fabric walls to let your customers you are serious. A combination of both makes sure people see your brand.

The walls are perfect if people are taking pictures. Just like happy shiny celebrities posing with their trophies, people will see your background wall with you or your products every time they look at them.

Both of these are lightweight and easily put up and taken down. This all can be handled by one person. They are easy to maintain and will last a long time. You don’t need to use them just for special events if you have the space to display them. 

They look fabulous and professional, are completely custom made to suit you and your business and available in your choice of size. This means you can use your own logo, colours and motto to drive home the message and make sure you stand out and be remembered. 

If you have any questions about which is best for you, or you wish to place an order, please contact us today for a quote and get your signage started for your next event.