Tag Archives: shelf wobblers

Shelf Wobbler Printing

Shelf Wobbler Kaizen Print Ireland

Walk into any store today and what do you see?  Packed shelves with products vying for your attention.  A business has to consider all the options in order to stand out.  Packaging design is one way to get your product to stand out.  However, shops have many similar products.  Great packaging design alone won’t let you stand out.  This is where the shelf wobbler comes in.  Shelf wobblers are an excellent tool for drawing attention to your products.  In addition, they are extremely effective in boosting sales.

What Are Shelf Wobblers?

Shelf wobblers can also be referred to as shelf talkers or product talkers.  They are printed tags designed mainly to grab the attention of customers.  They contain important information about the product.  This could include the product’s benefits, pricing, discounts or special offers.  This is done in a brief way as an overview to potential customers.  Shelf wobblers are kept or hung near the products on the shelf.  Therefore, customers can easily find out the product the featured product.

The shelf wobbler’s placement on the shelf sees them literally waving at passers-by.  Therefore, the wobbler gives your product an instant edge over the surrounding competition.  Your shelf wobbler should give consumers a miniature sales pitch on the spot.  Therefore, to keep the wobbler effective, keep the message concise and brief.  This will grab attention and help conversion.  In other words, use these hanging marketers for special offers, advertising competitions or clearance items.  Shelf wobblers are proven to be the most effective in crowded product categories.  This includes packaged food, beauty products, electronics, sweets and cold beverages.

Shelf wobblers are primarily found in supermarkets, grocery stores and expensive outlets.  They are used to attract customers and help them in making a buying decision.  Studies have shown a large percentage of shoppers make a purchase on impulse.

The Benefits of a Shelf Wobbler

Despite the dominance of digital tools, the shelf wobbler is the best marketing tool for inland stores.  There are many features and benefits that make the shelf wobbler stand out from other marketing tools.

Countless useful factors and benefits of shelf wobblers make them the best choice for retail marketing.  They are bright, colourful and eye catching.  Therefore, they attract customers.  In addition, they engage customers with the benefits of a product.  They are touchable tags.  Therefore, this touchability increases their credibility among customers.

Attractive & Effective

The unique designs, bright colours and organised visual presentations are key to attracting customers.  The shelf wobbler contains all of these elements.  Therefore, they are attractive.  However, they effectively promote products.  In effect, they talk to customers.  Therefore, they can effectively explain to them the benefits of a product.  In addition, the wobbler spells out the advantages to customers of a purchase.  An attractive shelf wobbler will pique interest in customers.  They engage them with a marketing message.  In addition, they help customers to make a decision related to buying a product.

Easy To Use

Shelf wobblers are remarkably easy to use marketing tools.  This is due to their small size, unique design and easy portability.  The adhesive and hangable features of these tools allow staff to easily place them near specific products.  In addition, they can be removed just as easily when needed.  They can also be easily interchanged when required.

Super Durable

Generally, people consider printed marketing materials as one-time use or as disposable.  However, this is not so for the shelf wobbler.  They are super durable products that can be used for a long period.  This is especially so when it is designed on PVC material.  They will remain intact in their original appearance for more than a year.

Cost Effective Tool

Unlike digital marketing tools, shelf wobblers are cost-effective products.  They are incredibly affordable, no matter the number of talkers you require.  Obviously prices will vary depending on their size, design and material.  Therefore, medium quality will cost less than high-quality.  However, buying in bulk will get you a certain discount or offer per piece, increasing their cost effectiveness.

Many Design Options

You have many design options available when considering your shelf wobbler.  Choose a relevant option for your product . This could be in terms of size, design or material.  In addition, you can opt for a custom design.  In other words, if you already have a design or colour in mind that is not traditional, you are in luck.

Shelf Wobblers at Kaizen Print

It has been reported that 80% of purchasing decisions are made on impulse.  Therefore, it is vital to ensure your brand is prominently placed to capitalise on this reality.  At Kaizen Print we offer a range of promotional shelf wobblers, or even shelf strips if you don’t want to hang out.

Get in Touch

Kaizen Print Ireland has been in the business for over ten years.  We have worked with businesses in all market sectors.  Therefore, we understand how to make your brand strand out.  In addition, we have a team of expert designers who can assist you with your shelf wobbler design if you should need.  Contact us by email via our contact form or by calling +353 19 036119.

Printed promotional products – top tips

printed promotional products

When it comes to printed promotional products, marketeers and business owners are often guilty of overlooking their importance and impact due to constraints around their marketing budgets. Whilst some have of course had their time and more modern practices show greater reward.

Although a great marketing tool, particularly for brand awareness, tight marketing budgets often mean the emphasis they deserve isn’t placed on them.

Over the last decade at Kaizen Print we’ve helped hundreds if not thousands of businesses out with their printed promotional products. We’ve put together a few of the best options for you to consider.

Old tricks made new

Putting a twist on a classic is a great way to update your printed promotional products, without blowing your budget.

Our kraft business cards are a great option for anyone looking to put a modern twist on a classic tool. Rustic in feel thanks to the 457mic kraft card they’re printed on, this also makes them durable. In particular hospitality businesses may find these to be a great product for loyalty cards. Our kraft cards are by nature porous and absorb ink well as a result.

Mesh banners are another great choice for those wishing to get their message across to potential consumers. Printed with micro holes which allow them to be placed outside in windy conditions, the holes ensure that these banners are durable, weather proof and sturdy.

We have the ability to print our mesh banners in a variety of sizes and we find that they’re a great option for businesses looking to use them for medium-long term use.

Flyers have long been a staple of a marketer’s tool kit. Great design coupled with effective copy ensures there is no better way to convey your message.

Here at Kaizen Print we are able to print flyers in a variety of sizes including A7, A6, A5, A4, A3 and 1/3 A4. Depending on your needs we can print on various paper weights and offer a number of different finishes.

Tracking progress has never been easier

With the recent surge in popularity of QR codes flyers have become even more popular. The pandemic saw businesses having to think outside the box and QR codes have been put to a number of different uses.

They provide a trackable way of checking in on the progress of your marketing campaign and have become a really popular tool to include on flyers for this reason. In the past two years they’re a tool our team at Kaizen Print have become very familiar at working with.

Stand out from the crowd

Shelf wobblers are an excellent tool for businesses looking to stand out from the crowd. Often employed in busy environments such as retail shops and supermarkets, shelf wobblers are a fantastic way to grab the attention of passing consumers.

To maximise your potential you should ensure that your shelf wobblers are bright, bold and vibrant in design. We print our shelf wobblers on 350sgm silk and can print them in various sizes including A5, A6 and 100mm x 100mm square.

If you’re looking for something a little bit different, why not ask us about our bespoke sizes?

Feather flags, also known as teardrop flags are a great option for businesses who want to get noticed. We offer various weighted bottoms as finishes on our feather flags, which means they’re perfect for both indoor and outdoor use.

We offer single- or double-sided printing on our feather flags and you can choose from a few different options depending on your needs. It is important to keep your message bright, bold and simple. Too much text can dilute the impact of your feather flags on passers-by.

Attending a trade show or exhibiting at events? You need to check out our fabric posters. They are an excellent tool for people on the go who will use their fabric poster repetedly.

Our fabric posters are a durable canvas product which can be rolled lightly and put in a case. We can print these posters in A1 and A0.

Try something different

Shaped labels are another awesome tool to engage with potential consumers or clients in a fun and light hearted manner.

Ideal for exhibitions or trade shows stickers are also a fun tool for hospitality venues to employ.

We print our shaped labels in a variety of different sizes and shapes including square, oval, rectangular and circular.

Key tags are a great tool to promote your business or competition. Printed on 400gsm silk with single sided glass laminate, our key tags are durable and expertly fitted.

Make sure your design is bold and use effective messaging. Why not let our in house design studio take care of this for you?

Need some guidance?

At Kaizen Print we have helped businesses throughout Ireland organise their printed promotional materials.

Give our team a call today to see how we can help you make the most of your printed promotional materials on +353 19 036119 or fill out our contact form.

Effective Print Marketing Tools

Effective print marketing business stationery printing | kaizen print dublin

For a business, making sales and revenue is critical to its survival.  That is in addition to providing a product or service customers need.  However the challenge lies in how to effectively boost sales.  One sure fire way to achieve this goal is to continually expand your market.  Every way to expand this market involves some form of marketing.  Marketing is critical to the success of any business.  Successful marketing will reach those untapped depths of the market.  Therefore, as a business you need to decide how best to reach the untapped market.  Digital marketing is one sure way to reach a wide array of potential customers.  However, traditional and effective print marketing still plays a pivotal role.  It remains a valuable tool to reach and resonate with the masses.

Digital vs. Print Marketing

It would be easy to invest your marketing budget and time into digital marketing.  No doubt there are many benefits to digital marketing.  The ability to reach a massive audience in not time with relative ease is a benefit.  Tracking the performance of your digital assets is another.  This allows you to optimise future campaigns accordingly.  However, are you really setting yourself up for success?  Digital may be widespread but is it really reaching and resonating?  Studies show that a large number of companies are more trusting of traditional print marketing.  In addition, not everyone is tech-savvy or even comfortable doing business on their devices.  Therefore, ensure you are set up for success.  Reach a massive audience with a balance3d campaign.  Combine a healthy digital campaign with a robust print campaign for optimal results.

Effective Print Marketing Tools

There are many print marketing tools at your disposal.  All of them will work to expand your market reach.  Businesses and organisations will need to continue to utilise print marketing to effectively communicate with the market.  However, there are some tools that are more effective at resonation with potential customers.  Let’s look at some top examples.

Business Cards

Business cards are your silent pocket-sized salesperson.  They are an essential form of business stationery.  In addition, they make the perfect introduction to you and your brand.  A creative card design can be very effective in grabbing attention.

Business cards are small sized cards containing general information about you and the business you work for.  You can include whatever additional information you like.  Your logo or a product photo is a couple of options.  However, in order for this small wonder to work big magic, you want your card to be memorable.

Brochures

Brochures are essential for telling the story of any business, product or service.  They sell your brand when you are not around.  These paper documents give a history and overview of your company and/or product offering.  Brochures are highly stylised in order to attract attention.  Your brochure should be as exhaustive as possible, without being exhausting.  In other words, ensure your brochure is informative and attractive so your brand comes off the same.

Letterhead

Letterhead may seem unimportant and not impactful in terms of marketing.  However, letterhead is vital for your business.  You may not realise how much it says of your business.  This branded form for communication lends a professional air to your business communication.  A professionally designed letterhead that aligns to your brand will send a professional message.  In addition, your business will be seen as credible and long-term.  Letterhead that is well designed will leave a lasting impression on your clients and customers’ minds.  In addition, it will help customers recall your business in the future.

Flyers

Flyers are one of the most powerful marketing tools you can use.  They are a form of paper advertisement essentially.  You can use them to convey significant information related to events, product launches or even topical awareness.  Flyers generally are one-time usable and handed out in public places.  Therefore, you are having face to face contact with potential customers.  Physically handing people a flyer increases the chances of your message resonating.  It also gives the opportunity for customer feedback.

Shelf Wobblers

Shelf wobblers might seem like an odd choice for effective print marketing.  However, they are one of the most effective marketing tools if you are in the retail business.  They are brilliant at getting noticed in a sea of sameness.  Retail shelves can be so uniform.  However, a shelf wobbler literally hangs off the shelf.  Therefore, their presence alone attracts attention!  They are perfect for calling out any pricing promotions, exclusivity or any other attractive qualities worth shouting out.  Jump out and grab customers’ attention.  Some of them need and want the help!

Effective Print Marketing Means Quality

Traditional print marketing alone isn’t going to propel your brand to the stratosphere.  One thing that should be kept in mind is a professional design and printing with high quality materials can make the world of difference.  IN other words, the same quality and care you put into your business or service needs to be applied to your marketing.  Proper thought and consideration should be invested into all your marketing campaigns, print or digital.  In addition, good quality materials will show the professionalism of your business and will keep your marketing message alive.

Kaizen Print Does Effective Print Marketing

Kaizen Print has been providing effective print marketing solutions for over ten years.  We have helped businesses in Dublin, Cork, Galway and all across Ireland.  In addition, we have a team of expert designers and printers who would be happy to assist with your marketing needs.  Take your print marketing to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Back to School – Time to Plan

Takeaway Print Marketing Menu - Kaizen Print Ireland

It seems a bit early to start discussing this.  The kids are still in school.  However, for many businesses working out a robust marketing campaign around Back to School is in full swing.  Back to School 2022 will be very different season compared with the previous two years.  No matter what, now is the time to get started on generating ideas and putting plans into motion.  The Back to School season is huge.  Your marketing vision and execution should also be huge.  Don’t be getting left last in the class.

Back to School Is Not Just for Kids

The Back to School season isn’t just for kids.  For many, this is the New Year!  The season brings new beginnings for kids and adults alike.  This coming year will see ever greater demand in this season thanks to relaxed and eliminated restrictions.  From kids just starting out their first year right through to those studying at university, the scope for the transitioning year is huge.  In addition, teachers, education staff and caregivers are some examples of adults experiencing the new beginnings at the end of summer.

If you are a business that can cater to any needs for this massive demographic, you should be in your planning stage, if you haven’t already got there.  Brainstorming on product or service focus can shape what you want to market and how you execute these plans.

Every Business Can Benefit

Typically when we think of Back to School marketing campaigns we think paper, pencils & pens, books and clothing.  However, almost every business can benefit from the shopping frenzy that occurs in summer’s last days.

Shops that sell the typical Back to School fare will obviously focus on the necessities with the added trending focus.  Clothing shops will need to ensure uniforms or accessories are given the proper attention.  In addition, you may want to do a promotion to clear out any excess summer inventory.

Electronics shops will want to call attention to computers and any necessary accessories or programs.  For many of the younger set, having the latest in technology is not only a must, but a rite of passage.

Services will also experience a boom.  Barber shops and beauty salons will experience a surge in business from kids and adults who want to look perfect for the first day back.  There is opportunity to build into more repeated business for this industry with the right marketing campaign.

Hospitality will also experience a surge in business, especially those establishments close to any educational institution.  The flurry of students, teachers or staff looking for their morning coffee or tea, lunch or an afternoon snack means you should have your best marketing game on to attract these customers.

Plot Your Best Back to School Campaign

Determine what you want to get out of the season.  In addition, spend sufficient time reviewing hindsights from previous years’ campaigns.  These hindsights can be a treasure trove of information.  You should be able to gather what marketing channels work best for you and which don’t.  Product performance is also a valid area to review.

Once you have gone through the what and the why, it is time to determine the how.  How you present your marketing is very relevant to you campaign’s success.

Kaizen Print Options

At Kaizen Print Ireland, we have a team of expert designers and printers who can help you with your Back to School marketing materials.  Once you’ve determined the how you want to market, be sure to get in contact with us.  Here are some options to have your business present itself as the ideal destination for the Back to School crowd.

Shop Options

The retail shops providing the Back to School necessities and luxuries, there are many options to market your shop or products.  Here are a couple of original ideas.

Feather Flags

Make a big splash out of the campaign and call it out as the event it is.  Feather flags are brilliant in grabbing attention near and far.  In addition, they work outdoors and indoors.  They have a unique shape and will turn heads.  Keep the message simple, make it look good and the feet will follow.

Shelf Wobblers

You’ve managed to get customers through your doors.  Now it’s time to focus their attention on products, deals or special features.  A shelf wobbler is an excellent way to attract customers to specific products.  They are a unique marketing tool.  Therefore, in a sea of sameness they ensure your product stands out.

Services

Everyone wants to look flawless after the summer break.  You want to make the perfect impression.  Therefore you book an appointment at a beauty salon or the barber shop.

Gift Vouchers

Will all this extra footfall, why not try to drum up some regular repeated business.  Have gift vouchers for your business available.  Customers who are impressed with your work may want to give them out as gifts to friends or loved ones.  Gift vouchers are brilliant for generating an additional visit.

Hospitality

If you are in the hospitality sector and located close to any educational institution, you are guaranteed to see a surge in traffic beginning in September.  Therefore, this is the time to turn this traffic into new loyal customers.

Restaurant Menus

Students and teachers are starting the year off fresh.  Why wouldn’t your restaurant or café do the same?  Get a fresh start with a fresh restaurant menu.  Cafes, takeaways and restaurants can inspire return visits with an inspired menu design.  It also wouldn’t hurt to include some aligned gift vouchers to complete the package!

Go Back to School with Kaizen Print

These are only a few options to take advantage of the Back to School footfall.  The possibilities are only limited by your imagination.  Kaizen Print has been helping businesses in Dublin and all across Ireland with all of their design and printing needs.  Take this year’s Back to School campaign to the next level.  Get in touch by email via our contact form or by calling +353 19 036119.

Display Products – Essential Visibility

Display Product Options roller banner Kaizen Print

In order for your business to stand a chance in today’s climate, you really need to have your brand or product get noticed.  For almost every business, displaying their product or service determines if they will survive.  You won’t make the sale if the customer does not know what you offer.  Display products are essential for a brand’s survival.  They are the most popular way a brand can present itself and their product or service.  Display products come in all sorts of forms, but they all aim to get your brand, product and service noticed.  Therefore, it is essential to ensure you pick the right display product(s) to ensure your business is a success.

Dispaly products - roll up banner printing, Dublin. Kaizen print, Ireland

Kaizen Print Display Products

Kaizen Print Ireland specialises in printing a wide range of display products for businesses of any size.  We offer up one of the largest display product catalogues across Ireland and the UK.  Let’s look at some of the options available to take your business to the next level.

Roller Banners

Roller banners or roll-up banners are perfect for exhibitions and trade shows.  These banners generally are of a comparatively larger size.  Therefore, near and far, they will grab the attention of the people in the room.

We have a range of banners to suit every need and budget.  Our 850mm wide banner can be printed single or double sided.  In addition, we have the extra wide 1500mm banner if you are looking to make a huge impact.

There are many benefits to choosing our roller banners.  They are durable, offering high-tear resistance.  Therefore, they are not easily damaged.  Roller banners are easy to transport.  In addition to easily being taken down to a compact size, they are lightweight.  Above all, roller banners clearly deliver your brand’s message.  Therefore, ensure your banner design is clear and concise while displaying your company logo prominently.

Fabric Media Walls

Fabric media walls are a portable unit commonly replacing traditional curved exhibition stands.  They are lighter in weight due to their aluminium frame and cloth graphic produced in one section.  Therefore, there are no unsightly and inconvenient joints affecting your image.

Our fabric media walls come in a compact wheelie carrier bag.  Therefore, transportation of these walls is easy and straight forward.  They can be installed and taken down in no time by one person.

As standard, our media walls are printed on 210gsm Display Polyester.  The graphic is stretched across the pop-up framework and secured using Velcro.  Therefore, they make a big impression.  So will you, so use them often with no effort!

Feather Flags

Feather flags are also referred to as Teardrop banners.  They are an amazing marketing tool suitable for outdoor and indoor use.  If you are looking to draw in some traffic to your grand opening, sales event or special product launch, these banners are the perfect tool for you.  In addition, they won’t break your budget.

These flags are available in a range of sizes with a choice of base to suit virtually any need.  In addition, they can be printed single or double sided.

Counter Displays

Now that you’ve drawn traffic into your establishment, call their attention to a new product, special price or feature.  An effective counter display is just the ticket to increasing this awareness.  Your counters most likely see the most traffic in your business, so ensure that space is utilised to its full potential.  In other words, use all the space available to you to attempt a conversion.

We have a range of counter displays to suit any business or organisation.  Table Tent cards are perfect for bars and restaurants.  They offer visibility to your patrons while they are seated.  Strut cards are free standing and durable.  They are effective in any environment and their placement in a Foamex bard ensures they will be long lasting.  In addition, we offer the QR Code/NFC Menu Discs.  They are prefect for hands-free menu viewing.  However, you can get creative and call attention to special product information or offers with this relatively new technology.

Shelf Wobblers

Shelf wobblers can make all the difference in engaging customers in retail shops.  Shop shelves can easily blur into one big mess for some customers.  Shelf wobblers will make you stand out and make for an easier and more interesting shopping experience.

We print our shelf wobblers onto 350gsm silk card stock.  We attach a plastic arm to the back which has a self-adhesive strip for easy installation.

Branded Sampling Counter

Our Branded Sampling counters are perfect for exhibitions, trade shows or in-store sampling.  They are manufactured with high-quality lightweight plastic.  Therefore, they are perfect for quick and easy installation by one person.  In addition, they are waterproof so you can take your brand samples outside!

Get In Touch for High Quality Display Products

There’s no denying the importance of display products in getting your brand noticed.  In fact, they are absolutely essential, especially if you are a new business looking to get your name into potential customers’ minds.  At Kaizen Print Ireland we have a wide range of display products to suit your business, no matter the size or location you need to display.

We have over ten years’ experience creating and printing display products for businesses in Dublin, Cork, Letterkenny, and throughout Ireland.  We are proud to stand behind our products and ensure customer satisfaction each and every time.  In addition, if you require a bespoke design that you didn’t see listed here, we have a team more than ready to help.

To discuss your display product needs, get in touch by email via our contact form or by calling +353 19 036119.