As a business you want to maximise every space possible to sell your brand. If your business is housed within a building it is safe to assume it is adorned with windows. What if you could put those windows to work and assist in your branding efforts? Well you can! Vinyl printing is a great way to put your office or business space to work. There are benefits to utilising vinyl printing. In addition, there are options for type of vinyl printing you can incorporate into your premises.
Reasons for Vinyl Printing
Vinyl printing is a fantastic choice for businesses looking for an added method to do some marketing. In addition, it utilises precious window space. However, let’s look at why vinyl printing is a great option.
Size & Shape Flexibility
It doesn’t matter what the size or shape of the space, vinyl printing will accommodate it. Vinyl can be cut to all manner of shapes and sizes. Therefore, vinyl can be used for your counter facing, a presentation wall or your entire space. Vinyl will offer your business a solution for any need.
Fabulous Design Opportunities
The only limitation to your vinyl printing design is your own imagination. You truly can, and should, get creative with your vinyl design. It has the potential to become a highly focal point of your business and attract lots of attention. In addition, vinyl looks great.
Available as Permanent or Removable
One of the greatest benefits of vinyl printing is it can be permanent. However, it doesn’t have to be. Offering this choice really makes vinyl an attractive choice. Sometimes we want to change things or we rebrand. In addition, there is potential for your business to move locations. So having the option of your signage being removable is ideal.
Cost-Effective
When compared to other forms of interior design, vinyl printing is a highly cost-effective option. Vinyl offers amazing final results and great value for your money. Therefore, using vinyl on your premises really is a win-win situation.
Get the Word Out
Vinyl printing is a great way to get the word out about your product or service. It offers you the opportunity to tell what your brand is about. In addition, you can announce any company achievements.
If you haven’t moved into your premises yet, vinyl printing is brilliant for announcing your pending arrival. You can brand the premises and inform when you will be open for business and build the anticipation.
Get Your Branding on the Move
In addition to office spaces and shop fronts, vinyl printing can be applied to your vehicle. Therefore, your branding and marketing message can travel wherever your vehicle goes.
Vinyl Printing Tips
You want to make the most of your vinyl printing. Make the effort worthwhile. Here are some top design tips to consider with your vinyl.
Make Your Logo the Focal Point
Your logo is the illustrated representative of your brand. Ensure your brand logo is the focal point of your design. For massive print jobs, having your logo repeated is ideal. Your logo should be strong visually to trigger the memory of what your brand stands for.
Give Your Audience Direction
It is important to grab attention and display your logo. However, you also want your audience to know what you do, and how they can patronise your business. Give a concise overview of your key offering(s) so the audience knows what your brand does. If you have yet to open, let them know when you’re business is ready to welcome customers. In addition, you can remind your audience of any other locations if you are a chain.
Grab Attention with Text & Colour
There is a lot of scope to get creative and have some fun with your vinyl printing design. An effective way to grab attention is to use a bold call to action. Or build intrigue with a creative play on words. In other words, your primary objective is to get passers-by to notice what you have to say.
Colour is also a brilliant way to attract notice. Be smart with your colour choice. Think of exterior wall colour. What colours will allow your vinyl signage to stand out within the streetscape?
Vinyl Printing Options
Self-Adhesive Vinyl
Self-adhesive vinyl is perfect for feature walls as window displays. This signage can be temporary or permanent. In addition, waterproof inks means they can be used indoors or outdoors. Large prints are tiled together, like wallpaper, to create a seamless finish.
Contravision Window Vinyl
Contravision window vinyl is one –way graphics. You can see through this signage from one side but not the other. They are prefect for indoor and outdoor use. Therefore, they are durable and withstand time and the weather.
Magnetic Signage
Brand your vehicle and get your business or marketing message on the road. Magnetic signs are fully removable, making them perfect for short to medium term use. Signs can be applied to your vehicle within seconds. In addition, they can be removed without damaging the paint just as quick.
Vinyl Signage at Kaizen Print
Let Kaizen Print help you with your vinyl printing. We have a team of expert designers who will ensure you make the most of your design. We have been in the vinyl printing business for over ten years. Let us take your branding to the next level. Get in touch by email via our contact form or by calling +353 19 036119.