Calendars are a highly useful product, even as the digital age takes over and most people have a calendar on their phones or on their computer the printed calendar shouldn’t be underestimated. 

Printed calendars come in lots of different shapes and sizes and most people have one in their office or in their homes, and for good reason. But before you order your personalised calendar you have to know which one is best for you.   

About the Product

Our Personalised Wall Planners are the year-round Marketing tool. Printed on 6 double-sided sheets on a beautiful 170gsm silk paper and backed with a heavy 350gsm card backing, these calendars will look as good in twelve months, as the day you pick them up from our office.

We offer 3 main sizes of a wall calendar, A3, A4 and Thin (1/2 A3 portrait), all of which provide ample opportunity for branding positioning and marketing.

Wall businesses are the favourite choice of business professionals, they are extremely large (available in A2 and A1) and are only a single sheet. They feature large text boxes with plenty of space for writing notes, scheduling dates and other useful information such as numbers and important notes. The large text boxes don’t leave much room for a photo but that’s okay you can personalise the design making it stand out. Wall planners aren’t supposed to be pretty the way a calendar is instead they are designed to be practical, suited for any busy office space, ideal for managers, CEO’s and other busy roles. Keeping you organised and up to date. 

Below are 9 benefits of using a custom-printed calendar to promote your business…

Increases Brand Awareness

A custom-printed calendar is the perfect mechanism for promoting the qualities and image of your brand. Capturing dynamic photos of your personnel, products, services and facilities allows you to creatively present your brand identity in a way that reinforces the unique value you bring to clients. In addition, the colorful photos of a custom calendar provide a clear yet subtle way to communicate the benefits of your brand without using a lot of words. A single phrase or catchy tagline is usually all that needs to be printed on each photo. Also, most calendar designs will incorporate your company’s name, logo and contact information so that it is visible at all times. 

Builds Goodwill

Providing a free gift, such as a custom calendar, to a prospective client can act as a lead-in for developing a positive connection. Likewise, providing a useful gift to a current client can further enhance an existing relationship. Creating goodwill with clients encourages brand loyalty by making them feel good about doing business with you. It’s no secret that most people prefer to do business with companies they know and like. Goodwill also increases the likelihood that clients will refer you, which further contributes to the long-term success of your business. 

Practical and Useful

For most people, a calendar is a daily necessity. Just about everybody has at least one wall calendar they refer to regularly. So, in addition to being an effective tool for promotion and brand awareness, a custom-printed calendar serves a very practical and useful purpose for the recipient. Even though your calendar prominently displays your company name, logo and contact information, it will be viewed as a welcomed gift rather than blatant advertising. 

Provides Ongoing Exposure

The more useful the item, the greater the chance it will be kept and used. Once hung, a wall calendar will almost always stay put. This means your organization’s name and marketing message will be seen over and over again for at least twelve months. Not many marketing strategies offer such lasting impact for so little investment. Also, bear in mind that the exposure provided by the calendar is not just to the recipient but also to everyone else who sees it on the wall. 

Tangible 

A printed calendar exists in physical form. As such, your promotional message will likely be placed in a highly-visible place and make a meaningful statement. It will not be a fleeting message like an online banner ad, radio spot or TV commercial. Also, unlike a digital calendar that must be viewed through a cell phone app or computer program, a printed calendar does not require an electronic device in order to be viewed. A wall calendar may be low-tech, but it will be readily available to promote your offerings and influence purchase decisions. 

Encourages Reciprocity

Almost everyone likes to receive gifts and freebies. Even though a calendar may be distributed with no obligation, giving a gift to a current or prospective client leaves a very favorable impression and increases the probability they will like you, remember you, and do business with you. Also, most corporate calendars are hung in an office or cubicle…the very place that buying decisions are made. Hence, the gift of a calendar can be a positive start toward building an ongoing business relationship. 

Inexpensive

Custom-printed calendars have a high perceived value yet are actually very economical to produce. Plus, compared to mass advertising through the Internet, billboards, radio, TV, etc., you won’t waste a dime on messages that miss the mark. You have total control over who receives a copy of your promotional calendar. This allows you to tailor the marketing message to the needs and interests of your specific audience. Because custom calendars provide targeted brand exposure for such minimal expense, they are one of the most cost-effective promotional items you can buy.

Extremely Simple

A printed wall calendar is very straightforward. It is a popular item that everybody knows how to use. It doesn’t need assembly, instructions, or batteries. Unlike promotional apparel, it is always the right size. It won’t wear out prematurely or break if you drop it. Your marketing message and contact information are always prominently displayed. Also, a printed calendar lies flat and takes up minimal space. This makes it very easy to inventory and distribute. Plus, calendars are relatively light in weight and can be mailed affordably. 

Offers a Variety of Options

A custom calendar can be printed with virtually any images, message, theme, color, layout, or size you prefer. Paper stock can be gloss or matte coated, or uncoated. Also, there are several binding styles suitable for multi-page wall calendars. For example, saddle-stitch binding places staples through the fold line, spiral binding uses a flexible plastic coil, and wire-o binding uses double-loops of metal wire. All three binding methods allow the calendar to hang flat against the wall.