At Kaizen Print, we know that great design sells – fact! As a team, we have worked on design projects for a variety of clients and industries. For this reason, we understand the need for creating a design that showcases your brand in an effective and authentic way.
Today the market for outsourcing design continues to grow as it increases in popularity for marketing purposes. Outsourcing your graphic design to freelancers or SME’s allows them to create logos/design at a competitive price and a faster pace.
Below are the essential benefits to outsourcing your design.
So what is outsourcing?
Did you know that outsourcing is one of the highest paid industries today? Countries all over the world are opting to hire employees in different locations to benefit from skilled and talented professionals at an exceptionally lower cost.
Referred to as the “External Workforce” this sector of the workforce is particularly growing with more people deciding to start as a Freelancer. It is estimated that by 2020, over 40% of the U.S. workforce will be within this category and benefit from the freedom of working from home, or from anywhere they can access a Wi-Fi signal!
You may have noticed the influx of new businesses, particularly on Instagram or Facebook, showing their remote working benefits (perhaps even a cheeky snap of them sunbathing in a tropical country)? Yes, we have too!
And, with companies having further plans to add more freelancers to their workforce, there is no sign of this trend slowing down. Top performing organisations have increased distributing projects to freelancers by over 30%!
Fresh perspective
Outsourcing design can provide your team with a new opinion and working style – creating ideas that you may never have dreamt of! When you outsource design, you essentially get access to talented designers with a variety of accomplishments and a comprehensive portfolio.
Your team may be so used to working in a certain way that they develop a sort of ‘tunnel vision’ so mixing up the process can provide beneficial from time to time.
Smart time-saving!
Outsourcing can be beneficial to a company that has a sudden influx of new projects, and simply not enough hours in the day! The conventional hiring process can be too long and costly so outsourcing can offer a cheaper and more effective way to gain an extra set of hands.
You can complete your to-do list and save time in the long run from accessing freelancers who are already looking for work in your field.
The important factor here is ensuring that you delegate your design tasks to a reliable third party. Do your research!
Do they have a portfolio of works to show you? Do they have any testimonials on their website, Facebook page or LinkedIn?
Even if you are a designer, you will benefit from outsourcing at busy periods – allowing you to focus on pressing matters and concentrate on deadlines. And, if you aren’t a designer you are able to wipe away the burden from worrying about how you are going complete the project when you aren’t qualified the field.
Focus and dedication
An in-house design team may get used to the same format and design of projects; this can lead to demotivation as they lack the creative energy. Freelancers are used to working project by project and for this reason, are focussed and dedicated to providing a high-quality service. Why?
They know that if you are impressed with their professionalism and design, they are likely to receive either a testimonial to gain more work and add to their portfolio or secure some more work from you!
When you start to work with a freelancer more frequently, the collaboration becomes seamless. You may begin to think of them as an extended working partner. If they have a specific area of expertise, you could always give that part of the work to them.
If your organisation is going through a period of growth and sales are expanding, you may need to make solutions to marketing initiatives. When your team is consistently time-pressured, the benefits of having an outsourced graphic designer can speak for itself.
Top tip: Always remember to do your research and ask for examples of previous work they have completed. You should get a feel for their style and be shown they can complete the task competently.
We hope this article has helped you to understand the benefits of outsourcing your graphic design work. Our team of award-winning and experienced designers will be happy to assist you in your own projects – so feel free to contact us.
Here at Kaizenprint, we offer an extremely high-quality in-house design service to help you stand out against your competitors. Feel free to call us on 028 9002 2474 to discuss any of your print or design queries!